What are the conventions of a music video? The conventions of a music video are that they includethe artist or band. The shots for a music video tend to beclose ups, long shots and mid shots to either the locationof the music video to set the scene, to show the emotion of the artist to show the emotion of the song and to show the actions that the artist is doing for example playing an instrument, dancing or miming the words.
The mise en scene of a music video The mise en scene of a music video can vary depending on the artist or band and what genre of music they are in. For example rock bands tend to have a clip of themperforming live to their fans dressed up in their outfits such as metalcore music has a stereotype of being dressed in all black to match the music they play. Whereas a rnb music video you’d expect to see dancing, women and the clothing worn would be more whites colours and the artist or band would have a crisp look to them. Anexample of a RNB music video is Timbaland ft Justin Timberlake where there is a lot of women, dancing and the outfits worn are crisp looking. http://www.youtube.com/watch?v=NRdHsuuXxfk An example of a metalcore music video is Architects - Follow The Water where the video is all performance based on one of their shows to a crowd of fans. http://www.youtube.com/watch?v=BS8sYmTcM4w&feature=relmfu
For the editing in music videos jump cuts are used to change from one scene to another quickly. To edit a music video a popular edit is a dissolve or fade into black to show theaudience that the music video has ended. Also music videossometimes have parallel narrative so that the music video isable to show to sides of a story, perhaps a live performance and a narrative. The lighting is important in a music video because it sets the tone for the music video such as darklighting could be depressing to match the tone of the songwhereas bright lighting could mean the song tone is happy.
What is the purpose of a music video The main purpose of a music video is to sell the song. By selling the song you advertise the bandwhich increase the CD sales if they like the single. Another purpose for a music video is to help theaudience understand the meaning of the song butthe main purpose is the promotion of the band/cd.
Three types of music videos The three types of music videos are concept based,narrative based and performance based. Concept basedmeans a style of music video that is usually based around a certain concept or idea. Performance based is wherethe music video shows the artist performing throughoutthe music video. Narrative based music video means that the music video is showing/telling a story.
Concept music videoAn example of a concept music video is
Performance based music videoA performance based music video example is Foo Fighters –The Pretender because throughout the music video the band are seen performing with their instruments. There is anarrative but it isn’t a strong narrative whereas most of themusic video is performance based because the performance leads up to the ending of the narrative.
Narrative based music videoAn example of a narrative based music video is Green Day – Jesus of Suburbia because there are two versions of thismusic video, one is 9 minutes long or there is the 11 minuteslong version which tells us a bit more about the song and themusic video helping us understand. The music video for Jesus of Suburbia follows the story of a boy called Jimmy and wesee everything that he has to go through which then leads to him leaving his family and hometown behind.