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Slide 1: Web 2.0 Mapping for Travel, Tourism and More Alan A. Lew Northern Arizona University http://AlanLew.com

Slide 2: Outline 1. Web 2.0 2. User Generated Maps 3. Mapping 2.0 Mashups 4. Location Based Services 5. Virtual Worlds 7. Online Digital Mapping Issues

Slide 3: 1. Web 2.0

Slide 5: “ Web 2.0 ” Web 2.0 Second Revolution in Internet growth New Levels & Forms of Access to information Internet = invisible part of every day life New Concepts, Applications, Websites, Channels Social software Blogging, Ajax Folksonomy / Tagging Ruby on Rails Location Based services Open source Digital media sharing Democratizing the Tools of Production User Generated & Contributed Data “Ideas Over Costs” Online business without venture capital “A Billion Niches” Custom streams, not mass markets Enabled by High Speed Internet

Slide 6: Social Software “…lets people rendezvous, connect or collaborate by use of a computer network” “software that supports group interaction” (wikipedia.org)  Instant Messaging  Social Citations  Internet Relay Chat  Citeulike.org – online references  chat rooms  Peer-to-Peer Social Networks  Internet Forums  file sharing – photos, games  bulletin boards  Virtual Presence  Social Network Services  meeting in online worlds like  MySpaces Second Life  Social Guides /  Virtual Worlds & Massively Recommendation Systems Multiplayer Online Games  TripAdvisor, Yelp (MMOGs)  Social Bookmarking  World of Warcraft, Webkinz  Folksonomy / Tagging  Del.icio.us, Google Notebook  VOIP – Internet Telephony  Skype, GizmoProject  Social Reputation Network  eBay  Wikis  Weblogs  Collaborative Writing/Editing  Blogs, Podcasts,  Google Docs, Wikipedia Vlogs/Videocasts

Slide 7: 2. User Generated Maps

Slide 8: User Generated Maps  Basic Mapping Tools  maps.Google.com, maps.Yahoo.com, Microsoft (local.live.com), maps.Ask.com and Mapquest.com  Heated competition - new feature rollouts make comparisons a moving target  Most offer User Map Creation, Saving & Sharing  User Created Maps  MyWorld66 on World66.com  Visited Countries choropleth mapping tool  43Places.com – point maps of places visited or want to visit  MyLifeOfTravel.com – Point & Line Maps tracing trips  Map Mashups  Flagr.com - Point maps of places visited and remembered  JumpClaimerer.com - SMS/text message Trip tracking  LicketyTrip.com  Uses Google maps to show Last Minute Vacation Rentals  Collective / Shared Intelligence of Users

Slide 10: Travel Mapping

Slide 11: Social Network Travel Sites 43Places.com list & discuss places to go & places have been (mapped) travel tips & place descriptions VirtualTourist.com - 700,000+ members Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page comments, 75+ new travel deals, & 400+ new members Yelp.com - restaurants, dentists, hairstylists, & anything local I Love Travel Stories - “The best new travel writing on the web? You choose. You decide.”

Slide 13: Lifecasting

Slide 14: 3. Mapping 2.0 Mashups

Slide 15: The Web as a Platform  Housingmaps.com  First Online Map Mashup  Combined 2 others sites to create a new site  Google Maps + CraigsList.com

Slide 16: Web 2.0 Mashups – 3 Types  Consumer Mashups  Best known – Available as Websites for all users  The many Google Maps applications  data elements from multiple sources hidden behind a simple unified graphical interface  Data Mashups  Mixes data of similar types from different sources  Yahoo Pipes  e.g., combining the data from multiple RSS feeds (such as blogs and news websites) into a single feed with a graphical front end  Enterprise Mashups  Integrates data from internal and external sources  e.g., create a market share report by combining an external list of all houses sold in the last week with internal data about which houses one agency sold  JackBe

Slide 17: Real Estate Data

Slide 18: Maps for Travelers

Slide 19: YouTube Video Map Mashups

Slide 20: 4. Location Based Services

Slide 21: Location Based Services  Mobile Phone Location Information  Mapquest Find Me (findme.mapquest.com) - to find restaurants, etc - US$4/month  Cell phone or web; GPS & Cell tower IDs; POI information  Can save locations from phone or via web  Location history can be shared with selected others  Where.com – Cell phone based POI information, maps, routes & buddy SMS  GPS Tracking  Vehicle and Transportation Tracking  AtRode.com  Teen Arrive Alive - how fast kids are driving  PawTracks.com – for pets – sms from a pet collar if pet passes a boundary  Geotagging – mostly photos  GeoSnapper - GPS Cell phone Photo tagging  Tourists & Business uses  real estate, insurance adjustors

Slide 22: Location Based Service Data  GPS, SMS/Cell tower information  GPS for outside & Cell towers for inside buildings  Maps Sources / Location Data Sets  Maps, directions, addresses, points of interest (poi), third party data  Requires Data Center Reliability Level at 99.999% or better  All must be Normalized  Customer User Profiles  Privacy requirements and options  Day/Work v. Night/Home times  Data update frequency  Too quickly will drain phone battery  Desired information  View location, directions, poi’s  On phone, dial in, sms, auto notice

Slide 23: Travel Information Search in the Digital Environment En Route and Pre-Trip Post-Trip On-Site •Planning •Connection •Sharing •Image, •Navigation •Documentation expectation- •Short-term decision •External memory formation making •Re-experiencing •Anticipation •Documentation – •Attachment/identity •Decision-making artifact collection •Meaning making •Transaction •Sharing •Narrative •Creativity/innovation •On-site transaction •Value creation Source for this slide: Daniel Fesenmaier, Temple University

Slide 24: Implications for Destination Marketing: Extending Concepts to the Mobile Domain

Slide 25: 5. Virtual Worlds

Slide 26: Virtual Worlds  Mirror Worlds: or the Day Software Puts the Universe in a Shoebox...How It Will Happen and What It Will Mean - by David Gelernter (1991)  MS Virtual Earth  2D + 3D model of earth  Windows Live Local = consumer  Real time traffic  30 countires with mapping + driving directions  Mostly N.America + Europe  Focus on Aerial Photography  80% birdseye coverage of Europe + US - 6” resolution per pixel  Supplemented by Satellite (1 meter resolution)  and street side photography  Users can save own data to maps  Can be linked to live data sources for tracking traffic + weather

Slide 27: Google Earth  Google’s Mission: Organize the World’s Information and make it user accessible  Geography as a Filter of:  History, News, Photographs  Viewing in Geographic Context  Google Maps = any one can access online  Many map mashups – any browser  Main Google mapping product  location searches & driving directions  Google Earth (Earth.google.com)  Downloadable Client Browser/Application  3-D Virtual Planet  Google’s extreme, state of the art, mapping product  Started at Silicon Graphics company, then Keyhole, then Google  Traditional Geographic Data  Google Spatial Geometry  XML schema – public domain  on Google Earth website  Points, Polygons, other?  Recently 3-d building data  Integration with Google maps

Slide 29: Virtual Worlds  360 degree photos  http://ChicagoTravelers.com  Hotel video reviews  http://Trivop.com  MMOGs  World of Warcraft  3-D Social Worlds  Second Life  Starwood Hotels ->  Sheraton + Westin

Slide 30: Earthmine.com  Pre-collects a base layer of 3D panoramic images  geospatially accurate and complete street-level 3D data mine of our urban environments  every street, alley and freeway  every pixel in every image has highly accurate longitude, latitude and depth information data   Mapping, measuring, drawing, tagging, modeling and exporting of 3D entities from the earthmine data libraries  Integrate with any browser-based application and major GIS applications

Slide 31: 6. Online Digital Mapping Issues

Slide 32: Traditional GIS & Online Mapping  Traditional GIS Companies – explosion in 80s  Missed the boat on online GIS  Too complicated for common use  Development of Underground Online GIS  Do not like “GIS” acronym  GIS acronym will go away  Map = Metaphor for the Content  Just like a Report or a Chart  Content is what is important  The Map Mashup = Liberating the Content  Developers Clamoring to do Online Mapping  Google, Yahoo!, Microsoft – APIs allow maps  API = Application Programming Interface

Slide 33: Online Digital Map Sources  All GPS digital maps come from 2 sources  Tele Atlas - Belgium-base  Bought by TomTom GPS  NavTeq - Chicago-based  Bought by Nokia  Fear of Restriction of Access to other companies  Emphasis on Maps for Nokia + TomTom devices  Public Participation GIS (PPGIS)  FreeDemographics.com  Information Commons (Maya Design group)  Access to Public Data for Political Decision Making  Users can add Information Data  Way for People to Correct their own Geodata  Data Consumers = Data Producers = Data Owners

Slide 34: Mapping & User Privacy  Computer or Cell Phone Location Broadcasting  Who will know this information  boss?, spouse?, parents?, friends?, press?, police?, world?  Are we public all the time?  Where is information held?  What country (China)? And for how long?  Can users censor this? spoof it?  Not just Where, but What we are doing  Justin.tv & ijustine.tv - Lifecasting  Twitter.com – What are you doing now?  WAYN.com – Where Are You Now?  What do the users Want? Need?  Opt-in or Opt-out default?  Street-Level Photography  Social Software  Personal information held by a third party (not you)  Government can access this data for security and surveillance  Not well protected by law -- better in Europe

Slide 35: A New Geography ? Kenichi Ohmae: The Invisible Continent (2001) Old Continents: Land Based, State Power The New Continent  Borderless & Cyber-based  Easy movement of info. across all kinds of borders  national & corporate  Easy to enter – Open to All  Must give up old thinking  Governance & Infrastructure under development  Carve your own territory  Highly Individualistic Values  No domination by social groups or elites  Value not based on traditional profit models

Slide 36: RESOURCES  2D Mapping  Google Maps, Microsoft Maps.Live, Yahoo Local, Mapquest  3D Mapping  Google Earth  http://earth.google.com/  Microsoft – Virtual Earth – 2D and 3D  http://maps.live.com  Mashups Awards for Online Mapping Apps  Mapping  http://mashupawards.com/category/geo-targeting/  Travel  http://mashupawards.com/category/travel/  Real Estate  http://mashupawards.com/category/real-estate/  Weather  http://mashupawards.com/category/weather/  Mashable.com – 50+ Online Map Tools  http://mashable.com/2007/07/23/online-maps/