Web20 Mapping - by Alan Lew


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An overview of Web 2.0 mapping and location based services, with an emphasis on travel and tourism maps. Audio will be added at some point in the future. (Some slides were removed to make the ppt compatible with Slideshare.net)

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  • Mirror Worlds: When software puts the universe in a shoebox, how it will happen and what it will mean (David Gelinger, 2003) - the Geospatial Web
  • Web20 Mapping - by Alan Lew

    1. 1. Web 2.0 Mapping for Travel, Tourism and More Alan A. Lew Northern Arizona University http://AlanLew.com
    2. 2. Outline <ul><li>Web 2.0 </li></ul><ul><li>User Generated Maps </li></ul><ul><li>Mapping 2.0 Mashups </li></ul><ul><li>Location Based Services </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Online Digital Mapping Issues </li></ul>
    3. 3. 1. Web 2.0
    4. 5. “ Web 2.0 ” <ul><li>Web 2.0 </li></ul><ul><ul><li>Second Revolution in Internet growth </li></ul></ul><ul><ul><li>New Levels & Forms of Access to information </li></ul></ul><ul><ul><li>Internet = invisible part of every day life </li></ul></ul><ul><li>New Concepts, Applications, Websites, Channels </li></ul><ul><ul><li>Social software Blogging, </li></ul></ul><ul><ul><li>Ajax Folksonomy / Tagging </li></ul></ul><ul><ul><li>Ruby on Rails Location Based services </li></ul></ul><ul><ul><li>Open source Digital media sharing </li></ul></ul><ul><li>Democratizing the Tools of Production </li></ul><ul><ul><li>User Generated & Contributed Data </li></ul></ul><ul><ul><li>“ Ideas Over Costs” </li></ul></ul><ul><ul><ul><li>Online business without venture capital </li></ul></ul></ul><ul><ul><li>“ A Billion Niches” </li></ul></ul><ul><ul><ul><li>Custom streams, not mass markets </li></ul></ul></ul><ul><li>Enabled by High Speed Internet </li></ul>
    5. 6. Social Software “…lets people rendezvous, connect or collaborate by use of a computer network” “software that supports group interaction” ( wikipedia.org ) <ul><li>Instant Messaging </li></ul><ul><li>Internet Relay Chat </li></ul><ul><ul><li>chat rooms </li></ul></ul><ul><li>Internet Forums </li></ul><ul><ul><li>bulletin boards </li></ul></ul><ul><li>Social Network Services </li></ul><ul><ul><li>MySpaces </li></ul></ul><ul><li>Social Guides / Recommendation Systems </li></ul><ul><ul><li>TripAdvisor, Yelp </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Folksonomy / Tagging </li></ul></ul><ul><ul><li>Del.icio.us, Google Notebook </li></ul></ul><ul><li>Social Reputation Network </li></ul><ul><ul><li>eBay </li></ul></ul><ul><li>Weblogs </li></ul><ul><ul><li>Blogs, Podcasts, Vlogs/Videocasts </li></ul></ul><ul><li>Social Citations </li></ul><ul><ul><li>Citeulike.org – online references </li></ul></ul><ul><li>Peer-to-Peer Social Networks </li></ul><ul><ul><li>file sharing – photos, games </li></ul></ul><ul><li>Virtual Presence </li></ul><ul><ul><li>meeting in online worlds like Second Life </li></ul></ul><ul><li>Virtual Worlds & Massively Multiplayer Online Games (MMOGs) </li></ul><ul><ul><li>World of Warcraft, Webkinz </li></ul></ul><ul><li>VOIP – Internet Telephony </li></ul><ul><ul><li>Skype, GizmoProject </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Collaborative Writing/Editing </li></ul></ul><ul><ul><li>Google Docs, Wikipedia </li></ul></ul>
    6. 7. 2. User Generated Maps
    7. 8. User Generated Maps <ul><li>Basic Mapping Tools </li></ul><ul><ul><li>maps.Google.com , maps.Yahoo.com , Microsoft ( local.live.com ), maps.Ask.com and Mapquest.com </li></ul></ul><ul><ul><ul><li>Heated competition - new feature rollouts make comparisons a moving target </li></ul></ul></ul><ul><ul><ul><li>Most offer User Map Creation, Saving & Sharing </li></ul></ul></ul><ul><li>User Created Maps </li></ul><ul><ul><li>MyWorld66 on World66.com </li></ul></ul><ul><ul><ul><li>Visited Countries choropleth mapping tool </li></ul></ul></ul><ul><ul><li>43Places.com – point maps of places visited or want to visit </li></ul></ul><ul><ul><li>MyLifeOfTravel.com – Point & Line Maps tracing trips </li></ul></ul><ul><li>Map Mashups </li></ul><ul><ul><li>Flagr.com - Point maps of places visited and remembered </li></ul></ul><ul><ul><li>JumpClaimerer.com - SMS/text message Trip tracking </li></ul></ul><ul><ul><li>LicketyTrip.com </li></ul></ul><ul><ul><ul><li>Uses Google maps to show Last Minute Vacation Rentals </li></ul></ul></ul><ul><li>Collective / Shared Intelligence of Users </li></ul>
    8. 10. Travel Mapping
    9. 11. Social Network Travel Sites <ul><li>43Places.com </li></ul><ul><ul><li>list & discuss places to go & places have been (mapped) </li></ul></ul><ul><ul><li>travel tips & place descriptions </li></ul></ul><ul><li>VirtualTourist.com - 700,000+ members </li></ul><ul><ul><li>Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page comments, 75+ new travel deals, & 400+ new members </li></ul></ul><ul><li>Yelp.com - restaurants, dentists, hairstylists, & anything local </li></ul><ul><li>I Love Travel Stories - “The best new travel writing on the web? You choose. You decide.” </li></ul>
    10. 13. Lifecasting
    11. 14. 3. Mapping 2.0 Mashups
    12. 15. The Web as a Platform <ul><li>Housingmaps.com </li></ul><ul><ul><li>First Online Map Mashup </li></ul></ul><ul><ul><ul><li>Combined 2 others sites to create a new site </li></ul></ul></ul><ul><ul><ul><ul><li>Google Maps + CraigsList.com </li></ul></ul></ul></ul>
    13. 16. Web 2.0 Mashups – 3 Types <ul><li>Consumer Mashups </li></ul><ul><ul><li>Best known – Available as Websites for all users </li></ul></ul><ul><ul><ul><li>The many Google Maps applications </li></ul></ul></ul><ul><ul><ul><li>data elements from multiple sources hidden behind a simple unified graphical interface </li></ul></ul></ul><ul><li>Data Mashups </li></ul><ul><ul><li>Mixes data of similar types from different sources </li></ul></ul><ul><ul><ul><li>Yahoo Pipes </li></ul></ul></ul><ul><ul><ul><li>e.g., combining the data from multiple RSS feeds (such as blogs and news websites) into a single feed with a graphical front end </li></ul></ul></ul><ul><li>Enterprise Mashups </li></ul><ul><ul><li>Integrates data from internal and external sources </li></ul></ul><ul><ul><ul><li>e.g., create a market share report by combining an external list of all houses sold in the last week with internal data about which houses one agency sold </li></ul></ul></ul><ul><ul><ul><li>JackBe </li></ul></ul></ul>
    14. 17. Real Estate Data
    15. 18. Maps for Travelers
    16. 19. YouTube Video Map Mashups
    17. 20. 4. Location Based Services
    18. 21. Location Based Services <ul><li>Mobile Phone Location Information </li></ul><ul><ul><li>Mapquest Find Me (findme.mapquest.com) - to find restaurants, etc - US$4/month </li></ul></ul><ul><ul><ul><li>Cell phone or web; GPS & Cell tower IDs; POI information </li></ul></ul></ul><ul><ul><ul><ul><li>Can save locations from phone or via web </li></ul></ul></ul></ul><ul><ul><ul><li>Location history can be shared with selected others </li></ul></ul></ul><ul><ul><li>Where.com – Cell phone based POI information, maps, routes & buddy SMS </li></ul></ul><ul><li>GPS Tracking </li></ul><ul><ul><li>Vehicle and Transportation Tracking </li></ul></ul><ul><ul><ul><li>AtRode.com </li></ul></ul></ul><ul><ul><li>Teen Arrive Alive - how fast kids are driving </li></ul></ul><ul><ul><li>PawTracks.com – for pets – sms from a pet collar if pet passes a boundary </li></ul></ul><ul><li>Geotagging – mostly photos </li></ul><ul><ul><li>GeoSnapper - GPS Cell phone Photo tagging </li></ul></ul><ul><ul><li>Tourists & Business uses </li></ul></ul><ul><ul><ul><li>real estate, insurance adjustors </li></ul></ul></ul>
    19. 22. Location Based Service Data <ul><li>GPS, SMS/Cell tower information </li></ul><ul><ul><li>GPS for outside & Cell towers for inside buildings </li></ul></ul><ul><li>Maps Sources / Location Data Sets </li></ul><ul><ul><li>Maps, directions, addresses, points of interest (poi), third party data </li></ul></ul><ul><ul><ul><li>Requires Data Center Reliability Level at 99.999% or better </li></ul></ul></ul><ul><ul><li>All must be Normalized </li></ul></ul><ul><li>Customer User Profiles </li></ul><ul><ul><li>Privacy requirements and options </li></ul></ul><ul><ul><ul><li>Day/Work v. Night/Home times </li></ul></ul></ul><ul><ul><li>Data update frequency </li></ul></ul><ul><ul><ul><li>Too quickly will drain phone battery </li></ul></ul></ul><ul><ul><li>Desired information </li></ul></ul><ul><ul><ul><li>View location, directions, poi’s </li></ul></ul></ul><ul><ul><ul><li>On phone, dial in, sms, auto notice </li></ul></ul></ul>
    20. 23. Travel Information Search in the Digital Environment Pre-Trip En Route and On-Site Post-Trip <ul><li>Planning </li></ul><ul><li>Image, expectation-formation </li></ul><ul><li>Anticipation </li></ul><ul><li>Decision-making </li></ul><ul><li>Transaction </li></ul><ul><li>Connection </li></ul><ul><li>Navigation </li></ul><ul><li>Short-term decision making </li></ul><ul><li>Documentation – artifact collection </li></ul><ul><li>Sharing </li></ul><ul><li>Creativity/innovation </li></ul><ul><li>On-site transaction </li></ul><ul><li>Value creation </li></ul><ul><li>Sharing </li></ul><ul><li>Documentation </li></ul><ul><li>External memory </li></ul><ul><li>Re-experiencing </li></ul><ul><li>Attachment/identity </li></ul><ul><li>Meaning making </li></ul><ul><li>Narrative </li></ul>Source for this slide: Daniel Fesenmaier, Temple University
    21. 24. Implications for Destination Marketing: Extending Concepts to the Mobile Domain
    22. 25. 5. Virtual Worlds
    23. 26. Virtual Worlds <ul><li>Mirror Worlds: or the Day Software Puts the Universe in a Shoebox...How It Will Happen and What It Will Mean - by David Gelernter (1991) </li></ul><ul><li>MS Virtual Earth </li></ul><ul><ul><li>2D + 3D model of earth </li></ul></ul><ul><ul><li>Windows Live Local = consumer </li></ul></ul><ul><ul><ul><li>Real time traffic </li></ul></ul></ul><ul><ul><ul><li>30 countires with mapping + driving directions </li></ul></ul></ul><ul><ul><ul><ul><li>Mostly N.America + Europe </li></ul></ul></ul></ul><ul><ul><li>Focus on Aerial Photography </li></ul></ul><ul><ul><ul><li>80% birdseye coverage of Europe + US - 6” resolution per pixel </li></ul></ul></ul><ul><ul><ul><li>Supplemented by Satellite (1 meter resolution) </li></ul></ul></ul><ul><ul><ul><ul><li>and street side photography </li></ul></ul></ul></ul><ul><ul><li>Users can save own data to maps </li></ul></ul><ul><ul><li>Can be linked to live data sources for tracking traffic + weather </li></ul></ul>
    24. 27. Google Earth <ul><li>Google’s Mission: Organize the World’s Information and make it user accessible </li></ul><ul><li>Geography as a Filter of: </li></ul><ul><ul><li>History, News, Photographs </li></ul></ul><ul><ul><li>Viewing in Geographic Context </li></ul></ul><ul><li>Google Maps = any one can access online </li></ul><ul><ul><li>Many map mashups – any browser </li></ul></ul><ul><ul><li>Main Google mapping product </li></ul></ul><ul><ul><ul><li>location searches & driving directions </li></ul></ul></ul><ul><li>Google Earth ( Earth.google.com) </li></ul><ul><ul><li>Downloadable Client Browser/Application </li></ul></ul><ul><ul><li>3-D Virtual Planet </li></ul></ul><ul><ul><ul><li>Google’s extreme, state of the art, mapping product </li></ul></ul></ul><ul><ul><li>Started at Silicon Graphics company, then Keyhole, then Google </li></ul></ul><ul><li>Traditional Geographic Data </li></ul><ul><ul><li>Google Spatial Geometry </li></ul></ul><ul><ul><ul><li>XML schema – public domain </li></ul></ul></ul><ul><ul><ul><ul><li>on Google Earth website </li></ul></ul></ul></ul><ul><ul><ul><li>Points, Polygons, other? </li></ul></ul></ul><ul><ul><li>Recently 3-d building data </li></ul></ul><ul><ul><li>Integration with Google maps </li></ul></ul>
    25. 29. Virtual Worlds <ul><li>360 degree photos </li></ul><ul><ul><li>http://ChicagoTravelers.com </li></ul></ul><ul><li>Hotel video reviews </li></ul><ul><ul><li>http://Trivop.com </li></ul></ul><ul><li>MMOGs </li></ul><ul><ul><li>World of Warcraft </li></ul></ul><ul><li>3-D Social Worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Starwood Hotels -> </li></ul></ul><ul><ul><ul><li>Sheraton + Westin </li></ul></ul></ul>
    26. 30. Earthmine.com <ul><li>Pre-collects a base layer of 3D panoramic images </li></ul><ul><ul><li>geospatially accurate and complete street-level 3D data mine of our urban environments </li></ul></ul><ul><ul><ul><li>every street, alley and freeway </li></ul></ul></ul><ul><ul><ul><li>every pixel in every image has highly accurate longitude, latitude and depth information data </li></ul></ul></ul><ul><li>Mapping, measuring, drawing, tagging, modeling and exporting of 3D entities from the earthmine data libraries </li></ul><ul><li>Integrate with any browser-based application and major GIS applications </li></ul>
    27. 31. 6. Online Digital Mapping Issues
    28. 32. Traditional GIS & Online Mapping <ul><li>Traditional GIS Companies – explosion in 80s </li></ul><ul><ul><li>Missed the boat on online GIS </li></ul></ul><ul><ul><ul><li>Too complicated for common use </li></ul></ul></ul><ul><li>Development of Underground Online GIS </li></ul><ul><ul><li>Do not like “GIS” acronym </li></ul></ul><ul><ul><ul><li>GIS acronym will go away </li></ul></ul></ul><ul><ul><li>Map = Metaphor for the Content </li></ul></ul><ul><ul><ul><li>Just like a Report or a Chart </li></ul></ul></ul><ul><ul><li>Content is what is important </li></ul></ul><ul><ul><ul><li>The Map Mashup = Liberating the Content </li></ul></ul></ul><ul><li>Developers Clamoring to do Online Mapping </li></ul><ul><ul><li>Google, Yahoo!, Microsoft – APIs allow maps </li></ul></ul><ul><ul><ul><li>API = Application Programming Interface </li></ul></ul></ul>
    29. 33. Online Digital Map Sources <ul><li>All GPS digital maps come from 2 sources </li></ul><ul><ul><li>Tele Atlas - Belgium-base </li></ul></ul><ul><ul><ul><li>Bought by TomTom GPS </li></ul></ul></ul><ul><ul><li>NavTeq - Chicago-based </li></ul></ul><ul><ul><ul><li>Bought by Nokia </li></ul></ul></ul><ul><ul><li>Fear of Restriction of Access to other companies </li></ul></ul><ul><ul><ul><li>Emphasis on Maps for Nokia + TomTom devices </li></ul></ul></ul><ul><li>Public Participation GIS (PPGIS) </li></ul><ul><ul><li>FreeDemographics.com </li></ul></ul><ul><ul><ul><li>Information Commons (Maya Design group) </li></ul></ul></ul><ul><ul><ul><li>Access to Public Data for Political Decision Making </li></ul></ul></ul><ul><ul><ul><li>Users can add Information Data </li></ul></ul></ul><ul><ul><ul><li>Way for People to Correct their own Geodata </li></ul></ul></ul><ul><ul><ul><ul><li>Data Consumers = Data Producers = Data Owners </li></ul></ul></ul></ul>
    30. 34. Mapping & User Privacy <ul><li>Computer or Cell Phone Location Broadcasting </li></ul><ul><ul><li>Who will know this information </li></ul></ul><ul><ul><ul><li>boss?, spouse?, parents?, friends?, press?, police?, world? </li></ul></ul></ul><ul><ul><ul><li>Are we public all the time? </li></ul></ul></ul><ul><ul><ul><li>Where is information held? </li></ul></ul></ul><ul><ul><ul><ul><li>What country (China)? And for how long? </li></ul></ul></ul></ul><ul><ul><li>Can users censor this? spoof it? </li></ul></ul><ul><ul><li>Not just Where, but What we are doing </li></ul></ul><ul><ul><ul><li>Justin.tv & ijustine.tv - Lifecasting </li></ul></ul></ul><ul><ul><ul><li>Twitter.com – What are you doing now? </li></ul></ul></ul><ul><ul><ul><li>WAYN.com – Where Are You Now? </li></ul></ul></ul><ul><ul><li>What do the users Want? Need? </li></ul></ul><ul><ul><ul><li>Opt-in or Opt-out default? </li></ul></ul></ul><ul><li>Street-Level Photography </li></ul><ul><li>Social Software </li></ul><ul><ul><li>Personal information held by a third party (not you) </li></ul></ul><ul><ul><ul><li>Government can access this data for security and surveillance </li></ul></ul></ul><ul><ul><ul><li>Not well protected by law -- better in Europe </li></ul></ul></ul>
    31. 35. A New Geography ? <ul><li>Kenichi Ohmae: The Invisible Continent (2001) </li></ul><ul><ul><li>Old Continents: Land Based, State Power </li></ul></ul><ul><li>The New Continent </li></ul><ul><ul><li>Borderless & Cyber-based </li></ul></ul><ul><ul><ul><li>Easy movement of info. across all kinds of borders </li></ul></ul></ul><ul><ul><ul><ul><li>national & corporate </li></ul></ul></ul></ul><ul><ul><li>Easy to enter – Open to All </li></ul></ul><ul><ul><ul><li>Must give up old thinking </li></ul></ul></ul><ul><ul><li>Governance & Infrastructure under development </li></ul></ul><ul><ul><ul><li>Carve your own territory </li></ul></ul></ul><ul><ul><li>Highly Individualistic Values </li></ul></ul><ul><ul><ul><li>No domination by social groups or elites </li></ul></ul></ul><ul><ul><ul><li>Value not based on traditional profit models </li></ul></ul></ul>
    32. 36. RESOURCES <ul><li>2D Mapping </li></ul><ul><ul><li>Google Maps, Microsoft Maps.Live, Yahoo Local, Mapquest </li></ul></ul><ul><li>3D Mapping </li></ul><ul><ul><li>Google Earth </li></ul></ul><ul><ul><ul><li>http://earth.google.com/ </li></ul></ul></ul><ul><ul><li>Microsoft – Virtual Earth – 2D and 3D </li></ul></ul><ul><ul><ul><li>http://maps.live.com </li></ul></ul></ul><ul><li>Mashups Awards for Online Mapping Apps </li></ul><ul><ul><li>Mapping </li></ul></ul><ul><ul><ul><li>http://mashupawards.com/category/geo-targeting/ </li></ul></ul></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><ul><li>http://mashupawards.com/category/travel/ </li></ul></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><ul><li>http://mashupawards.com/category/real-estate/ </li></ul></ul></ul><ul><ul><li>Weather </li></ul></ul><ul><ul><ul><li>http://mashupawards.com/category/weather/ </li></ul></ul></ul><ul><li>Mashable.com – 50+ Online Map Tools </li></ul><ul><ul><ul><li>http://mashable.com/2007/07/23/online-maps/ </li></ul></ul></ul>