Travel 2.0: The Emerging Web 2.0 Virtual Travelscape

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Web 2.0 Internet Application for Travel and Tourism.

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  • Travel 2.0: The Emerging Web 2.0 Virtual Travelscape

    1. 1. Travel 2.0: The Emerging Virtual Travelscape Alan A. Lew Dept of Geography, Planning & Recreation, Northern Arizona University Web20Travel.Blogspot.com - TravelGeography.info [email_address]
    2. 2. Distributed Business Model <ul><li>Geographically Distributed </li></ul><ul><ul><li>Employees / Production </li></ul></ul><ul><ul><li>Customers & Sales / Products </li></ul></ul><ul><li>Distributed Business Model </li></ul><ul><ul><li>Loose Couplings & Long Term Relationships </li></ul></ul><ul><ul><li>Lower Transaction Costs & Greater Innovation </li></ul></ul><ul><li>Social Networking with Partners & Customers </li></ul><ul><ul><li>Shared Intellectual Property </li></ul></ul><ul><ul><ul><li>Through Transparency, Frequency, Visibility </li></ul></ul></ul><ul><ul><li>Technology to Facilitate Communication ( Web 2.0 ) </li></ul></ul><ul><ul><ul><li>To build Community, Trust, & Cooperation </li></ul></ul></ul><ul><ul><ul><li>New Knowledge through many Small Discussions </li></ul></ul></ul><ul><ul><ul><ul><li>Game Theory </li></ul></ul></ul></ul>
    3. 3. “ Web 2.0 ” <ul><li>Web 2.0 = new revolution in Internet growth </li></ul><ul><ul><li>Internet = invisible part of every day life </li></ul></ul><ul><ul><li>New levels of access to information </li></ul></ul><ul><li>New Concepts, Applications, Websites, Channels </li></ul><ul><ul><li>eHub - h ttp:// www.emilychang.com/go/ehub / </li></ul></ul><ul><ul><ul><li>“… web applications, services, resources, blogs or sites with a focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, [tagging], design and digital media sharing” </li></ul></ul></ul><ul><li>Democratizing the tools of production </li></ul><ul><ul><li>User Generated & Contributed Data / Info. </li></ul></ul><ul><ul><li>“ Ideas over Costs” </li></ul></ul><ul><ul><ul><li>Online business without venture capital </li></ul></ul></ul><ul><ul><li>“ a Billion Niches” </li></ul></ul><ul><ul><ul><li>Custom Streams, not mass markets </li></ul></ul></ul><ul><li>Enabled by High Speed Internet </li></ul>
    4. 4. Social Software “…lets people rendezvous, connect or collaborate by use of a computer network” “software that supports group interaction” ( wikipedia.org ) <ul><li>Instant Messaging </li></ul><ul><li>Internet Relay Chat </li></ul><ul><ul><li>chat rooms </li></ul></ul><ul><li>Internet Forums </li></ul><ul><ul><li>bulletin boards </li></ul></ul><ul><li>Social Network Services </li></ul><ul><ul><li>MySpaces </li></ul></ul><ul><li>Social Guides </li></ul><ul><ul><li>recommend real world places / services - TripAdvisor </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>publicly posted favorite lists </li></ul></ul><ul><ul><li>Del.icio.us, Google Notebook </li></ul></ul><ul><li>Social Reputation Network </li></ul><ul><ul><li>eBay </li></ul></ul><ul><li>Weblogs </li></ul><ul><ul><li>Blogs, Podcasts, Vlogs/Videocasts </li></ul></ul><ul><li>Social Citations </li></ul><ul><ul><li>references for academics </li></ul></ul><ul><ul><li>Citeulike.org </li></ul></ul><ul><li>Peer-to-peer Social Networks </li></ul><ul><ul><li>file sharing – photos, games </li></ul></ul><ul><li>Virtual Presence </li></ul><ul><ul><li>meeting in online worlds </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><li>Virtual Worlds & Massively Multiplayer Online Games (MMOGs) </li></ul><ul><li>VOIP – Internet Telephony </li></ul><ul><ul><li>Skype, GizmoProject </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Collaborative Writing/Editing </li></ul></ul><ul><ul><li>Writely, JotSpot, Wikipedia </li></ul></ul>
    5. 5. WEBLOGS <ul><li>“ Weblog ” = 1997 “ Blog ” = 1999 </li></ul><ul><li>= Websites that contain a series of articles in chronological order = Niche Media </li></ul><ul><ul><li>Identity Blogs (diaries) </li></ul></ul><ul><ul><li>News & Political Blogs </li></ul></ul><ul><ul><li>Collaborative Blogs (many contributors) </li></ul></ul><ul><ul><li>“ Moblog” = Mobile phone photo blogging </li></ul></ul><ul><li>“ Blogosphere ” = 40.7 million Active Blogs </li></ul><ul><ul><li>1.2 million posts each day = 50k / hour (May 2006) </li></ul></ul><ul><ul><ul><li>BUT – Many new blogs are Splogs -- Spam Blogs </li></ul></ul></ul>
    6. 6. Travel Blogs <ul><li>Personal Trip Diaries </li></ul><ul><ul><li>Golden Triangle Blog - golden- triangle.blogspot.com </li></ul></ul><ul><ul><li>Travel Pod - www.travelpod.com </li></ul></ul><ul><ul><li>My Life of Travel – mylifeoftravel.com </li></ul></ul><ul><ul><li>YourHotelStinks - </li></ul></ul><ul><li>Destination Blogs </li></ul><ul><ul><li>PinoyTravelBlog.com – A Filipino Guide to the Philippines </li></ul></ul><ul><ul><li>Gadling.com – Professional Travel Writers - collaborative blog </li></ul></ul><ul><li>Travel News & Opinion </li></ul><ul><ul><li>Roads Less Traveled - www.ahlsmith.com </li></ul></ul><ul><ul><ul><li>Scott Ahlsmith, president of The Travel Institute </li></ul></ul></ul><ul><ul><li>VagaBlond.com </li></ul></ul><ul><ul><ul><li>Collaborative Travel Blog – “Fashionable Travel” </li></ul></ul></ul><ul><ul><li>Geeky Traveller – A Travel Blog for Nerds - www.geekytraveller.com </li></ul></ul><ul><ul><li>Written Road blog – Tips for Travel Writing – writtenroad.com </li></ul></ul>
    7. 7. Travel Blogs
    8. 8. Blog Marketing <ul><li>“ Turning Marketing on its Head” </li></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><li>Information focused, not Selling </li></ul></ul><ul><ul><ul><li>Employee blogs (maker specialists) </li></ul></ul></ul><ul><ul><ul><li>Customer blogs (user specialists) </li></ul></ul></ul><ul><ul><ul><li>www.EnglishCut.com </li></ul></ul></ul><ul><ul><ul><ul><li>traditional tailoring (clothing) techniques </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1000 visitors a day </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Stoneyfield Farms (largest U.S. organic dairy producer) </li></ul></ul></ul><ul><ul><ul><ul><li>blogs on: Babies , Mothers , Cows , & Kids </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>www.stonyfield.com/weblog / </li></ul></ul></ul></ul></ul><ul><li>Difficult to Monetize </li></ul><ul><ul><li>Based on “Free” web text model </li></ul></ul>
    9. 9. Podcast = “Audio Blog” <ul><li>Internet Radio – early 1990s </li></ul><ul><li>“ Podcasting ” – September 2004 </li></ul><ul><ul><li>individuals creating own material </li></ul></ul><ul><ul><li>easy & cheap = democratizing “radio” </li></ul></ul><ul><li>July 1, 2005 = Apple’s iTunes supports Podcast downloads </li></ul><ul><li>PodcastAlley.com - >19,000 Podcasts & Videocasts (May 2006) </li></ul><ul><li>Feedburner.com - >47,000 Podcasts & Videocasts (April 2006) </li></ul><ul><li>Estimated 1 to 10 million Listeners, 20% growth/month </li></ul><ul><li>Travel Podcast Types: </li></ul><ul><ul><li>Industry News & Reviews </li></ul></ul><ul><ul><li>Destination/Attraction News & Guides </li></ul></ul><ul><ul><li>Personal Travel Experiences & Opinions </li></ul></ul><ul><ul><li>Soundscapes / Soundscenes / Soundseeing Tours </li></ul></ul><ul><ul><li>Repurposed Radio Programs </li></ul></ul>
    10. 10. Podcasting Market <ul><li>“ Come to Me ” Web </li></ul><ul><ul><ul><li>Instead of “Go and Get It” Web </li></ul></ul></ul><ul><ul><li>Pushing text, audio & video to computer & MP3 player </li></ul></ul><ul><ul><ul><li>via Podcatcher (RSS Aggregator) program </li></ul></ul></ul><ul><li>Podcasting = Narrow casting </li></ul><ul><ul><li>Opposite of Broadcasting </li></ul></ul><ul><ul><ul><li>Video blogging (Vlog, Vodcast) </li></ul></ul></ul><ul><li>Redefining Marketing </li></ul><ul><ul><li>– more than Blogging has </li></ul></ul><ul><ul><li>Well developed Radio Advertising market </li></ul></ul><ul><ul><li>Psychographic Community </li></ul></ul><ul><ul><ul><li>Radio & TV = Geography-based community </li></ul></ul></ul><ul><ul><li>Ultimate Niche Marketing – narrow & devoted </li></ul></ul>
    11. 11. Travel & Tourism Podcast <ul><li>Home Based Travel Agent - http://hometravelagent.blogspot.com </li></ul><ul><li>Lonely Planet Travelcasts - http://www.lonelyplanet.com/podcasts/ </li></ul><ul><li>Travelography: World Travel News & </li></ul><ul><li>Geography for Travelers http:// travelgeography.info </li></ul><ul><li>The Rocky Top Podcast – Knoxville, Tennessee CVB http://www.5minuteswithwichita.com/rockytop/ </li></ul><ul><li>A more complete list of travel & tourism podcasts can be found at: http:// www.geog.nau.edu/~alew/TG_Podcasts.html </li></ul>
    12. 12. Destination Audio Guides <ul><li>Auidoguides ? Audiotours ? Podguides ? Podtours ? </li></ul><ul><ul><li>Emerging: GPS Based </li></ul></ul><ul><li>Is Podcasting &quot;The death of the guidebook?&quot; </li></ul><ul><ul><li>www.iAudioguide.com </li></ul></ul><ul><ul><li>www.podguides.net </li></ul></ul><ul><ul><li>www.parisaudioguides.com </li></ul></ul><ul><ul><li>www.bluebrolly.co.uk </li></ul></ul><ul><ul><li>www.dorlingkindersley-uk.co.uk/static/cs/uk/11/travel/podcast.html </li></ul></ul><ul><ul><li>www.visitscotland.com/sitewide/edinburghpodcast </li></ul></ul><ul><ul><li>www.talkingstreet.com/ </li></ul></ul><ul><ul><li>www.footnotesaudiowalks.co.uk/ </li></ul></ul><ul><ul><li>www.audiocitytour.com/ </li></ul></ul><ul><ul><li>www.ijourneys.com/ </li></ul></ul><ul><ul><li>www.ricksteves.com/news/travelnews/0602/audiotour.htm </li></ul></ul>
    13. 13. Other Web 2.0 Travel Tools <ul><li>Web20Travel.blogspot.com </li></ul><ul><ul><li>Blog list of Web 2.0 websites and webtools for Tourism </li></ul></ul><ul><li>Wiki Travel Guides </li></ul><ul><li>Wikitravel.org </li></ul><ul><ul><li>Wikipedia-like travel guide </li></ul></ul><ul><li>www.World66.com - User-generated Guide (& Map Tool) </li></ul><ul><li>VCarious.com </li></ul><ul><ul><li>“ Contribute to VCarious by editing any of the guides or listings . Or share your trip by adding your own journal and photos . Happy Travels!” </li></ul></ul>
    14. 14. Social Network Travel Sites <ul><li>43Places.com </li></ul><ul><ul><li>list & discuss places to go & places have been (mapped) </li></ul></ul><ul><ul><li>travel tips & place descriptions </li></ul></ul><ul><li>VirtualTourist.com - 700,000+ members </li></ul><ul><ul><li>Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page comments, 75+ new travel deals, & 400+ new members </li></ul></ul><ul><li>Yelp.com - restaurants, dentists, hairstylists, & anything local </li></ul><ul><li>I Love Travel Stories - “The best new travel writing on the web? You choose. You decide.” </li></ul><ul><li>WEB 1.0 </li></ul><ul><ul><li>TripAdvisor.com - 19 million visit per month, narrow focus on accommodation reviews -- > 4 million user reviews </li></ul></ul><ul><ul><li>CitySearch.com </li></ul></ul><ul><ul><ul><li>more reviews than Yelp, including Editor reviews - lacks social networking & community building tools </li></ul></ul></ul>
    15. 15. Social Networking
    16. 16. TRAVEL MAPPING 2.0 <ul><li>Basic Mapping Tools </li></ul><ul><ul><li>maps. Google .com , maps. Yahoo .com , Microsoft ( local.live.com ), maps. Ask .com and Mapquest .com </li></ul></ul><ul><ul><ul><li>Heated competition - new feature rollouts make comparisons a moving target </li></ul></ul></ul><ul><li>User Created Maps </li></ul><ul><ul><li>MyWorld66.com on World66.com </li></ul></ul><ul><ul><ul><li>Visited Countries choropleth mapping </li></ul></ul></ul><ul><ul><li>43Places.com – point maps of places visited or wanting to visit </li></ul></ul><ul><ul><li>MyLifeOfTravel.com – Point & Line Maps </li></ul></ul><ul><li>Map Mashups (mostly using Google Maps) </li></ul><ul><ul><li>Flagr.com - Point maps of places visited </li></ul></ul><ul><ul><li>JumpClaimerer.com - SMS/text message Trip tracking </li></ul></ul><ul><ul><li>LicketyTrip.com - Last Minute Vacation Rentals </li></ul></ul>
    17. 17. Travel Mapping
    18. 18. And More Web 2.0 Tools <ul><li>Information </li></ul><ul><ul><li>SeatGuru.com & LoveMySeat.com </li></ul></ul><ul><ul><li>ePassportPhoto.com – DIY Passport & Visa Photos </li></ul></ul><ul><ul><li>Schmap.com – downloadable interactive guidebooks </li></ul></ul><ul><li>AJAX Websites </li></ul><ul><ul><li>Paguna.com - Single page hotel bookings </li></ul></ul><ul><ul><li>Latitudes Magazine (Italian & English) - latitudesmag.leonardo.it </li></ul></ul><ul><ul><ul><li>Online, broadband travel photo magazine </li></ul></ul></ul><ul><ul><ul><li>Latest issue (#14) - 181 pages of full color photos, animations and sounds </li></ul></ul></ul><ul><li>Destination Sites </li></ul><ul><ul><li>VirtualMalaysia.com </li></ul></ul><ul><ul><ul><li>traveler tales, photo sharing, tips for travelers, videos, music, mobile pocket travel, separate photography community site, & 360 degree photo gallery </li></ul></ul></ul>
    19. 19. More Web 2.0
    20. 20. Virtual Malaysia
    21. 21. Social Software for Distributed Businesses <ul><li>Social Software (Web 2.0) </li></ul><ul><ul><li>Changing how people keep informed </li></ul></ul><ul><ul><ul><li>More Personalized & Interactive </li></ul></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><ul><li>Co-Creation (User contributions) </li></ul></ul><ul><li>Podcasting = Free Marketing </li></ul><ul><ul><li>Requires Passion for the Topic </li></ul></ul><ul><li>Blogs & Comment Forums </li></ul><ul><ul><li>Public Relations </li></ul></ul><ul><ul><li>Sounding Board for Customers </li></ul></ul><ul><ul><ul><li>Consumers love to Chat </li></ul></ul></ul><ul><ul><li>Businesses must be open to Criticism </li></ul></ul><ul><ul><ul><li>to Build Trust - Social Reputation Network </li></ul></ul></ul><ul><ul><ul><li>to Build Community </li></ul></ul></ul><ul><ul><ul><ul><li>Repeat Customers; Viral Marketing </li></ul></ul></ul></ul>
    22. 22. A New Geography ? <ul><li>Kenichi Ohmae: The Invisible Continent (2001) </li></ul><ul><ul><li>Old Continents = Land Based, State Power </li></ul></ul><ul><li>The New Continent </li></ul><ul><ul><li>Borderless & Cyber-based </li></ul></ul><ul><ul><ul><li>Easy movement of information across all kinds of borders </li></ul></ul></ul><ul><ul><ul><ul><li>national & corporate </li></ul></ul></ul></ul><ul><ul><li>Easy to enter – Open to All </li></ul></ul><ul><ul><ul><li>Must give up old thinking </li></ul></ul></ul><ul><ul><li>Governance & Infrastructure under development </li></ul></ul><ul><ul><ul><li>Carve your own territory </li></ul></ul></ul><ul><ul><li>Highly Individualistic Values </li></ul></ul><ul><ul><ul><li>No domination by social groups or elites </li></ul></ul></ul><ul><ul><ul><li>Value not based on traditional profit models </li></ul></ul></ul>
    23. 23. Http://Web20Travel.com Http://TravelGeography.info Http://Web20Teach.com Http://AlanLew.com Http://MyLifeOfTravel.com/alew.home   More Information….

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