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Travel 2.0: The Emerging Web 2.0 Virtual Travelscape
 

Travel 2.0: The Emerging Web 2.0 Virtual Travelscape

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Web 2.0 Internet Application for Travel and Tourism.

Web 2.0 Internet Application for Travel and Tourism.

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Travel 2.0: The Emerging Web 2.0 Virtual Travelscape Travel 2.0: The Emerging Web 2.0 Virtual Travelscape Presentation Transcript

  • Travel 2.0: The Emerging Virtual Travelscape Alan A. Lew Dept of Geography, Planning & Recreation, Northern Arizona University Web20Travel.Blogspot.com - TravelGeography.info [email_address]
  • Distributed Business Model
    • Geographically Distributed
      • Employees / Production
      • Customers & Sales / Products
    • Distributed Business Model
      • Loose Couplings & Long Term Relationships
      • Lower Transaction Costs & Greater Innovation
    • Social Networking with Partners & Customers
      • Shared Intellectual Property
        • Through Transparency, Frequency, Visibility
      • Technology to Facilitate Communication ( Web 2.0 )
        • To build Community, Trust, & Cooperation
        • New Knowledge through many Small Discussions
          • Game Theory
  • “ Web 2.0 ”
    • Web 2.0 = new revolution in Internet growth
      • Internet = invisible part of every day life
      • New levels of access to information
    • New Concepts, Applications, Websites, Channels
      • eHub - h ttp:// www.emilychang.com/go/ehub /
        • “… web applications, services, resources, blogs or sites with a focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, [tagging], design and digital media sharing”
    • Democratizing the tools of production
      • User Generated & Contributed Data / Info.
      • “ Ideas over Costs”
        • Online business without venture capital
      • “ a Billion Niches”
        • Custom Streams, not mass markets
    • Enabled by High Speed Internet
  • Social Software “…lets people rendezvous, connect or collaborate by use of a computer network” “software that supports group interaction” ( wikipedia.org )
    • Instant Messaging
    • Internet Relay Chat
      • chat rooms
    • Internet Forums
      • bulletin boards
    • Social Network Services
      • MySpaces
    • Social Guides
      • recommend real world places / services - TripAdvisor
    • Social Bookmarking
      • publicly posted favorite lists
      • Del.icio.us, Google Notebook
    • Social Reputation Network
      • eBay
    • Weblogs
      • Blogs, Podcasts, Vlogs/Videocasts
    • Social Citations
      • references for academics
      • Citeulike.org
    • Peer-to-peer Social Networks
      • file sharing – photos, games
    • Virtual Presence
      • meeting in online worlds
      • Second Life
    • Virtual Worlds & Massively Multiplayer Online Games (MMOGs)
    • VOIP – Internet Telephony
      • Skype, GizmoProject
    • Wikis
      • Collaborative Writing/Editing
      • Writely, JotSpot, Wikipedia
  • WEBLOGS
    • “ Weblog ” = 1997 “ Blog ” = 1999
    • = Websites that contain a series of articles in chronological order = Niche Media
      • Identity Blogs (diaries)
      • News & Political Blogs
      • Collaborative Blogs (many contributors)
      • “ Moblog” = Mobile phone photo blogging
    • “ Blogosphere ” = 40.7 million Active Blogs
      • 1.2 million posts each day = 50k / hour (May 2006)
        • BUT – Many new blogs are Splogs -- Spam Blogs
  • Travel Blogs
    • Personal Trip Diaries
      • Golden Triangle Blog - golden- triangle.blogspot.com
      • Travel Pod - www.travelpod.com
      • My Life of Travel – mylifeoftravel.com
      • YourHotelStinks -
    • Destination Blogs
      • PinoyTravelBlog.com – A Filipino Guide to the Philippines
      • Gadling.com – Professional Travel Writers - collaborative blog
    • Travel News & Opinion
      • Roads Less Traveled - www.ahlsmith.com
        • Scott Ahlsmith, president of The Travel Institute
      • VagaBlond.com
        • Collaborative Travel Blog – “Fashionable Travel”
      • Geeky Traveller – A Travel Blog for Nerds - www.geekytraveller.com
      • Written Road blog – Tips for Travel Writing – writtenroad.com
  • Travel Blogs
  • Blog Marketing
    • “ Turning Marketing on its Head”
      • Viral Marketing
      • Information focused, not Selling
        • Employee blogs (maker specialists)
        • Customer blogs (user specialists)
        • www.EnglishCut.com
          • traditional tailoring (clothing) techniques
            • 1000 visitors a day
        • Stoneyfield Farms (largest U.S. organic dairy producer)
          • blogs on: Babies , Mothers , Cows , & Kids
            • www.stonyfield.com/weblog /
    • Difficult to Monetize
      • Based on “Free” web text model
  • Podcast = “Audio Blog”
    • Internet Radio – early 1990s
    • “ Podcasting ” – September 2004
      • individuals creating own material
      • easy & cheap = democratizing “radio”
    • July 1, 2005 = Apple’s iTunes supports Podcast downloads
    • PodcastAlley.com - >19,000 Podcasts & Videocasts (May 2006)
    • Feedburner.com - >47,000 Podcasts & Videocasts (April 2006)
    • Estimated 1 to 10 million Listeners, 20% growth/month
    • Travel Podcast Types:
      • Industry News & Reviews
      • Destination/Attraction News & Guides
      • Personal Travel Experiences & Opinions
      • Soundscapes / Soundscenes / Soundseeing Tours
      • Repurposed Radio Programs
  • Podcasting Market
    • “ Come to Me ” Web
        • Instead of “Go and Get It” Web
      • Pushing text, audio & video to computer & MP3 player
        • via Podcatcher (RSS Aggregator) program
    • Podcasting = Narrow casting
      • Opposite of Broadcasting
        • Video blogging (Vlog, Vodcast)
    • Redefining Marketing
      • – more than Blogging has
      • Well developed Radio Advertising market
      • Psychographic Community
        • Radio & TV = Geography-based community
      • Ultimate Niche Marketing – narrow & devoted
  • Travel & Tourism Podcast
    • Home Based Travel Agent - http://hometravelagent.blogspot.com
    • Lonely Planet Travelcasts - http://www.lonelyplanet.com/podcasts/
    • Travelography: World Travel News &
    • Geography for Travelers http:// travelgeography.info
    • The Rocky Top Podcast – Knoxville, Tennessee CVB http://www.5minuteswithwichita.com/rockytop/
    • A more complete list of travel & tourism podcasts can be found at: http:// www.geog.nau.edu/~alew/TG_Podcasts.html
  • Destination Audio Guides
    • Auidoguides ? Audiotours ? Podguides ? Podtours ?
      • Emerging: GPS Based
    • Is Podcasting "The death of the guidebook?"
      • www.iAudioguide.com
      • www.podguides.net
      • www.parisaudioguides.com
      • www.bluebrolly.co.uk
      • www.dorlingkindersley-uk.co.uk/static/cs/uk/11/travel/podcast.html
      • www.visitscotland.com/sitewide/edinburghpodcast
      • www.talkingstreet.com/
      • www.footnotesaudiowalks.co.uk/
      • www.audiocitytour.com/
      • www.ijourneys.com/
      • www.ricksteves.com/news/travelnews/0602/audiotour.htm
  • Other Web 2.0 Travel Tools
    • Web20Travel.blogspot.com
      • Blog list of Web 2.0 websites and webtools for Tourism
    • Wiki Travel Guides
    • Wikitravel.org
      • Wikipedia-like travel guide
    • www.World66.com - User-generated Guide (& Map Tool)
    • VCarious.com
      • “ Contribute to VCarious by editing any of the guides or listings . Or share your trip by adding your own journal and photos . Happy Travels!”
  • Social Network Travel Sites
    • 43Places.com
      • list & discuss places to go & places have been (mapped)
      • travel tips & place descriptions
    • VirtualTourist.com - 700,000+ members
      • Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page comments, 75+ new travel deals, & 400+ new members
    • Yelp.com - restaurants, dentists, hairstylists, & anything local
    • I Love Travel Stories - “The best new travel writing on the web? You choose. You decide.”
    • WEB 1.0
      • TripAdvisor.com - 19 million visit per month, narrow focus on accommodation reviews -- > 4 million user reviews
      • CitySearch.com
        • more reviews than Yelp, including Editor reviews - lacks social networking & community building tools
  • Social Networking
  • TRAVEL MAPPING 2.0
    • Basic Mapping Tools
      • maps. Google .com , maps. Yahoo .com , Microsoft ( local.live.com ), maps. Ask .com and Mapquest .com
        • Heated competition - new feature rollouts make comparisons a moving target
    • User Created Maps
      • MyWorld66.com on World66.com
        • Visited Countries choropleth mapping
      • 43Places.com – point maps of places visited or wanting to visit
      • MyLifeOfTravel.com – Point & Line Maps
    • Map Mashups (mostly using Google Maps)
      • Flagr.com - Point maps of places visited
      • JumpClaimerer.com - SMS/text message Trip tracking
      • LicketyTrip.com - Last Minute Vacation Rentals
  • Travel Mapping
  • And More Web 2.0 Tools
    • Information
      • SeatGuru.com & LoveMySeat.com
      • ePassportPhoto.com – DIY Passport & Visa Photos
      • Schmap.com – downloadable interactive guidebooks
    • AJAX Websites
      • Paguna.com - Single page hotel bookings
      • Latitudes Magazine (Italian & English) - latitudesmag.leonardo.it
        • Online, broadband travel photo magazine
        • Latest issue (#14) - 181 pages of full color photos, animations and sounds
    • Destination Sites
      • VirtualMalaysia.com
        • traveler tales, photo sharing, tips for travelers, videos, music, mobile pocket travel, separate photography community site, & 360 degree photo gallery
  • More Web 2.0
  • Virtual Malaysia
  • Social Software for Distributed Businesses
    • Social Software (Web 2.0)
      • Changing how people keep informed
        • More Personalized & Interactive
      • Content is King
      • Co-Creation (User contributions)
    • Podcasting = Free Marketing
      • Requires Passion for the Topic
    • Blogs & Comment Forums
      • Public Relations
      • Sounding Board for Customers
        • Consumers love to Chat
      • Businesses must be open to Criticism
        • to Build Trust - Social Reputation Network
        • to Build Community
          • Repeat Customers; Viral Marketing
  • A New Geography ?
    • Kenichi Ohmae: The Invisible Continent (2001)
      • Old Continents = Land Based, State Power
    • The New Continent
      • Borderless & Cyber-based
        • Easy movement of information across all kinds of borders
          • national & corporate
      • Easy to enter – Open to All
        • Must give up old thinking
      • Governance & Infrastructure under development
        • Carve your own territory
      • Highly Individualistic Values
        • No domination by social groups or elites
        • Value not based on traditional profit models
  • Http://Web20Travel.com Http://TravelGeography.info Http://Web20Teach.com Http://AlanLew.com Http://MyLifeOfTravel.com/alew.home   More Information….