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Drive Less Challenge Next Steps
 

Drive Less Challenge Next Steps

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    Drive Less Challenge Next Steps Drive Less Challenge Next Steps Presentation Transcript

    • MENLO PARK DRIVE LESS CHALLENGE Menlo Park Green Ribbon Citizens’ Committee Adina Levin
    • Drive Less Challenge
      • Goal: friendly social competition to reduce greenhouse gas emissions
      • 2009 Pilot - experiment at a local scale
      • 2010 Expansion - scale to multiple communities, more deeply per community
      • In 2005, the community of Menlo Park emitted approximately 491,054 metric tons of CO2e
        • 45.8% from vehicles on roads and highways
        • 30.1% from energy use in commercial and industrial buildings
        • 11.4% from energy use in residences
        • 8.5% from the closed Marsh Road Landfill
        • 3.6% from solid waste generated by Menlo Park homes and businesses
        • 0.4% from municipal government operations
      Single biggest source of carbon emissions…
    • Community incentives
      • Role models & norms
      • School, work
      • Neighborhoods
      • Faith communities
      • Community sponsorship
      • Shop locally
    • Friendly social competition…
      • Participate with school, work, neighborhood, faith community
      • 1 week after earth day, go online and log your trips
    • Getting kids engaged…
      • Oak Knoll School - 28 participants, 143 trips
      • Out of bike rack space
    • City role model
      • All 5 city council members
      • City employees - 8 participants, 41 trips
      • The mayor and the bus rack
    • Neighborhoods & Faith Communities
      • Willows - 8 participants, 95 trips
      • Congregation Etz Chaim - 5 participants, 44 trips
      • Lighting the way
      Image source: http://www.flickr.com/photos/videolux/3007141810/
    • Local business sponsors
    • Overall Results
      • Over 120 participants
      • Nearly 500 green trips
      • Over 5000 green miles
      • Equivalent of 17 cars off the road
      • If everyone did this… 15-20% of transportation emissions
    • Next steps - improve and scale
      • Scale - deeper into Menlo Park, broader to neighboring communities
      • Go from 120 participants to 2400 participants
      • Involve 3 other communities in Bay Area (targets Palo Alto, Mountain View, Burlingame, Los Altos, Redwood City)
      • 20K green trips, 200K green miles
      • Grant sponsorship to fund scale (targets: commute.org, Sustainable SV or SM, etc.)
    • Next steps - improve & scale
      • Version 1 - minimal cost
        • SurveyMonkey to log trips & calculate results
          • Logging was awkward
          • Results only at end
          • Couldn’t see others
        • Volunteer website to share stories, list sponsors
          • Not integrated with logging app
          • Not social
        • Community outreach narrow
        • Menlo Park focus with some neighboring communities
    • How to improve
      • Easier to use, more responsive
        • More responsive trip logging
        • Immediate results - more feedback, more fun
      • Better social networking
        • Visibly participate with social groups
        • Reach out through Facebook, Twitter
    • How to improve
      • Deeper community outreach
        • Deeper outreach to schools, workplaces
        • Templates for easier volunteering
      • Additional communities
        • Toolkit to adopt per community
        • Needs local team & outreach
    • Requirements: Interactive
    • Organization
      • Chair and coordinating committee
      • How to: toolkit
      • Roles per city
        • Publicity - press and social media
        • Community outreach (schools, workplace, neighborhoods, faith)
        • Sponsorship - prizes, financial support
    • Questions?
      • Adina Levin
      • [email_address]
      • drivelesschallenge.com