Reflection: How surprised were you by the simplicity of the colours and fonts used? Take a look at the logos again – consider the connotations and denotations of the logos and what it says about the brand. Which colours dominated? Why? http://www.squidoo.com/colorexpert
The role of typography in branding By creating a new magazine, you are essentially launching a new brand. Your product needs to have identity, through colour schemes (palates), logos, slogans and typography. As you have seen from the quiz, even if your brand isn’t well known, if it’s comparable to a successful competitor then you effectively tell the audience that your product is similar and/or as good as/better.
Activity Use the following websites to create a mood board and typography swatch. www.dafont.com www.vistaprint.co.uk http://www.youtube.com/watch?v=XDohoPavchc video about colour – extension of website on slide 24.