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Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
Typography house style_branding
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Typography house style_branding

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Presentation with quiz about the importance of effective branding - and how to choose a good font. ta

Presentation with quiz about the importance of effective branding - and how to choose a good font. ta

Published in: Education, Technology, Business
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Transcript

  • 1. Typography, house style & BrandingLO: identify how the above are used effectively to create memorable designs<br />Media Studies - MAGAZINES – Planning & Research<br />www.alevelmedia.couk<br />
  • 2. Quick quiz time!<br />A series of questions across the class<br />If you get it right, you will hear this sound <br />If you get a question wrong, you will hear this sound <br />
  • 3. 1) Who AM i?<br />I’m a search engine provider that has based my name on a mathematical algorithm?<br />Hint: <br />
  • 4. 2) You can drink me the world over<br />
  • 5. 3) I’m still waiting for my first time!<br />
  • 6. 4) Do what?<br />
  • 7. 5) Eight legs are better than two<br />
  • 8. 6) Definitely not for her<br />
  • 9. 7) This magazine burns easily<br />
  • 10. 8) Periodic tables and mobiles =<br />
  • 11. 9) (geordie accent) We’re sooo worth it!<br />
  • 12. 10) Sponsors of doh!<br />
  • 13. 11) This magazine thinks big<br />
  • 14. 12) A taste of cuba<br />
  • 15. 13) You’re one step closer to the stars <br />
  • 16. 14) This film is a beast <br />
  • 17. 15) Iron man is owned by these guys<br />
  • 18. 16) Multinational computer company <br />
  • 19. 17) This magazine has loads of _____ in<br />
  • 20. 18) “I wanna play a game!”<br />
  • 21. 19) Did someone say iceberg?<br />
  • 22. 20) This magazine is about nothing else <br />
  • 23. 21) You’ll find it here!<br />
  • 24. Reflection:<br />How surprised were you by the simplicity of the colours and fonts used?<br />Take a look at the logos again – consider the connotations and denotations of the logos and what it says about the brand.<br />Which colours dominated? Why?<br />http://www.squidoo.com/colorexpert<br />
  • 25. The role of typography in branding<br />By creating a new magazine, you are essentially launching a new brand.<br />Your product needs to have identity, through colour schemes (palates), logos, slogans and typography.<br />As you have seen from the quiz, even if your brand isn’t well known, if it’s comparable to a successful competitor then you effectively tell the audience that your product is similar and/or as good as/better.<br />
  • 26. Activity<br />Use the following websites to create a mood board and typography swatch.<br />www.dafont.com<br />www.vistaprint.co.uk<br />http://www.youtube.com/watch?v=XDohoPavchc video about colour – extension of website on slide 24.<br />
  • 27. Questions?<br />

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