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  • 1. The Profit Platform Site Management Area GuideWelcome to the Profit Platform Site Management Area!This document will take you through the Site Management area to familiarize you with our system, then takeyou through the basics of building your first site, and finally, will serve as a “Table of Contents” so you knowwhat training videos are inside and where to find them.You may consider this a “living document”, as we are constantly adding new features and functions to theProfit Platform, which means more training and more videos. When this occurs we will do our best to keepthis document up to date.Please take a few moments to scan the table of contents of this document and perhaps print it for easyreference when touring your Management Area for the first time. Page 1 Copyright © The Profit Platform
  • 2. The Profit Platform Site Management Area GuideTable of ContentsContentsThe Site Management Area .................................................................................................................................................... 4 Purpose ............................................................................................................................................................................... 4 The Technical Support Desk ................................................................................................................................................ 4 Your Profile ......................................................................................................................................................................... 5Video Training ......................................................................................................................................................................... 7 The Quick Start Training Area ............................................................................................................................................. 7 The Techie Lovers Only Area ............................................................................................................................................... 8 Traffic Training .................................................................................................................................................................... 9 Resources .......................................................................................................................................................................... 10Your First Steps ..................................................................................................................................................................... 11 Review the Products ......................................................................................................................................................... 11 Purchase a Domain ........................................................................................................................................................... 12 Step 1 – Search for Available Domain ........................................................................................................................... 12 Step 2 – Purchase Domain ............................................................................................................................................ 12 Step 3 – Pointing Your Domain ..................................................................................................................................... 13 Building Your Site .............................................................................................................................................................. 15 Step 1 – Add Your Domain ............................................................................................................................................ 15 Step 2 – Set Your Admin Email and Admin Name ......................................................................................................... 16 Step 3 – Choose Your Product ...................................................................................................................................... 17 Step 4 – Build ................................................................................................................................................................ 18 Step 4a - Install Wordpress Blog ................................................................................................................................... 19 Step 5 – Processing ....................................................................................................................................................... 21 My Sites ............................................................................................................................................................................. 22 News and Announcements ........................................................................................................................................... 22 Site Login Details ........................................................................................................................................................... 24Listing of All Videos ............................................................................................................................................................... 26 Quick Start Training........................................................................................................................................................... 26 Welcome Video ............................................................................................................................................................. 26 Pick A Product Video ..................................................................................................................................................... 26 Page 2 Copyright © The Profit Platform
  • 3. The Profit Platform Site Management Area Guide Set Up Your Domain Name Video ................................................................................................................................. 27 Installing A Site On Your Domain Video ........................................................................................................................ 27 Paypal Integration Video............................................................................................................................................... 27Techie Lovers Only Section ............................................................................................................................................... 28 Main Menu Training...................................................................................................................................................... 28 Administrative Tab Training .......................................................................................................................................... 31 Advanced Features Tab ................................................................................................................................................. 32 Miscellaneous Training Tab........................................................................................................................................... 34 Wordpress Training Tab ................................................................................................................................................ 35Traffic Training Section ..................................................................................................................................................... 35 Free Traffic Methods ..................................................................................................................................................... 36 Article Marketing .......................................................................................................................................................... 37 Facebook Ad Formula ................................................................................................................................................... 38 The No Slap Traffic Course ............................................................................................................................................ 38 Google Adwords Course................................................................................................................................................ 38Resources Area ................................................................................................................................................................. 39 Webinar Replay Videos ................................................................................................................................................. 39 Wordpress For Newbies ................................................................................................................................................ 40 Ninja Wordpress SEO .................................................................................................................................................... 42 Page 3 Copyright © The Profit Platform
  • 4. The Profit Platform Site Management Area GuideThe Site Management AreaPurposeThe purpose of the Site Management area is to build and manage your Profit Platform sites. Whether youhave a single site license, or an unlimited license, this is where it all gets done.This is also where you will find all of the Site Training videos, the Traffic Training videos, News andAnnouncement from the Profit Platform – and even the Technical Support Desk!Let’s take this one step at a time…The Technical Support DeskWhere do you find the Technical Support desk? Take a look at Figure 1 below:Figure 1 - Support Desk LinkJust click on the Support link in the upper right corner of your Manage area. This will take you to our TechnicalSupport Desk.What is the difference?On this desk, we have several specially trained technicians who are equipped to help you in any issues orquestions you may have about the Profit Platform system. Please note that this support desk is reserved forquestions and issues of a technical nature only. Billing questions, upgrades, etc. should be sent tohttp://thecustomerhelpdesk.comThis is a pretty basic Support Desk. You submit your questions and our technical staff will respond. Dependingon circumstances, most of our tickets are answered within a few hours, but if there is troubleshootinginvolved, it may take as long as a few days. This is rare. Page 4 Copyright © The Profit Platform
  • 5. The Profit Platform Site Management Area GuideHere is what the ticket area will look like:Figure 2 - Inside the Support DeskYour ProfileTo edit anything in your profile, simply click on the Profile link:Figure 3 - Your Profile Page 5 Copyright © The Profit Platform
  • 6. The Profit Platform Site Management Area GuideThis area is pretty self explanatory:Figure 4 - Editing your profileNote the space for Clickbank Username. That is used for the blog that is installed with your site. If your ClickbankUsername is filled in, it will automatically place it in the Banner Rotator on the blog. There are default Clickbankproducts installed and you can make extra commissions. Page 6 Copyright © The Profit Platform
  • 7. The Profit Platform Site Management Area GuideVideo TrainingThe Quick Start Training AreaThe Profit Platform has an ever growing library of videos to assist with the building and maintaining of your site(s). Thefirst training area is the Quick Start Training area. It consists of a Welcome video, which will walk you through theManage area, and 4 more videos walking you through the first minimum steps to getting your site built and running.Figure 5 - The Quick Start Training area Page 7 Copyright © The Profit Platform
  • 8. The Profit Platform Site Management Area GuideThe Techie Lovers Only AreaThis section contains the more advanced training videos for many of the options within the Profit Platform Site Admins,as well as some training which will help in the marketing, tracking and other aspects of running your sites.Figure 6 - Clicking the icon on the right will open the videos in a pop up window!Clicking the icons will open a “hover” type pop up window, which will show the video. The most effective way to usethese videos is to open a second browser window to implement what you learn in the videos. Watch, learn, pause thevideo, switch browser window, implement what you learn, switch back and continue watching the video.This section will continue to add more training videos so make sure you check in once in a while. Page 8 Copyright © The Profit Platform
  • 9. The Profit Platform Site Management Area GuideTraffic TrainingWithout traffic, you will not make many sales. But how do you drive traffic to your site(s)? The answer is that there aremany ways. What works best for some will not work well for others, so it is important to try many different trafficmethods.This section contains training for many different traffic building methods – some free and some paid. Simply pick themethod you want to start with and watch the training.Figure 7 - Click on the tabs to access the various traffic training video courses.Driving traffic is something that must be done all the time. It’s not something that you can do once and traffic comesforever. You need to dedicate some time to this for it to work. Page 9 Copyright © The Profit Platform
  • 10. The Profit Platform Site Management Area GuideResourcesThe Resources section has some additional tools to help you with your business – such as access to the MDC MonthlyNewsletter – as well as more video training, webinar replays and more. The Recommended Resources section willcontain resources we feel will be a benefit, but are provided by others. Some will be free resources, somewill be paidresources. Look around and see how these may help you.Figure 8 - The Resources Section. Page 10 Copyright © The Profit Platform
  • 11. The Profit Platform Site Management Area GuideYour First StepsThere are several steps to this process. In summary, you select a product you want to sell from the productlist, purchase a domain from your favorite name registration service (Profit Platform highly recommendsNamecheap), set the name servers to point to Profit Platform then build your site! Now let’s take these stepsone at a time in more detail:Review the ProductsStart by clicking the “Build A Site” tab in your Manage area. Scroll down the page until you see all of theProduct graphics:Figure 9 - Product ListingYou can click on the graphic to see an enlarged version. Additionally, notice the “Click to Download” link undereach graphic (see sample circled above). You can download each of these products to review them to seeexactly what your customer will receive on a CD.Once you decide on a product you want to sell, it’s time to grab a domain (unless you already have one youwant to use). If you already have a domain to use, you can skip ahead to the “Point to our Nameserver”section below. Page 11 Copyright © The Profit Platform
  • 12. The Profit Platform Site Management Area GuidePurchase a DomainIf you already own domain names then chances are you already know how to buy them  That being the case,feel free to skip this section. All others, we will walk through the process using Namecheap.Step 1 – Search for Available DomainRight on the Namecheap home page you will see a search box Enter your desired domain name.Figure 10 - Enter your desired domain name in the box to check if its availableStep 2 – Purchase DomainOnce you find an available domain name, it’s time to purchase. Please note: do not buy a domain with aregistered trademarked name, such as Ebay. They will demand you turn over the domain and could land you insome hot water.If you do not have an account with Namecheap, you will be prompted to open one. It’s easy and free to open.Once you have your account, you can purchase your chosen domain name. Page 12 Copyright © The Profit Platform
  • 13. The Profit Platform Site Management Area GuideStep 3 – Pointing Your DomainOnce you have your domain you need to point it to our name servers. The correct name server designationsare: ns1.mfcomdns.com and ns2.mfcomdns.comFirst, navigate to Manage DomainsFigure 11 - Navigate to Manage DomainsNext, select the domain you want to useFigure 12 - Click on your chosen domain Page 13 Copyright © The Profit Platform
  • 14. The Profit Platform Site Management Area GuideYou will now see some options on the left. Click on “Transfer DNS to Webhost”Figure 13 - Click Transfer DNS to WebhostIn the next screen, you will see where to add your DNS information:Figure 14 - Add your DNS information in the first two boxes then click SaveThat’s it. You are now ready to build your site! Page 14 Copyright © The Profit Platform
  • 15. The Profit Platform Site Management Area GuideBuilding Your SiteNow that you have your domain and have it pointing to the correct nameservers, we can begin building yoursite. And you will love how simple this is.In your Manage area, click on the Build A Site tab. As described above, this page contains the product options.But there are a few other things to do on this page. Let’s take this one at a time…Step 1 – Add Your DomainPut your domain in the first box, but be sure NOT to use the www. So enter like this: yourdomain.comFigure 15 - Adding Your DomainThis section will also remind you about your name server settings. You should have done this already, but itmakes a good reminder, just in case. Page 15 Copyright © The Profit Platform
  • 16. The Profit Platform Site Management Area GuideStep 2 – Set Your Admin Email and Admin NameYour Admin email is the email address your site will use as the default email. It’s always recommended to havean email address come off the same domain as your product. But what should you use?Over the years, you tend to see email address such as webmaster@yourdomain.com orsupport@yourdomain.com. You can use these as a default, but we find that many spam filters tend to bemore aggressive with email addresses such as those. So as an alternative you can use your first name.Note: when you fill this in, do NOT use upper case letters or spaces! And do NOT add an entire email addressin this box – only the name you wish to use. The @yourdomain.com part is added automatically.Your Admin Name is the name that will be used in the From section of the emails sent from this address. Mostpeople simply use their name or business name. You CAN use upper case and spaces here.Figure 16 - Add your Admin Email and Admin Name Page 16 Copyright © The Profit Platform
  • 17. The Profit Platform Site Management Area GuideStep 3 – Choose Your ProductThis is the part where you choose your product. Scroll to the one you want to set up and make sure you clickon the “radio button” to select it.Figure 17 - Select your productIf you are “on the fence” about which product you wish to sell, just pick one for now. It is very easy to rebuildyour site later and choose a different product. Page 17 Copyright © The Profit Platform
  • 18. The Profit Platform Site Management Area GuideStep 4 – BuildTake a look at the image below – there are a few things to discuss…Figure 18 - The Final Steps...Your Own Products and GraphicsIf you click on the “I have my own product and graphics” link, a new window will replace the Choose Templatesection:Figure 19 - Your Own Product Page 18 Copyright © The Profit Platform
  • 19. The Profit Platform Site Management Area GuideNotice it has a place to add your Product Name, Description and Price. This is for advanced users who chooseto sell their own products. It will simply use a default template that you need to edit with your own graphics.Choosing this option also means that you need to add your product to the system, and even create your ownMaster CD to send to our fulfillment service so they can fulfill orders. More detailed instructions can be foundin the Manage area Video Training.“Use the MDC Monthly Newsletters as my recurring product” – what is this?The Profit Platform uses the MDC Monthly Newsletter as a recurring product to create recurring income foryou. You can even offer the newsletter if you decide to use your own front end product! However, you canchoose NOT to sell the newsletter and have no recurring option. If you Uncheck this box, then the Newsletteroption is removed from the order forms of your site.Step 4a - Install Wordpress BlogWhat is this? Whenever you build a new site add a Wordpress blog and squeeze page are also added bydefault. You have a choice of where you wish to install the Product page and the Blog. You can put your blogin your root directory and your product in a folder called freetraining - like this:http://yoursite.com (your blog will be here)http://yoursite.com/freetraining (your free CD site will be here)http://yoursite.com/learn-more (your squeeze page will be here)You can also put your site in your root directory and your blog in a folder called blog - like this:http://yoursite.com (your free CD site will be here)http://yoursite.com/blog (your blog will be here)http://yoursite.com/learn-more (your squeeze page will be here)Why would you want to install a blog? The simple answer is it gives you a place to continuously add freshcontent to your site – which it’s common knowledge that Google LOVES fresh, original content. This will helpyou bring up your rankings, will give you a quality content site to link to and even set up PPC advertisingaround.The traffic you drive to your blog can then be sent to your CD giveaway page. Page 19 Copyright © The Profit Platform
  • 20. The Profit Platform Site Management Area Guide Page 20 Copyright © The Profit Platform
  • 21. The Profit Platform Site Management Area GuideStep 5 – ProcessingWhen you’re ready, click the Process button. You will see the Processing graphic. It is IMPERATIVE that you doNOT close the browser, refresh or otherwise disturb the process. This will cause the site to not build fully.Then you will need to put in a Help Desk ticket to have us delete the site and you will need to build again.Figure 20 - Processing - Do Not DisturbWhen the build process is complete, you will get a Success message on your screen. The message will alsocontain your sites Login details for various areas of your site (we will cover this later). It is safe to leave thewindow and no need to write the information down. You will also receive an email with your login informationand it can also be found in your “My Sites” section. Page 21 Copyright © The Profit Platform
  • 22. The Profit Platform Site Management Area GuideMy SitesThis is the area where all of your site information is kept as well as the gateway to the News andAnnouncements section. Let’s cover the News section first.News and AnnouncementsNew products added. New features to enhance the system. Bugs and bug fixes. Just about anything thatrequires an announcement will end up here.When we have something to announce, your first exposure to that announcement comes as a form of a popup when you log in. This pop up will only show once during login, but will then be viewable in the news andannouncement area.Figure 21 - Pop up AnnouncementAbove image is an example of an announcement pop up. You can click the Close link at the bottom to makethe popup disappear. If you want to see that message again, then you can click on the News andAnnouncements link: Page 22 Copyright © The Profit Platform
  • 23. The Profit Platform Site Management Area GuideFigure 22 - Navigate to the News PageOnce you click on that link you will be on the News page where you can view any of the previous news popupsat any time by simply clicking the View links. This will open the messages in a pop up window..Figure 23 - The News and Announcements page Page 23 Copyright © The Profit Platform
  • 24. The Profit Platform Site Management Area GuideSite Login DetailsWhether you have a one site license or unlimited, the My Sites page is where you will find all of your site log ininformation. This includes:  Link to your sales page  Login for your Site Admins  Login for your Blog Admins  Login for Site Web Mail  Login for Site Cpanel  Login for FTPOnce you start building your sites, you will see a table like this one:Figure 24 - Site Listing TableWhen you start building more sites, you can sort your domains in this table. When you click on the “Site URL”link or the “Admin URL” link, these will open your site or site admin in a new window. It’s simply a shortcut.However, when you click the “Domain” link, this will expand a window to show all of your login details: Page 24 Copyright © The Profit Platform
  • 25. The Profit Platform Site Management Area GuideFigure 25 - Login Details are found hereClicking on the active links will take you to the different login pages. Then you just enter login details. For theFTP, you would need an FTP software, such as Filezilla, which is free.Note: If there is a need to delete a site – for example you mistakenly miss spell the domain, you decide to trysomething different, etc. – then you will need to open a support ticket, let the support staff know the domainyou wish deleted and they will take care of that for you. Page 25 Copyright © The Profit Platform
  • 26. The Profit Platform Site Management Area GuideListing of All VideosBelow you will find a list of all of the available videos (as of this writing) and where you can find them in theManage area…Quick Start TrainingYou will see the 5 tabs on this page. Here is what you will find in those tabs:Welcome VideoPick A Product Video Page 26 Copyright © The Profit Platform
  • 27. The Profit Platform Site Management Area GuideSet Up Your Domain Name VideoInstalling A Site On Your Domain VideoPaypal Integration Video Page 27 Copyright © The Profit Platform
  • 28. The Profit Platform Site Management Area GuideTechie Lovers Only SectionHere is where you will find all of the more advanced features training. You will see another Tabbed area –click on the tab to show the videos. See image below.Just click on the tabs you see to access the different training coursesHere is what you will find:Main Menu TrainingThese videos walk you through the features on the Main Menu tab in your Site Admin panels. Main Settings This video is a walkthrough of the Main Settings page and the Site Admin Panel. You will learn the first steps you should take when setting up your site. You should watch this one to familiarize yourself with the settings. Changing Your Paypal Email Address You can choose any Paypal account you have to integrate with your site. If you want to change from the one you chose during setup you can. Make sure to re-integrate your site! Page 28 Copyright © The Profit Platform
  • 29. The Profit Platform Site Management Area Guide Embed Videos On Your Site Your Plug and Play site comes with a generic video on the sales page. You can also use yourown custom video. Its a very simple process to embed your video on your site, turn off the videoskin, and more! Auto-responder Setup Next youll integrate with your email autoresponder. If you dont have an autoresponder, dont worry…well show you how to get one. Below are more comprehensive AutoResponder training videos for individual services. Aweber.com Training: Configuring List Settings | Creating A Follow Up Email | Create Form and Integrate to Your Site | Testing Your Site Integration ListWire.com Training (note: ListWire is a FREE autoresponder service): Intoduction to ListWire | Configuring Your List Settings | Creating A Followup Email | Adding the Form to Your Site GetResponse.com Training (note: GetResponse has a free option for up to 100 subscribers. See video 1): Signing Up To Get Response | Setting Up Your Form and Integrating to Your Site | Creating a Follow-Up Email Call Center Setup (optional) The next step is optional…but highly recommended. If you would like to have the potentialto earn some really big commissions youll want to send the leads you generate over to our callcenter. They will handle all the phone calls to your new leads and when they make a sale, you get acommission! Page 29 Copyright © The Profit Platform
  • 30. The Profit Platform Site Management Area Guide Up-sell Settings Next you will have an opportunity to define what upsells you want your prospects to see asthey go through your checkout process. There are several pre-configured upsell options that wehighly recommend, or you can define your own.Upsell Network Integration - If you choose to use the Upsell Network for your Upsell product, watchthese three videos now:Part 1 - Create an Upsell Network Account | Part 2 - Create an Upsell Chain | Part 3 - Integrate withYour Site and Test Set Shipping and Handling Price In this step you are able to set the shipping and handling price that you charge whensomeone orders your FREE CD. This price can be anything you want, but youll what to keep it prettylow to encourage as many orders as possible. Set Lead Payout Next, you can also set the payout for any joint venture partners you might sign up. Theseare people who want to earn a commission by promoting your sites. You get to determine how muchyou want to pay them for each person who orders your products. Fulfillment Integration This step has little to do unless you are making customisations to the site graphics orcreating your own products that will be delivered by the fulfillment company. Page 30 Copyright © The Profit Platform
  • 31. The Profit Platform Site Management Area GuideAdministrative Tab TrainingThese videos walk you through the features on the Administrative Tab Training tab in your Site Admin panels. Managing Your Members (Customers) The Member Management Tool allows you to see all of your customers, JV partners and anyone else in your system. You can also add members manually, give members upgrades, suspend members and more. Editing Your Site With the HTML Editor For quick edits or a major overhaul, you can make all your changes right on line with the built in HTML editor. This also means you wont have to FTP in to your site, download your templates, edit them and reupload...quick, easy and convenient. Promo Tools Walkthrough and Editing Each PNP site comes with "ready to use" promotional tools that your JV partners and affiliates can use to promote your offer. They come complete with built-in affiliate links for ease of use. Learn how to make changes or edits to your tools. Daily Stats Use this tool to track your daily totals of members, JVs, Sales, and more. You can also search by date, separate by type of membership or even click on an individual day to see how youre doing! Page 31 Copyright © The Profit Platform
  • 32. The Profit Platform Site Management Area Guide Tracking and Paying Your JV Partners and Affiliates Learn how to track commissions to your JV partners and affiliates - how much to pay them, how to pay them, and then how to mark them as paid. Shipping Manager - Video Coming Soon! This is where you will see if your customers order was sent to the fulfillment company for shipping. This tool is for reference only and does not fully track the order to your customers door. Squeeze Page Manager - Video Coming Soon! This is where you select and edit your front end squeeze page.Advanced Features TabThese videos cover the various options you will find under the Advances Features tab in your Site Admins: - Adding Google Analytics to Your SiteTracking the performance of your site, how many visitors you are getting, where they come from, how longthey remain on your site, etc. is a very important part of the process. Learn how to easily get Analytics on yoursite. - Tracking and Paying Your JV Partners and AffiliatesLearn how to track commissions to your JV partners and affiliates - how much to pay them, how to pay them,and then how to mark them as paid. Page 32 Copyright © The Profit Platform
  • 33. The Profit Platform Site Management Area Guide - Custom Product Site SetupIn this Multi-Part video series you will learn how to set up and integrate your own custom product to sellthrough the PNP system. These videos will walk you through creating the necessary pages, downloading,uploading and more! Make sure you watch them in order.1) Intro and Preparation | 2) Building the Site! | 3) Finding and Downloading the Necessary Files!4) Creating the Home Page File! | 5) Creating the Main Template File! | 6) Uploading and Testing Your Site! - Setup and Use of the Site HelpdeskEach of your plug and play sites have their own built-in help desk so your customers can contact you. Thisvideo will show you how the help desk works and where to set your email for notifications! - Using the Multi Variable Spilt TesterWith this feature, you can test variations of your sales pages to help you improve your conversion rates, etc.You can test multiple items, such as the headline, the sub headline, the bullet points and more. - Custom Landing PagesWhy would you want to make custom landing pages? Different reasons, such as split testing copy, or forcreating keyword specific landing pages! Targeting for keywords will help in both your Pay Per Click advertisingas well as organic SEO! - Showing or Hiding Menu LinksWhat is the purpose of showing or hiding menu links? In this video we show you how to hide JV links andPromotional Tools from your customers so that only your JV Partners can earn commissions! Even though thisvideo only goes over JV implications, you can choose to add, show or hide menu links from any of yourmembers for any reason. Page 33 Copyright © The Profit Platform
  • 34. The Profit Platform Site Management Area Guide - SEO Optimization FeatureSEO Optimization on your website is important for website ranking. But how do you add your title tag,keywords and descriptin to your site? Its very simple when you use the on board SEO Optimization tool inyour Site Amin... - Removing the Newsletter OptionBy default, when your customers land on your order page to purchase your CD, there is an option for arecurring monthly newsletter. The newsletter is loaded with marketing information that will be a great benefitfor your customers, as well as earn you a recurring income! However, if you decide you do not want to offerthe newsletter, watch this video to learn how to remove it.Miscellaneous Training TabThese videos cover training for items that will help you, but may not be in the Site Admin panel. - Newsletter Subscription CancellationWhen you start getting subscribers to the MDC Monthly newsletter, you may get a support request from yourcustomer asking how to cancel the subscription. We have set up a site with a video showing how they cancancel their account. You can send them here. - Using Google Analytics Goals to Track SalesYou can track sales of your front end CD, as well as your one time offers by using Google Analytics Goals. Learnhow to properly set up goals on your site. - Forwarding Your Domain EmailsIf you have a multi-site license, after setting up your sites, you may not want to log in to every domain emailaccount to check your emails. It gets too time consuming. If you dont use a mail client software (such asOutlook), then the answer is to set up forwarders! Page 34 Copyright © The Profit Platform
  • 35. The Profit Platform Site Management Area GuideWordpress Training TabHere you will find the videos for the Wordpress Option. These will include how to install and remove the blogto your site, specific plug-in training videos and more. Watch for updates… - Adding a Wordpress Blog To Your SiteEach of the product selections now come with a Wordpress Blog with a matching theme (to match eachproduct template). You have the option of adding one on all new site builds as well as upgrading any existingsites! This video shows how to do both.Note of Warning: If you are adding a blog to an existing site and you have made edits or customizations to thesales page or order page, this will over write those pages! Be sure to back up those pages before you add theblog! It will NOT affect any customer information. - Your First Login - Steps to TakeThe first time you log in to your new Wordpress Blog, there are a few items you need to take care of. Thisvideo will show you these first essential steps to get your blog up to date and ready to roll!Traffic Training SectionThere are several very good training courses donated by friends of the Profit Platform (and sell in other placefor as much as $997) that cover different ways to get traffic to your Profit Platform site – free methods as wellas paid! Just click on the tabs to access the different training courses: Page 35 Copyright © The Profit Platform
  • 36. The Profit Platform Site Management Area GuideFree Traffic MethodsBy Matt Bush - Method #1: FacebookThis is a very short introduction video about using Facebook to drive traffic. Matt will reference you to the 90minute webinar he did for members for more details and information. - Method #2: Forum CommentingThere are many on line forums on the internet - especially in the Internet Marketing niche. You can generatesome good, targeted traffic when commenting on forums - provided you are doing this correctly... - Method #3: Social BookmarkingSocial Bookmarking using the various free sites is a great way to get the word out about your site. Matt coverssome of the basics of social bookmarking as well as share a few of the best sites to do this on. - Method #4: Yahoo AnswersThis free method shows how to use Yahoo Answers to drive free, targeted traffic to your site simply by helpingpeople with their problems. - Method #5: It Doesnt Hurt to AskLinking is a powerful strategy for building traffic to your site, but how do you get links to your site? Sometimesits as easy as just asking. - Method #6: Thoughtful Blog CommentingBlogging is huge. The number of blogs relating to your product/niche is mind boggling. Commenting on blogscan be a very powerful, free method to help you drive traffic for free. Page 36 Copyright © The Profit Platform
  • 37. The Profit Platform Site Management Area Guide - Method #7: Web 2.0 WebsitesWeb 2.0 sites are a great way to provide links back to your sites by allowing you to build pages or sites to addcontent, etc. - Method #8: Start with Keyword ResearchGood keyword research is essential to help you determine the best keywords or key phrases to try to rankyoursite for. Competition in this market is fierce so this step is very important for the "long haul" for your sites. - Method #9: Press Release DistributionCan a press release actually help your on line business? Absolutely! This video covers what a press release is,the format, places to release, and more. - Method #10: Content is Still KingCombined with other methods will have some long term benefit for your sites. The search engines love good,fresh and ORIGINAL content. This video covers just what the search engines want so you can give it to them.Article Marketingby SEO BraintrustIn this 7 part video series Leslie Rhode from SEOBrainTrust is going to step you through their unique approachto article marketing. This is not your average article marketing training! Get ready to learn from one of thebest in the business at utilizing articles for generating powerful inbound links that can skyrocket your searchengine rankings. Page 37 Copyright © The Profit Platform
  • 38. The Profit Platform Site Management Area GuideFacebook Ad FormulaBy Brian BagnallThis 15 part training (both video and audio) was put together as a way for anyone with the desire to learn howto effectively advertise their business via Facebook Social Ads, and how you can do it quickly and conveniently.You can also become a better marketer through this training as well because we do not only focus on the insand outs of advertising of Facebook Social Ads, but we also detail what to do after you “click” and how toconvert prospects to customers.The No Slap Traffic CourseBy Fabricio CruzThis course is a robust 23 part course.Google Adwords CourseBy James SteinerAnother robust video course containing about 50 videos that teach you how to get the most out of your clicks– and get them cheaply. Page 38 Copyright © The Profit Platform
  • 39. The Profit Platform Site Management Area GuideResources AreaWebinar Replay VideosHere is where you will find the replays from the private webinars that Profit Platform holds every now andthen. As we have more webinars, this section will grow. Webinar 1 - The Keys To Success: Getting Started with Profit Platform 3/24/2001 - This first webinar is a bit over 90 minutes. We will take you through the beginning steps in getting your Profit Platform site up and running and ready to make sales! Webinar 2 - The Keys To Success: Traffic from Safelists and List Builders 4/14/11 - In this webinar, our featured guest was Jason Dinner, Mike Filsaimes "right hand man" as well as traffic generation expert, affiliate marketer and on line coach for internet marketers. Jason spent an hour and 45 minutes talking about and demonstrating safe lists and list builders, plus much more. Youll learn a lot in this webinar. Get a pen and paper and take notes! Webinar 3 - The Keys To Success: Facebook for Beginners 4/28/11 - In this webinar, Matt Bush covers some of the basics of Facebook and how to get started making the most out of it for traffic. This webinar is about 90 minutes and is focused on beginners. It is very useful for those who do not have much Facebook experience, but keep in mind that 90 minutes is well short of the time needed to be as thorough as we want to be. We will get in to more advanced Facebook training in future webinars. Page 39 Copyright © The Profit Platform
  • 40. The Profit Platform Site Management Area GuideWordpress For NewbiesBy Michael AmbrosioThis video course goes through some of the basics of Wordpress in general, from installing Wordpress to Optimizing andmuch more.What Is A Blog and Why You Need ThemIn this video, we simply talk a little about the history of blogs and why they have become so important in theworld of marketing. If you are already familiar with blogs and what they are, how they benefit you and howeasy they are to use, you can skip this video.Install A WordPress Blog with CPanelIn this video we walk through the installation process using CPanel and Fantastico. This makes the installationprocess very simple and virtually pain-free.Note: Even though the Profit Platform installs the WP Blog for you automatically, this is still good informationto have. But it is NOT required.Install A WordPress Blog Manually Using FTPIf you don’t have Fantastico you will need to install your blog manually using FTP. It’s not difficult at all. Justfollow the steps in this video.Note: As above, this info is not required, but nice to have. Page 40 Copyright © The Profit Platform
  • 41. The Profit Platform Site Management Area GuideTake A Tour Of A WordPress Admin PanelIn this video you will get to know the Admin panel of a WordPress blog. We take you through all of the screensand setup areas to familiarize you with the way WordPress works, and how you can set it up to youradvantage.Update A WordPress Blog From The Admin PanelUpdating your blog is as easy as 1-2-3 when you can do it from inside your Admin panel. Watch this video tosee just how easy...Installing WordPress ThemesThis video goes over 3 different ways to install WordPress themes. You’ll be surprised just how easy it can be.Install WordPress PluginsIn this video we cover how to install and update plugins. Its a bit long, but theres 4 parts. These are: • Part 1 - Automatic Plugin Install (beginning of video) • Part 2 - Installing with FTP - 6:22 • Part 3 - Installing from a Zip File Using Admin - 10:00 • Part 4 - Upgrading Your Plugins - 11:51Note: You may see some differences depending upon your server. For example, in this video when using theadmin to install a plugin, it simply installs. On SOME servers, it is required that you enter your FTP login details.And some other servers may not even allow this feature at all. If using the Admin to install or update a plugindoes NOT work for you, then simply follow the FTP directions.Your First Blog PostIf you have never posted your content on a blog then this video will surely help you. We show you how to adda category, post your content, and even how to embed a YouTube video right in your post! Page 41 Copyright © The Profit Platform
  • 42. The Profit Platform Site Management Area GuideControlling Spam On Your WordPress BlogNothings worse then finding a ton of spam in the comments of your blog posts. They are annoying and caneven be offensive.In this video I will show you a few very simple things you can do to reduce or even eliminate spam from yourblog once and for all.Install and Set Up Google Analytics PluginIts important to track the activity on your blog. How many visitors, where they come from, how long they stayon your blog and so on. One of the best ways to track is 100% free - Google Analyitcs. This video will show youhow to install and set up your blog to use Analytics.Ninja Wordpress SEOBy Ken BurgeThese videos dive straight in to some advanced SEO techniques of Wordpress. You’ll want to take notes here…Wordpress SEO – Part 1Wordpress SEO – Part 2Wordpress SEO – Part 3 Page 42 Copyright © The Profit Platform