GAME
INTELLIGENCE
Alexandre Tolstenko
About Me!
Unicamp - Computer Engineer (Gamux,
Microsoft);
Mobjoy - Road Warrior;
SENAC - Game Specialist;
UFPI - MSc in Ga...
Why?
Art + Science, not Art vs. Science;
Art: Generate the idea and implement;
Science: Find out it’s good/fun. Listen to
...
Schedule
Telemetry;
Events;
Metrics;
Play-Personas;
A/B Testing;
Case Study:
Dota 2
ESOM
READY!?
Telemetry
Collection of data over a distance;
The collection, analysis and reporting of user-behavior
telemetry is the fou...
Why telemetry?
So… We need record and watch gamers
playing?
Intrusive vs Transparent
Why telemetry?
What data should we collect?
Where and when?
Testing!!
User Initiated Events
Shoot and forget events;
Reliables events;
Stored locally events;
Metrics
Raw data somehow organized;
Statistics: average, median etc;
Play-Personas
Forza’s Drivatar! http://research.microsoft.com/en-
us/projects/drivatar/
Play-Personas
WoW’s Gear Score
Split Test
All Together
Data capture and storage (raw data)
Data organizing (clustering and metrics);
Knowloge emergence(metrics anal...
Architecture
Dota 2
Why?
2014:
U$10M
ESOM
killsDeath
assistsDeaths
deathsPercent
denies
gold_per_min
heroDamage
hero_healing
tower_damage
leaver
ESOM
Map Evolution
References
http://blog.gameanalytics.com/
http://zynga.com/
Thanks!
Alexandre Tolstenko
alexandre@tolstenko.net
Game Intelligence
Game Intelligence
Game Intelligence
Game Intelligence
Game Intelligence
Game Intelligence
Game Intelligence
Game Intelligence
Game Intelligence
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Game Intelligence

  1. 1. GAME INTELLIGENCE Alexandre Tolstenko
  2. 2. About Me! Unicamp - Computer Engineer (Gamux, Microsoft); Mobjoy - Road Warrior; SENAC - Game Specialist; UFPI - MSc in Games Statistics; LABIRAS - Game Researcher; Next??
  3. 3. Why? Art + Science, not Art vs. Science; Art: Generate the idea and implement; Science: Find out it’s good/fun. Listen to players;
  4. 4. Schedule Telemetry; Events; Metrics; Play-Personas; A/B Testing; Case Study: Dota 2 ESOM
  5. 5. READY!?
  6. 6. Telemetry Collection of data over a distance; The collection, analysis and reporting of user-behavior telemetry is the foundation for current analytics in game development; There is some confusion about the term, however, so we wanted to provide a bit of information about what telemetry is and its properties;
  7. 7. Why telemetry? So… We need record and watch gamers playing? Intrusive vs Transparent
  8. 8. Why telemetry? What data should we collect? Where and when? Testing!!
  9. 9. User Initiated Events Shoot and forget events; Reliables events; Stored locally events;
  10. 10. Metrics Raw data somehow organized; Statistics: average, median etc;
  11. 11. Play-Personas Forza’s Drivatar! http://research.microsoft.com/en- us/projects/drivatar/
  12. 12. Play-Personas WoW’s Gear Score
  13. 13. Split Test
  14. 14. All Together Data capture and storage (raw data) Data organizing (clustering and metrics); Knowloge emergence(metrics analysis); Competence (provoke changes in game data and whatch what changes);
  15. 15. Architecture
  16. 16. Dota 2
  17. 17. Why? 2014: U$10M
  18. 18. ESOM killsDeath assistsDeaths deathsPercent denies gold_per_min heroDamage hero_healing tower_damage leaver
  19. 19. ESOM
  20. 20. Map Evolution
  21. 21. References http://blog.gameanalytics.com/ http://zynga.com/
  22. 22. Thanks! Alexandre Tolstenko alexandre@tolstenko.net

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