Simply how to_grow_your_publisher_revenue

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Simply how to grow_your_publisher_revenue

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Simply how to_grow_your_publisher_revenue

  1. 1. How to grow your publisher revenue Putting you first for online advertising www.simply.com
  2. 2. Presentations New Developments in targeting technology The advertising market explained How to get superior advertising performance Benefits of self provisioning services How to grow your publisher revenue Putting you first for online advertising www.simply.com
  3. 3. What is needed for high revenue? The key elements Effective targeting technology High revenue share percentage Brand Protection Ability to filter on sectors and urls Fill rate Easy to use UI Customer support and training Accurate and timely payments And The safety of working with one of the largest companies in Europe Putting you first for online advertising www.simply.com
  4. 4. What Simply offers Targeting technology Best of breed Simply Pub+ adserver forecasts and models each hour of the day in real time using complex algorithms to eliminate defaulting, ensuring all impressions are served by paying advertisers Optimised targeting using behavioural, yield and contextual, delivering +107% eCPM revenue versus the market average and maximum fill rates Simply Cluster™ technology delivers a further +35% eCPM Putting you first for online advertising www.simply.com
  5. 5. What Simply offers Fill rate Simply guarantees to take all unsolds And with its optimisation technology, to ensure all impressions achieve the highest revenue delivery In addition to our own network, Simply is integrated with the leading ad-exchanges across the world, providing additional revenue streams already filtered, cleaned and optimized by simply. Among others, the platform Simply+, our SSP , is totaly integrated with: Putting you first for online advertising www.simply.com
  6. 6. What Simply offers Easy to use UI New and improved V3 Live in November ! Currently in beta test One screen management Visualisation tools Easy to use reporting, in Real Time Payment center Online Help-desk Putting you first for online advertising www.simply.com
  7. 7. What Simply offers A great opportunity to reach new audience The best publishers in terms of quality, are indexed within Peeplo.com Peeplo.com is an innovative search engine created by Dada Peeplo is certified by UKOM that reveals the Fastest-Growing Companies Online in the UK A great added value from the Simply Network Putting you first for online advertising www.simply.com
  8. 8. What Simply offers Customer support Customer support and service is our number one priority including the use of dedicated Traffic Managers Call center via email and chat 8 hours per day from Monday to Friday In each country a network of key account management of all special requests A testing laboratory to continually review data and market performances Quarterly market reports Putting you first for online advertising www.simply.com
  9. 9. What Simply delivers It’s the results that count Selling power - 13,000 pre-approved advertisers, growing by 36% a month plus API to optimised ad exchange advertisers Revenue power - Average eCPM +107% higher than market, and Cluster giving +35% more, compound eCPM growth of +4% per month Earning power - eCPMs from 20p to over £1.00, £2.1m paid so far this year from HSBC Brand safe power - High quality creatives with powerful ad management system for banning unwanted campaigns Putting you first for online advertising www.simply.com
  10. 10. Some of our larger clients… Putting you first for online advertising www.simply.com
  11. 11. Putting you first for online advertising www.simply.com

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