Simply how to_get_superior_advertising_perfomance

How to get superior advertising performance Putting you first for online advertising www.simply.com

Presentations New Developments in targeting technology The advertising market explained How to get superior advertising performance Benefits of self provisioning services How to grow your publisher revenue Putting you first for online advertising www.simply.com

Essential ingredients What is needed Ad server technology Real time for optimisation, reporting, and reaction to control settings Targeting technology embracing geo, yield and contextual but also behavioural Network reach quantity, coverage by country, quality, sectors Self provisioning controls where needed, quality of system controls where not, real time reactions Support easy to manage control panel and customer services support Proven results measureable benefits on advertising and publishing Putting you first for online advertising www.simply.com

What we offer Simply gives you… Simply PACE™ Performance Accessibility Control Ease of use Putting you first for online advertising www.simply.com

PACE ™ - Performance Ad Server technology From our renowned Simply AdMax™ adserver Operates in Real Time for optimisation, reporting and user reaction Real Time bidding Average conversions p/d per advertiser Uses all types of targeting; Geo, Yield, Contextual and Behavioural Launch of the recent and highly successful Simply Cluster™ technology Putting you first for online advertising www.simply.com

PACE ™ - Accessibility Network coverage European network of over 9000 domains and growing at +4% per month Coverage of over 30 sectors from Agriculture to Internet to Tourism Accessibility to multiple revenue sources including optimised interfaces with ad networks and exchanges Horizontal network manually selected and verified, publishers selected with strict brand safe criteria ‘Select’ option 300 Tier 1 domains Strong localisation across EU market Putting you first for online advertising www.simply.com

PACE ™ - Control Self provisioning One of few full self provisioning platforms on the market And a coverage across all key components of the market – DSP, AdServer, Targeting, Networks (Horizontal, Vertical, Targeted), SSP) With real time performance reporting and user control Putting you first for online advertising www.simply.com

PACE ™ - Control Putting you first for online advertising www.simply.com

PACE ™ - Control Simply Pub+™ Simply Simply PACE™ Network Simply Cluster™ Simply AdMax™ Putting you first for online advertising www.simply.com

PACE ™ - Control Simply is „simplicity personified‟ Putting you first for online advertising www.simply.com

PACE ™ - Control Horizontal integration With the buzz on DSPs, Networks have started to offer DSP services (Yahoo’s Right Media, Google’s Invite Media) Google has recently expanded horizontally to simplify the advertising process (offering a Self Provisioning platform, a DSP service with InviteMedia, and the ad exchange DoubleClick) Simply already offers this with an „all market‟ service, but with a strong European coverage, sister domain and hosting services, and award winning customer support Putting you first for online advertising www.simply.com

PACE ™ - Ease Ease of use, and support Easy to use control panel Award winning customer support – dedicated manager, dedicated staff in local markets “The Simply platform has been built with care ....each enhancement outdoes the previous. You can expect ease of mind while running your campaigns on this platform” Yehuda Goldberg, XtendMedia.com Putting you first for online advertising www.simply.com

What Simply delivers Results that count Advertisers 3.8% average conversion rate and growing Cost per acquisition £53 9000 pre-approved domains, Average conversions p/d per advertiser growing by 4% a month API integrations with all major networks and exchanges Loyalty rate of 74% with 64% recommending to other businesses (recent survey) Putting you first for online advertising www.simply.com

What Simply delivers Results that count Publishers Average eCPM +107% higher than market, Cluster giving +35% more! 13,000 advertisers and growing at +36% per month Brand safe 100% fill rate High customer support service IAB AdNetwork Guideline and TrustE approved Putting you first for online advertising www.simply.com

What Simply delivers Results that count Compound monthly eCPM growth of +4% Putting you first for online advertising www.simply.com

Some of our larger clients… Putting you first for online advertising www.simply.com

Some of our smaller clients… Putting you first for online advertising www.simply.com

Adtech only offers Contact us today Sign up as an Advertiser today and get £50 free advertising Sign up as a Publisher and for the first £50 revenue earned we’ll give £50 extra free Putting you first for online advertising www.simply.com

More information Contact us today For more information please contact us on: 0845 363 6172 Or visit our websites www.simply.com and http://dada.dada.net/en Also take a look at: Blog http://www.simply.com/blogen/ Twitter http://twitter.com/simply_com Linked In http://www.linkedin.com/companies/163324 Putting you first for online advertising www.simply.com

Putting you first for online advertising www.simply.com

Simply how to_get_superior_advertising_perfomance

by Dada Spa on Sep 24, 2010

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Simply how to_get_superior_advertising_perfomance — Presentation Transcript