0
How to get superior
                  advertising performance




Putting you first for online advertising   www.simply.com
Presentations

    New Developments in targeting technology
    The advertising market explained
    How to get superior a...
Essential ingredients

What is needed
      Ad server technology
      Real time for optimisation, reporting, and reaction...
What we offer

Simply gives you…

      Simply PACE™
              Performance

              Accessibility

             ...
PACE ™ - Performance

Ad Server technology
      From our renowned Simply
      AdMax™ adserver
      Operates in Real Tim...
PACE ™ - Accessibility

Network coverage
      European network of over 9000 domains
      and growing at +4% per month

 ...
PACE ™ - Control

Self provisioning
      One of few full self provisioning
      platforms on the market
      And a cove...
PACE ™ - Control




Putting you first for online advertising   www.simply.com
PACE ™ - Control



                                                        Simply Pub+™
                                 ...
PACE ™ - Control

Simply is „simplicity personified‟




Putting you first for online advertising   www.simply.com
PACE ™ - Control

Horizontal integration
      With the buzz on DSPs, Networks have started to offer DSP
      services (Y...
PACE ™ - Ease

Ease of use, and support

      Easy to use control panel
      Award winning customer support – dedicated ...
What Simply delivers

Results that count
Advertisers

      3.8% average conversion rate
      and growing
      Cost per ...
What Simply delivers

Results that count
Publishers

      Average eCPM +107% higher than market, Cluster giving +35% more...
What Simply delivers

Results that count




                Compound monthly eCPM growth of +4%




Putting you first for...
Some of our larger clients…




Putting you first for online advertising   www.simply.com
Some of our smaller clients…




Putting you first for online advertising   www.simply.com
Adtech only offers

Contact us today

    Sign up as an Advertiser today and get £50 free
    advertising
    Sign up as a...
More information

Contact us today

    For more information please contact us on:
    0845 363 6172
    Or visit our webs...
Putting you first for online advertising   www.simply.com
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Transcript of "Simply how to_get_superior_advertising_perfomance"

  1. 1. How to get superior advertising performance Putting you first for online advertising www.simply.com
  2. 2. Presentations New Developments in targeting technology The advertising market explained How to get superior advertising performance Benefits of self provisioning services How to grow your publisher revenue Putting you first for online advertising www.simply.com
  3. 3. Essential ingredients What is needed Ad server technology Real time for optimisation, reporting, and reaction to control settings Targeting technology embracing geo, yield and contextual but also behavioural Network reach quantity, coverage by country, quality, sectors Self provisioning controls where needed, quality of system controls where not, real time reactions Support easy to manage control panel and customer services support Proven results measureable benefits on advertising and publishing Putting you first for online advertising www.simply.com
  4. 4. What we offer Simply gives you… Simply PACE™ Performance Accessibility Control Ease of use Putting you first for online advertising www.simply.com
  5. 5. PACE ™ - Performance Ad Server technology From our renowned Simply AdMax™ adserver Operates in Real Time for optimisation, reporting and user reaction Real Time bidding Average conversions p/d per advertiser Uses all types of targeting; Geo, Yield, Contextual and Behavioural Launch of the recent and highly successful Simply Cluster™ technology Putting you first for online advertising www.simply.com
  6. 6. PACE ™ - Accessibility Network coverage European network of over 9000 domains and growing at +4% per month Coverage of over 30 sectors from Agriculture to Internet to Tourism Accessibility to multiple revenue sources including optimised interfaces with ad networks and exchanges Horizontal network manually selected and verified, publishers selected with strict brand safe criteria ‘Select’ option 300 Tier 1 domains Strong localisation across EU market Putting you first for online advertising www.simply.com
  7. 7. PACE ™ - Control Self provisioning One of few full self provisioning platforms on the market And a coverage across all key components of the market – DSP, AdServer, Targeting, Networks (Horizontal, Vertical, Targeted), SSP) With real time performance reporting and user control Putting you first for online advertising www.simply.com
  8. 8. PACE ™ - Control Putting you first for online advertising www.simply.com
  9. 9. PACE ™ - Control Simply Pub+™ Simply Simply PACE™ Network Simply Cluster™ Simply AdMax™ Putting you first for online advertising www.simply.com
  10. 10. PACE ™ - Control Simply is „simplicity personified‟ Putting you first for online advertising www.simply.com
  11. 11. PACE ™ - Control Horizontal integration With the buzz on DSPs, Networks have started to offer DSP services (Yahoo’s Right Media, Google’s Invite Media) Google has recently expanded horizontally to simplify the advertising process (offering a Self Provisioning platform, a DSP service with InviteMedia, and the ad exchange DoubleClick) Simply already offers this with an „all market‟ service, but with a strong European coverage, sister domain and hosting services, and award winning customer support Putting you first for online advertising www.simply.com
  12. 12. PACE ™ - Ease Ease of use, and support Easy to use control panel Award winning customer support – dedicated manager, dedicated staff in local markets “The Simply platform has been built with care ....each enhancement outdoes the previous. You can expect ease of mind while running your campaigns on this platform” Yehuda Goldberg, XtendMedia.com Putting you first for online advertising www.simply.com
  13. 13. What Simply delivers Results that count Advertisers 3.8% average conversion rate and growing Cost per acquisition £53 9000 pre-approved domains, Average conversions p/d per advertiser growing by 4% a month API integrations with all major networks and exchanges Loyalty rate of 74% with 64% recommending to other businesses (recent survey) Putting you first for online advertising www.simply.com
  14. 14. What Simply delivers Results that count Publishers Average eCPM +107% higher than market, Cluster giving +35% more! 13,000 advertisers and growing at +36% per month Brand safe 100% fill rate High customer support service IAB AdNetwork Guideline and TrustE approved Putting you first for online advertising www.simply.com
  15. 15. What Simply delivers Results that count Compound monthly eCPM growth of +4% Putting you first for online advertising www.simply.com
  16. 16. Some of our larger clients… Putting you first for online advertising www.simply.com
  17. 17. Some of our smaller clients… Putting you first for online advertising www.simply.com
  18. 18. Adtech only offers Contact us today Sign up as an Advertiser today and get £50 free advertising Sign up as a Publisher and for the first £50 revenue earned we’ll give £50 extra free Putting you first for online advertising www.simply.com
  19. 19. More information Contact us today For more information please contact us on: 0845 363 6172 Or visit our websites www.simply.com and http://dada.dada.net/en Also take a look at: Blog http://www.simply.com/blogen/ Twitter http://twitter.com/simply_com Linked In http://www.linkedin.com/companies/163324 Putting you first for online advertising www.simply.com
  20. 20. Putting you first for online advertising www.simply.com
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