Ap portfolio tabloid

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Ap portfolio tabloid

  1. 1. ALESSANDRO PASCOLI Graphic & Brand Designer I am an Italian designer who loves neatening brand identity systems with a multidisciplinary point of view, and with senior experience in visual communication projects. alessandropascoli.it
  2. 2. alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 As an eclectic personality and creative thinker I have worked on a diverse range of projects and to budget, with sharp critical thinking and keen sense of both print and digital design. My aim is to make a difference in how a subject is presented, through the use of strong and consistent typography and visual language. 1
  3. 3. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 Re-Bound brand design Re-Bound™ Rubber Recovery Ltd Birmingham, GB. Re-Bound is a trademark for a company that recycle rubber for use in play areas, equestrian arenas, and landscaping. Brief Design a logo that portrays the concept of recycling and easily reproducible on every surface. Create a visual identity system for each product line but coordinated with the whole corporate image. Communicate products in an attractive way, which enables the consumer to understand their use and benefits. During 2009-2014 I did the Advertising campaign, Brand design, Exhibition Design, Logo and corporate identity system, Packaging, Print design, Web design. 2 3
  4. 4. Alessandro Pascoli +44 (0)7501 13 72 13 4 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 5
  5. 5. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 AFAS brand design AFAS, Perugia, IT. AFAS - Azienda Speciale Farmacie del Comune di Perugia (Perugia community pharmacies) is a company that consists of the fourteen community pharmacies in the City of Perugia, Italy. Brief On the occasion of the 40th anniversary of the company, coordinate all instrument of communication of the 14 pharmacies so that together they can build the entire AFAS brand. Give customers the feeling that all 14 pharmacies working together, and have the same tone of voice while communicating their services and offers. Make clear the availability and closeness of pharmacists to the city of Perugia and its citizens. During 2013 I did the Advertising campaign, Brand Guidelines, Editorial design, Corporate identity system design, Print design. 6 7
  6. 6. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 Party Street brand design Fun Holding Srl., Perugia, IT. Party Street™ is the company’s brand that provide a complete one stop shop for all party needs and services. Brief Having a corporate image quite varied, always different and very colourful. Design a logo with a smile, that expresses the need of people to have fun and party, that bursts with joy and happiness, but also tempting customers. During 2010-2012 I did the Advertising campaign, Brand Guidelines, Editorial design, Exhibition design, Logo and visual identity system design, Packaging, Web design. 8 9
  7. 7. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 Leah Stuttard CD design Leah Stuttard, London, GB. Leah Stuttard is a medieval harpist, singer, composer and arranger. BeeFree style identity Logic Way Srl, Perugia. IT. Logic Way Srl manufactures sportswear for third parties. Brief Naming, designing logo and identity for a new line of casual wear. Expressing a sense of dynamism, freedom and agility. During 2005 I did the Naming, logo and visual identity system design, Web design. 10 Brief Using Leah Stuttard’s attention to historical musical sources of ballads and original songs from England in the late fifteenth century to create this project. The visual concept is based on the artwork specially designed by the artist Sarah Kirby for the cover. For the typography I chose the “IM FELL Inglese PRO” digitized and processed by Igino Marini on alphabets drawn in England between 1672 and 1692. It is a typeface inspired by the “Roman” of Nicolas Jenson (used for the first time in 1470 in Venice), and by Ludovico degli Arrighi’s “Italic” (used for the first time in Rome in 1527). During 2013 I did the CD design, Typography. 11
  8. 8. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 “Si” magazine design 5×1000 smiles advertising Fontenuovo Fondazione Onlus, Perugia, IT. Brief “5×1000 smiles” campaign (fund raising) in favour of the foundation “Fontenuovo Hospitality Residences for the Elderly” . During 2013 I did the Advertising campaign, Art direction. 12 Project featured in “Thinking with Type” by Ellen Lupton (Princeton Architectural Press, New York 2010) as an excellent example of hierarchical organization of the visual elements that make up the design of a magazine. Cipsi, Roma, IT. Solidarietà e Cooperazione CIPSI (Solidarity and Cooperation CIPSI) is a charity agency that coordinating the publicity, marketing, and activities of 40+ independent charities. During 2010-2013 I did the Editorial design (magazine project). Art direction, covers, pagination. 13
  9. 9. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 AFC brand design AFC - Azienda Farmacie Comunali Srl., Spoleto, IT. AFC (Spoleto community pharmacies) is a company that consists of all the community pharmacies in the City of Spoleto, Italy. Brief Design a logo that maintains the traditional heritage of pharmaceutical communication, and at the same time indicates that the pharmacy as a point of listening and support to the customer. During 2002-2013 I did the Advertising campaign, Brand Guidelines, Logo and corporate identity system design, Web design. 14 15
  10. 10. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 Vai col Panda identity Vai Col Panda™, Perugia. IT. Vai col Panda (go with the panda) is a tailor made one on one travel advisor service, working to a specific budget and customer requirement. Brief Project has required a flexible and open identity system, who could breathe naturally within the social network present and future. During 2012-2013 I did the Advertising campaign, Logo and visual identity system design, Web design. 16 17
  11. 11. Alessandro Pascoli +44 (0)7501 13 72 13 alessandropascoli.it alessandropascoli.it Alessandro Pascoli +44 (0)7501 13 72 13 The Lord of the Rings merchandising New Line Cinema, New York, US. Acacia Giuseppe Srl., Gubbio, IT. Brief Designing packaging, printed materials, and advertising for merchandising inspired by the film trilogy “The Lord of the Rings” by following the guidelines , and supervision of New Line Cinema, and on behalf of Acacia Giuseppe Srl (authorized retailer and distributor in Italy). During 2003-2004 I did the Advertising campaign, Graphic design, Packaging, Print design, Web design. 18 19
  12. 12. Alessandro Pascoli +44 (0)7501 13 72 13 Medio Evo brand design Acacia Giuseppe Srl., Gubbio, IT. Medio Evo is the on-line shop where you can buy reproductions of bygone times objects. Brief Associate the reproduction of ancient weapons with the craft tradition of the Italian city-states. Encourage a passion for history in general and the Middle Ages in particular. During 2002-2013 I did the Advertising campaign, Art direction, Brand design, Logo and corporate identity system design, Packaging, Web design. 20 alessandropascoli.it I work in: Advertising, Art direction, Brand design, Editorial design, Graphic design, Logo and identity system, Packaging, Print design, Typography, Web Design.
  13. 13. Alessandro Pascoli Graphic & Brand Designer +44 (0)7501 13 72 13 alessandropascoli.it

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