Shesays1104 takingitback

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Taking it back to the agency.

Taking it back to the agency.

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  • 1. TAKING IT BACK TO THE AGENCY11.04.11
  • 2. ELIZABETH KIEHNER@KIEHNER
  • 3. PRODUCTION LEADERSHIP NEEDEDBe a fearless leader, not an order taker. Ask why? And start thinking about yourinteractive as early as possible.• What is the goal of this website or this i-pad app? What will the press release say?• Never stop asking questions like how long does this ‘thing’ need to live for?• How do we update it?• Have a Google strategy. We didn’t talk too much about search engine marketing butit is essential.
  • 4. AGENCY TEAMSA few tips on who to hire and how you will play together.• Hire more digital designers• Traditional creatives need to brainstorm with UX people and developers• Some of the best digital producers are people who once were developers• A 25-year-old developer will be going head to head with fifty-year-old ECD• Have someone technologically knowledgeable in the room as early as possible• Use your internal team for pitches and prototypes, but hire specialists for the rest• Hire an digital strategist if you do not have one in place at your agency
  • 5. THREE PEARLS OF WISDOMThis is easy.• Always present work in context. http://www.designerstoolbox.com/•Know how your client is measuring the success of your digital campaign (clicks,uniques, data)• Sell the emotion of the experience.
  • 6. KNOW WHAT’S HAPPENINGCheck out The FWA (http://www.thefwa.com/)Design Charts (http://www.designcharts.com/) for the cool shit.
  • 7. TRENDS & CREATIVE INSPIRATIONhttp://www.psfk.com/category/display-categories/advertising-brandinghttp://www.creativity-online.comhttp://www.fastcodesign.com/tag/interface-designhttp://mashable.com/social-media/http://www.nytimes.com/pages/technology/internet/index.html
  • 8. RESOURCE LIST FOR MOBILE AND TABLETThe Mobile Design Processhttp://mobile.tutsplus.com/tutorials/mobile-design-tutorials/the-mobile-design-process/The Dos and Don’ts of Mobile Applicationshttp://www.getelastic.com/mobile-app-dos-donts/iPad Apps Dos and Dontshttp://www.uxbooth.com/blog/ipad-app-dos-and-donts/Considerations for Mobile Designhttp://www.uxbooth.com/blog/considerations-for-mobile-design-part-1-speed/Best sites to get mobile resourceshttp://www.ekoob.com/best-sites-to-get-mobile-resources-4523/Smartphone Infographichttp://rww.readwriteweb.netdna-cdn.com/assets_c/2011/06/the-intellegent-shopper-30494.php
  • 9. Stndrd_ @Digital  RFP  ChecklistCREATIVE  DEVELOPMENTo  Brief  Objective  (Brand  Awareness,  Product  Sales,  etc) o  Target  group  (Primary/Secondary)o  Campaign  Project  Lifespan o  Other  Brand/Campaign  Creative/Strategies/References o  Other:                                                                                                                                                              ASSET/PROJECT  PREPARATIONo  Brand  Guidelines o  Information  Architecture  o  Graphics/  Logos/  Fonts  /Etc. o  User  Flow/User  Experience o  Other:                                                                                                                                                              SCOPEo  Brand  site o  Mobile  applicationo o  Online  gameo  Rich  media  ad  units   o  Social  media  applicationo  Campaign  site o  Web  videos o  Other:                                                                                                                                                              ASSET  GENERATIONo  Design  Development  (Graphic  Design/Illustration)   o  3D  Renderingo  Live  Action  Shoot  (Partner/Director:                                                                                    ) o  2D  Rendering/Compositing/  Animationo  Stock  Footage/Photography oo  Sound  Design o  Music:  Licensed/Originalo  Sound  Mix o  Other:                                                                                                                                                              SCHEDULEo  Start  date o  Approval  deadlines  (including  client/legal  reviews)o  Creative  review  dates  (#of  revisions,  timeframe  for  approvals)   o  Final  delivery  dateo  Tracking  strategy  and  dates   o  Launch  dateo  Animation/build  dates o  Post-launch  optimizationo  Alpha  delivery oo  QA  scheduleTECHNICAL  CONSIDERATIONSo  Screen  Resolution oo  OS  Compatibility o  Licensing  of  Software  Requiredo  CPU/Processor  Speed  Requirements o  Localization  Requirementso  Browser  Compatibility o  Admin/Moderation  Requirementso o  Integration  with  Current  Brand/Project  Back-End  Environments    o  Hosting/hardware  Requirements  (server  setup,  CDN)      (Client  IT  Management)o  Page  Load  Limitations oo  Search  Engine  Optimization  Requirements o  Support  Agreement/RequirementsOTHER  CONSIDERATIONSo  Licensing  of  content o  Awards  submission  and  project  credentialso  Full  outline  of  scope o  Team  and  time  neededo  Full  listing  of  deliverables o  Other:                                                                                                                                                              
  • 10. make images bleed if possible
  • 11. make images bleed if possible
  • 12. What challenges do you face at your agency andhow can we help you today?
  • 13. THANKS!