She says final-jargon-khepp

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She says final-jargon-khepp

  1. 1. Katie HeppExecutive Digital Producer
  2. 2. There are quite a few terms that arethrown around that we shoulddefine
  3. 3. WORLD WIDE WEB A series of interlinked documents built on the HTML standard and viewed over the Internet using a web- browserAnyone remember the web? Anyone rememberHyperCard? It was hypermedia. The linking ofimages and text.
  4. 4. JARGON WHAT ARE THEY TALKING ABOUT?Q: How often do you not understand what all thesedamn kids are talking about?
  5. 5. AREAS OF TERMSWeb-site DevelopmentMobileOnline MediaFile Formats
  6. 6. WEBSITE Let’s Start with Website JargonQ: How often do you not understand what all thesedamn kids are talking about?
  7. 7. LAYERS OF WEB DEVELOPMENTpresentation application Hosting
  8. 8. HOSTINGYou Have All Of ThisGreat Stuff By WhereDoes It Live?
  9. 9. HOSTINGModel You Browsing Webserver
  10. 10. HOSTING Server - server is a physical computer dedicated to running one or more such services (as a host) to serve the needs of users of the other computers on the network. Content Delivery Network (CDN) - will serve up content based on streaming content. This make users able to view large files without waiting for a download time POPULAR SERVICES: Mindshare Rackspace Amazon Apple iCloud Depending on the computing service that it offers it could be a database server, file server, mail server, printTypes of serveres:server, web serversProper research is not conducted at the beginningYou realize that you don’t have any hostingYou don’t realize the impact of the application
  11. 11. PLATFORMA platform is the type of supporting software the server is set-up to handle.Most Popular platform that servers install today is LAMPPending on the type of platform that is set-up has a huge impact on how the site is built.
  12. 12. L.A.M.P.LINUXAPACHEMYSQLPHP
  13. 13. FRONT-END The shinny fancy end THIS IS WHERE YOU WILL FIND: Everything you see in your browser Everything that loads in your browser including analytics Programming work for what is the “presentation layer”Now we are moving forward a little bit. This is theend that the user sees. Front end developers arecommonly the ones that build your applications.
  14. 14. FRONT-END - Types of Terms you may hear refered to asfront-endHTML - HyperText Markup Language (HTML) HTML elements are the basic building-blocks of webpages.HTML 5 - HTML5 is a language for structuring and presenting content for the Internet. It is the fifth revision of the HTML standard and is still under development. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistentlyFlash - Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages.JavaScript - JavaScript is a dynamic language that providesCSS - Cascading style sheets - used to simplify the coding of the siteOthers:Javascript*AJAX*Action Script**de$ined  in  glossary
  15. 15. HTMLThe foundation of the entire digital experience.HyperText Markup LanguageCascading what?AJAX (stuff happening on the page without reloading)
  16. 16. Q: Why all the hype?Itʼs just a fancy way of referring to an entire collectionof services.The formal specification will not be ready for years.http://ishtml5readyyet.com/
  17. 17. OPEN SOURCE Globally community supported idea Public license, meaning that it is free If you loose your developer you can find another Not without risk but manageableone developer completed ex and less expensive
  18. 18. BACK-ENDThe application end of the operationTHIS IS WHERE YOU WILL FIND:Webserver softwareDatabasesContent Management SystemsAdditional programming for things not seen by the user“Back-of-house” operations
  19. 19. MOBILEQ: How often do you not understand what all thesedamn kids are talking about?
  20. 20. MOBILEMobile Awareness – Mobile phones are packed with sensors (light, accelerometer,compass, gyroscope, gps, and soon, NFC chips)SDK – Software Developer Kit - a set of development tools that allows for thecreation of applications for a certain software package, softwareframework, hardware platform,computer system, video game console, operatingsystem, or similar platform.LBS – Location Based Services - an information or entertainment service,accessible with mobile devices through the mobile network and utilizing the ability tomake use of the geographical position of the mobile device Near Field Communication – allows for simplified transactions, data exchange,and wireless connections between two devices in close proximity to each other,usually by no more than a few centimeters. It is expected to become a widely usedsystem for making payments by smartphone in the United States.
  21. 21. MOBILE PLATFORMSMULTIPLE PLATFORMS- iOS- Android- BlackberryMULTIPLE DEVICES- Smartphones- Tablets
  22. 22. BANNERSQ: How often do you not understand what all thesedamn kids are talking about?
  23. 23. BANNERS There are Two Variations of Banners 1. Standard Banners - One-click banners with simple messaging and animation 2. Rich-Media Banners - provides more opportunity to create a more engaging experience utilizing video, more animation or intense interactionQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.
  24. 24. STANDARD BANNERS - Small Flash interactions with one click-through destination - Small build size (30-40k) limiting the amount of flash a developer or creative can use - Limited Messaging - Generally 6-10 weeksQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.
  25. 25. STANDARD BANNER SIZES Annoying boxes that no one clicks on but yet are a great profit center for many, many agencies. PIXELS NAME 300x250 MED. RECT. (MPU) 728x90 LEADERBOARD 160x600 WIDE SKYSCRAPPER *Note - all banners must have a back-up gif or jpeg delivered with creativeQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.NOTE: And a good source of low hanging fruit forawards
  26. 26. STANDARD BANNER SIZESQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.NOTE: And a good source of low hanging fruit forawards
  27. 27. BANNER SPECSQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.NOTE: And a good source of low hanging fruit forawards
  28. 28. BANNER SPECSQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.NOTE: And a good source of low hanging fruit forawards
  29. 29. BANNER DELIVERY FLOW Ad Media Website/ Creative Serving Co Platform Network .swf tags .gif/.jpeg
  30. 30. STANDARD BANNER SIZES additional sizes that you may find on your media buy PIXELS NAME 180x150 RECT. 300x600 HALF PAGE AD 120x600 BUTTON 2 88x31 MICRO BARQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.NOTE: And a good source of low hanging fruit forawards
  31. 31. RICH-MEDIA BANNERS - Banners that provide more creative flexibility - Can drive to multiple locations - Multiple Messaging - Can go beyond the standard sizes (dimensions and weight) - Generally 12-16 weeksQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.
  32. 32. Rich-Media Banner SizesBuild an engaging experience, however, must use thridparty media suppliers to deliverTypes of Rich Media BannersNAME FUNCTIONExpandable expands beyond the confines of the traditional banner. Multiple Flash panels can be launched by a click, roll-over or auto-initiation.Polite Load can serve larger files without disturbing the loading of the page’s content. It is a Flash-enabled banner that uses “polite,” sequential downloading and proprietary compressionVideo-Unit ability to play videos within a banner
  33. 33. RICH MEDIA DELIVERY FLOW RM Creative Websites Platform .swf Ad .gif/.jpeg Serving Network tags
  34. 34. Rich-Media Platforms- Pointroll- Double-click- Eyeblaster- Mediamind
  35. 35. OTHER ONLINE MEDIA FaceBook Ads - Image and text, or Video and text SEO - Search Engine Optimization (organic) SEM - Paid Search Media (pay by the word) Google Ads - Image and text onlyQ: Do you click on a banner? Never say you donʼtknow anything about them because you should.Q: Do you know what the acceptable click throughrate is? .03%. Itʼs True. Look it up.
  36. 36. Formats What is the difference between all of them?Q: How often do you not understand what all thesedamn kids are talking about?
  37. 37. File FormatsFlash- .fla - Flash Source File- .swf - Final output file from flash- .flv - Flash Video player (used for sites and Banners)Image- .png - portable network graphics- .jpeg - compression of digital photography- .gif - graphics interchange format - low bit map (animated .gif)- vector - use of geometrical points to create an image in computer graphicsVideo- .mov - apple’s QT- mpeg-4 - windows standard- .avi - Audio/Visual media Container created by Microsoft
  38. 38. APIs I hear this all the time - What are they?Q: How often do you not understand what all thesedamn kids are talking about?
  39. 39. APPLICATION PROGRAM INTERFACESIt servers as an interface between different programsand facilitates their interaction.Used in more places than you thinkHave you ever used Facebook to log onto anotherwebsite? Or Twitter?
  40. 40. APIs Basically, someone spends time and money developing a service and gives you the ability to interface with it through your own websiteWhy can they screw you hard?
  41. 41. Example: Yelp using Google Maps
  42. 42. Example: Explain Donʼt Eat At using Foursquare
  43. 43. Example: Cool Hunting with Facebook, Tweet andGoogle Plus API integrated
  44. 44. POPULAR DAILY APIs Google +1 Twitter FacebookWhy can they screw you hard?
  45. 45. QUESTIONS?
  46. 46. katiehepp917@gmail.com
  47. 47. THANKS!

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