What is GPSGLOBAL POSITIONING SYSTEM• A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different.. satellites to reach the receiver
How are Location Based Services Used?• Roadside Assistance: – Location-enabling the phone call when your car breaks down, reduces call time, more ef cient for caller• Financial Fraud Detection: – Use mobile phone location as a proxy for users location which should match card transaction location• Remote Betting: – Legally place a race/sportsbook wager from your mobile phone, which location con rms is in the state of NV, more people will place bets
More Familiar Uses of LBS• Any service that uses the physical real-world location of your mobile phone (or other device).• Many of the top mobile apps use LBS: – Maps – Local search – Local weather – Local news – Local time! – Local deals – Check-in – Social Networking – Games
Social Local Mobile• SoLoMos are mobile phone applications that combine social networking and location data.• SoLoMo is a combination of the words social, location or local, and mobile. These apps concentrate on local areas making geo-local engagement possible.
What is Geo-FencingA virtual perimeter around a physical location of interest that automatically triggers an action
How is Geo-Fencing Used• Cell re – triggers noti cations for available coupons at nearby grocery stores like Safeway• CBS Outdoor – display customized Intel SmartTV billboard ads for end users when they approach Penn Station NYC