Farah's presentation

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Farah's presentation

  1. 1. What is GPSGLOBAL POSITIONING SYSTEM•  A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different.. satellites to reach the receiver
  2. 2. What is GPS?
  3. 3. How are Location Based Services Used?•  Roadside Assistance: –  Location-enabling the phone call when your car breaks down, reduces call time, more ef cient for caller•  Financial Fraud Detection: –  Use mobile phone location as a proxy for users location which should match card transaction location•  Remote Betting: –  Legally place a race/sportsbook wager from your mobile phone, which location con rms is in the state of NV, more people will place bets
  4. 4. More Familiar Uses of LBS•  Any service that uses the physical real-world location of your mobile phone (or other device).•  Many of the top mobile apps use LBS: –  Maps –  Local search –  Local weather –  Local news –  Local time! –  Local deals –  Check-in –  Social Networking –  Games
  5. 5. Why Should You Know About LBS?
  6. 6. Why Should You Know About LBS? 55% of smartphone owners use their phones to get location- based directions or recommendations
  7. 7. Smartphone Activities
  8. 8. THE LOCATION BASED SERVICE
  9. 9. FOURSQUARE
  10. 10. FOURSQUARE
  11. 11. FOURSQUARE
  12. 12. RECENT UPDATES TO SITE | REAL TIME MAP
  13. 13. RADAR
  14. 14. SAVE TO FOURSQUARE
  15. 15. FOURSQUARE APP GALLERY
  16. 16. Foursquare API Use at Hackathons
  17. 17. DONTEAT.AT
  18. 18. LOCALUNCLE
  19. 19. POORSQUARE
  20. 20. OTHER LOCATION BASED SERVICES
  21. 21. GLYMPSE
  22. 22. TAGWHAT
  23. 23. UBER.COM
  24. 24. DECOBIKE
  25. 25. MEETMOI
  26. 26. GROUPON
  27. 27. Social Local Mobile•  SoLoMos are mobile phone applications that combine social networking and location data.•  SoLoMo is a combination of the words social, location or local, and mobile. These apps concentrate on local areas making geo-local engagement possible.
  28. 28. What is Geo-FencingA virtual perimeter around a physical location of interest that automatically triggers an action
  29. 29. How is Geo-Fencing Used•  Cell re – triggers noti cations for available coupons at nearby grocery stores like Safeway•  CBS Outdoor – display customized Intel SmartTV billboard ads for end users when they approach Penn Station NYC
  30. 30. Projections
  31. 31. The mobile locations based services market inNorth America is forecast to grow from $620million in 2010 to $ 710 million in 2016.
  32. 32. Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011To $1.2 Billion
  33. 33. THANK YOU

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