“Doctor Click” Members: Alessandra Formica Carmen María González Irma Aguado Javier Vicente Marta Navarrete Neska Husar
1. Naming: “Doctor Click”. Why?We deliver non-life-threatening medical advice and treatment in the comfort of your own home at yourconvenience. You just need a laptop either to contact a doctor or to buy medicines.So we have joined bothconcepts: online and medicine. Those are latent in Doctor Click.
2. Storyboard – Spot “Doctor Click” We made two versions: one informative and one emotional in order to see which one expresses better our service.
Version 2: EmotionalSITUATION 1: HEADACHE She is complaining She stands up and looks for a She turns around and sees a Suddenly a smiling doctor gives about her headache medicine in her medicine doctor joining her for breakfast. her the prescription. while she is having her cupboard. But there’s nothing that breakfast. can relieve her pain.Off voice: I have a huge Off voice: Let me see if I have any Off voice: AW! Off voice: Good morning. Here is yourheadache… Ibuprophen. No.. I don’t. I will have to prescription. arrange an appointment with the doctor just to ask for a prescription.
Version 2: Emotional SITUATION 2: CHRONICAL ILLNESSHe is wondering He is waiting on the sofa He stands up and goes to Suddenly the doctor smiles towhether he could avoid close to the telephone. But the door to see who it is. him and asks him if she can visitvisiting the doctor just suddenly the bell rings. When he opens the door, a him.to ask for a prescription doctor is on the other side.for his chronical illness.Off voice: I am running Off voice: Well, I will have to call Off voice: Who is coming now? Off voice: Here is your prescription. Iout of my medicines for my son to take me to the doctor. Let’s see. think you already know how to use it.my chronical illness. I just Doctor: Good morning, may Ineed a prescription. I come in?hope I could have adoctor right here becauseI don’t want to botheranyone.
Version 2: Emotional SITUATION 3: IN A FOREIGN COUNTRY She tries to explain whatA woman has just moved she needs but she can’t.abroad. She needs to go to a She wonders whether she She finally decides to go back home.doctor. When she gets there, could speak to a doctor She switches on her laptop and a The doctor posts hershe can’t undertand what he who understands what doctor appears on the screen and prescription on her profile. Sheis trying to tell her. she is saying. asks her in her own language what orders it directly from the she needs exactly. online pharmacy. Off voice: I can’t Off voice: I don’t know how I Off voice: Doctor says: Good Off voice: Here is your prescription I’ll understand a word of can explain what I need. I wish morning, how may I help you? add it to tour account. what he is saying… there was a doctor who speaks (in her language). Girl: Thank you so much! my language so I wouldn’t have any problem.
3. Website design Patients, doctors and pharmacists access this service throughour website. Consequently, apart from the standard signup/sign in options, the website design reflects the need toattract new patients (information, news) and to recruit moreprofessionals.
4. Logo designEvery service must have a logo, so we have worked on its design. It expresses thework that Doctor Click does all over the world.
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