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Customerdiscovery output en.pptx
 

Customerdiscovery output en.pptx

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    Customerdiscovery output en.pptx Customerdiscovery output en.pptx Presentation Transcript

    • CUSTOMER DISCOVERY SURVEYTesting Our Value Proposition
    • Survey questions 1. Gender 2. Age 3. Geographic location 4. Education 5. Work situation 6. Do you have children? 7. How often per week do you go grocery shopping? 8. Do you buy local products? 9. Do you buy organic products?10. Would you buy these online if they were cheaper?
    • Surveyees profile1. Men & women, 25 to 45 years old
    • Surveyees profile● From Catalonia or Andalusia
    • Surveyees profile● Has a University degree, currently working
    • Surveyees profile● Has children or not, shops once or twice a week
    • Surveyees profile● Buys local and organic products. MANY DO NOT KNOW whether they eat local products or not
    • Surveyees profile● Buys local and organic products.● 22 % claim that they cannot tell whether they eat local produce or not: no label or wrapping, no information provided DO YOU BUY LOCAL FRUITS AND VEGETABLES? Cumulative Frequency Percent Valid Percent Percent Valid NA 6 22.2 22.2 22.2 NO 4 14.8 14.8 37.0 YES 17 63.0 63.0 100.0 Total 27 100.0 100.0 DO YOU BUY ORGANIC FRUITS AND VEGETABLES? Cumulative Frequency Percent Valid Percent Percent Valid NO 10 37.0 37.0 37.0 YES 17 63.0 63.0 100.0 Total 27 100.0 100.0
    • Surveyees profile● 59 % would buy online if they were cheaper WOULD YOU BUY THESE PRODUCTS ONLINE IF YOU COULD GET THEM CHEAPER? Frequency Percent Valid Percent Valid NA 2 7.4 7.4 NO 9 33.3 33.3 YES 16 59.3 59.3 Total 27 100.0 100.0
    • Surveyees stratified according to their answer to Would you buy these product (local & bio) online if they were cheaper?1. Gender2. Age3. Geographic location4. Education5. Work situation6. Do you have children?7. How often per week they go grocery shopping?8. Do you buy local products?9. Do you buy organic products?
    • Geographic location REGION WOULD YOU BUY THESE PRODUCTS ONLINE IF YOU COULD GET THEM CHEAPER? Frequency Percent NA Valid Andalusia 1 50.0 Madrid 1 50.0 Total 2 100.0 NO Valid Andalusia 7 77.8 Catalonia 2 22.2 Total 9 100.0 YES Valid Andalusia 6 37.5 Catalonia 9 56.3 Valencia 1 6.3 Total 16 100.0There is no statistically significant correlation between the region where thesurveyee lives and whether or not (s)he would buy online.Fisher Exact Test for 2-Tail : p-value = 0.10 NOT SIGNIFICANT
    • Do you buy organic products? DO YOU BUY ORGANIC FRUITS AND VEGETABLES? WOULD YOU BUY THESE PRODUCTS ONLINE IF YOU COULD GET THEM CHEAPER? Frequency Percent NA Valid NO 1 50.0 YES 1 50.0 Total 2 100.0 NO Valid NO 7 77.8 YES 2 22.2 Total 9 100.0 YES Valid NO 2 12.5 YES 14 87.5 Total 16 100.0There is a statistically significant correlation(*) between eating organic produce andpurchasing it online.THOSE WHO DO NOT BUY ORGANIC PRODUCE WOULD NOT BUY ORGANICPRODUCE ONLINETHOSE WHO BUY ORGANIC PRODUCE WOULD BUY IT ONLINE(*) Fisher Exact Test for 2-Tail : p-value = 0.002
    • CONCLUSIONS● There is a lack of traceability for non organic produce: ● 1 out of 4 surveyees could not tell whether the grocery they buy is local or not. ● All could tell whether they eat organic or not.● 59% would buy online grocery if the price was lower● Those who eat organic food would buying it online. Those who dont eat organic, would not buy organic food online.