Agriculture mkt.ing
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Agriculture mkt.ing

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Agriculture mkt.ing Agriculture mkt.ing Presentation Transcript

  • AGRICULTURAL MARKETING PROBLEMS REMEDIAL MEASURES Refers to all activities involved in the transfer of agricultural products from the producer to the final consumer, like storage, transport, grading and sale
  • PROBLEMS OF AGRICULTURAL MARKETING ESSENTIALS OF A GOOD MARKET INCLUDES: good holding capacity, storage, transport, direct access, good communication .
    • PROBLEMS
    • Inadequate Storage
    • Lack of Grading & Standardization
    • Inadequate Transport Facilities
    • Middlemen
    • Malpractices in unregulated markets
    • Inadequate Market Information
    • Inadequate Credit Facilities
    • Lack of Organization
    • Seasonal Price Fluctuations
    • Forced or distressed sale
  • REMEDIAL MEASURES
    • COOPERATIVE MARKETING
    • REGULATED MARKET
    • STATE TRADING
    • EXPANSION AND
    • MODERNISATION OF
    • MARKET NETWORK
  • COOPERATIVE MARKETING Farmers join together and sale goods directly – 4000 primary soc. Three tier structure
    • Primary marketing societies – village
    • Central Societies – district level
    • State Marketing Societies - state
    FUNCTIONING Members agree to sell surplus to soc. Members get advance from the soc. Soc. Collects produce fm mem & non-mem Soc. Process produce & grades Members get balanced money PROBLEMS: improper functioning, Poor linkage in diff. levels, unhealthy Competition, dominance of rich farmers, regional imbalance.
  • REGULATED MARKETS ESTABLISHED UNDER STATUTORY REGULATION Aims at protecting farmers from unhealthy practices, is administered by a market committee consisting of representatives of state government, Legal bodies like district boards, traders, commission agents and farmers. March 31 st 2009, there were 7,139 regulated markets
    • Elimination of wrong practices like, incorrect weights, absence of grading,
    • delay in Payments etc.
    • Fixing mkt. charges like commission of agents, storage charges etc.
    • Remunerative prices for farmers.
    • Redressing grievances
    • Information about prices by collecting relevant data.
    • Help in securing storage facilities
    • Elimination of unnecessary commission
    COMMITTEE ENSURES :
  • STATE TRADING To overcome wide fluctuations in prices. It was introduced by Central Govt. & some State Govt. Food Corporation of India, The Maharashtra State Monopoly Procurement Scheme Govt. procures food grains from farmers at fixed prices & maintains buffer stocks
  • Expansion & modernization of market network
    • IMPROVEMENT IN TRANSPORT
    • MORE THAN 7000 REGULATED MARKETS
    • MARKET SURVEYS TO FINDOUT PROBLEMS & SOLUTIONS
    • PROVIDING INFO THROUGH MASS MEDIA
    • INCREASE IN WAREHOUSING FACILITIES
    • GROWTH IN INSTITUTIONAL FINANCE
    • SPECIAL BOARDS FOR MARKETING AGRO COMMODITIES
    • GRADING & STANDARDIZATION: Agricultural Produce (Grading & Marketing) Act 1937
    • Standardised commodities are sealed with AGMARK. To test the quality and brand –
    • Central Quality Control Laboratory At Nagpur, & eight regional labs.
    • CONSTRUCTION OF RURAL GODOWN – 2003- 04 , 4851 storage projects were sanctioned
    • FUTURES TRADING 2003-04 : Mumbai, Ahmedabad. Jute, rubber, soya oil, pepper, termeric
  • LIMITATIONS MALPRACTICES ARE NOT ABOLISHED COMPLETELY LACK OF AUTONOMY LACK MODERNISATION