App Circus Developers Economic 2012

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Developer Economic Report 2012

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App Circus Developers Economic 2012

  1. 1. Developers Economic 2012 www.developereconomics.c omAndres L. Martinez Ortizalmo@bluevia.com @davilagrau
  2. 2. Ecosystem
  3. 3. Platforms DevicesFacebook TablesAndroid iOS Consoles TVMobile Web* BlackBerry Mobile Web*: • Pros: Web DevelopersWindows Phone** • Contras: Fragmentation / Performance / Markets BREW Windows Phone*: BADA • ???
  4. 4. Why?• User reach +++ (devices base)• Low cost ++• Potential revenue +???????????????
  5. 5. Costs / Revenues
  6. 6. Who get money? Nobody (almost)• The most profitable • And the most platforms: expensive?- Blackberry ????? - iOS (3mm)- iOS But… What do costs mean?- Android 25% UI 10% Mk
  7. 7. Customers
  8. 8. Where are they? Apps Stores• How can we find • What is the them? best businessYou can’t. They will find you or… model?perhaps in Facebook? Nobody knows.• How can we engage And our customers don’t and target them? tell anythingYou can’t….
  9. 9. Channels
  10. 10. Who’s selling? Who’s buying• Demand: LOCALIZATION: NO - USA (41%) English is enough - EU (31%) - ASIA (25%) Import/Export: • EU / LATAM -> EU • EU -> 0 • LATAM <- 0
  11. 11. Branding
  12. 12. means
  13. 13. Apple
  14. 14. Questions?Andres L. Martinez Ortizalmo@bluevia.com @davilagrau
  15. 15. Case StudyGoogle App Engine + BlueVia https://github.com/ almo

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