This fictional bear appeared in A.A. Milne’s book “ Winnie-the-Pooh ” in 1926. Then there was “ The House at Pooh Corner ” (1928).
And in 1930 Stephen Slesinger bought US and Canadian merchandising, TV, recording and other trade rights to the Milne’s "Winnie-the-Pooh“. He and his company decided to create the first Pooh doll, board game, record, puzzle, US radio broadcast, animation and motion picture film.
In 1961 after Slesinger’s death his wife gave rights to produce articles of merchandise based on characters from its feature animation to Walt Disney Productions. In the same year Disney acquired certain rights (including motion picture rights ) from Daphne Milne.