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INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)
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INTERNET CRASH COURSE - Learn more. Do more. (Addis Ababa 2014.08.17)

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A free Crach course in internet-seminar high lighting global Internet trends and focusing on Internet development in Africa and Ethiopia etc. The second part of the seminar demonstration of how to …

A free Crach course in internet-seminar high lighting global Internet trends and focusing on Internet development in Africa and Ethiopia etc. The second part of the seminar demonstration of how to built a web page was in WordPress is done and how to open a online shop in Tictail.

Alemush.com

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  • A hosted solution. I did not want to deal with installing software, renting servers, etc.
    Great looking design templates (themes). I did not want to have to hire a designer at this stage.
    Lots of possibilities for upgrading. I wanted a solution that would allow us to pay for upgrades as needed.
    Reasonable monthly fees, with tiered pricing
    An ecosystem of 3rd party companies creating plug-in’s and add-ons
  • Transcript

    • 1. INTERNET CRASH COURSE Learn more. Do more. ADDIS ABEBA 17/8/2014
    • 2. Learn more... Internet in Africa/Ethiopia + Mobile Internet, Internet evolution and trends + Search engine optimisation + E-commerce and WordPress Do more... Build a free website + Open up a free online store.
    • 3. INTERNET TRENDS 2014 Usage, Security, Education, Messaging
    • 4. HIGH LEVEL USERS/ USAGE TRENDS INTERNET USAGE GROWING Fastest growth in more difficult to monetize developing markets like India / Indonesia / Nigeria SMARTPHONE SUBSCRIBERS GROWING 20% strong growth though slowing...fastest growth in underpenetrated markets like China / India / Brazil / Indonesia TABLETS INCREASING +52% early stage rapid unit growth MOBILE DATA INCREASING +81% accelerating growth...video = strong driver Source: KPCB
    • 5. GLOBAL PC AND TABLET SHIPMENTS BY QUATER Q1-95-Q413 Source: KPCB
    • 6. COMPUTER COST DECLINING
    • 7. BANDWITH COST DECLINING
    • 8. SMARTPHONE COST DECLINING
    • 9. ONLINE EDUCATION
    • 10. MOBILE USAGE AS % OF WEB USAGE BY REGION
    • 11. CYPERSECURITY TRENDS 1) # of Active Threat Groups Rising Rapidly =300 (+4x since 2011) per Mandiant tracking 1) Increased Nation - State Activities* 2) Vulnerable Systems Placed on Internet Compromised in <15 Minutes 3) + 95% of Networks Compromised in Some Way 4) As Mobile Platforms Grow, Directed Attacks Will Risea Source: * FireEye Operation Saffron Rose, **Honeynet Project.
    • 12. GLOBAL MESSAGE ECOSYSTEM
    • 13. EVOLUTION OF MESSAGING
    • 14. EVOLUTION OF APPS
    • 15. SOCIAL DISTRUBUTION Social Media Traffic Referral Leaders = Facebook / Pinterest / Twitter with estimated 21%, 7%, 1% of global referrals, per Shareaholic 3/14. Social Distribution Happens Quickly =Average article reaches half total social referrals in 6.5 hours on Twitter, 9 hours on Facebook, per SimpleReach 5/14
    • 16. RE-IMAGINING: HOW PEOPLE MEET
    • 17. RE-IMAGINING: GROCERY SHOPPING
    • 18. RE-IMAGINING: MONEY
    • 19. RE-IMAGINING: USER INTERFACES
    • 20. BIGGEST RE-IMAGINING People Enabled With Mobile Devices + Sensors Uploading Troves of Findable & Sharable Data
    • 21. BIGGEST RE-IMAGINING
    • 22. CHANING BEHAVIOUR • Remember MySpace, Alta Vista, Bebo… • Perhaps social network is sticky as nightclubs – not like banks • Vastly little friction to adopt social apps on mobile • People jump from network to network and abondon old ones • People dont use Instagram for photos, Whatsup for text etc they are using everything for everything • All what matter is where your friends use today People happily abandon history
    • 23. MOBILE Changing internet use and markets. Nature leap into a mobile future.
    • 24. MOBILE USE IN THE WORLD
    • 25. MOBILE SALES PASSED PC 2011
    • 26. THE MOBILE SHIFT PC INDUSTRY -350 m PCs sold in 2012 - 1.6bn units in use -Replaced every 4-5 years -Shared MOBILE INDUSTRY -1,7bn phones sold in 2012 - 3.2bn mobile users - Replaced every 2 year - One person/unit
    • 27. GROWTH FORCAST
    • 28. AFRICA + ETHIOPIA Puting the continent into context
    • 29. MOBILE DENSITY + TOP 10 COUNTRIES IN INTERNET USE ETHIOPIA Mobile – 25% Internet – 1,2% Estimated market penetration rates in Ethiopia’s telecoms sector – end- 2013
    • 30. CONDITIONS FOR REALISING THE IMPACT OF INTERNET ”Two key pillars provide the basis for a well-functioning Internet economy: “core infrastructure” and “conditions for usage.” Source: impactoftheinternet.com
    • 31. ETHIOPIA CONDITIONS •Mobile penetration remains one of the lowest in the world •International internet bandwidth has increased more than six-fold in two years •Significant improvements in broadband •Ethio Telecom extends telecom network access to over 16,000 of 18,000 settlements •The fastest growing mobile market in Africa Source: BUDDECOME
    • 32. ETHIOPIA/USER SURVERY Source: http://bit.ly/ethiopiaonline What device do you most frequntly use for surfing online? 55% uses a computer, 21% smartphone and 2% tab When do you surf mostly during a day? 28% at nighttime, 27% when every I can, 15 % during working Hours and 13% in the afternoon For you, which is the biggest obstcal surfing online? 62 % connection, 12% expensive connection, 3% lack of computer competens
    • 33. ETHIOPIA/USER SURVERY When online, what do you spend most time doing? Source: http://bit.ly/ethiopiaonline
    • 34. INTERNET EVOLUTION Where we are today…
    • 35. WEB 1.0 • No interaction with visitors • PRESENATION of information • Up down • one way communication • ”Broschure online”
    • 36. WEB 1.0 OFFER HOMEPAGE one many
    • 37. • VISITORS IN CENTER • INTERACTION • Social media, dialog, comments, feedback + user content • Add and inform equally important WEB 2.0
    • 38. WEB 2.0 OFFER HOMEPAGE RELATION CHANNELS TWITTER TWITTER Customer support SEMINARIE Ref: Business networking + 1000 pers + 2000 pers
    • 39. WEB PRESENCE
    • 40. WEB 3.0 – SEMANTIC WEB “The semantic web is a vision of information that is understandable by computers, so computers can perform more of the tedious work involved in finding, combining, and acting upon information on the web.”
    • 41. WEB 4.0 INTERNET OF THINGS/EVERYTHING • WebOS - the entire web being a single operating system where information flows from any one point to any other. • Devices connected to Internet
    • 42. WEB 4.0 INTERNET OF THINGS (EVERYTHING) Twine listens to your home and contacts you via email, Twitter, text message*, phone call*, or HTTP GET and POST requests.
    • 43. SOCIAL MEDIA Reach global a/o local market, always be open and make shoping easier.
    • 44. SEO Connection relevant content with relevant searchers
    • 45. WHAT IS SEARCH ENGINE OPTIMISATION? The process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
    • 46. WHAT U SEE <> WHAT GOOGLE SEE
    • 47. IMPORTANCE OF RANKING OVERALL AIM: To be among the top 10 = increases the VISIBILITY, builds TRADEMARK and drives TRAFIC
    • 48. BLACK vs WHITE HAT BLACK HAT • Wrongly presents content via search engines • Tricks search engines • Fast and short results WHITE HAT • Follows the guidelines • Aims to get the best ranking *Tip: Google’s guide
    • 49. SEO FIELDS
    • 50. SEO PROCESS
    • 51. 5 GREAT TIPS FOR SEO CONTENT Google likes specific content, so keep topics clear and on point. Update qualiative Content regularly PAGE SPEED Check your site on the Google Page Speed tool. Speed matters especially in mobile. Get your site score above an 85-90 KEYWORDS Select the right keywords. IMAGES Don´t forget to optimize images with keywords ANALYTICS Measure. Measure. Test. And measure again…
    • 52. E-COMMERCE Reach global a/o local market, always be open and make shoping easier.
    • 53. E-COMMERCE AROUND THE WORLD
    • 54. WHAT PEOPLE WANT TO BUY ONLINE
    • 55. WHAT PEOPLE IN ETHIOPIA WOULD LIKE TO BUY ONLINE Source: http://bit.ly/ethiopiaonline
    • 56. WORLD´S BIGGEST E-COMMERCE 2011-2012 - Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than eBay and Amazon combined.
    • 57. NEW SHOPPING BEHAVIOURS Same shoping basket on two devices Social shopping Let others see what you shop Mobil shopping Increasing e-commerce Close Shop on your way home
    • 58. E-COMMERCE TRENDS Mobile optimized, not just mobil friendly Mobile advertising Targeted wearable devices More social and search ads Better delivery Local branding and marketing Marketing automation Source: Brandwatch
    • 59. INNOVATED PAYMENT SOLUTIONS
    • 60. WHERE TO START? Start defining, modeling and research following: BUSINESS MODEL, LAWS, DELIVERY, PAYMENT, DEALS WITH PARTNERS MARKETING + RIGHT ONLINE PLATTFORM
    • 61. DON´T MISS THESE SEMINARS 18 /8 + 20/8 – MASTER CLASS WORDPRESS (full) 20/8 – 6 – 8 pm DISCOVER WORDPRESS or WHY WP IS THE WORLD´S MOST POPULAR FREE WEBSITE TOOL 21/8 – 10-12 am GET MORE OUT OF INTERNET AS AN ORGANISATION/NGO 21/8 – 1:30-4:30 pm DIGITAL MARKETING CRASH COURSE 21/8 – 6-8 pm – E-COMMERCE – OPEN UP YOUR OWN ONLINE SHOP! Register today > http://bit.ly/openseminars

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