What is seo & its importance


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What is seo & its importance

  1. 1. Introduction <ul><li>In older days, if we have started any business we have to do a door to door promotion or tell our family members or relatives or friends which were extremely stressful and yielded little results. Now-a-days people or even small kids surf the Internet for their desired information. People these days want instant results so that they do not waste or spend long hours in the internet searching for their required websites down to the bottom of the list. Normally, people who search in the Internet want to know something about a certain field of business or expertise. In other words they have a lot of questions about something. In this case, the searcher wants a website that can explain everything in the shortest possible time and not do otherwise. </li></ul><ul><li>By Search engine optimization we can get the outcomes we never experienced before. Search engine optimization can offer you the success that you want if you can only bring out the best in the process and in your business. But doing such a thing requires an intensive knowledge and research based on the demands and complexities of the market. </li></ul>
  2. 2. What is search engine optimization? <ul><li>SEO or search engine optimization is the process of enhancing your website through following various tips and tricks so that people who are searching in the internet search engines will be able to find your site on the top of the search results. The process of increasing the amount of visitors to a Web site is what SEO means. The higher a Web site ranks in the results of a search, the greater the chance of that site being visited by a user. It is a common practice for the Internet users not to click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The three most popular search engines at present are Google, MSN, and Yahoo. Search engine optimization makes your website easily accessed and viewed by thousands or even millions of people around the world. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. </li></ul><ul><li>SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (SERP) When someone types a word or phrase into search engines (like Google, Yahoo, Msn etc., ) looking for your product, you want to appear on the first or second page of the search results. </li></ul>
  3. 3. Why is Search Engine Optimization Important? <ul><li>Search Engine Optimization is term coined for the process of making a website and its content highly relevant for both search engine and searchers. SEO requires a scientific and process based approach to achieve results. </li></ul><ul><li>Optimizing is a continuous activity and any noticeable results usually take 4 – 5 months. </li></ul><ul><li>Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine </li></ul><ul><li>Optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine. </li></ul><ul><li>Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine. </li></ul><ul><li>There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements (sponsored advertisement). The second way of getting high rankings from search engines is through organic searches or natural search. </li></ul>
  4. 4. Traffic <ul><li>The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal. The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity. </li></ul>
  5. 5. People and Search Engines are alike <ul><li>Search engines behave like people. They like websites, WHICH contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines. Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information. </li></ul>
  6. 6. Search Engine optimization - Process Overview <ul><li>Overview </li></ul>Website Audit Develop Keyword Strategy Map Keywords to content Optimize WebPages (On page Optimization) Optimizing Site Structure & Internal links Link Building (Off Page Optimization) Monitor Traffic Analysis & Reporting
  7. 7. How is Search Engine Optimization works for a website? The term &quot;search engine&quot; is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways. <ul><li>Crawler-Based Search Engines </li></ul><ul><li>Crawler-based search engines, such as Google, create their listings automatically. They &quot;crawl&quot; or &quot;spider&quot; the web, then people search through what they have found. </li></ul><ul><li>If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role. </li></ul><ul><li>Human-Powered Directories </li></ul><ul><li>A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. </li></ul><ul><li>Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site. </li></ul><ul><li>&quot;Hybrid Search Engines&quot; Or Mixed Results </li></ul><ul><li>In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. </li></ul>
  8. 8. Who Needs SEO? <ul><li>Any website that is geared towards business or commerce should posses search engine optimization elements. The ultimate goal of a website is to attract Internet users, and studies have shown that the vast majority of users find websites by using the major search engines. </li></ul><ul><li>Many people believe that just the act of building a website ensures the network success. It’s very competitive out there, and only if you understand that you need SEO, will you be able to get some attention. And if you adopt both aspects of the SEO – on page & off page optimization, you are definitely headed towards the area of maximum exposure and good ranking. </li></ul><ul><li>If your company is considering building a new website or updating an existing one, then search engine optimization should be one of the top priorities in mind. </li></ul>
  9. 9. Cost Effectiveness <ul><li>One can do search engine optimization under the ASSUMPTION that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating. </li></ul><ul><li>SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website. </li></ul>
  10. 10. Two major factors for SEO – On Page & Off Page Optimization Creating or editing a web page so that it will rank well in the search engines. <ul><li>On Page Optimization The factors contained within a Web Page that effect it's position in the SERP (Search Engine Results Page). Adding keywords on pages, optimizing Meta Tags Titles, descriptions and keywords </li></ul><ul><li>On-Page Optimization Services </li></ul><ul><li>On-Page optimization is an important part of search engine optimization campaign. If on page optimization of a website is done carefully, then you will have good chance of getting a high search engine ranking. </li></ul><ul><li>IPO means preparing Meta title, description, keywords, header tags, checking the keyword density, URL structure modifying keyword frequency in the URL, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and restructuring the site to produce better linked and focused page content. </li></ul><ul><li>For IPO activity to be done important thing is keywords should be selected and with the help of these targeted keywords need to prepare the unique content for the web page. </li></ul><ul><li>Off Page Optimization The factors not contained within a Web Page that effect it's position in the SERP </li></ul><ul><li>Off Page Optimization Services Includes: </li></ul><ul><li>One Way Link Building Services: Submission of your website to Search Engine Friendly Web Directories. </li></ul><ul><li>Reciprocal Link Building Services : Building Inbound links, searching the related sites and requesting for link exchange </li></ul><ul><li>Article Submission Services : If articles are present on your website then submitting it to Articles web directories to gain one-way back links or if not advise to have articles related for your site. </li></ul><ul><li>Press Release Submission : If press releases are present on your website then submit it to top press release websites to gain one-way back links or if not advise to have press releases of your site. </li></ul><ul><li>Social Book-marking Services: Submission of your website URL with keyword targeted anchor texts to quality Social Book-marking websites. </li></ul>
  11. 11. continue <ul><li>On-page optimization involves, Title, Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense. </li></ul><ul><li>On-page optimization is related directly to the content and structure of the website. This service means making appropriate changes to your web pages to make them compatible or friendly for the search engines. This also involves the actual optimization of your web pages. The web pages are optimized with regards to Meta tags, Link structures, Image optimization, body, and other visible and invisible areas. On-page factors are highly preferred by major search engines like Google, MSN, or Yahoo. </li></ul>
  12. 12. continue <ul><li>With the selected keywords we optimize your web page and write a good search engine friendly title, description, keywords tags for your web page. During this optimization process, we also check and also give advice towards improvement of the things that are not search engine friendly. </li></ul><ul><li>The goal is to make a website that search engines can easily read through, come back to read as frequently as possible, and generate a common theme for ranking purposes. Once this has been achieved, the link building process begins. This is on-going service and very important to achieve and sustain good search engine ranking. Optimizing is a continuous activity and any noticeable results usually take 4 – 5 months. </li></ul>
  13. 13. When will I see results? <ul><li>You will see some tangible results within days, but typically it takes between 1 to 3 months to see a positive return on investment. For example, Google and/or Yahoo might index your homepage within days. However, it typically takes 4 to 8 weeks to have your interior pages indexed. Achieving a favorable ranking in the major search engines is a gradual process. We must consider several factors when determining the timetable for achieving a favorable rank. What keywords or key phrases will be targeted? How competitive are those keywords and key phrases? These factors, along with others, determine the size and scope of a search engine optimization campaign. </li></ul>
  14. 14. Advantages of SEO Services <ul><li>Most of people on Internet like to use search engines to search of a specific product or service. You product listing should be on top pages in major search engines. You can take services from SEO service providers to achieve specific target. SEO advantages includes targeting traffic, increase brand visibility, increase in sales etc. Keywords optimization plays significant role in making your best choice. </li></ul><ul><li>SEO is very much cost effective method of marketing. Other advantages of SEO include best usability, browser compatibility and accessibility. Better SEO services will increase in sales and to increase your business services, affiliate business and credibility. SEO services can also increase your confidence and authority as well. Many search engines list websites for free however some of them extra top listings. </li></ul><ul><li>SEO service providers can help you to get in top listings. If SEO services are implemented effectively then it can increase target traffic to your site and rank your site for long term basis as well. There are many SEO techniques are there and you can choose one best service from them. Any of these methods can be used to rank your website. However an ongoing SEO campaign must be used to get target result from your website . </li></ul>
  15. 15. SEO Major Benefits: <ul><li>You can increase daily and unique visitors on your website by offering information related to their needs. </li></ul><ul><li>You can target visitors who are looking for items which are exactly related to your company and increase brand recognition and identity. </li></ul><ul><li>Writing contents which are exactly relevant to your product becomes to increase public exposure. </li></ul><ul><li>To achieve your organization's goals SEO is necessary if you are doing online business. </li></ul><ul><li>It is possible to divide your number of target visitors towards specific products which are highly related to them. </li></ul><ul><li>Get measurable results using some marketing strategies by making analysis of search engine reports, website statistics and visitor's conversion rates and key indicators. </li></ul>
  16. 16. In short, <ul><li>Advantages of SEO for new sites or for Existing websites </li></ul><ul><li>Increased Internet Exposure </li></ul><ul><li>Affordable </li></ul><ul><li>Boost Business Efforts </li></ul>
  17. 17. Thank You
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