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Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
Play with me: Engaging with the new engagement
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Play with me: Engaging with the new engagement

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one of the three presentations I put together for the Futuresonic 2008 festival in April in Manchester. This one's about play.

one of the three presentations I put together for the Futuresonic 2008 festival in April in Manchester. This one's about play.

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    • 1. At play - Cluedo by flickrgrit Play with me: engaging with the new engagement Aleks Krotoski Futuresonic08: Future Culture 30 April 2008
    • 2. In the beginning…
    • 3. compete break win beat challenge solve
    • 4. And then came the internet. And the bloody words changed.
    • 5. friendship exploration governance community money is cheap and resources are plentiful collaboration entertainment engagement (break)
    • 6. Courtesy of Sir Bruce at MMOGChart.com These virtual worlds are going somewhere…
    • 7. A New Media roadmap
    • 8.
      • Playing with the web
      • Games are sooooooo engaging
      • Hours of eyeballs. Sticky sticky sticky.
      • They suck people into the world so much that people will pay LOADS of money for things you never actually thought a normal, mentally stable person would pay for
      • How do they do it?
      • Dangling carrots: they make you care
      • Immersion and presence: they make you feel part of it
      • Gamer trust: you share things
      • Social flocking: you follow
    • 9. Games. What are they? Goal-oriented Teamwork Play ful How do they engage? A job well done Peer pressure Mutual experience Social networks. What are they? Play grounds Presence tools Self-expression How do they engage? Popularity Presence Identity Virtual worlds. What are they? Community-oriented Collaborative Play ful How do they engage? Peer pressure Mutual experience Skill development Three areas of digital engagement
    • 10. How do they make money? Games. Subscription Advertising In-world exchange Social networks. Advertising Virtual worlds. Subscription Advertising In-world exchange :) = $
    • 11. Converge me, baby
    • 12.
      • Data capture crackdown
      • So much data…
        • Behavioural data
        • Activity data
        • Data businesses want
        • Let’s play nice
    • 13. Aleks Krotoski [email_address] blogs.guardian.co.uk/games guardian.co.uk/technology

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