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Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
Innovation Pathways Through Cyberspace
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Innovation Pathways Through Cyberspace

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from a presentation at the ExPERT Centre at Uni of Portsmouth on 8 May 2008. An* overview of three areas: online social psychology and identity, measruring relationships in SL (my research to date) …

from a presentation at the ExPERT Centre at Uni of Portsmouth on 8 May 2008. An* overview of three areas: online social psychology and identity, measruring relationships in SL (my research to date) and online research methods.

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  • 1. Innovation pathways in Cyberspace: How information spreads through the communities of Second Life Aleks Krotoski University of Surrey ExPERT Centre, University of Portsmouth 9 May 2008
  • 2. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace How this seminar will work: Session 1: The nature of online community Session 2: Measuring diffusion Session 3: Researching the virtual world
  • 3. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace How does information spread? Aye Kilda Mynci Gorky Social Psychology (Persuasion) Social Network Analysis (Diffusion)
  • 4. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: The nature of online community Things are different online
    • Anonymity
    • Non-verbal social cues
    • Transient relationships
  • 5. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: The nature of online community And relationships are all about one thing: Trust
  • 6. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: The nature of online community How does trust develop online?
  • 7. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: The nature of online community Things are the same online
    • Pseudonymity
    • Emotes
    • Relationship development
  • 8. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: The nature of online community Human-centred relationships
    • Mutual experience
    • Openness and honesty
    • Consensual hallucination
  • 9.  
  • 10. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace End of Part 1
  • 11. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Measuring diffusion Part 2: Measuring diffusion
  • 12. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace How does information spread? Aye Kilda Mynci Gorky Social Psychology (Persuasion) Social Network Analysis (Diffusion)
  • 13. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Measuring diffusion
    • Sociometry: Asking difficult questions:
    • Who are your friends?
    • Who do you trust?
    • What do you trust them about?
    Aye Kilda Mynci Gorky
  • 14.  
  • 15. Aye Kilda Mynci Gorky ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Measuring diffusion
  • 16. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Measuring diffusion A few notes about online social networks
    • Can define links automatically (meaningless?)
    • Pseudonymity is essential
    • Faster turnover of key players (weak ties)
    • Fewer than 6 degrees of separation
    • The existence of social capital (when adapted)
    • Exposure plays a bigger role in diffusion
  • 17. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Measuring diffusion Diffusion in Second Life
    • Measuring relationships
    • Measuring attitudes
    • Measuring behaviours
  • 18.  
  • 19. As sexually active Less likely to have experienced a breach of personal privacy As likely to have been scammed Network N = 6767 N = 750 Average between reachable friends = 5.81 Average number of friends = 7
  • 20. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace End of Part 2
  • 21. ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world Part 3: Researching the virtual world
  • 22. Qualitative Analysis
    • Design
    • Doing the deed
      • Takes longer than you think
    • Getting the results
      • Text-based
      • Voice-based
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 23. Quantitative Analysis
    • Design
    • Doing the deed
      • Data capture
    • Getting the results
      • Largesse multiplied by largesse
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 24. Representativeness Men 80% in Fantasy titles 20-28 years old Students or techy-types Women 20% of Fantasy-based games 60% of The Sims Online 30-45 years old In a Relationship 70% play with partner ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 25. Social Virtual Worlds
    • Forty-sixty gender split
    • Older on average
    • (Unless you’re into Disney)
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 26. The Unbearable Lightness of Pseudonymity
    • Knowing me, knowing my avatar
    • Curiosity killed the community
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 27. Interdisciplinarity
    • Internet users are vulnerable:
    • What risks are associated with publishing or promoting an online work?
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 28. It’s a big big big world out there
  • 29. Public or Private?
    • When public goes private
    • The Way Back Machine
    • (Web) Logging
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 30. Community
    • Drive-by researchers (biting the hands that feed you)
    • Public humiliation
    • Deception
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 31. Good Practice & Guidelines
    • Informed Consent
    • Researcher Participation
    • AoIR
    ExPERT Centre, University of Portsmouth 9 May 2008 Innovation Pathways through Cyberspace: Researching the virtual world
  • 32. Aleks Krotoski [email_address] http://socialsim.wordpress.com

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