Presentation news21 american corner_Final1

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  • Successful marriage of content and Innovation

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  • 1. NEWS21 – preparing the U.S. students for the global economyPresentation by Hubert Humphrey Alumna Aleksandra Dukovska – October 2011
  • 2.
  • 3. Background story - News21.comNews21 – multi million dollar experimentSupported by Carnegie Corporation and Knight FoundationTalk on important issuesSpin out stories with multimedia toolsInnovative launch in 2005 with five universitiesNow – 12 universities lead by ASUThink differently about news to inform public
  • 4. ASU, MARYLAND, NEBRASKA - FOOD SAFETYBERKELEY – BAY AREA FOOD SAFETYCOLUMBIA – ELDERLY IN AMERICANORTH CAROLINA – POWERING A NATIONNORTHWESTERN & USC – RENEGADE EDUCATIONSYRACUSE – HISPANIC CHANGE IN PENNSYLVANIA
  • 5. WHY ON THE WEB PLATFORM?
  • 6. USA MEDIA HABITS Newsweek 7/26/2010NUMBER OF NEWSPAPERS IN THE USA ANDPUBLISHED BOOKS2000 1,480 282,2422009 1,302 1,052,803DAILY GOOGLESEARCHES ANDREVENUES OF VIDEOGAMES2000 - 100M - 2009 – 2B –$7,8B $ 19,66 BACTIVE BLOGS - TEXT MESSAGES2000 – 128K 2009-141M2000 – 400K 2009- 4,5M
  • 7. TOOLS USED BY NEWS21 NEWSROOMS TO CREATE ONLINE CONTENT
  • 8. SPRING TRAINING AT ASU WALTERCRONKITE SCHOOL OFJOURNALISM
  • 9. EXAMPLES OF MOUNTHLY TRAFFIC
  • 10. VISUALIZE AND RESEARCH STORIES ON THE AMERICAN SOCIETYPRESSING ISSUES
  • 11. HOW IS IT FUNCTION?DEAN CHOOSE TOPICSPREPARATION, READINGS, CONFERENCESS IN THE CLASSWITHIN THE UNIVERSITIESORGANIZATION AND RUNNING THE SUMMER INCUBATORS
  • 12. NEWSROOM ASU 2011This slide explains the stages of organizing the NEWS21 in practice eachyear since 2006. This year Fellows from ASU, Maryland and Nebraskaworked on the food safety national project.
  • 13. KEY FINDINGS OF THE NEWS21 HOWSAFE IS YOUR FOOD? Foodborne illnesses sicken one person in six 48 million in the USA each year US Food and Drug Administration – 24 million agency regulated product will enter the USA – Inspect only 1,59% of them
  • 14. 3 MILLION Americanssickened by contaminatedmeat and poultry
  • 15. NEWSROOM BERKELEY 2011This slide explains work of the News21 Fellows at the Newsroom at the University ofBerkeley, California this year. Berkeley school of journalism hosted Erasmus studentfrom Denmark, Germany and United Kingdom. The Berkley News21 Fellows worked onthe Ration project about the food safety in the bay area.
  • 16. RESULTSEMPLOYMENT OF NEWS21 FELLOWS COMPARED TO OTHER STUDENTS
  • 17. PUBLISHING IN THE MAINSTREAM MEDIAThis slide shows the articles of NEWS21 Fellows published in onMCNBC.com, online edition of Washington Post and on the Iwatch, on linesite of the Center for public integrity from Washington DC.
  • 18. PLACEMENT ON NON PROFIT HEALT ONLINE SITES
  • 19. References:1. Jody Brannon, Editorial Directors/Professors Summit. (201O, November 5-6)Learning from 2010/Preparing for 2011 – Power Point Presentation2. Bill Pliske, Britton Halle (2011, October 2).How safe is your food?. In News21.com.Retrieved October 18, 20113. Does Illegal Immigration makes us safer? (n.d.) In News21.com. RetrievedOctober 17, 2011 from http.//asunews21.com/4. Photos on slides: 6, 13,16,18 by Aleksandra Dukovska5. Connell, C. (2009, September). News21: Are Next Generation Journalists the Futurefor a Profession in Transition? Carnegie Reporter, 5(3), 2-6