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  • Successful marriage of content and Innovation

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  • 1. NEWS21 – preparing the U.S. students for the global economyPresentation by Hubert Humphrey Alumna Aleksandra Dukovska – October 2011
  • 2.
  • 3. Background story - News21.comNews21 – multi million dollar experimentSupported by Carnegie Corporation and Knight FoundationTalk on important issuesSpin out stories with multimedia toolsInnovative launch in 2005 with five universitiesNow – 12 universities lead by ASUThink differently about news to inform public
  • 4. ASU, MARYLAND, NEBRASKA - FOOD SAFETYBERKELEY – BAY AREA FOOD SAFETYCOLUMBIA – ELDERLY IN AMERICANORTH CAROLINA – POWERING A NATIONNORTHWESTERN & USC – POLITICS, MONEY, ACCOUNTABILITYSYRACUSE – CENZUS PERFECT AMERICAN TOWN
  • 5. WHY ON THE WEB PLATFORM?
  • 6. USA MEDIA HABITSNUMBER OF NEWSPAPERS IN THE USA ANDPUBLISHED BOOKS2000 1,480 282,2422009 1,302 1,052,803DAILY GOOGLESEARCHES ANDREVENUES OF VIDEOGAMES2000 - 100M - 2009 – 2B –$7,8B $ 19,66 BACTIVE BLOGS - TEXT MESSAGES2000 – 128K 2009-141M2000 – 400K 2009- 4,5M
  • 7. TOOLS USED BY NEWS21 NEWSROOMS TO CREATE ONLINE CONTENT
  • 8. SPRING TRAINING AT ASU WALTERCRONKITE SCHOOL OFJOURNALISM
  • 9. EXAMPLES OF MOUNTHLY TRAFFIC
  • 10. VISUALIZE AND RESEARCH STORIES ON THE AMERICAN SOCIETYPRESSING ISSUES
  • 11. HOW IS IT FUNCTION?DEAN CHOOSE TOPICSPREPARATION, READINGS, CONFERENCESS IN THE CLASSWITHIN THE UNIVERSITIESORGANIZATION AND RUNNING THE SUMMER INCUBATORS
  • 12. NEWSROOM ASU 2011This slide explains the stages of organizing the NEWS21 in practice eachyear since 2006. This year Fellows from ASU, Maryland and Nebraskaworked on the food safety national project.
  • 13. NEWSROOM BERKELEY 2011This slide explains work of the News21 Fellows at the Newsroom at the University ofBerkeley, California this year. Berkeley school of journalism hosted Erasmus studentfrom Denmark, Germany and United Kingdom. The Berkley News21 Fellows worked onthe Ration project about the food safety in the bay area.
  • 14. RESULTSEMPLOYMENT OF NEWS21 FELLOWS COMPARED TO OTHER STUDENTS
  • 15. PUBLISHING IN THE MAINSTREAM MEDIAThis slide shows the articles of NEWS21 Fellows published in onMCNBC.com, online edition of Washington Post and on the Iwatch, on linesite of the Center for public integrity from Washington DC.
  • 16. References: