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  • 1. Social democracySOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 1/54
  • 2. ContextSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 2/54
  • 3. Spain has been living sincethe year 2000 with the consequencesof something that we all already knew:social movements, common peopleand politicians have been livingin parallel worlds.SOCIAL DEMOCRACY Alejandro Masferrer P. 3/54
  • 4. Voter turnout in the Spanish electionshas dramatically decreased andabstention has quickly increased asa result of the loss of faith and interestof the people in the political class.SOCIAL DEMOCRACY Alejandro Masferrer P. 4/54
  • 5. Evolution of voter turnouts, abstention and spoiled ballotsin Spanish general elections1977 1979 1982 1986 1989 1993Turnout: Turnout: Turnout: Turnout: Turnout: Turnout:78,83% 68,04% 79,97% 70,49% 69,74% 76,44%Abstention: Abstention: Abstention: Abstention: Abstention: Abstention:21,17% 31,96% 20,03% 29,51% 30,26% 23,56%Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots:1,43% 1,47% 1,95% 1,57% 0,74% 0,54%1996 2000 2004 2008 2011Turnout: Turnout: Turnout: Turnout: Turnout:77,38% 68,71% 75,66% 73,85% 68,94%Abstention: Abstention: Abstention: Abstention: Abstention:22,62% 31,29% 24,34% 26,15% 31,06%Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots: Spoiled ballots:0,50% 0,68% 1,01% 0,64% 1,29%SOCIAL DEMOCRACY Alejandro Masferrer P. 5/54
  • 6. From May 15th 2011 on, induced bythe deep financial crisis of the Spanishgovernment, every city in Spain hasbeen experiencing protests, massivedemonstrations and confrontationsbetween the political forces and thepeople.SOCIAL DEMOCRACY Alejandro Masferrer P. 6/54
  • 7. When people looked again to theirpolitical system, it happened to becorrupted and full of politicians that don’tlisten to people’s will and needs.SOCIAL DEMOCRACY Alejandro Masferrer P. 7/54
  • 8. Crowd in Madrid, days after the 15th of May, 2011. Banner in the street: System error, restart.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 8/54
  • 9. It felt like a fake democracy wherepeople didn’t have the powerand couldn’t get involved in thegovernment’s decisions.SOCIAL DEMOCRACY Alejandro Masferrer P. 9/54
  • 10. Banner: We are not commodities in the hands of politicians.Banner in a demostration: We want actual Democracy NOW! Banner: Our hopes do not fit in your ballot boxes.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 10/54
  • 11. The subjectSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 11/54
  • 12. The aim of this proposal is makingpossible the next concept for democracy:Social DemocracySOCIAL DEMOCRACY Alejandro Masferrer P. 12/54
  • 13. Digital development and the success ofsocial networks have shown us that wecan push democracy to a new level:a system where we can propose, share,vote, take part, debate and feel like anactive, important member.SOCIAL DEMOCRACY Alejandro Masferrer P. 13/54
  • 14. ObjectivesSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 14/54
  • 15. Social · Reducing the distance between politicians and peopleobjectives · Recovering the interest of people in politics · Getting young people involved · Increasing turnouts · Improving polls accessibility · Getting a better idea idea of what people is asking forSOCIAL DEMOCRACY Alejandro Masferrer P. 15/54
  • 16. Economic · Stopping corruptionobjectives · Reducing election costs · Reducing politicians’ working hoursSOCIAL DEMOCRACY Alejandro Masferrer P. 16/54
  • 17. Previous approachesSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 17/54
  • 18. EstoniaIn 2005 Estonia became the firstcountry to offer Internet votingnationally in local elections.9,317 people voted online.SOCIAL DEMOCRACY Alejandro Masferrer P. 18/54
  • 19. EU CyberVoteprojectIn September 2000, the EuropeanCommission launched the CyberVoteproject with the aim that ofdemonstrating fully verifiable on-lineelections were possible, guaranteeingabsolute privacy of the votes andusing fixed and mobile Internetterminals.Trials were performed in Sweden,France, and Germany.SOCIAL DEMOCRACY Alejandro Masferrer P. 19/54
  • 20. Electronic votingOther experiments have been donewith success for voting with the helpof electronic machines instead of thetraditional paper ballot, such as India,USA, and Germany.SOCIAL DEMOCRACY Alejandro Masferrer P. 20/54
  • 21. The solutionSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 21/54
  • 22. Having the option of voting online won’tfix low turnouts, corruption and thedistance between politicians and thepeople. It has to be pushed further.Social Democracy will be basedon the next facts.SOCIAL DEMOCRACY Alejandro Masferrer P. 22/54
  • 23. 1. You will be ableto vote online.You won’t have to go to the postal officeor to the electoral school anymore.You will be able to vote from home, in thestreet, while travelling or living abroad.SOCIAL DEMOCRACY Alejandro Masferrer P. 23/54
  • 24. 2. Social Democracyis something youwill be using daily.You should be able to access from yoursmartphone, personal computer, laptop,tablet…SOCIAL DEMOCRACY Alejandro Masferrer P. 24/54
  • 25. 3. Debates andinformation areessential.Social Democracy will be a tool for beingupdated, discuss and share your opinions.SOCIAL DEMOCRACY Alejandro Masferrer P. 25/54
  • 26. 4. The more youparticipate, themore you get.As a social network, you will be rewardedfor being active, participating and sharing.SOCIAL DEMOCRACY Alejandro Masferrer P. 26/54
  • 27. 5. Your opinion willhave value.What you suggest will have consequencesif your are active and get involved.SOCIAL DEMOCRACY Alejandro Masferrer P. 27/54
  • 28. How it worksSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 28/54
  • 29. Social Democracy Spain socialdemocracy.es Social democracy of Spain Welcome to Social democracy Login Username Social Democracy starts as Password a web page where you can registrer or login. Enter Lost password All users must get: Not registrered yet? Questions about privacy? - Username - Key - A code card All of these will be provided by the goverment as if they were a National Identification Card or an Internet Certification.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 29/54
  • 30. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer News Upcoming events My account New proposal National poll Alberto Garzon proposes a new law about New Health’s News transparency in Goverment’s spends. budget 03.09.2012 03.09.2012 Polls Put a bird on it keffiyeh direct trade portland, selvage beard tumblr farm-to-table small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard Live event Debates marfa biodiesel vice. Post-ironic gastropub… New president’s Read more + control session Proposals 01.11.2012 Vote Debate Local poll Politicians News New public library Live events Second day of the new goverment for Madrid 03.12.2012 at the congress. 03.09.2012 Local poll Garbage’s 2013 As a social network, on plan the 20.12.2012 section you will find home global and local news that concern you, a calendar of upcoming events, and several options for checking your profile. Put a bird on it keffiyeh direct trade portland, selvage beard tumblr farm-to-table small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard marfa biodiesel vice. Post-ironic gastropub… Read more + DebateSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 30/54 Poll Poll about the new Health’s budget to take place
  • 31. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer News Upcoming events My account New proposal National poll Alberto Garzon proposes a new law about New Health’s News transparency in Goverment’s spends. budget 03.09.2012 03.09.2012 Polls Put a bird on it keffiyeh direct trade portland, selvage beard tumblr farm-to-table small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard Live event Debates marfa biodiesel vice. Post-ironic gastropub authentic, sartorial forage salvia Austin New president’s viral cray hella quinoa typewriter williamsburg street art kogi. Semiotics authentic artisan blog sartorial photo booth. Occupy lomo scenester umami. Next level etsy control session Proposals selvage photo booth craft beer. Bushwick etsy trust fund ethical mlkshk irony, 01.11.2012 gentrify Austin put a bird on it selvage ennui godard hella. Local poll Politicians Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral sriracha New public library helvetica, portland street art readymade quinoa gentrify williamsburg american Live events apparel pop-up leggings etsy. Brooklyn bicycle rights irony carles fap shoreditch. for Madrid Kogi vegan vice scenester tattooed. 03.12.2012 Vote You can enter in someone’s Local poll Debate Garbage’s 2013 proposal, read it, vote it, see plan the debate, or follow the poll Write your comment 20.12.2012 in real time. Send 500 characters left Others comments Alejandro Masferrer said Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral sriracha helvetica, portland street art readymade quinoa gentrify williamsburg american apparel pop-up leggings etsy. Brooklyn bicycle rights irony carles fap shoreditch. 450 agree 30 desagreeSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 31/54 Josefina Andrés said Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral
  • 32. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer News Upcoming events My account New proposal National poll Alberto Garzon proposes a new law about New Health’s News transparency in Goverment’s spends. budget 03.09.2012 03.09.2012 Polls Are you pro or against? Live event Debates New president’s Vote Vote control session Proposals YES NO 01.11.2012 Local poll Politicians Current votes New public library Live events for Madrid 03.12.2012 9.023.102 people voted YES for this proposal Local poll Garbage’s 2013 900.102 people voted NO for this proposal plan 20.12.2012 The voting system will be quite easy to use, giving you just the right options and the live statistics.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 32/54
  • 33. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer News Upcoming events My account New proposal National poll Alberto Garzon proposes a new law about New Health’s News transparency in Goverment’s spends. budget 03.09.2012 03.09.2012 Polls Are you pro or against? Live event Debates New president’s Vote Vote control session Proposals YES NO 01.11.2012 Local poll Politicians Insert code 39 of your code card New public library Live events for Madrid Vote 03.12.2012 Current votes To have moreLocal poll security, before sending your Garbage’s 2013 be vote, you will plan 9.023.102 people voted YES for this proposal asked for using your code car. 20.12.2012 900.102 people voted NO for this proposalSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 33/54
  • 34. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer Thanks for Upcoming events My account participating, National poll News your vote was New Health’s budget Polls succesfully sent. 03.09.2012 Live event Debates Your earnt 6 points for participating New president’s in this proposal! control session Proposals 01.11.2012 Invite friends to vote Local poll Politicians New public library Every time you vote you will for Madrid Live events Back be rewarded with points.03.12.2012 These points will allow you to have a better charge in Local poll Social Garbage’s 2013 Democracy. The more points plan you have, the more options 20.12.2012 you will have to propose, debate and vote. This will increase turnouts. Also you can invite your friends on Twitter and Facebook to join a poll or a proposal.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 34/54
  • 35. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer Proposals Upcoming events My account Create your own proposal, share with your National poll friends on Twitter and Facebook using the link, New Health’s News and make it happen. budget 03.09.2012 Polls Choose subject Live event Debates New president’s What’s your proposal? control session Proposals 01.11.2012 Local poll Propose New public library New proposals for Madrid 03.12.2012 Politicians Local poll Live events Garbage’s 2013 Send 1.500 characters left plan 20.12.2012 You will be able to propose Proposing will work as a improvements in laws and crowdfunding does but with local facilities. votes instead of money. You will need a minimum These proposals will get number of votes to make to the congress if you are a proposal succeed. successful and get enough votes.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 35/54
  • 36. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer Polls Upcoming events My account Choose Spain’s new Justice Minister National poll (Only one option) New Health’s News budget 03.09.2012 Polls Live event Local polls New president’s Mariano Rajoy Silvia Díaz Francisco Julia Sanz Diputy Diputy Juárez Diputy control session National polls Diputy 01.11.2012 Local poll Debates New public library Proposals for Madrid 03.12.2012 Politicians Miriam Lasida Diputy Lorena Fresca Diputy Manuel Iriso Diputy José Andrés Diputy Local poll Live events Insert code 23 of your code card Garbage’s 2013 Polls will follow the same plan Vote process as voting a proposal. 20.12.2012 The system can be adapted Current votes for a yes-no question model or other kind of models, like 9.023.102 people voted for Francisco Juárez selecting an option among several others. 12.932.111 people voted for Manuel iriso 1.234 people voted for Miriam Lasida 10.123.332 people voted for José AndrésSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 36/54 9.023.102 people voted for Julia Sanz
  • 37. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer Politicians Upcoming events My account National poll New Health’s News budget 03.09.2012 Polls Mariano Rajoy Silvia Díaz Francisco Julia Sanz President Diputy Juárez Diputy Live event Diputy Debates New president’s control session Proposals 01.11.2012 Local poll Politicians Miriam Lasida Lorena Fresca Manuel Iriso José Andrés New public library Live events Health Minister Diputy Diputy Culture Minister for Madrid 03.12.2012 Local poll Garbage’s 2013 plan Mariano Rajoy Silvia Díaz Francisco Julia Sanz 20.12.2012 Diputy Diputy Juárez Diputy Diputy Politicians will have public Miriam Lasida Lorena Fresca profiles. José Andrés Manuel Iriso On them you will see Health Minister Diputy their achievements, number Diputy Culture Minister of polls in which they have participated and how many people are following them.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 37/54
  • 38. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer Politicians Upcoming events My account 5,3 Participated in Favorited by National poll New Health’s News People’s opinion Vote 190 polls 340.004 people budget 03.09.2012 Polls Mariano Rajoy Live event Debates President New president’s Put a bird on it keffiyeh direct trade portland, selvage beard tumblr farm-to-table control session Proposals small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard 01.11.2012 marfa biodiesel vice. Post-ironic gastropub authentic, sartorial forage salvia Austin Local poll Politicians viral cray hella quinoa typewriter williamsburg street art kogi. Semiotics authentic artisan blog sartorial photo booth. Occupy lomo scenester umami. Next level etsy New public library selvage photo booth craft beer. Bushwick etsy trust fund ethical mlkshk irony, Live events gentrify Austin put a bird on it selvage ennui godard hella. for Madrid 03.12.2012 Tofu gentrify blog, vegan Austin helvetica pork belly food truck squid. Viral sriracha helvetica, portland street art readymade quinoa gentrify williamsburg american Local poll apparel pop-up leggings etsy. Brooklyn bicycle rights irony carles fap shoreditch. Kogi vegan vice scenester tattooed. Quinoa +1 ethnic direct trade raw denim Garbage’s 2013 organic mcsweeneys, pitchfork semiotics vice. Butcher forage 3 wolf moon art plan party. Craft beer aesthetic raw denim, truffaut master cleanse twee readymade 20.12.2012 When you favorite a politician, tumblr artisan ennui fixie viral before they sold out. you will be able to read his news and opinions easier from the home page.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 38/54
  • 39. Social Democracy Spain socialdemocracy.es Social (logout) democracy of Spain Alejandro Masferrer My account Upcoming events My account Points National poll News 93 New Health’s budget 03.09.2012 Position Polls Citizen Participated in Live event Debates 12 polls Personal information New president’s control session Address Proposals 01.11.2012 C/ Tres Peces, 3 Politicians 28012-Madrid Local poll New public library Settings Live events for Madrid Change password 03.12.2012 From My Account you will Report bugs be able to change settings Local poll Garbage’s 2013 and check your points and plan position. 20.12.2012SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 39/54
  • 40. Mobile devices are an important part of Social Democracy too. It will have its own webapp for all kind of devices so you can use it wherever you are. News Second day of the new goverment at the congress. 03.09.2012 Put a bird on it keffiyeh direct trade portland, selvage beard tumblr farm-to-table small batch hoodie chambray. Twee iphone +1, gastropub cred next level beard marfa biodiesel vice. Post-ironic gastropub… Read more DebateSOCIAL DEMOCRACY Alejandro Masferrer P. 40/54
  • 41. Live event Watch live congress meeting and vote against or pro YES NO Ask a question live An interesting use of real time interaction would be for live streaming congress meetings. Synchronizing the web with the streaming will allow people to vote, ask questions and interact with politicians live while speaking in the Congress.SOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 41/54
  • 42. Other uses for mobile the applicationcould be:· Push alerts for upcoming polls· GPS to receive your local news· Camera to take pictures to accompanyyour proposalsSOCIAL DEMOCRACY Alejandro Masferrer P. 42/54
  • 43. Other advantages of internet voting are:· Better accesibility for blind people,autists, interned people and people livingabroad· Inmediate results of polls. No need forwaiting· Money will be saved on printingSOCIAL DEMOCRACY Alejandro Masferrer P. 43/54
  • 44. The processSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 44/54
  • 45. Social Democracy is an ambitious plan,so it would be better to set it upin 3 steps:SOCIAL DEMOCRACY Alejandro Masferrer P. 45/54
  • 46. 1. · Creation of the web page · Explain people how to register · Install public computers for people who don’t have internet access · Create wifi hotspots to allow smartphones without 3G connection to operate in the streetSOCIAL DEMOCRACY Alejandro Masferrer P. 46/54
  • 47. 2. · The website will not only allow people to vote but to propose and debate · Politicians must have a public profile on Social Democracy · Social Democracy will be taught on the school to 16 year old students (although they will only have access to local polls while they aren’t 18)SOCIAL DEMOCRACY Alejandro Masferrer P. 47/54
  • 48. 3. · The website will be fully operative with live interactions for streamings · The webapp for smartphones will be fully operative too · People will get used to the tool and use it dailySOCIAL DEMOCRACY Alejandro Masferrer P. 48/54
  • 49. Economic opportunitiesSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 49/54
  • 50. As Social Democracy needs a complexdevelopment that also means a highcost, the system could be sell to otherscountries for them to use it.This could be a great opportunity toreduce costs as many countries areexperimenting spanish’s social problems.SOCIAL DEMOCRACY Alejandro Masferrer P. 50/54
  • 51. ConclusionsSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 51/54
  • 52. Democracy was fine for the past ages,but now we are ready for a better use ofnetworks and digital tools.We know that people can really count ondemocracy and that they are now used todebate on Twitter and Facebook, take partin projects of crowdsourcing and to usetechnology daily.SOCIAL DEMOCRACY Alejandro Masferrer P. 52/54
  • 53. We are living in the age of Internet 2.0 butin terms of public goverment and politicalsystems we are still using 1.0 version.People are prepared for having its ownvoice and power, minimazing the role of apolitical class extremely bad seen.It’s time for an actual democracy.A Social Democracy.SOCIAL DEMOCRACY Alejandro Masferrer P. 53/54
  • 54. Social democracyis a concept developedby Alejandro Masferrer.www.alejandromasferrer.comSOCIAL DEMOCRACY Alejandro Masferrer MasferreR P. 54/54