SlideShare a Scribd company logo
1 of 102
Download to read offline
in
colors
numbers&
design
Friday, July 12, 13
Before coming to 8th Light, I
freelanced as a brand identity
specialist.
I’m Alejandra.
I am a design apprentice at
8th Light.
Friday, July 12, 13
First,
Friday, July 12, 13
First,
how do we define good design?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Trendy?
Friday, July 12, 13
First,
how do we define good design?
Is it decorative?
Fancy?
Showy?
Trendy?
lots of Photoshop!
Friday, July 12, 13
Friday, July 12, 13
good design
Friday, July 12, 13
good designSolves a specific problem
Friday, July 12, 13
good designSolves a specific problem
Evokes an emotional response
Friday, July 12, 13
good designSolves a specific problem
Evokes an emotional response
Simplifies things for the user
Friday, July 12, 13
good designSolves a specific problem
Evokes an emotional response
Simplifies things for the user
Organizes chaos.
Friday, July 12, 13
Evokes an emotional response
Friday, July 12, 13
Fear
Friday, July 12, 13
Anger
Friday, July 12, 13
Trust
Friday, July 12, 13
Excitement
Friday, July 12, 13
Love
Friday, July 12, 13
Interest
Friday, July 12, 13
Loyalty
Friday, July 12, 13
Commitment
Friday, July 12, 13
Can just colors and numbers do all that?!
Friday, July 12, 13
Friday, July 12, 13
color
Friday, July 12, 13
RGBCMYK
Print Web
Friday, July 12, 13
whatever
Friday, July 12, 13
Friday, July 12, 13
Complementary
Friday, July 12, 13
Analogous
Friday, July 12, 13
Split
High contrast without strong tension
Friday, July 12, 13
Triadic
Equidistant colors provide balance
Friday, July 12, 13
Tetradic
Important to use proper ratio of color
Friday, July 12, 13
Tetradic
Important to use proper ratio of color
Friday, July 12, 13
Tetradic
Important to use proper ratio of color
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Orange increases oxygen supply to the brain.
Friday, July 12, 13
Orange increases oxygen supply to the brain.
Green symbolizes energy and healing.
Friday, July 12, 13
Orange increases oxygen supply to the brain.
Green symbolizes energy and healing.
Blue suppresses appetite and increases loyalty.
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
baby shower!
Friday, July 12, 13
baby shower!
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Less is always more.
Friday, July 12, 13
numbers
Friday, July 12, 13
numbersThey can affect consumer’s attitudes
toward your product.
Friday, July 12, 13
1, 2, 3, 5
Friday, July 12, 13
1, 2, 3, 5
Notice anything?
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
2
Friday, July 12, 13
2
(steer clear of using this imagery..)
Friday, July 12, 13
2
Friday, July 12, 13
2
Friday, July 12, 13
2
Friday, July 12, 13
2
Friday, July 12, 13
Friday, July 12, 13
3
Friday, July 12, 13
3
Friday, July 12, 13
mind, body, soul
3
Friday, July 12, 13
mind, body, soul
past, present, future
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
Friday, July 12, 13
mind, body, soul
past, present, future
thought, word, deed
dawn, noon, dusk
animal, vegetable, mineral
beginning, middle, end
green, yellow, red
3
Friday, July 12, 13
3
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
5
Friday, July 12, 13
Friday, July 12, 13
5
Friday, July 12, 13
5
Friday, July 12, 13
5
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Making something look good isn’t simple.
Friday, July 12, 13
Making something look good isn’t simple.
But it is definitely doable, even if you’re not a
designer.
Friday, July 12, 13

More Related Content

Viewers also liked

[Infography] Global ecommerce overview
[Infography] Global ecommerce overview[Infography] Global ecommerce overview
[Infography] Global ecommerce overviewLengow
 
หลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพ
หลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพหลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพ
หลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพlekruthai khantongchai
 
Analysis of financial performance for Alphabet (Google)
Analysis of financial performance for Alphabet (Google)Analysis of financial performance for Alphabet (Google)
Analysis of financial performance for Alphabet (Google)Mekko Graphics
 
Presentation Design Trends 2015
Presentation Design Trends 2015Presentation Design Trends 2015
Presentation Design Trends 2015SketchBubble
 
The difference between a KPI and a Metric
The difference between a KPI and a MetricThe difference between a KPI and a Metric
The difference between a KPI and a MetricDennis Mortensen
 
How to design an infographic in 9 simple steps
How to design an infographic in 9 simple stepsHow to design an infographic in 9 simple steps
How to design an infographic in 9 simple stepsKatai Robert
 
The Power of Infographics
The Power of InfographicsThe Power of Infographics
The Power of InfographicsMark Smiciklas
 
Its all about Infographics
Its all about InfographicsIts all about Infographics
Its all about InfographicsAditya Krishna
 
5 Presentation design trends 2017
5 Presentation design trends 20175 Presentation design trends 2017
5 Presentation design trends 2017Annova Studio
 

Viewers also liked (11)

Flex Infography
Flex InfographyFlex Infography
Flex Infography
 
[Infography] Global ecommerce overview
[Infography] Global ecommerce overview[Infography] Global ecommerce overview
[Infography] Global ecommerce overview
 
หลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพ
หลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพหลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพ
หลักการวิเคราะห์และออกแบบ Infographic อย่างมืออาชีพ
 
Analysis of financial performance for Alphabet (Google)
Analysis of financial performance for Alphabet (Google)Analysis of financial performance for Alphabet (Google)
Analysis of financial performance for Alphabet (Google)
 
Presentation Design Trends 2015
Presentation Design Trends 2015Presentation Design Trends 2015
Presentation Design Trends 2015
 
The difference between a KPI and a Metric
The difference between a KPI and a MetricThe difference between a KPI and a Metric
The difference between a KPI and a Metric
 
How to design an infographic in 9 simple steps
How to design an infographic in 9 simple stepsHow to design an infographic in 9 simple steps
How to design an infographic in 9 simple steps
 
The Power of Infographics
The Power of InfographicsThe Power of Infographics
The Power of Infographics
 
Its all about Infographics
Its all about InfographicsIts all about Infographics
Its all about Infographics
 
5 Presentation design trends 2017
5 Presentation design trends 20175 Presentation design trends 2017
5 Presentation design trends 2017
 
You Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedeeYou Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedee
 

Similar to Colors & Numbers in Design

TWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal lifeTWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
 
Intentional Communication
Intentional CommunicationIntentional Communication
Intentional CommunicationShari Alexander
 
How to start savoring your Food
How to start savoring your FoodHow to start savoring your Food
How to start savoring your FoodElie Noune
 
Creative Social Presents - Hold on, your planning's showing - Why we still ne...
Creative Social Presents - Hold on, your planning's showing - Why we still ne...Creative Social Presents - Hold on, your planning's showing - Why we still ne...
Creative Social Presents - Hold on, your planning's showing - Why we still ne...Creative Social
 
No Show 2012 - Bryant Drew Jones - Designing For Togetherness
No Show 2012 - Bryant Drew Jones - Designing For TogethernessNo Show 2012 - Bryant Drew Jones - Designing For Togetherness
No Show 2012 - Bryant Drew Jones - Designing For TogethernessNo Show Conference
 
Website conversion optimisation
Website conversion optimisationWebsite conversion optimisation
Website conversion optimisationNomensa
 
Yar! Thar be Sharks! Civility and Anonymity Online
Yar! Thar be Sharks! Civility and Anonymity OnlineYar! Thar be Sharks! Civility and Anonymity Online
Yar! Thar be Sharks! Civility and Anonymity OnlineJulie Strange
 

Similar to Colors & Numbers in Design (8)

TWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal lifeTWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal life
 
Intentional Communication
Intentional CommunicationIntentional Communication
Intentional Communication
 
How to start savoring your Food
How to start savoring your FoodHow to start savoring your Food
How to start savoring your Food
 
Creative Social Presents - Hold on, your planning's showing - Why we still ne...
Creative Social Presents - Hold on, your planning's showing - Why we still ne...Creative Social Presents - Hold on, your planning's showing - Why we still ne...
Creative Social Presents - Hold on, your planning's showing - Why we still ne...
 
Lightning Talk MagmaConf
Lightning Talk MagmaConfLightning Talk MagmaConf
Lightning Talk MagmaConf
 
No Show 2012 - Bryant Drew Jones - Designing For Togetherness
No Show 2012 - Bryant Drew Jones - Designing For TogethernessNo Show 2012 - Bryant Drew Jones - Designing For Togetherness
No Show 2012 - Bryant Drew Jones - Designing For Togetherness
 
Website conversion optimisation
Website conversion optimisationWebsite conversion optimisation
Website conversion optimisation
 
Yar! Thar be Sharks! Civility and Anonymity Online
Yar! Thar be Sharks! Civility and Anonymity OnlineYar! Thar be Sharks! Civility and Anonymity Online
Yar! Thar be Sharks! Civility and Anonymity Online
 

Recently uploaded

Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyChristopher Totten
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfneelspinoy
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxKevinYaelJimnezSanti
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbpreetirao780
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioThink360 Studio
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxDanielTamiru4
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道yrolcks
 

Recently uploaded (20)

Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenology
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdf
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptx
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbb
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
Color Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 StudioColor Theory Explained for Noobs- Think360 Studio
Color Theory Explained for Noobs- Think360 Studio
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptx
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
怎么办理英国Newcastle毕业证纽卡斯尔大学学位证书一手渠道
 

Colors & Numbers in Design