Colors & Numbers in Design

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Significance of colors and numbers in design and how to maximize user experience, your brand, and web presence.

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Colors & Numbers in Design

  1. 1. in colors numbers& design Friday, July 12, 13
  2. 2. Before coming to 8th Light, I freelanced as a brand identity specialist. I’m Alejandra. I am a design apprentice at 8th Light. Friday, July 12, 13
  3. 3. First, Friday, July 12, 13
  4. 4. First, how do we define good design? Friday, July 12, 13
  5. 5. First, how do we define good design? Is it decorative? Friday, July 12, 13
  6. 6. First, how do we define good design? Is it decorative? Fancy? Friday, July 12, 13
  7. 7. First, how do we define good design? Is it decorative? Fancy? Showy? Friday, July 12, 13
  8. 8. First, how do we define good design? Is it decorative? Fancy? Showy? Trendy? Friday, July 12, 13
  9. 9. First, how do we define good design? Is it decorative? Fancy? Showy? Trendy? lots of Photoshop! Friday, July 12, 13
  10. 10. Friday, July 12, 13
  11. 11. good design Friday, July 12, 13
  12. 12. good designSolves a specific problem Friday, July 12, 13
  13. 13. good designSolves a specific problem Evokes an emotional response Friday, July 12, 13
  14. 14. good designSolves a specific problem Evokes an emotional response Simplifies things for the user Friday, July 12, 13
  15. 15. good designSolves a specific problem Evokes an emotional response Simplifies things for the user Organizes chaos. Friday, July 12, 13
  16. 16. Evokes an emotional response Friday, July 12, 13
  17. 17. Fear Friday, July 12, 13
  18. 18. Anger Friday, July 12, 13
  19. 19. Trust Friday, July 12, 13
  20. 20. Excitement Friday, July 12, 13
  21. 21. Love Friday, July 12, 13
  22. 22. Interest Friday, July 12, 13
  23. 23. Loyalty Friday, July 12, 13
  24. 24. Commitment Friday, July 12, 13
  25. 25. Can just colors and numbers do all that?! Friday, July 12, 13
  26. 26. Friday, July 12, 13
  27. 27. color Friday, July 12, 13
  28. 28. RGBCMYK Print Web Friday, July 12, 13
  29. 29. whatever Friday, July 12, 13
  30. 30. Friday, July 12, 13
  31. 31. Complementary Friday, July 12, 13
  32. 32. Analogous Friday, July 12, 13
  33. 33. Split High contrast without strong tension Friday, July 12, 13
  34. 34. Triadic Equidistant colors provide balance Friday, July 12, 13
  35. 35. Tetradic Important to use proper ratio of color Friday, July 12, 13
  36. 36. Tetradic Important to use proper ratio of color Friday, July 12, 13
  37. 37. Tetradic Important to use proper ratio of color Friday, July 12, 13
  38. 38. Friday, July 12, 13
  39. 39. Friday, July 12, 13
  40. 40. Orange increases oxygen supply to the brain. Friday, July 12, 13
  41. 41. Orange increases oxygen supply to the brain. Green symbolizes energy and healing. Friday, July 12, 13
  42. 42. Orange increases oxygen supply to the brain. Green symbolizes energy and healing. Blue suppresses appetite and increases loyalty. Friday, July 12, 13
  43. 43. Friday, July 12, 13
  44. 44. Friday, July 12, 13
  45. 45. Friday, July 12, 13
  46. 46. Friday, July 12, 13
  47. 47. Friday, July 12, 13
  48. 48. Friday, July 12, 13
  49. 49. Friday, July 12, 13
  50. 50. baby shower! Friday, July 12, 13
  51. 51. baby shower! Friday, July 12, 13
  52. 52. Friday, July 12, 13
  53. 53. Friday, July 12, 13
  54. 54. Friday, July 12, 13
  55. 55. Friday, July 12, 13
  56. 56. Less is always more. Friday, July 12, 13
  57. 57. numbers Friday, July 12, 13
  58. 58. numbersThey can affect consumer’s attitudes toward your product. Friday, July 12, 13
  59. 59. 1, 2, 3, 5 Friday, July 12, 13
  60. 60. 1, 2, 3, 5 Notice anything? Friday, July 12, 13
  61. 61. Friday, July 12, 13
  62. 62. Friday, July 12, 13
  63. 63. Friday, July 12, 13
  64. 64. Friday, July 12, 13
  65. 65. Friday, July 12, 13
  66. 66. 2 Friday, July 12, 13
  67. 67. 2 (steer clear of using this imagery..) Friday, July 12, 13
  68. 68. 2 Friday, July 12, 13
  69. 69. 2 Friday, July 12, 13
  70. 70. 2 Friday, July 12, 13
  71. 71. 2 Friday, July 12, 13
  72. 72. Friday, July 12, 13
  73. 73. 3 Friday, July 12, 13
  74. 74. 3 Friday, July 12, 13
  75. 75. mind, body, soul 3 Friday, July 12, 13
  76. 76. mind, body, soul past, present, future 3 Friday, July 12, 13
  77. 77. mind, body, soul past, present, future thought, word, deed 3 Friday, July 12, 13
  78. 78. mind, body, soul past, present, future thought, word, deed dawn, noon, dusk 3 Friday, July 12, 13
  79. 79. mind, body, soul past, present, future thought, word, deed dawn, noon, dusk animal, vegetable, mineral 3 Friday, July 12, 13
  80. 80. mind, body, soul past, present, future thought, word, deed dawn, noon, dusk animal, vegetable, mineral beginning, middle, end 3 Friday, July 12, 13
  81. 81. mind, body, soul past, present, future thought, word, deed dawn, noon, dusk animal, vegetable, mineral beginning, middle, end green, yellow, red 3 Friday, July 12, 13
  82. 82. mind, body, soul past, present, future thought, word, deed dawn, noon, dusk animal, vegetable, mineral beginning, middle, end green, yellow, red 3 Friday, July 12, 13
  83. 83. mind, body, soul past, present, future thought, word, deed dawn, noon, dusk animal, vegetable, mineral beginning, middle, end green, yellow, red 3 Friday, July 12, 13
  84. 84. 3 Friday, July 12, 13
  85. 85. Friday, July 12, 13
  86. 86. Friday, July 12, 13
  87. 87. Friday, July 12, 13
  88. 88. Friday, July 12, 13
  89. 89. Friday, July 12, 13
  90. 90. 5 Friday, July 12, 13
  91. 91. Friday, July 12, 13
  92. 92. 5 Friday, July 12, 13
  93. 93. 5 Friday, July 12, 13
  94. 94. 5 Friday, July 12, 13
  95. 95. Friday, July 12, 13
  96. 96. Friday, July 12, 13
  97. 97. Friday, July 12, 13
  98. 98. Friday, July 12, 13
  99. 99. Friday, July 12, 13
  100. 100. Friday, July 12, 13
  101. 101. Making something look good isn’t simple. Friday, July 12, 13
  102. 102. Making something look good isn’t simple. But it is definitely doable, even if you’re not a designer. Friday, July 12, 13

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