The Golden Ratio, and its use in Marketing

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The Golden Ratio, and its use in Marketing

  1. 1. Use in Advertising and Graphic Design
  2. 2. 0+1=1
  3. 3. 1+1=2
  4. 4. 1+2=3
  5. 5. 2+3=5
  6. 6. 3+5=8
  7. 7. 5+8=13
  8. 8. 8+13=21
  9. 9. 13+21=34
  10. 10. 21+34=55
  11. 11. 34+55=89
  12. 12. 55+89=144
  13. 13. Only 90 slides left!
  14. 14. The Fibonacci Numbers
  15. 15. 21
  16. 16. The Fibonacci Numbers
  17. 17. In Nature • Lilies and irises = 3 petals Black-eyed Susan’s = 21 petalsCorn marigolds = 13 petals Buttercups and wild roses = 5 petals
  18. 18. In Nature • ~ The Fibonacci numbers can be found in pineapples and bananas • ~ Bananas have 3 or 5 flat sides • ~ Pineapple scales have Fibonacci spirals in sets of 8, 13, 21
  19. 19. The Fibonacci Numbers in Nature • ~ Fibonacci spiral found in both snail and sea shells
  20. 20. The Fibonacci Numbers
  21. 21. Dividing the Fibbonacis numbers by the previous will always equal 1.618
  22. 22. Golden Propotion 1 : 1.618
  23. 23. Golden Propotion 1 : 1.61
  24. 24. Golden Propotion 1 : 1.6
  25. 25. 1 : 0.61
  26. 26. Observations This number sequence is very appealing to the human eye. This number sequence is frequently found in nature.
  27. 27. Golden Mean Gauge: Invented by Dr. Eddy Levin DDS
  28. 28. Paintings
  29. 29. Architecture
  30. 30. Dome of St. Paul: London, England
  31. 31. The Great Wall of China
  32. 32. The Bagdad City Gate
  33. 33. Windson Castle
  34. 34. 3 Friends
  35. 35. 1: .618 3 Friends Use Everytime
  36. 36. Have a good weekend!

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