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Social Business in SMB

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Case Study "Eastern German Savings Bank Association"

Case Study "Eastern German Savings Bank Association"

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  • Social Business Werkstätten
    Many workshops, derived from the ideas we had generated in the Open Space
    ----- Besprechungsnotizen (17.06.14 13:04) -----
    2 to 4 user from the business unit

    1 IT
    1 Moderator External
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  • Transcript

    • 1. Social  Business  in  SMB    Case Study „Eastern German Savings Bank Association“
    • 2. |
    • 3. #soccnx @alecmcint
    • 4. Alexander Kluge (@alecmcint) @alecmcint
    • 5. @alecmcint
    • 6. @alecmcint
    • 7. @alecmcint case study Eastern German Savings Bank Association
    • 8. @alecmcint
    • 9. Ostdeutscher Sparkassenverband The Eastern German Savings Bank Association (OSV) represents the political and economical interests of 45 savings banks. Headquarters: Berlin Employees: ca. 230 Mission: Represention of saving banks, political relationship, Auditor service for member banks Challenges: •  Strengthen the role as a consulting partner for member banks @alecmcint
    • 10. WHY? @alecmcint
    • 11. WHY? @alecmcint
    • 12. @alecmcint
    • 13. @alecmcint
    • 14. @alecmcint Baby Boomer Generation X Generation Y Generation Z Born 1946 – 1964 1965 – 1979 1980 - 2000 2000 Technology TV Telephone Typewriter VCR Walkman IBM PC Internet E-Mail Mobile Phones SMS Playstation Wireless technology iPhone/iPad Apps On demand services Music Rolling Stones Woodstock LP Nirvana Rosklide CD Eminem Love Parade DVD Justin Bieber iTunes Festival Cloud Music Celebrities Robert Redford Michael Cain Boy George Elle Macpherson Brad Pitt Kylie Minogue Jennifer Aniston Beyonce Knowles Britney Spears Qualification Learn für your company Learning? Paid Learning Learn for yourself Focus Job only Privat life only Job, mixed with private life Job & Privat, but separated Attitude Idealism Scepticiscm Optimism Realism Geographic Reference Local National Multi-National Global
    • 15. @alecmcint Work „the brief period of the day when I have to use old technology“
    • 16. @alecmcint
    • 17. McKinsey Global Survey, 2013@alecmcint
    • 18. CEO: Einflussfaktoren für die Zukunft des Unternehmens Top external factors influencing business, IBM C-Suite Study, 2013 @alecmcint
    • 19. @alecmcint
    • 20. Knowledge     Management   OSV  Wiki   Transi6on  from   old  Notes-­‐Databases   Improved     Collabora6on   Any  Device     Any  Place   Less   e-­‐Mail   Open     Communica6on   Non-­‐hierarchical     communica6on   Op6miza6on  of   Business  Processes   Employee   sa6sfac6on   Employer   Branding   Support  for     commiHee  process   External  Collabora6on   Dialogue   @alecmcint
    • 21. @alecmcint
    • 22. @alecmcint
    • 23. @alecmcint
    • 24. Projektverlauf •  Aktualisierter Zeitstrahl 01.10.12 01.01.13 01.04.13 01.10.1301.07.13 01.01.14 01.04.14 OSS Projektworkflow OSA Blended Learning Begleitung der Werkstätten Ausbau Plattform / CAT / XCC / Planung Live Betrieb Dokumentenaustausch Gremien- Unterstützung VL-Community Vorstellung VL Pilotphase Pilotphase Training Pilotphase Pilotphase IMPULS Ausgabe 5 Pilotphase OSV-CONNECT Nutzertagung Begleitende Maßnahmen Technologie Pilotphase / Werkstätten OSV-CONNECT Kick Off Offizieller Projektstart Aufbau Pilot „Zusammenarbeit gemeinsam gestalten“ Social Business Woche Pilotphase Pilotphase @alecmcint
    • 25. @alecmcint
    • 26. @alecmcint
    • 27.    @alecmcint
    • 28. @alecmcint
    • 29. @alecmcint
    • 30. @alecmcint
    • 31. @alecmcint
    • 32. @alecmcint
    • 33. six months later @alecmcint
    • 34. @alecmcint
    • 35. Fünf Phasen der Trauerbewältigung 1.  Denial   2.  Anger   3.  Bargaining   4.  Depression   5.  Acceptance     @alecmcint
    • 36. @alecmcint
    • 37. @alecmcint
    • 38. @alecmcint http://www.oneutah.org/2012/03/notice-peaceful-protest-is-now-a-federal-crime/
    • 39. @alecmcint
    • 40. @alecmcint
    • 41. @alecmcint
    • 42. @alecmcint
    • 43. @alecmcint
    • 44. „As  you  may  well  know,  Mr.  President,   'railroad'  carriages  are  pulled  at  the   enormous  speed  of  fiUeen  miles  per  hour   by  'engines'  [...]  The  Almighty  certainly   never  intended  that  people  should  travel   at  such  breakneck  speed“     LeHer  sent  to  President  Andrew  Jackson  from  New  York  State  Governor   Mar6n  Van  Buren  on  January  31,  1829   @alecmcint
    • 45. „We  recommend  to  close  down  the  patent   office  because  everything  that  can  be   invented  has  been  invented“     Charles  H.  Duell,  Commissioner  of  US  patent  office,  1899   @alecmcint
    • 46. @alecmcint
    • 47. OSV-CONNECT Today @alecmcint
    • 48. OSVCONNECT verbindet Wissen und Menschen @alecmcint
    • 49. OSV-CONNECT unterstützt bei der Zusammenarbeit @alecmcint
    • 50. Statistik – Nutzung von OSV-CONNECT 1914$ 33$ 252$ 64$ 500$ 555$ 520$ 248$ 707$ 17$ 131$ 28$ 219$ 332$ 388$ 152$ 0 200 400 600 800 1000 1200 Ac.vi.es$ Blogs$ Blog7Ar.cles$ Communi.es$ Documents$ Discussions/ Forum$ Connec.ons$ Wiki7Ar.cel$ Apr$13$ Feb$14$ @alecmcint
    • 51. Statistik – Blogs in OSV-CONNECT @alecmcint
    • 52. @alecmcint
    • 53. OSV Informations- und Kommunikationsplattformen: Unternehmensintern 61 Current Toolset Future Toolset Structured Processes IBM Notes IBM Notes File Handling Network Drives IBM Connections / CM Real Time Collaboration Telephone, external Meeting- Services (Adobe Connect,...) IBM Sametime, Chat & Meeting Project Management E-Mail, Network Drives, „Shadow-IT“ (Dropbox, Google Docs, Skype...) IBM Connections, Activities IBM Sametime Creative Processes „Shadow IT “ (external Services, Google Apps,...) IBM Connections, Communities, Blogs Knowledge Management Network Drives, IBM Notes IBM Connections, WIKI Internal Communication / Intranet Mail, Lotus Notes „Infoboard“ IBM Connections, XCC Homepage (TimeToAct) Cross Department Collaboration „Exchange“ Network Drives, Mail IBM Connections External Collaboration Mail, „Shadow IT“ ((Dropbox, Google Docs, Skype...) IBM Connections with external Community Support @alecmcint
    • 54. Applikationslandschaft: Langfristplanung Scope Timeframe OSV-­‐CONNECT  Social  Tools     (Blogs,  Wikis,  Lesezeichen,  Datei-­‐Ablage,  ...)   Phase  1:  Integra6on  of  simpel  Lotus  Notes  Apps  into  OSV-­‐CONNECT   (Browser/Mobile  Access)   Phase  2:  Integra6on  of  complex  Notes  Apps  in     OSV-­‐CONNECT   Integra6on  of  external  Savings  Banks   Phase  3:    Pure  Web-­‐/Mobile-­‐ Frontend  for  most  Apps   2015 20172016 @alecmcint
    • 55. Social Networks in SMB @alecmcint
    • 56. @alecmcint
    • 57. Ad Hoc Kommunikation @alecmcint
    • 58. @alecmcint
    • 59. @alecmcint Social Business in SMB needs much stronger CxO Support #1
    • 60. @alecmcint
    • 61. @alecmcint Enabling middle management is key to success #leadership2.0 #2
    • 62. @alecmcint
    • 63. @alecmcint Don´t let IT run the project #3
    • 64. @alecmcint
    • 65. @alecmcint Identify and focus on the enthusiasts #4
    • 66. @alecmcint Wikipedia Your Wiki Registered Users / Contributors 37.000.000 500 Monthly Active Contributors 270.000 4 Man-hours to create content 100.000.0000 1.200
    • 67. @alecmcint
    • 68. @alecmcintWhy ESN fail, www.businessgoessocial.net
    • 69. @alecmcint Take care about community management and content creation #5
    • 70. @alecmcint
    • 71. @alecmcint Online is not enough #6
    • 72. @alecmcint
    • 73. @alecmcint Push and Pull #7
    • 74. @alecmcint
    • 75. @alecmcint Define the guidelines with your users #8
    • 76. @alecmcint
    • 77. @alecmcint
    • 78. @alecmcint Integration of external partners is essential in SMB #9
    • 79. @alecmcint
    • 80. @alecmcint You can install Social Software - but not Social Business #10
    • 81. @alecmcint
    • 82. Q&A Alexander Kluge @alecmcint @alecmcint