Digi to associations feb 2011 v3

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Digi to associations feb 2011 v3

  1. 1. Digital Loving digital* Brussels, February 25th* making it work for you in Public Affairs
  2. 2. Today Digital1.EP Digital Trends2.Doubts & stumbling blocks3.Real world stuff
  3. 3. Digital2 nd European Parliament Digital Trends Survey
  4. 4. How frequently do you use the following online Digitaltools/resources for research or other daily legislative work?Search engines 99%Online versions of traditional newspapers 99%EU focused online media 97%Blogs 75%Wikipedia 91%Websites of interest groups 95%
  5. 5. When conducting research online, Digitalwhat are you looking for?Stakeholder content: summary of position 80%Stakeholder content: detailed information 73%(e.g. position papers)General content (stakeholder or other): 91%summary of all positionsMedia coverage of the issue 85%
  6. 6. How useful can the following methods of stakeholdercommunication be in informing your thinking on policy Digitalissues?Blog 80%Twitter feed 47%Organisation website 95%Specific issue website 96%Events 73%Position Papers 91%Personal contact 99%
  7. 7. Digital 2. Doubts &stumbling blocks
  8. 8. DigitalResources
  9. 9. DigitalInternal support
  10. 10. DigitalIT won’t let us
  11. 11. DigitalAngry people...
  12. 12. DigitalI can’t measure success
  13. 13. DigitalWe already have information overload
  14. 14. DigitalHow do I make sureI reach my audience?
  15. 15. Digital3. Real world stuff
  16. 16. Content (blog): Plane Talking Digital
  17. 17. Content (video): Pesticide Information Digital
  18. 18. Content (report): EP Trends Digital
  19. 19. Content: Guardian crowdsourcing Digital
  20. 20. Content: Wikipedia - Bisphenol A Digital
  21. 21. Engagement: Neelie on Twitter Digital
  22. 22. Engagement: JetBlue on Twitter Digital
  23. 23. Events: Future of Rural Energy in Europe Digital
  24. 24. Search: PayPal Digital
  25. 25. Crisis mitigation: Dell Hell Digital
  26. 26. Mobilisation: Hank Digital
  27. 27. Mobilisation: Fix Housing First Digital
  28. 28. Digital4. A final note
  29. 29. Heard at the European Parliament Digital “I hear what you’re saying but my constituents don’t care”
  30. 30. The constituent consumer Digital 1. What’s in it for me? 2. What matches my values?
  31. 31. PA in context Digital Communications Affecting change Public affairs Audience Government relations Tactic Public affairs = communications that seek to influence the opinion and/or actions of policymakers
  32. 32. Future? DigitalGovernment relations Public affairs centriccentric model model • Reactive • Proactive • Short term • Long term • Problems • Solutions • Business costs • Business growth • Tactic dependent • Tactic agnostic • Issue management • Campaigns • Trade associations • Coalitions • Knowledge holders • Advocates • Implementation • Strategy • Local/regional • Global
  33. 33. Think like a campaigner DigitalThink public opinion / big perception shifts
  34. 34. Be a media company Digital
  35. 35. DigitalThanks
  36. 36. Digital checklist Digital Where do you appear in Google (you and your issue(s)) Your competitors? Is your company/issue(s) Wikipedia page appropriate? How many people are visiting your issue Wikipedia page (www.stats.grok.se) Do you appear elsewhere i.e. 3rd party content? Are people tweeting about you? (www.backtype.com) For your issue, do you know the top 5 best blogs & Twitter feeds (www.twazzup.com)Email: steffen.thejllmoller@fleishman.com Blog: steffenmoller.wordpress.com

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