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Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
Web Content Strategy
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Web Content Strategy

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  • 1. Web Content Strategy Confindustria Bergamo, 14/4/2010 Alessandra Farabegoli www.alessandrafarabegoli.it
  • 2. useful & usable content Flickr.com Creative Commons, Joe Marinaro
  • 3. useful content: <ul><li>meets users’ needs </li></ul><ul><li>supports business objectives </li></ul>
  • 4. usable content: <ul><li>easy to find </li></ul><ul><li>straightforward to use </li></ul><ul><li>up-to-date and bugs-free </li></ul>
  • 5. why does web content mostly suck? Kristina Halvorson
  • 6. we need a STRATEGY Flickr.com Creative Commons, Stéfan
  • 7. plan, create, govern
  • 8. audit
  • 9. <ul><li>where </li></ul><ul><li>what </li></ul><ul><li>who </li></ul><ul><li>when </li></ul><ul><li>why </li></ul>Flickr.com Creative Commons, Orin Zebest
  • 10. website / blog Flickr.com Creative Commons, Stéfan
  • 11. Twitter
  • 12. LinkedIn
  • 13. Facebook
  • 14.  
  • 15. GoogleMaps Flickr.com Creative Commons, Lars Plougmann
  • 16.  
  • 17. newsletter
  • 18. out of control: <ul><li>news </li></ul><ul><li>interviews </li></ul><ul><li>rating, comments </li></ul><ul><li>tagged photos, video </li></ul><ul><li>incoming links </li></ul>
  • 19. how contens are related? Flickr.com Creative Commons, Simon Clayson
  • 20. people + objectives
  • 21. start asking why? Flickr Creative Commons, Oberazzi
  • 22. people Foto Alessandra Farabegoli
  • 23. The dark side of “collaborative cultures” is the allergy they foster to holding anyone responsible for having the ball David Allen
  • 24. test Foto Alessandra Farabegoli
  • 25. values voice constraints
  • 26. workflow Flickr.com Creative Commons, joelanman
  • 27. measurement Flickr.com Creative Commons, aussiegall
  • 28. UGC
  • 29. UGC is like gardening Flickr.com Creative Commons, Care_SMC
  • 30. seminare Flickr.com Creative Commons, pictoscribe
  • 31. sostenere Flickr.com Creative Commons, frances_1972
  • 32. Riconcimare, ripiantumare, trattare Flickr.com Creative Commons, pictoscribe
  • 33. annaffiare Foto Alessandra Farabegoli
  • 34. 90. Campagna (di marketing) è un termine perfetto: solo non dovrete usarlo nell'accezione del generale, ma in quella del contadino. Gianluca Diegoli
  • 35. last but not least.. Flickr.com Creative Commons, piet_musterd
  • 36. define a policy
  • 37. 20% tools 80% people
  • 38. do less, not more
  • 39. l’aria fritta deve morire Steve Krugs
  • 40. FORSE le persone vogliono acquistare “raffinate emozioni” ma SICURAMENTE poi googlano “divani in pelle”
  • 41. www.alessandrafarabegoli .it Grazie Flickr.com Creative Commons, lucasartoni by lapaolina

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