Web Content Strategy

Web Content Strategy Confindustria Bergamo, 14/4/2010 Alessandra Farabegoli www.alessandrafarabegoli.it

useful & usable content Flickr.com Creative Commons, Joe Marinaro

useful content:
meets users’ needs
supports business objectives

usable content:
easy to find
straightforward to use
up-to-date and bugs-free

why does web content mostly suck? Kristina Halvorson

we need a STRATEGY Flickr.com Creative Commons, Stéfan

plan, create, govern

where
what
who
when
why
Flickr.com Creative Commons, Orin Zebest

website / blog Flickr.com Creative Commons, Stéfan

Twitter

Facebook

GoogleMaps Flickr.com Creative Commons, Lars Plougmann

newsletter

out of control:
news
interviews
rating, comments
tagged photos, video
incoming links

how contens are related? Flickr.com Creative Commons, Simon Clayson

people + objectives

start asking why? Flickr Creative Commons, Oberazzi

people Foto Alessandra Farabegoli

The dark side of “collaborative cultures” is the allergy they foster to holding anyone responsible for having the ball David Allen

test Foto Alessandra Farabegoli

values voice constraints

workflow Flickr.com Creative Commons, joelanman

measurement Flickr.com Creative Commons, aussiegall

UGC is like gardening Flickr.com Creative Commons, Care_SMC

seminare Flickr.com Creative Commons, pictoscribe

sostenere Flickr.com Creative Commons, frances_1972

Riconcimare, ripiantumare, trattare Flickr.com Creative Commons, pictoscribe

annaffiare Foto Alessandra Farabegoli

90. Campagna (di marketing) è un termine perfetto: solo non dovrete usarlo nell'accezione del generale, ma in quella del contadino. Gianluca Diegoli

last but not least.. Flickr.com Creative Commons, piet_musterd

define a policy

20% tools 80% people

do less, not more

l’aria fritta deve morire Steve Krugs

FORSE le persone vogliono acquistare “raffinate emozioni” ma SICURAMENTE poi googlano “divani in pelle”

www.alessandrafarabegoli .it Grazie Flickr.com Creative Commons, lucasartoni by lapaolina

by Alessandra Farabegoli on Apr 13, 2010

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