• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Quick think

on

  • 276 views

 

Statistics

Views

Total Views
276
Views on SlideShare
272
Embed Views
4

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 4

http://ale604.wordpress.com 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Quick think Quick think Presentation Transcript

    • Account Team
      An
      Brooke
      Rebecca
      Abby
    • Strategic Position
      Poise PR specializes in personalized quality service.
      We pride ourselves in taking the time to get to know our clients, as well as their wants and needs.
      Our ambition is to determine the best and most creative ways to market our clients in their respective fields.
      Our team strives to draw in only good publicity from the media.
    • Research
      Young Jeezy
      Jay Jenkins
      USDA
      Boyz n da Hood
      Southern Rapper
      Annie Le
      September 8, 2009
      Yale Student
      Body found in basement lab of Amisted Street Building
    • Pusha’ T
      Terrance Thronton
      Clipse
      Virginia Beach
      9/12/2010 signed with Kanye West
    • Situation analysis
      In June, 2010, Young Jeezy releases mixtapeTrap or Die 2
      Mixtape features rapper Pusha’ T
      Track #9 includes guest Pusha’ T lyrics comparing Annie Le’s body to drug money
      No apology has been made by either of the rappers
      “Stuffing dead prezzies in the wall like the Yale Bitch”
    • Pusha’ T
      Trap or Die 2 Mixtape
    • Ill’in Lyrics
    • Goal #1
      To persuade Annie’s parents to refrain from taking legal action against Young Jeezy
      Objective
      1) Accept personal apology
      2) We want them to change their negative views about Young Jeezy
    • Goal #2
      To repair Young Jeezy’s reputation
      Objective
      To persuade audiences to accept public apology
      To gain back respect from those offended
    • Target Audience
      Parents/Relatives of Annie Le
      Fiancé of Annie Le
      Friends of Annie Le
      Music Industry Professionals
      Fans of The Rappers
      General Public
    • Strategy and Tactics
      Press Conference
      News stations
      Appearances on talk shows
      Larry King, Jay Leno, Oprah, Monique
      Reparations
      Young Jeezy to offer a monetary settlement outside of court
    • Strategy and tactics
      Apologize via Social Media and at upcoming shows
      Apologize for being insensitive
      Take the record off of the album
      Take complete responsibility
      Concert in New York
      Collaborate with BET or MTV
      All proceeds go towards “I Have a Dream” Foundation
    • Evaluation
      Social Media Monitoring
      Parents acceptance of apology
      Reparations received by November 1