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How Augmented Reality and Mobile Apps Can Help Grow Your Business
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How Augmented Reality and Mobile Apps Can Help Grow Your Business

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I was invited to give a talk at Sharp Singapore in November 2013. These are my slides - in which I discussed how augmented reality + mobile apps can be combined to drive traffic to a retail store and …

I was invited to give a talk at Sharp Singapore in November 2013. These are my slides - in which I discussed how augmented reality + mobile apps can be combined to drive traffic to a retail store and also help customers make their purchase decisions faster and more effectively.

Published in Marketing , Technology
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  • 1. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 2. www.SWAGSOFT.com Here at Swag Soft, we are all about designing and developing great applications, websites and games with fun, functionality and style for the world. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 3. MOBILE APPS MOBILE GAMES AUGMENTED REALITY VIRTUAL ENVIRONMENTS DIGITAL MARKETING SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 4. SWAG SOFT CLIENTS SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 5. BRANDING MARKETING ENGAGEMENT ENTERTAINMENT EDUCATION SALES SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 6. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 7. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 8. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 9. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 10. TOPIC FOR THE DAY SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 11. HOW MOBILE APPS + AUGMENTED REALITY CAN HELP GROW YOUR BUSINESS SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 12. AN INTRODUCTION TO AUGMENTED REALITY SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013 Confidential - for internal use only
  • 13. http://www.youtube.com/watch?v=0oOIhtHq5Qc SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 14. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 15. WHAT IS AUGMENTED REALITY? SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 16. It is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 17. HOW IT WORKS SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 18. Courtesy of Christian Doppler Laboratory SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 19. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 20. WHAT YOU NEED SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 21. WEBCAM | TO CAPTURE DISPLAY UNIT | TO SHOWCASE 3D MODELS | TO SUPERIMPOSE MARKER | TO ACTIVATE THE APPLICATION APPLICATION | TO RUN EVERYTHING SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 22. APPLICATIONS SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 23. PRINT VIDEO MUSIC GAMES SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 24. ENGAGEMENT OUTSIDE STORES . BRING IN THE CUSTOMERS SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 25. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 26. http://www.youtube.com/watch?v=8eu3nRXFa3c SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 27. 1 2 3 4 SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 28. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 29. http://www.youtube.com/watch?v=thUSRM13_PY SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 30. 1 2 3 4 SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 31. ENGAGEMENT WITHIN STORES . HELP CUSTOMERS DECIDE SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 32. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 33. http://www.youtube.com/watch?v=BUDIduApeLI SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 34. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 35. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 36. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 37. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 38. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 39. http://www.youtube.com/watch?v=QU5DrVu2gdg SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 40. 1 2 3 SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 41. http://www.youtube.com/watch?v=-PlAr9ymFSM SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 42. 1 SHARP Business Solution Seminar 2 Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 3 Confidential - for internal use only
  • 43. ENGAGEMENT AWAY FROM STORES . TRAFFIC & SALES SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 44. GROCERY SALES SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 45. TRESURE HUNT TRAFFIC SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 46. LINGERIE ENGAGEMENT SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 47. QUESTION SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 48. + MOBILE APPS + AUGMENTED REALITY =? SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 49. SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 50. ALDRIC@SWAGSOFT.COM SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only
  • 51. www.SWAGSOFT.com SHARP Business Solution Seminar Copyright © Swag Soft LLP, All Rights Reserved, 2013 6-Nov-2013 Confidential - for internal use only