brand ideas specialized bike customer leadership brand building innovation cycling strategy fun technology future design business bicycles chief brand officer iegroup thoughtleadership mindshare interview marketing branding management brand architecture story community storytelling product development r&d athletes sport speaker sports tech talk summit relevant relevance purpose company industry organization passion brand driver believe believers why brand book real authentic 2012 slide first mobile phone mobile web search mobile payment use global content handheld mobile connection internet games data apps device create value platform network advertising social share
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