****The future of mobile internet

Mobile InternetMonday, August 15, 2011

Mobile Internet 1 Use of Internet-connected applications, or browser based access to the Internet from a mobile device connected to a wireless network. In 2008 mobile access to the Internet exceeded desktop computer-based access for the first time* (source: *International Telecommunications Union, Oct 2009)Monday, August 15, 2011

Mobile Internet use 2009 vs. 2010 On the go, anywhere, anytime online, online, online, wireless wireless wireless laptop phone laptop / phone (in %, Source: PEW Research Center, 5/2010)Monday, August 15, 2011

The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within years. 5Monday, August 15, 2011

Mobile Internet users vs. desktop Internet users. MM (Global Projection. Source: Morgan Stanley Research)Monday, August 15, 2011

Total data consumed by Opera Mini users worldwide Terabyte (Source: Opera: State of the Mobile Web, July 2008)Monday, August 15, 2011

Half a billion people accessed mobile Internet worldwide in 2009 By 2011, over 85 % of new handsets will be able to access the mobile Web.Monday, August 15, 2011

Today 90% of the world have access to a mobile network. Mobile phone penetration outnumbers fixed Internet users 5:2. In the developed world, only 21% of people have Internet access, lowest in Africa at 9.6%. The price of fixed broadband in developing countries remains prohibitively expensive.Monday, August 15, 2011

Mobile Internet ramping faster than desktop Internet did – Apple leading charge First 20 quarters since launch subscribers iPhone/ iTouch 6/07 Netscape 12/94 NTT docomo i-mode 6/99 AOL v.2.0 9/94 (Global Projection. Source: Morgan Stanley Research)Monday, August 15, 2011

Mobile Internet 2 Mobile Web access today still suffers from Interoperability » fragmentation of platforms, operating systems and browsers Usability» physical size, resolution, user input/ operating limitationsMonday, August 15, 2011

Phones «« devices India designs the $30 iPad!Monday, August 15, 2011

More than 6.1 trillion messages sent in 2010 Despite the popularity of mobile email SMS is predicted to exceed 10 trillion in 2013Monday, August 15, 2011

34% mobile Web 57% taking photos 54% email 82% SMS Mobiles today (Source: % of European users, comScore MobiLens, July 2010)Monday, August 15, 2011

Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011

Clearly this is the future of search on the Internet. More people in more countries are coming online from smartphones. Jonathan Rosenberg, SVP Google, 10/2010 ,Monday, August 15, 2011

People that use their mobile devices are twice more active on Facebook than non-mobile users. 150 million active users to date. (Source: Official Facebook statistics, 8/2010)Monday, August 15, 2011

Last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device Jeff Bezos, founder and CEO, Amazon.com, 7/2010Monday, August 15, 2011

Demand for download mobile apps is expected to peak in 2013.Monday, August 15, 2011

iPhone users have 37 apps On average US feature-phone users have 10 apps on board and smart-phones have 22 apps. (Source: Nielsen, June2010)Monday, August 15, 2011

The most popular categories are games news maps social networking and musicMonday, August 15, 2011

Monday, August 15, 2011

"Don’t be late for today. Be early for tomorrow."Monday, August 15, 2011

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****The future of mobile internet

by Frank Aldorf on Aug 15, 2011

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