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Mobile InternetMonday, August 15, 2011
Mobile Internet 1          Use of Internet-connected applications, or browser          based access to the Internet from a...
Mobile Internet use 2009 vs. 2010          On the go, anywhere, anytime                                                   ...
The number of people accessing          the mobile Internet is growing fast          and is expected to overtake the PC   ...
Mobile Internet users vs. desktop Internet users.                                                                   MM    ...
Total data consumed by                                                                         Opera Mini users worldwide ...
Half a billion people accessed          mobile Internet worldwide in 2009          By 2011, over 85 % of new handsets will...
Today 90% of the world have          access to a mobile network.          Mobile phone penetration outnumbers fixed       ...
Mobile Internet ramping faster than desktop Internet did – Apple leading charge        First 20 quarters since launch     ...
Mobile Internet 2          Mobile Web access today still suffers from          Interoperability » fragmentation of platfor...
Phones                          ««   devices          India designs the $30 iPad!Monday, August 15, 2011
More than 6.1 trillion messages          sent in 2010          Despite the popularity of mobile email          SMS is pred...
34% mobile Web                                   57% taking photos                                   54% email            ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Mobiles tomorrow                          money transfer                          location based services                 ...
Clearly this is the future of         search on the Internet.         More people in more         countries are coming onl...
People that use                          their mobile devices                          are twice more                     ...
Last twelve months, customers around the world         have ordered more than US $1 billion of         products from Amazo...
Demand for download mobile          apps is expected to peak in 2013.Monday, August 15, 2011
iPhone users have 37 apps          On average US feature-phone users have 10 apps          on board and smart-phones have ...
The most popular categories          are games              news              maps              social networking         ...
Monday, August 15, 2011
"Don’t be late for today.           Be early for tomorrow."Monday, August 15, 2011
Copyright © 2011 Frank Aldorf. All rights reserved.Monday, August 15, 2011
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****The future of mobile internet

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Transcript of " ****The future of mobile internet"

  1. 1. Mobile InternetMonday, August 15, 2011
  2. 2. Mobile Internet 1 Use of Internet-connected applications, or browser based access to the Internet from a mobile device connected to a wireless network. In 2008 mobile access to the Internet exceeded desktop computer-based access for the first time* (source: *International Telecommunications Union, Oct 2009)Monday, August 15, 2011
  3. 3. Mobile Internet use 2009 vs. 2010 On the go, anywhere, anytime online, online, online, wireless wireless wireless laptop phone laptop / phone (in %, Source: PEW Research Center, 5/2010)Monday, August 15, 2011
  4. 4. The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within years. 5Monday, August 15, 2011
  5. 5. Mobile Internet users vs. desktop Internet users. MM (Global Projection. Source: Morgan Stanley Research)Monday, August 15, 2011
  6. 6. Total data consumed by Opera Mini users worldwide Terabyte (Source: Opera: State of the Mobile Web, July 2008)Monday, August 15, 2011
  7. 7. Half a billion people accessed mobile Internet worldwide in 2009 By 2011, over 85 % of new handsets will be able to access the mobile Web.Monday, August 15, 2011
  8. 8. Today 90% of the world have access to a mobile network. Mobile phone penetration outnumbers fixed Internet users 5:2. In the developed world, only 21% of people have Internet access, lowest in Africa at 9.6%. The price of fixed broadband in developing countries remains prohibitively expensive.Monday, August 15, 2011
  9. 9. Mobile Internet ramping faster than desktop Internet did – Apple leading charge First 20 quarters since launch subscribers iPhone/ iTouch 6/07 Netscape 12/94 NTT docomo i-mode 6/99 AOL v.2.0 9/94 (Global Projection. Source: Morgan Stanley Research)Monday, August 15, 2011
  10. 10. Mobile Internet 2 Mobile Web access today still suffers from Interoperability » fragmentation of platforms, operating systems and browsers Usability» physical size, resolution, user input/ operating limitationsMonday, August 15, 2011
  11. 11. Phones «« devices India designs the $30 iPad!Monday, August 15, 2011
  12. 12. More than 6.1 trillion messages sent in 2010 Despite the popularity of mobile email SMS is predicted to exceed 10 trillion in 2013Monday, August 15, 2011
  13. 13. 34% mobile Web 57% taking photos 54% email 82% SMS Mobiles today (Source: % of European users, comScore MobiLens, July 2010)Monday, August 15, 2011
  14. 14. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  15. 15. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  16. 16. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  17. 17. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  18. 18. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  19. 19. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  20. 20. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  21. 21. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  22. 22. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  23. 23. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009)Monday, August 15, 2011
  24. 24. Clearly this is the future of search on the Internet. More people in more countries are coming online from smartphones. Jonathan Rosenberg, SVP Google, 10/2010 ,Monday, August 15, 2011
  25. 25. People that use their mobile devices are twice more active on Facebook than non-mobile users. 150 million active users to date. (Source: Official Facebook statistics, 8/2010)Monday, August 15, 2011
  26. 26. Last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device Jeff Bezos, founder and CEO, Amazon.com, 7/2010Monday, August 15, 2011
  27. 27. Demand for download mobile apps is expected to peak in 2013.Monday, August 15, 2011
  28. 28. iPhone users have 37 apps On average US feature-phone users have 10 apps on board and smart-phones have 22 apps. (Source: Nielsen, June2010)Monday, August 15, 2011
  29. 29. The most popular categories are games news maps social networking and musicMonday, August 15, 2011
  30. 30. Monday, August 15, 2011
  31. 31. "Don’t be late for today.  Be early for tomorrow."Monday, August 15, 2011
  32. 32. Copyright © 2011 Frank Aldorf. All rights reserved.Monday, August 15, 2011
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