****Social brand platform
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****Social brand platform

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Social brand platforms require a

Social brand platforms require a
new way of thinking. Here are 5 key characteristics.

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****Social brand platform Presentation Transcript

  • 1. Social Brand PlatformsMonday, August 15, 2011
  • 2. Social brand platforms require a new way of thinking A cross between advertising, branding and designMonday, August 15, 2011
  • 3. Five key characteristics 5Monday, August 15, 2011
  • 4. Useful. Logos create value for brands, but social brand platforms create value for people. They do not exist to promote something else (Logo), but rather they are useful in and of themselve.Monday, August 15, 2011
  • 5. Social. Social brand platforms focus on defining the context. They invite people to interact in one-to-one, one-to-many, and many-to- many ways.Monday, August 15, 2011
  • 6. Living. Social brand platforms are living experiences and become more valuable as the crowd contributes to these platforms.Monday, August 15, 2011
  • 7. Layered. Social brand platforms thrive by offering multiple levels of involvement. They provide room for three types of involvement : creation, commenting and consuming. (only .1% of YouTube users are creators)Monday, August 15, 2011
  • 8. Curated. Without curation, user-generated content is useless. There are number of ways to discover content by color, location, time, editorsʼ picks, and staff recommendation to name a few.Monday, August 15, 2011
  • 9. Expedition & AdventureMonday, August 15, 2011
  • 10. “ Nobody regrets the things they did. They regret the things they “ didnʼt do.Monday, August 15, 2011
  • 11. Copyright © 2011 Frank Aldorf. All rights reserved.Monday, August 15, 2011