About Paul Jones is the owner of Alden Keene & Associates, Inc., a boutique marketing and communications consultancy.
Strategically we do positioning, marcom, business/marketing planning, and qualitative research.
Tactically we do scripts, copy, PR, brochures, newsletters, events, and ads.
Our best known house specialty is cause marketing and corporate social responsibility. We define cause marketing as “a relationship that bridges commerce and cause in ways that benefit both parties.”
The blog has drawn the attention of Newsweek.com, the Los Angeles Times, Ad Age, About.com, and others.
Clients have included Proctor & Gamble, the National 4-H Council, and dozens of smaller