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Today we don’t have a unified evaluation system for the business TV channels in Ukraine. Parameters such as the coverage of the target audience, trust in information, content relevance and content usefulness remain unexplored. Public data panels GFK-Ukraine in this regard is not enough representative. In-depth research conducted on demand of channels. But results are intended for internal use. To obtain objective data we conducted marketing sociological research "Business content on Ukrainian TV-broadcast: supply and demand - 2014".
Period: December 2013 – January 2014.
Object of the research: business television in Ukraine.
Subject of the research: coverage of the target audience by business television channels in Ukraine, quantitative and qualitative parameters.
Territory of the research: Ukraine.
© Olexiy Demchenko, 2014.