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FACTORS INFLUENCING PERCEPTION By: Daniel Thomas A. Berberabe
<ul><li>Human perception of the world is obviously influenced by things such as  culture  and  misinterpretations of cues ...
Perceptual Sets and Expectancies <ul><li>People’s tendency to perceive things a certain way because their previous experie...
<ul><li>Although expectancies can be useful in interpreting certain stimuli, they can also lead people down the wrong path...
 
<ul><li>The way in which people  interpret  what they perceive can also influence their perception </li></ul>
 
Top-down processing <ul><li>The use of pre existing knowledge to organize individual feature into a unified whole </li></ul>
 
 
 
Bottom-up processing <ul><li>The analysis of the smaller features to build up to a complete perception </li></ul>
 
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F A C T O R S I N F L U E N C I N G P E R C E P T I O N

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Transcript of "F A C T O R S I N F L U E N C I N G P E R C E P T I O N"

  1. 1. FACTORS INFLUENCING PERCEPTION By: Daniel Thomas A. Berberabe
  2. 2. <ul><li>Human perception of the world is obviously influenced by things such as culture and misinterpretations of cues . </li></ul>
  3. 3. Perceptual Sets and Expectancies <ul><li>People’s tendency to perceive things a certain way because their previous experiences or expectations influence them </li></ul>
  4. 4. <ul><li>Although expectancies can be useful in interpreting certain stimuli, they can also lead people down the wrong path </li></ul><ul><li>What you see depends on what you expect </li></ul>
  5. 6. <ul><li>The way in which people interpret what they perceive can also influence their perception </li></ul>
  6. 8. Top-down processing <ul><li>The use of pre existing knowledge to organize individual feature into a unified whole </li></ul>
  7. 12. Bottom-up processing <ul><li>The analysis of the smaller features to build up to a complete perception </li></ul>
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