Your SlideShare is downloading. ×
0
How to make videos
work for you
Promoting via videos
Kirill Kliushkin,
Head of Video Production
Alconost Inc.
http://alcon...
Benefits of video
Passive
interact with existing site visitors

•
•
•
•
•

Active
attract new visitors

Get attention of v...
How startups benefit
•
•

Test run for ideas: make a video and get
feedback and pre-orders before spending on
development
...
Where to host video
Own server
What advantages??

Video hosting: Youtube,
Vimeo, etc.
• Fast, no slowdowns
• Social perks:...
Page design
•
•
•
•

Give the video to viewers right away, save their
time and effort
The more memorable the video, the be...
Be tough, be a
Video Sitemap person
Promoting on YouTube
How to get to the top of the results:
• Keywords in the title, description, and tags
• Number of view...
Use relevant keywords in the
video title, description (at least
twice), and tags
Keyword selection tools:
Google Keyword T...
Select a thumbnail that
speaks for itself
•

•

For software, better to use thumbnails from
screenshots
If you don’t like ...
Don’t close comments
Distribute the video far and
wide – get as many views as
possible

•
•
•

Social networks
Blogs and press releases: posts ...
Buying and "pumping up"
view and subscriber counts
•
•
•
•

http://www.virool.com – viral video distribution
http://www.en...
Thanks for listening!
Kirill Kliushkin
kk@alconost.com
http://alconost.com/en/video
http://facebook.com/kirill.kliushkin
A...
Video-based marketing: How to make videos work for you
Video-based marketing: How to make videos work for you
Video-based marketing: How to make videos work for you
Video-based marketing: How to make videos work for you
Video-based marketing: How to make videos work for you
Video-based marketing: How to make videos work for you
Video-based marketing: How to make videos work for you
Upcoming SlideShare
Loading in...5
×

Video-based marketing: How to make videos work for you

553

Published on

All right, you have a great selling video for your product. What’s next? What can you do with a video to really benefit from it? How do you present it to your site visitors, how do you design a page with the video, how do you optimize it to improve your ranking in YouTube and Google search results? Alconost Video answers all of these questions.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
553
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Video-based marketing: How to make videos work for you"

  1. 1. How to make videos work for you Promoting via videos Kirill Kliushkin, Head of Video Production Alconost Inc. http://alconost.com/en/video
  2. 2. Benefits of video Passive interact with existing site visitors • • • • • Active attract new visitors Get attention of visitors Show how to solve the viewer’s problem Talk about product features Motivate viewers to try the product Increase time spent on your pages • • • Video is indexed by Google and included in results Low competition – easier to get to the top Thumbnail in search results is an attention-getter
  3. 3. How startups benefit • • Test run for ideas: make a video and get feedback and pre-orders before spending on development Presentation video: adds gravitas in the eyes of investors
  4. 4. Where to host video Own server What advantages?? Video hosting: Youtube, Vimeo, etc. • Fast, no slowdowns • Social perks: comments, likes, sharing • More love from search engines
  5. 5. Page design • • • • Give the video to viewers right away, save their time and effort The more memorable the video, the better Place an action button (download, buy) right next to the video Careful with autoplay!
  6. 6. Be tough, be a Video Sitemap person
  7. 7. Promoting on YouTube How to get to the top of the results: • Keywords in the title, description, and tags • Number of views and comments for the video and channel overall • Number of channel subscribers • Age of video and channel • Number of likes, times added to playlists, complaints, video links to other sites • Number of external referral URLs • Average length of video views (relevance)
  8. 8. Use relevant keywords in the video title, description (at least twice), and tags Keyword selection tools: Google Keyword Tool Yandex Wordstat (RU) YouTube Keyword Tool (!) • • •
  9. 9. Select a thumbnail that speaks for itself • • For software, better to use thumbnails from screenshots If you don’t like the options offered, resize the video and YouTube will offer new thumbnails
  10. 10. Don’t close comments
  11. 11. Distribute the video far and wide – get as many views as possible • • • Social networks Blogs and press releases: posts with videos are easier to write Email (but carefully)
  12. 12. Buying and "pumping up" view and subscriber counts • • • • http://www.virool.com – viral video distribution http://www.enhanceviews.net – very simple, can use a Chrome autoclick plugin, half of subscribers are bots http://www.youlikehits.com – stricter, only live clicks from real people http://www.view2.be – views only
  13. 13. Thanks for listening! Kirill Kliushkin kk@alconost.com http://alconost.com/en/video http://facebook.com/kirill.kliushkin Always open to scintillating conversation with scintillating people
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×