Alcatel-Lucent Cloud: Carrier Cloud Solutions

ONE THATTRANSFORMS CapEx OpExHOW YOU DO Savings SavingsBUSINESS… TCO Savings Up to 80 % of a providers service delivery infrastructure can be positively impacted. 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WHILE MAKING ELASTICITY IMS core utilization, typical load over the day YOU MORE EFFICIENT… SCALABILITY MULTI-TENANCY Cost of adding incremental subs SP savings in IMS core HW by virtualizationSource: Bell Labs - The Value of Cloud for a Virtual Service Provider Study – October 2011 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

…AND ABLE Months TO BRING NEW Carrier Cloud AND BETTER DIFFERENTIATED SERVICES TO MARKET MORE FASTER time to market QUICKLY? Years Traditional ITSource: Bell Labs - The Value of Cloud for a Virtual Service Provider Study – October 2011 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

A NEW CLASS OF CLOUDThe Carrier CloudThe Carrier Cloud will: NETWORK• Create new business models, revenue, and profit while increasing agility• Transform service provider, streamline CLOUD operations, monetize current assetsThe Carrier Cloud delivers: CARRIER CLOUD• New enterprise and consumer compute and communications experiences• Broad application and real-time application support• Open, dynamic, and easy to use 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

THE NETWORK MAKES THE CLOUD CAPACITY COVERAGE CARRIER RESILIENCY CLOUD GOVERNANCE NETWORK DISTRIBUTED CLOUD NODES SECURITY AGILE RELIABLE TRANSFORMATIVE • Widespread Access • Meet or Exceed “five nines” • Network-Oriented • Highly Available • Fast Fault Recovery • Pay Per Use • Highly Scalable and Elastic • Secure • Application Aware • On Demand • Fixed and Mobile • Open/Dynamic • Federated 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WHAT’S THE DIFFERENCE? CONVENTIONAL CARRIER CLOUD CLOUD • Not distributed Highly distributed • Limited to cloud nodes Encompasses both cloud • Constrained performance, nodes & network availability, & security End-to-end SLAs • Just another service A new way of doing offering business 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

BRINGINGTHE POWER OF VIRTUAL TELCO SERVICESTHE NETWORK Comms Video Network Data Everything as a serviceTO THE CLOUD Cloud Management System NETWORK DISTRIBUTED CLOUD NODES 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

SERVICE PROVIDERSTHE GO-TOPROVIDERSFOR CLOUD Performance New, Innovative,SERVICES Availability and Security CARRIER CLOUD Highly Responsive ServicesTransforms service providerinfrastructure, operations andbusiness modelsBuilds an agile service delivery ENTERPRISE CONSUMERplatform for a new class of cloudservices GOVERNMENT 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ENTERPRISE AT THE TOP OF IT DECISION MAKER CONCERNS Performance Data Security Ease of Use Cost IS READY FOR THE CARRIER CLOUD…Source: Alcatel-LucentGlobal Cloud IT Decision Maker Study | September 2011 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

AND THEY SEE THE Remediation VALUE OF IT. Encrypted Bandwidth Revenue per potential feature per month storage Guarantee Complex Network Rapid VM • Carrier cloud has a far Topologies Instantiation greater revenue potential (10 X) User-configured Latency redundancy Guarantee • Carrier cloud is more attractive (4 X) to enterprises than existing public cloud services Public Cloud Premioum VM Carrier Cloud Premium VMSource: Alcatel-Lucent Global Cloud IT Decision Maker Study | September 2011 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

DEVELOP AND Annual Revenue for Online Content and Conversation Providers DEPLOY DIFFERENTIATED SERVICES THAT ATTRACT CUSTOMER ($ in billions) Revenue LOYALTYSource: Nielsen, Citi Investment Research and Analysis, comScore, IHS Screen Digest, eMarketer, Crunchbase, Apple, Hulu 15 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ALCATEL-LUCENT CLOUDBAND ARCHITECTUREVIRTUAL TELCO SERVICES IT Comms Video Data Network Everything-as-a-Service Internal CARRIER PaaS PORTAL (service on-boarding / management) BSS • Product Catalogue CLOUDBAND™ API • CRM • Billing CLOUDBAND™ MANAGEMENT SYSTEM (orchestration/automation) CLOUDBAND™ NODE DRIVER CLOUD NETWORK DRIVER OSS • Service Catalogue • Inventory • Order Management Network • Network Activation Alcatel-Lucent Public CloudBand™ Node Cloud Management Network System 17 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ALCATEL-LUCENTCLOUDBAND NODE Features • Integrated cloud hardware and • Pre-integrated, mounted, tested software designed for service before delivery providers distributed cloud • Using 3rd party available cloud stacks • North bound API with the cloud management system • Network equipment • Delivered in predefined form factors • A logical cloud node that can be in BASIC CLOUD (small, medium, large) any existing cloud outside the service provider (e.g. Amazon) BUILDING • Different packaging from rack- BLOCK mounted servers to fully validated shippable containers 19 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

To learn more about Alcatel-Lucent’s CloudBand and the Carrier Cloud Solutions, visit us at www.alcatel-lucent.com/cloud and www.alcatel-lucent.com/cloudband Follow Alcatel-Lucent Cloud on Social Media. 20COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Alcatel-Lucent Cloud: Carrier Cloud Solutions

by Alcatel-Lucent Cloud on Apr 20, 2012

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