What is important to your female customer may not be important to you—as a man. But as an owner, a GM, a finance manager, a sales manager, a salesperson --what your female customer wants and needs should be very important. Jeffrey Gitomer said “It’s not the hard sell, it’s the heart sell”. He also said “The head is attached to the price, the heart is attached to the wallet. If you jerk the heartstrings, the wallet comes popping out of the back pocket.” Are you ready for this? Sales- isn’t really about numbers. It’s about relationships. Win the relationship –win your customer. Win your customer – win referrals. Win-Win-Win-Win. Gross is a byproduct of the relationship between a salesperson and the customer. The numbers are the easiest part. Let me help you reach your most influential demographic....women.