Alcance Media Group - Advertiser Media kit 2010 English

THE HISPANIC MARKET WITHIN REACH

  Online marketing company focused on the Hispanic market in the U.S. and internationally using a Network of Premium and Long Tail Hispanic sites.  Our experienced team incorporates agency, publisher, and online network experience in the Hispanic market.  Cost Eﬀective Reach to Sought A er Hispanic Youth and 18-54 Demos THE HISPANIC MARKET WITHIN REACH

Full Range of Solutions Advanced Targeting via DoubleClick  Display Network (CPM)   Demographic: Age, Culture, Gender  Direct Response   Language: Spanish, English, Bilingual  Email Marketing   Geographic: City, State, Country, Region  SEO and SEM   Behavioral Targeting: Retargeting  Creative Consultation  Media Buying  Ad Serving Multiple Verticals   Automotive   News / Media   Business/Finance   Travel   Lifestyle/   Health / Beauty Entertainment   Sports THE HISPANIC MARKET WITHIN REACH

Quality Publishers: THE HISPANIC MARKET WITHIN REACH

Advertisers & Agencies: THE HISPANIC MARKET WITHIN REACH

•  While online, 84% of US Hispanics readthe news at least once per month.•  Men (90%) are more likely than women(79%) to read the news while on theinternet.•  ose under age 55 (85%) are morelikely to read the news online vs. thoseages 55+ (72%).•  Virtually all Hispanics with a collegedegree (97%) read the news while onlineat least once per month.Source: Ipsos 2008 THE HISPANIC MARKET WITHIN REACH

Trusted newspaper covering business, Leading Colombian newspaper targeting anpolitics, sports and more. aﬄuent, educated audience. THE HISPANIC MARKET WITHIN REACH

•  58% of US Hispanics who went online in the pastmonth watched some type of video.•  54% of US Hispanics report having uploadedphotos in the past month.•  47% of US Hispanics report downloading music.•  40% of US Hispanics who went online in the pastmonth maintain their own social networking pro leon a site such as Myspace, Facebook, and MiGente.Source: Ipsos 2008 THE HISPANIC MARKET WITHIN REACH

Leading online radio station featuring a wide Perreo Radio is a popular Reggaeton andrange of musical genres. e site also oﬀers Latin Rap site among Hispanic youth.information on artists and trends. THE HISPANIC MARKET WITHIN REACH

Bilingual news service that covers the most Top business magazine in Latin America targeting keyimportant stories in 11 diﬀerent business executives.sectors throughout Latin America. THE HISPANIC MARKET WITHIN REACH

Sports Page of Vivelo Hoy, the Spanish Version Leading Spanish language site for Boxing Newsof the Chicago Tribune. and Special Features. THE HISPANIC MARKET WITHIN REACH

Popular site covering health, romance, Website by and for Mothers raising Spanish/Englishentertainment, and beauty topics for Hispanic Bilingual childrenwomen. THE HISPANIC MARKET WITHIN REACH

Useful site that provides Latinos in the U.S. and Latin Digital arm of Sorpresa TV, the rst and only cableAmerica with high quality video content in a variety channel for U.S. Hispanic kids ages 2-17.of digital formats. THE HISPANIC MARKET WITHIN REACH

  e Hispanic population will nearly triple to 133 million, representing almost a 1/3 of total projected U.S. population of 439 million in 2050.  Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours).  U.S. Hispanic Internet usage at 21% is growing quickly, substantially outpacing overall Internet usage at 6% during the same period ( June 07 to June 08).   Hispanics are 44% more likely than the total U.S. population to be in uenced by the Internet, speci cally with respect to consumer electronics. Source: comScore 2008, Ipsos 2008, eMarketer 2008, Vertis Communications 2008, Research and Markets 2006, Mintel Comperemedia 2007 THE HISPANIC MARKET WITHIN REACH

Contact us today Alcance Media Group268 Bush Street, Suite 2703 San Francisco, CA 94104Email: info@alcancemg.com Phone: 415.621.2684 -------------------- THE HISPANIC MARKET WITHIN REACH

Alcance Media Group - Advertiser Media kit 2010 English

by Alcance Media Group on Nov 18, 2011

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Alcance Media Group - Advertiser Media kit 2010 English — Presentation Transcript