Advertisers Media Kit - English
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Advertisers Media Kit - English

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Digital Marketing for the US Hispanic and Latin American markets. Helping media agencies and their clients reach the US Hispanic and Latin American markets through digital media. Cost effective reach ...

Digital Marketing for the US Hispanic and Latin American markets. Helping media agencies and their clients reach the US Hispanic and Latin American markets through digital media. Cost effective reach for brand-focused advertisers.

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Advertisers Media Kit - English Advertisers Media Kit - English Presentation Transcript

  • Media Kit
  • 1. About Alcance Media Group! 2. Targeting! 3. Display Network! 4. Mobile Network! 5. Video Network! 6. Tablet Network! 7. Benefits Reviewed Table of Contents
  • Since 2007 San Francisco based Alcance Media Group has led brands to Hispanic consumers through digital media! ! Our  passion   Helping  media  agencies  and  their  clients  reach  the  US  Hispanic  and  Latin  American  markets.   ! Our  core   Cost  effective  reach  for  brand-­‐focused  advertisers Who  we  are
  • Results   Head-­‐to-­‐head  the  best  performing  branding  focused  media  solution.  Even  against  many  DR  players.   ! Cost  Effective     Reach  a  wider  audience  with  AlcanceMG’s  unique  inventory  of  Latin  America  and  US-­‐based  premium  and  long  tail  publishers.   ! Brand  Safe   Closed  network  of  high  content  quality  publishers  offer  top  advertisers  the  peace  of  mind  that  they  seek.   ! Flexible   Campaign  set  up  within  24  hours.   ! Integration   Industry-­‐leading  adversing  technologies  like  DFP  and  LiveRail  allow  for  seamless  reporting  and  easy  integration  with  3  party  ad  tech  providers Why  Alcance  Media  Group? Digital Marketing for the U.S. Hispanic & Latin American markets
  • Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013- Why  target  US  Hispanics  digitally
  • Ad  Networks   • Display • Mobile • Video • Tablet Our  Services Industry-leading, CPM-based ad networks and services for advertisers of all sizes Benefits   ! • Cost  effective  reach  against  the  diverse  Hispanic population  across  the  US  and  Latin  America ! • Premium/‘long  tail’  US  &  International  sites  across multiple  platforms ! • Site  list  transparency ! • Improved  ROI  through  site  optimization
  • Geographic   • Country • State • Region • DMA ! Language   • Spanish • English • Bilingual Demographic   • Age • Gender • Country  of  origin • HHI • Media  Consumption  Habits Advanced  TargeXng  CapabiliXes AlcanceMG’s targeting capabilities are inclusive and flexible
  • • News  &  Media • Lifestyle • Entertainment • Sports • Fashion • Travel • Automotive • Health • Technology • Family • Business  &  Finance Content  Channels More  than  700  domesHc  and  internaHonal  publishers Reach your audience with AlcanceMG’s contextual ad network.
  • TargeXng  Examples Display Tablet Mobile
  • Features  &  Specs • Standard  iAB  sizes:    728x90,  300x250,  160x600 • Flash  and  Rich  Media  capabilities • Independent  network • Tracking  pixel 61% of US Hispanics made a purchase in-store as a result of seeing online advertisements while researching products, 22% more than the general population1 Stats
 • Over  32  million  U.S.  Hispanics  are  online1 • Nearly  eight-­‐in-­‐ten  (78%)  Latino  adults  go  online  at  least  occasionally,  compared  with  87% of  whites  and  78%  of  blacks.  2 • Eighty-­‐eight  percent  of  U.S.  Hispanics  with  a  household  income  of  $50,000  or  more  are online  1 Our  Display  Network Fuentes:- Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-! 2Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic
  • Our  Mobile  Network Hispanics over-index in mobile adoption, usage and consumption of mobile media Stats   • Almost  75%  of  latinos  own  smartphones  which  is  10%  higher  than  the general  population1 • 57  percent  of  Hispanics  going  online  through  their  mobile  phones1 • U.S.  Hispanics  spend  42%  more  on  mobile  devices  &  35%  more  on  data services  than  the  general  market. ! Features  &  Specs   • Standard  ad  unit,  300x50px,  320x50px • iOS,  Android,  Blackberry  operating  systems • Carrier  targeting • GIF,  JPG,  PNG • Universal  Unit:  GIF,  JPG,  PNG  <20KB  file  size • Supplemental  Unit:    Animated  <  15KB  file  size • Time:  15  seconds  max ! Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic
  • Our  Video  Network A social experience where Hispanics over-index in generation and consumption1 1Google/OTX US Hispanics, October 2010! 2Nielsen, State of Hispanic Consumer, Q2-2012 Features  &  Specs   • In-­‐Stream:  Pre-­‐Roll,  Mid-­‐Roll,  Post-­‐Roll  on  desktop,  mobile,  tablet • In-­‐Banner,  300x250  Detailed  Reporting • Impressions  and  clicks • Location  (City,  Metro,  State) • Mute,  Pause  Rates,  Un-­‐mutes,  and  Resume  from  Paused • Full  Screen/Leave • %  Watched  (in  quartiles,  ie.,  25%,  50%,  75%,  100%) Stats   • The  average  Latino  watches  more  than  eight  hours  of  online  video  per month • Consume  nearly  40%  more  online  video  than  non-­‐Hispanics2 • 57%  share  videos  and  64%  visit  video  sharing  sites  vs.  50%  of  general market
  • Our  Tablet  Network Stats   • 37%  of  Hispanics  reportedly  own  a  tablet  device ! • Compared  to  the  general  market,Hispanics  are  twice  as  likely  to upgrade  their  Tablets  in  the  next  six  months ! Features  &  Specs.   • JPEG • JavaScript • HTML • Animated  GIFS • 160x600,  300x250,  728x90 ! Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic For many Hispanics, tablets are a cheap alternative to PCs
  • The  Alcance  Media  Group  Difference ·∙  Results   ·∙  Cost  Effective   ·∙  Brand  Safe   ·∙  Flexible   ·∙  Integration
  • Adverising  Partners  Include
  • Publishing  Partners  Include
  • 415  625  5130   sales@alcancemg.com   ! 1005  Sansome  Street,  #336   San  Francisco,  CA  94104   415  625  4789 Thank you!