Presentationception
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Presentationception

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Presentationception Presentationception Presentation Transcript

  • PRESENTATION CEPTION By Dominic Prestifilippo July 19, 2012
  • Agenda(Don’t forget me!) • Agenda • Presentation Goal • 1 pt. / Slide • Not Standalone • Uninterrupted • Audience • So What? • Numerical Comparisons • Visual Information Levels • Visual Consistency • Design With Intentpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Goal . Clarity A good presentation disappearspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • 1 pt. Per Slide . Bad• The presentation should be a story • People end up trying to read instead of which you walk someone through listening to your wonderful pitch• It should be told logically • Then people get bored, because you have too many points, or they’ve read• The presentation should only help, not them all get in the way • Then they get confused because they• Too many points on a slide distract don’t know what point your’re talking people from what your saying aboutpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • 1 pt. Per Slide . Better The presentation should be a story which you walk someone throughpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • 1 pt. Per Slide . Better It should be told logicallypresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • 1 pt. Per Slide . Better The presentation should only help, not get in the waypresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • 1 pt. Per Slide . Better You get the idea.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Not STandalone . Bad Some detailed visual you are probably wishing was bigger• Don’t do this 20• Don’t bullet all these awesome points that you will probably just list anyway 15• If you just must list bullets, keep it to three or less and keep them short. 10• This way your audience doesn’t get caught up reading and then confused 5 again about where you are 0 Co Aw t o Ba o ff Av ne n Ci ag s s Do ret he Am rs br t Ph ic e s Si oc de o ga e er w es lla te igh ot a d s d me ee es co er ow ak w pie al s f k cr ac e kspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Not STandalone . Better Never forget the Graphic Title 20 15 10 Now you can just talk about the graphic and people will listen to you…because they 5 have to! 0 Co Aw o Ba so off Av ne n Ci ag s s Do ret he Am rs br t Ph eric e ks Si oc de o ga e er w es lla te igh ot a d st d me ee e w pie al s fc ow ea k cr ac kspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Uninterupted This is your time. You only get it once, don’t forfeit control.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Uninterupted Tell your story how you want it to be told.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Audience Presentations are not universalpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Audience . Example 1presentation ception July 20, 2012 Dominic Prestifilippo . dominicp.com
  • Audience . Example 2presentation ception July 20, 2012 Dominic Prestifilippo . dominicp.com
  • Audience Consider your audience, as in their background, interests and needspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Audience Do not use any jargonpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Audience Consider your situation and how you want it to unfoldpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • So What? Once you’ve made a slide, ask yourself “so what?”presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • so what? . Example Our new cup is blue and transparent.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • so what? . Example Our new cup is blue and transparent. So what? Who cares about blue? Why can’t I just look down into my cup to see my beverage? Do they go together?presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Numerical Comparisons 31,000 McDonaldspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Numerical Comparisons . A LotA Lot of McDonaldspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Numerical Comparison . Scale 16,700 Starbucks 31,000 McDonalds 380,000 Western Union Branchespresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Visual Information Levels . resolution LOW HIGHpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • 5 5 Visual Consistency . color 2 2 1 1 years miles <1 1–2 2–4 4–8 8–16 16+ <1 1–2.5 2.5–4 4–6 6–12 12+ • Use brand colors and shades when Age Bike Lane Usage possible 17aigslist Cycling Responses Visualized • Color works well as an accent 15 • Online resources for meaning 12ars as a Cyclist Miles of Average Ride Owns a Car Why do You Ri 11 27 10 7 87 7 7 4 24 4 9 Yes 3 No 24 5 5 2 1 1 2 years frequency N/A 18–29 30–39 50–59 Never Rarely Sometimes Most Times Always 1 1 40–49 19 years miles 2–4 4–8 8–16 16+ <1 1–2.5 2.5–4 4–6 6–12 12+ Age Bike Lane Usage Gender 17 15 presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com 3 Fem a
  • Visual Consistency . Positioning• Maintain consistent positioning• Be precise• Use a gridpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Visual Consistency . Positioning• Maintain consistent positioning• Be precise• Use a gridpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Visual Consistency . Positioning• Maintain consistent positioning• Be precise• Use a gridpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Visual Consistency . Heirarchy Define a heirarchy and stick to itpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Visual Consistency . Heirarchy HEADER SUB-HEADER Font: Code Pro Period Font: Code Pro Weight: Regular for Differentiation Weight: Light Size: 18pt Size: 18pt Position: Upper Left Corner Position: After differentiator Define a heirarchy and stick to it Single points Font: Hero Weight: Regular Size: 30pt Position: Vertical Center, Top-aligned to first row. footer title Font: Code Pro footer date Weight: Regular Font: Code Pro Size: 12pt Weight: Regular Position: Bottom left Size: 12pt Position: Bottom, Left-aligned to first columnpresentation ception July 20, 2012 Dominic Prestifilippo . dominicp.com
  • design with intent Consider how each aspect of your presentation can support your overall messagepresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • design with intent Tell a story & make it one your audience cares aboutpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Agenda . Recap • Agenda • Presentation Goal • 1 pt. / Slide • Not Standalone • Uninterrupted • Audience • So What? • Numerical Comparisons • Visual Information Levels • Visual Consistency • Design With Intentpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Agenda . Recap • Agenda • Presentation Goal • 1 pt. / Slide • Not Standalone Thank you • Uninterrupted & • Audience • So What? Questions • Numerical Comparisons • Visual Information Levels • Visual Consistency • Design With Intentpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Resources• thenounproject.com - free icons • smashingmagazine.com - good articles• kuler.adobe.com - color palette creator • aiga.org/symbol-signs - standard icons• brandsoftheworld.com - vector logos • designresourcebox.com/free-vector- graphics-designers-would-actually-• visual.ly - infographic inspiration download-and-use - self explanatory• dribbble.com - graphic inspiration • designerstoolbox.com - good references• all-silhouettes.com - free silhouettes • designmoo.com - resource community• wordle.net - word cloud generator • http://www-958.ibm.com/software/ data/cognos/manyeyes - visualizer• Edward Tufte - infographic connoisseurpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • File Types QPixel Based (Raster) Vector Based.jpg - .png - .gif - .tif .eps - .ai Q Qpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Complex Walk through Confusion, from too much information Use this to introduce the conceptpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  • Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com