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PRESENTATION CEPTION             By Dominic Prestifilippo                          July 19, 2012
Agenda(Don’t forget me!)                       •	 Agenda                       •	 Presentation Goal                       ...
Goal . Clarity                              A good presentation                              disappearspresentation ceptio...
1 pt. Per Slide . Bad•	 The presentation should be a story       •	 People end up trying to read instead of   which you wa...
1 pt. Per Slide . Better                        The presentation should                         be a story which you      ...
1 pt. Per Slide . Better                        It should be told logicallypresentation ception   July 19, 2012	          ...
1 pt. Per Slide . Better                               The presentation                              should only help, not...
1 pt. Per Slide . Better                                   You get the idea.presentation ception   July 19, 2012	         ...
Not STandalone . Bad                                                    Some detailed visual you are                      ...
Not STandalone . Better                                  Never forget the Graphic Title                  20               ...
Uninterupted                             This is your time. You                             only get it once, don’t       ...
Uninterupted                          Tell your story how you                             want it to be told.presentation ...
Audience                                 Presentations are                                   not universalpresentation cep...
Audience . Example 1presentation ception   July 20, 2012	   Dominic Prestifilippo . dominicp.com
Audience . Example 2presentation ception   July 20, 2012	   Dominic Prestifilippo . dominicp.com
Audience                         Consider your audience,                          as in their background,                 ...
Audience                            Do not use any jargonpresentation ception   July 19, 2012	           Dominic Prestifil...
Audience                          Consider your situation                           and how you want it                   ...
So What?                             Once you’ve made a                              slide, ask yourself 	                ...
so what? . Example                        Our new cup is blue and                              transparent.presentation ce...
so what? . Example                        Our new cup is blue and                              transparent.               ...
Numerical Comparisons                                   31,000 McDonaldspresentation ception   July 19, 2012	             ...
Numerical Comparisons . A LotA Lot of McDonaldspresentation ception   July 19, 2012	   Dominic Prestifilippo . dominicp.com
Numerical Comparison . Scale                 16,700 Starbucks         31,000 McDonalds   380,000 Western                  ...
Visual Information Levels . resolution      LOW                                                     HIGHpresentation cepti...
5                                  5  Visual Consistency . color                                                          ...
Visual Consistency . Positioning•	 Maintain consistent positioning•	 Be precise•	 Use a gridpresentation ception   July 19...
Visual Consistency . Positioning•	 Maintain consistent positioning•	 Be precise•	 Use a gridpresentation ception   July 19...
Visual Consistency . Positioning•	 Maintain consistent positioning•	 Be precise•	 Use a gridpresentation ception   July 19...
Visual Consistency . Heirarchy                                Define a heirarchy                                  and stic...
Visual Consistency . Heirarchy        HEADER                                                 SUB-HEADER        Font: Code ...
design with intent                          Consider how each                            aspect of your                   ...
design with intent                                Tell a story & make                              it one your audience   ...
Agenda . Recap                       •	 Agenda                       •	 Presentation Goal                       •	 1 pt. /...
Agenda . Recap                       •	 Agenda                       •	 Presentation Goal                       •	 1 pt. /...
Resources•	 thenounproject.com - free icons           •	 smashingmagazine.com - good articles•	 kuler.adobe.com - color pa...
File Types                                             QPixel Based (Raster)                         Vector Based.jpg - .p...
Complex Walk through                                        Confusion, from too                                         mu...
Complex Walk throughPiece by Piece                          Highlightpresentation ception   July 19, 2012	               D...
Complex Walk throughPiece by Piece                          Highlightpresentation ception   July 19, 2012	               D...
Complex Walk throughPiece by Piece                          Highlightpresentation ception   July 19, 2012	               D...
Complex Walk throughPiece by Piece                          Highlightpresentation ception   July 19, 2012	               D...
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Presentationception

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Transcript of "Presentationception"

  1. 1. PRESENTATION CEPTION By Dominic Prestifilippo July 19, 2012
  2. 2. Agenda(Don’t forget me!) • Agenda • Presentation Goal • 1 pt. / Slide • Not Standalone • Uninterrupted • Audience • So What? • Numerical Comparisons • Visual Information Levels • Visual Consistency • Design With Intentpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  3. 3. Goal . Clarity A good presentation disappearspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  4. 4. 1 pt. Per Slide . Bad• The presentation should be a story • People end up trying to read instead of which you walk someone through listening to your wonderful pitch• It should be told logically • Then people get bored, because you have too many points, or they’ve read• The presentation should only help, not them all get in the way • Then they get confused because they• Too many points on a slide distract don’t know what point your’re talking people from what your saying aboutpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  5. 5. 1 pt. Per Slide . Better The presentation should be a story which you walk someone throughpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  6. 6. 1 pt. Per Slide . Better It should be told logicallypresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  7. 7. 1 pt. Per Slide . Better The presentation should only help, not get in the waypresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  8. 8. 1 pt. Per Slide . Better You get the idea.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  9. 9. Not STandalone . Bad Some detailed visual you are probably wishing was bigger• Don’t do this 20• Don’t bullet all these awesome points that you will probably just list anyway 15• If you just must list bullets, keep it to three or less and keep them short. 10• This way your audience doesn’t get caught up reading and then confused 5 again about where you are 0 Co Aw t o Ba o ff Av ne n Ci ag s s Do ret he Am rs br t Ph ic e s Si oc de o ga e er w es lla te igh ot a d s d me ee es co er ow ak w pie al s f k cr ac e kspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  10. 10. Not STandalone . Better Never forget the Graphic Title 20 15 10 Now you can just talk about the graphic and people will listen to you…because they 5 have to! 0 Co Aw o Ba so off Av ne n Ci ag s s Do ret he Am rs br t Ph eric e ks Si oc de o ga e er w es lla te igh ot a d st d me ee e w pie al s fc ow ea k cr ac kspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  11. 11. Uninterupted This is your time. You only get it once, don’t forfeit control.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  12. 12. Uninterupted Tell your story how you want it to be told.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  13. 13. Audience Presentations are not universalpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  14. 14. Audience . Example 1presentation ception July 20, 2012 Dominic Prestifilippo . dominicp.com
  15. 15. Audience . Example 2presentation ception July 20, 2012 Dominic Prestifilippo . dominicp.com
  16. 16. Audience Consider your audience, as in their background, interests and needspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  17. 17. Audience Do not use any jargonpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  18. 18. Audience Consider your situation and how you want it to unfoldpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  19. 19. So What? Once you’ve made a slide, ask yourself “so what?”presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  20. 20. so what? . Example Our new cup is blue and transparent.presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  21. 21. so what? . Example Our new cup is blue and transparent. So what? Who cares about blue? Why can’t I just look down into my cup to see my beverage? Do they go together?presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  22. 22. Numerical Comparisons 31,000 McDonaldspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  23. 23. Numerical Comparisons . A LotA Lot of McDonaldspresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  24. 24. Numerical Comparison . Scale 16,700 Starbucks 31,000 McDonalds 380,000 Western Union Branchespresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  25. 25. Visual Information Levels . resolution LOW HIGHpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  26. 26. 5 5 Visual Consistency . color 2 2 1 1 years miles <1 1–2 2–4 4–8 8–16 16+ <1 1–2.5 2.5–4 4–6 6–12 12+ • Use brand colors and shades when Age Bike Lane Usage possible 17aigslist Cycling Responses Visualized • Color works well as an accent 15 • Online resources for meaning 12ars as a Cyclist Miles of Average Ride Owns a Car Why do You Ri 11 27 10 7 87 7 7 4 24 4 9 Yes 3 No 24 5 5 2 1 1 2 years frequency N/A 18–29 30–39 50–59 Never Rarely Sometimes Most Times Always 1 1 40–49 19 years miles 2–4 4–8 8–16 16+ <1 1–2.5 2.5–4 4–6 6–12 12+ Age Bike Lane Usage Gender 17 15 presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com 3 Fem a
  27. 27. Visual Consistency . Positioning• Maintain consistent positioning• Be precise• Use a gridpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  28. 28. Visual Consistency . Positioning• Maintain consistent positioning• Be precise• Use a gridpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  29. 29. Visual Consistency . Positioning• Maintain consistent positioning• Be precise• Use a gridpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  30. 30. Visual Consistency . Heirarchy Define a heirarchy and stick to itpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  31. 31. Visual Consistency . Heirarchy HEADER SUB-HEADER Font: Code Pro Period Font: Code Pro Weight: Regular for Differentiation Weight: Light Size: 18pt Size: 18pt Position: Upper Left Corner Position: After differentiator Define a heirarchy and stick to it Single points Font: Hero Weight: Regular Size: 30pt Position: Vertical Center, Top-aligned to first row. footer title Font: Code Pro footer date Weight: Regular Font: Code Pro Size: 12pt Weight: Regular Position: Bottom left Size: 12pt Position: Bottom, Left-aligned to first columnpresentation ception July 20, 2012 Dominic Prestifilippo . dominicp.com
  32. 32. design with intent Consider how each aspect of your presentation can support your overall messagepresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  33. 33. design with intent Tell a story & make it one your audience cares aboutpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  34. 34. Agenda . Recap • Agenda • Presentation Goal • 1 pt. / Slide • Not Standalone • Uninterrupted • Audience • So What? • Numerical Comparisons • Visual Information Levels • Visual Consistency • Design With Intentpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  35. 35. Agenda . Recap • Agenda • Presentation Goal • 1 pt. / Slide • Not Standalone Thank you • Uninterrupted & • Audience • So What? Questions • Numerical Comparisons • Visual Information Levels • Visual Consistency • Design With Intentpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  36. 36. Resources• thenounproject.com - free icons • smashingmagazine.com - good articles• kuler.adobe.com - color palette creator • aiga.org/symbol-signs - standard icons• brandsoftheworld.com - vector logos • designresourcebox.com/free-vector- graphics-designers-would-actually-• visual.ly - infographic inspiration download-and-use - self explanatory• dribbble.com - graphic inspiration • designerstoolbox.com - good references• all-silhouettes.com - free silhouettes • designmoo.com - resource community• wordle.net - word cloud generator • http://www-958.ibm.com/software/ data/cognos/manyeyes - visualizer• Edward Tufte - infographic connoisseurpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  37. 37. File Types QPixel Based (Raster) Vector Based.jpg - .png - .gif - .tif .eps - .ai Q Qpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  38. 38. Complex Walk through Confusion, from too much information Use this to introduce the conceptpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  39. 39. Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  40. 40. Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  41. 41. Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
  42. 42. Complex Walk throughPiece by Piece Highlightpresentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com
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