Local SEO - An Introduction

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Presentation from 18 Nov 2011 on Using local SEO to get your busi

Presentation from 18 Nov 2011 on Using local SEO to get your busi

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  • 1. GETTING FOUND LOCALLY ONLINEAl BryceEast Lothian Coffee Morning #2118/11/11 @ Pavillion Cafe, Musselburgh
  • 2. WHAT IS LOCAL SEO?
  • 3. WHAT IS LOCAL SEO?
  • 4. WHY IS LOCAL SEO IMPORTANT? Who uses the Yellow Pages anymore? Where are your customers located? Google is continually shifting towards ‘local’ 40% of mobile queries are related to location Fight large competitors – with a local address!
  • 5. KEY FACTORS IN GETTING FOUND LOCALLY1. Having a local business2. Citations3. Categories4. Claiming your listing with Google5. Keywords in your business title
  • 6. CITATIONS CONSISTENCY IS KEY Building up evidence  Business Name that your business is  Address real (and local)  Website Not just the number of  Phone citations but the  Email strength of them  Correct Category Not just web links Losing anonymity though!
  • 7. CITATIONS Craigslist  Infoserve Gumtree  Brown book Yelp  We Love Local Yell  Tipped East Lothian Council  Bview Food & Drink EL  Trusted Places East Lothian Buzz  Up My Street Trip Advisor  Thomson Local SmileLocal  Local Data Search Ufindus  Qype Scoot  Hotfrog Touch Local  Chamber of Commerce Netmums  Search your high ranking competitors and find out which sites they are listed on
  • 8. GOOGLE PLACES
  • 9. YAHOO LOCAL
  • 10. BING FOR BUSINESS
  • 11. YOUR WEBSITE Your url Page Titles Meta Description Header Tags Your content Blogging Social Media
  • 12. GOOGLE ADWORDS
  • 13. LOCAL SEO TOP 10 TAKEAWAYS1. Be consistent with 6. Add location to your your details web site title tags2. Search your 7. Ensure you mention competitors – who’s location in your listing them? website content too3. Build up your listings 8. Show your physical slowly but regularly address on each4. Get onto Google page Places 9. Monitor your listings5. Ask for 10. Get involved on local recommendations sites