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Mlada fronta media kit 2011 English

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  • 1. mediakit2011
  • 2. A MODERN PUBLISHING HOUSE WITH TRADITION Mladá fronta a. s. | Mezi Vodami 1952/9 | 143 00 Prague 4-Modřany Company reg No.: 49240315 | VAT No.: 49240315 | tel. +420 0225 276 111 | fax +420 225 276 222 | e-mail: mf@mf.cz Advertising department: tel. +420 225 276 301–303 | fax +420 225 276 333 | e-mail: inzerce@mf.cz
  • 3. We currently publish 25 magazines, a daily newspaper, weekly regional newspapers, a growing number of websites and over 200 books each year. These Include: Lifestyle and social titles [ForMen, F.O.O.D., Maminka,Lidé a Země, MOJE ZDRAVÍ, DIETA, MOJE PSYCHOLOGIE, Computer, Jak na počítač, Mobility, DIGIfoto, Zen, Bydlení Stavby Reality, Sedmička weekly] Titles for children [Sluníčko, Mateřídouška] Professional and economic publications [Strategie, OBCHOD & FINANCE, Zdravotnické noviny, Tempus medicorum, DOMUS AUREA, Pacientské listy, Sestra, Postgraduální medicína, Právo & byznys, REALIT and economic daily E15] Newspapers [E15 Economic Daily, Sedmička Regional Weekly] Websites [Sedmicka.cz, E15.cz, Strategie.cz, Lideazeme.cz, Recepty.cz, Orbion.cz, VTM.cz, Maminka.cz] Books Mladá fronta has good repute in all fields of book production, especially in prose and poetry. Quality book titles can be found in traditional book series – Moderní světová próza, Maminka, Sluníčko, Kolumbus, Tajný archive, as well as in other interesting non- series projects. Annually, Mladá Fronta publishes over 200 titles, 180 of which are new titles. www.mf.cz
  • 4. MAGAZINE ONLY FOR MENForMen is an exclusive men fs monthly,which fills a big gap in the Czech magazinemarket, and also fits perfectly into theportfolio of Mladá fronta .ForMen readers are serious, successful andambitious over 35 fs who remain young insprit, but who have already achieved aboveaverage incomes and social standing.ForMen does not reflect its readers asstereotypes; it can be challenging andedgy. This is most apparent in the use ofexcellently composed but striking title pageimages.Already in publication for four years, ForMenhas become the premium men fs magazineon the Czech market with a large groupof regular and loyal readers. Every monthreaders can expect a wealth of contentincluding excellent shopping advice andthe most inspiring fashion pages. TheForMen team also publishes regular highquality themed special issues which carry aminimum of 164 glossy pages.There is currently no other title on theCzech market which carries a similarrange and quality of content. Premiumbrand advertising, and market survey datademonstrates the increasing popularity SPECIFICATIONSof ForMen amongst both readers and Published since: 2005 Periodicity: monthly Number of pages: 164advertisers. Circulation: 15 000 copies Design: cover – chalk paper 170 g + UV coating, inside – chalk paper 90 g, matte chalk paper, binding V2. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 14th Dec 2010 6th Jan 2011 7-8/11 20th Jun 2011 8th Jul 2011 2/11 19th Jan 2011 7th Feb 2011 9/11 18th Aug 2011 6th Sep 2011 3/11 16th Feb 2011 7th Mar 2011 10/11 20th Sep 2011 7th Oct 2011 4/11 22nd Mar 2011 7th Apr 2011 11/11 19th Oct 2011 7th Nov 2011 5/11 19th Apr 2011 6th May 2011 12/11 21st Nov 2011 7th Dec 2011 6/11 19th May 2011 7th Jun 2011 1/12 15th Dec 2011 6th Jan 2012
  • 5. 2/1 1/1 1/2 mini page 460 X 290 230 x 290 103 x 165 230 x 143 1/2 1/3 1/4 1/3 PR TIP 1/4 77 x 290 113 x 290 57,5 X 290 230 x 96 230 x 72 ,5 105 x 135 (mirror)ADVERTISING PRICES1st double-page 290 000 CZK mini page 105 000 CZK Mirror formats upon2nd cover page 240 000 CZK 1/2 of page 110 000 CZK request. 5 mm for3rd cover page 200 000 CZK 1/3 of page 70 000 CZK cropping needs to4th cover page 280 000 CZK 1/4 of page 60 000 CZK be added to the net1st right page 220 000 CZK PR tip – inz. hotline 20 000 CZK bleed dimensions.2/1 of advertorial 280 000 CZK In case of a double-1/1 of advertorial 190 000 CZK surcharges page spread we1/1 of page 160 000 CZK for specific positioning 15 % require each page as2/1 of page 250 000 CZK inserting or sticking in upon agreement a separate document.
  • 6. MAGAZINE NOT ONLY ABOUT FOODF.O.O.D. magazine covers the whole worldof food from basic information and cookingtips to fascinating insights into the world oftop gastronomy but also gives readers theopportunity to see the professionals cookingat home.In F.O.O.D. we also set out on a trip to thepast and culinary history with renownednational meals presented step by step, butthe magazine also provides the latest newsand trends that rock the world of moderncooking.Every issue of F.O.O.D. takes a luxuryculinary journey accompanied by originalrecipes. Vinný sklípek (Wine cellar) is anexpert section that broadens the horizons offood and drink lovers. We provide an almostexhausting amount of information aboutwines from the world as well as domesticwines, including detailed information abouttheir producers or importers.With regard to the universal topic, whichfood definitely is, the increasing popularityof world cuisines in the Czech Republicmeans that recipes and information about„cosmopolitan“ cuisines and cookingtechniques form an integral part of themagazine. Nevertheless, F.O.O.D. magazine SPECIFICATIONSalso returns to the traditional Czech cuisine, Published since:    2007 Periodicity: monthlyto discover forgotten figures of national Number of pages:     132 Circulation: 50 000 copiesgastronomy, and to provide delicious The printed and sold circulation is audited by the company Deloitte Audit s. r. o.traditional family recipes we can really be Distribution: to subscribers and in sales network, Design: cover – glossyproud of and that have not yet been affected chalk paper 170 g + UV coating, inside LWC 70 g, binding V2by „Commercial Mass Catering“. The popular SCHEDULEreturn to the roots and regional cuisine is issue deadline date of issue issue deadline date of issuealso a worldwide trend – in this field F.O.O.D. 1/11 3rd Dec 2010 21st Dec 2010 8/11 1st Jul 2011 22nd Jul 2011 2/11 4th Jan 2011 21st Jan 2011 9/11 4th Aug 2011 23rd Aug 2011is also a guide to the many delicacies and re 3/11 7th Feb 2011 24th Feb 2011 10/11 6th Sep 2011 23rd Sep 2011discovered techniques in this area. 4/11 7th Mar 2011 24th Mar 2011 11/11 5th Oct 2011 24th Oct 2011 5/11 5th Apr 2011 22nd Apr 2011 12/11 7th Nov 2011 24th Nov 2011 6/11 5th May 2011 24th May 2011 1/12 5th Dec 2011 22nd Dec 2011 7/11 7th Jun 2011 24th Jun 2011
  • 7. 2/1 1/1 1/2 1/2 173 x 236 85 x 236 173 x 116 (426 x 275) (213 x 275) (109 x 275) (213 x 130) 1/3 1/3 1/4 1/4 55 x 236 173 x 76 173 x 56 (80 x 275) (213 x 90) (213 x 70) 85 x 116 Mirror dimensionsADVERTISING PRICES (bleed dimensions).2nd cover page 165 000 CZK 1/2 of page 85 000 CZK 5 mm for cropping3rd cover page 145 000 CZK 1/3 of page 59 000 CZK needs to be added4th cover page 186 000 CZK 1/4 of page 45 000 CZK to the net bleed2/1 of advertorial 255 000 CZK dimensions. In case of1/1 of advertorial 175 000 CZK surcharges a double-page spread2/1 of page 230 000 CZK for specific positioning 15 % we require each1/1 of page 112 000 CZK inserting or sticking in upon agreement page as a separate document.
  • 8. LOSING WEIGHT WHILE READINGDieta (diet) is one of the most frequent topicsdiscussed by women at work, at home, at partiesas well as in cafés. Moreover, almost everywoman has tried to be at least once in her life ona diet or tried to lose weight. With the magazineDieta readers will find out that losing weightneed not be a hard job, healthy cooking is easy,and when they lose a few kilos, not only will theybe beautiful and slim, but also healthy. Becausehealth and diet are really closely related. Themagazine Dieta is not only about losing weight,but also about healthy lifestyle. Dieta also thinksabout men and has a bit of extra for everyone.EASY LOSING OF WEIGHT: Dieta is not amagazine about starvation, but about how tolearn to live a healthy life. Dieta knows howto put an end to overweight, how to keep aslim figure, and how to cope with it effectively,quickly and with a smile.HEALTHY COOKING: Dieta knows how to cookhealthily, and how to buy and choose the rightingredients. Nutrition specialists will discloserecipes that will not make you gain weight.OUR HEALTH: Obesity is an illness and dietsare often related to health. The best doctors willgive you advice on how to get rid of unpleasantproblems.LIFESTYLE: In your struggle with kilogramsyou can be inspired not only by beauties fromHollywood, but also by famous Czechs, or simply SPECIFICATIONSreaders who managed to cope with overweight. Published since:   2003 Periodicity: monthlyEVERYTHING ABOUT FAMILY: Overweight is not Number of pages:   100 Circulation: 50 000 copiesa women’s issue only; it concerns men and, at Design: cover – glossy chalk paper 150 g, UV coating, inside – LWC 70 gpresent time more often, children as well. Dieta Cosmopress, binding V2magazine is a great advisor when dealing with The printed and sold circulation is audited by the company Deloitte Audit s. r. o.family problems. Distribution in CZ: to subscribers and in sales network SCHEDULEBEAUTY AND FASHION TIPS: Every woman is issue deadline date of issue issue deadline date of issuebeautiful and Dieta will teach her how to hide 1/11 13th Dec 2010 5th Jan 2011 7-8/11 15th Jun 2011 4th Jul 2011potential imperfections. 2/11 18th Jan 2011 4th Feb 2011 9/11 17th Aug 2011 5th Sep 2011 3/11 15th Feb 2011 4th Mar 2011 10/11 19th Sep 2011 5th Oct 2011RELAXATION AND SPORTS: Dieta will provide 4/11 17th Mar 2011 5th Apr 2011 11/11 17th Oct 2011 3rd Nov 2011you with well-established tips about sports that 5/11 19th Apr 2011 5th May 2011 12/11 15th Nov 2011 2nd Dec 2011are best for losing weight. 6/11 17th May 2011 3rd Jun 2011 1/12 12th Dec 2011 4th Jan 2012
  • 9. 2/1 1/1 1/2 1/2 183 x 245 89 x245 183 x 120 (426 x 275) (213 x 275) (104 x 275) (213 x 135) 1/3 1/3 1/4 1/6 1/4 1/8 89 x 120 58 x 245 183 x 79 183 x 58 (73 x 275) (213 x 94) (213 x 73) 58 x 120 89 x 58ADVERTISING PRICES Mirror dimensions1st double-page 289 000 CZK 1/3 of page 59 000 CZK (bleed dimensions).2nd cover page 159 000 CZK 1/4 of page 39 000 CZK 5 mm for cropping3rd cover page 139 000 CZK 1/6 of page needs to be added4th cover page 169 000 CZK (catalogue advertisement) 25 000 CZK to the net bleed2/1 of advertorial 280 000 CZK 1/8 of page 20 000 CZK dimensions. In case of1/1 of advertorial 149 000 CZK a double-page spread1/1 of page 119 000 CZK surcharges we require each2/1 of page 250 000 CZK for specific positioning 15 % page as a separate1/2 of page 79 000 CZK inserting or sticking in upon agreement document.
  • 10. FOR ALL WHO WANT TO START LIVING A MORE CONFIDENT AND RICHER LIFE.MOJE PSYCHOLOGIE (My psychology) isa magazine for all who want to understandtheir own as well as other people’s feelings;who want to recognize potential pitfallsof relations with their partners, friends,children or colleagues, and to find a way tosolve them; who want to better learn aboutthemselves, use their own opportunities orget rid of weaknesses.MOJE PSYCHOLOGIE readers are educated,curious and demanding. Each issue providesprofessionally composed articles, qualitytests and analyses, both from the journalisticand the expert point of view. Readers findthe magazine interesting, compelling andenlightening.More than just Psychology – All sensualpleasures form a part of our mentalcondition so the magazine also presents anon-traditional view of fashion, cosmetics,design, gastronomy, and travelling. Abroad view of life is important so newsfrom cultural events and interviews withinteresting people are also included asstandard. SPECIFICATIONS Published since:    6 Periodicity: monthly Number of pages:  148 Circulation: 50 000 copies Design: cover – glossy chalk paper 170 g + UV coating, inside LWC 70 g, binding V2 The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution:to subscribers and in sales network SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 14th Dec 2010 3rd Jan 2011 7-8/11 15th Jun 2011 4th Jul 2011 2/11 17th Jan 2011 3rd Feb 2011 9/11 16th Aug 2011 2nd Sep 2011 3/11 14th Feb 2011 3rd Mar 2011 10/11 14th Sep 2011 3rd Oct 2011 4/11 16th Mar 2011 4th Apr 2011 11/11 17th Oct 2011 3rd Nov 2011 5/11 14th Apr 2011 3rd May 2011 12/11 15th Nov 2011 2nd Dec 2011 6/11 17th May 2011 3rd Jun 2011 1/12 15th Dec 2011 3rd Jan 2012
  • 11. 2/1 1/1 1/2 1/2 173 x 236 85 x 236 173 x 116 (426 x 275) (213 x 275) (109 x 275) (213 x 130) 1/3 1/3 1/4 1/6 1/4 1/8 85 x 116 55 x 236 173 x 76 173 x 56 (80 x 275) (213 x 90) (213 x 70) 85 x 76 85 x 56ADVERTISING PRICES Mirror dimensions1st double-page 290 000 CZK 2/1 of page 250 000 CZK (bleed dimensions).2nd cover page 240 000 CZK 1/2 of page 110 000 CZK 5 mm for cropping3rd cover page 200 000 CZK 1/3 of page 70 000 CZK needs to be added4th cover page 280 000 CZK 1/4 of page 60 000 CZK to the net bleedFrench door 500 000 CZK 1/6 of page 40 000 CZK dimensions. In case of1st right page 220 000 CZK 1/8 of page 34 000 CZK a double-page spread2/1 of advertorial 280 000 CZK surcharges we require each1/1 of advertorial 190 000 CZK for specific positioning 15 % page as a separate1/1 of page 160 000 CZK inserting or sticking in upon agreement document.
  • 12. THE BEST IN WOMAN’S LIFEFirst published in September 2001, maminka(Mother) quickly became a market leader,attracting women of all age groups. Womenwho only just decided to start a family but, andalso those who already somehow struggledwith maternity and parenthood. maminkacontinues to be one of the strongest titles inthis important and growing sector.On 196 or more pages, maminka readers learnabout the joys as well as the accompanyingsorrows of maternity. Well informed articlesgive effective pieces of advice and solutionsas to how to cope with both everyday andextraordinary situations occurring in family life.maminka magazine is not exclusively focusedon the period of pregnancy and infant age.It also provides an overview of physical andmental development of every child up topre-school age. It follows current trendsin obstetrics, psychology and paediatrics.Consultants and the editors’ expert colleaguesexplain news in their fields of expertise in aform comprehensible to the readers.Not just about children, but above all formothers, mamika informs about legal aspectssuch as in employment , helps with relationshipproblems, and offers relaxation and rest in thedemanding process of bringing up a small child.maminka has a philosophy that expectant SPECIFICATIONSmothers have a right to feel and look as good Published since: 11 Periodicity: monthlyas they want to. So each issue has articles on Number of pages: 196 Circulation: 60 000 copiescosmetics and the editors’ fashion-related tips Design: cover – glossy chalk paper 170 g + UV coating, inside – LWC 70 g,are a must read for new and expecting mums. binding V2 The printed and sold circulation is audited by the company DeloitteEach issue also includes tests of new products Audit s. r. o. Distribution: to subscribers and in sales network, in gift packages atand innovations to help in a family with a small maternity wardschild, plus recommend destinations for trips SCHEDULE issue deadline date of issue issue deadline date of issueor holidays, where families with children are 1/11 6th Dec 2010 23rd Dec 2010 8/11 7th Jul 2011 25th Jul 2011welcome. 2/11 10th Jan 2011 27th Jan 2011 9/11 8th Aug 2011 25th Aug 2011 3/11 7th Feb 2011 24th Feb 2011 10/11 7th Sep 2011 26th Sep 2011Interviews with famous people, polls, news 4/11 8th Mar 2011 25th Mar 2011 11/11 10th Oct 2011 26th Oct 2011from the culture have a firm place in the 5/11 11th Apr 2011 28th Apr 2011 12/11 8th Nov 2011 25th Nov 2011magazine maminka as well. 6/11 10th May 2011 27th May 2011 7/11 7th Jun 2011 24th Jun 2011 1/12 6th Dec 2011 23rd Dec 2011
  • 13. 2/1 1/1 1/2 1/2 173 x 236 85 x 236 173 x 116 (426 x 275) (213 x 275) (104 x 275) (213 x 130) 1/3 1/3 1/4 1/6 1/4 PR 55 x 236 173 x 76 173 x 56 85 x 116 (80 x 275) (213 x 90) (213 x 70) 55 x 116ADVERTISING PRICES Mirror dimensions2nd cover page 169 000 CZK 1/3 of page 85 000 CZK (bleed dimensions).3rd cover page 159 000 CZK 1/4 of page 65 000 CZK 5 mm for cropping4th cover page 189 000 CZK 1/6 PR 25 000 CZK needs to be added“Z” cover 259 000 CZK to the net bleed2/1 of advertorial 259 000 CZK surcharges dimensions. In case of1/1 of advertorial 169 000 CZK for specific positioning 15 % a double-page spread1/1 of page 145 000 CZK inserting or sticking in upon agreement we require each2/1 of page 229 000 CZK page as a separate1/2 of page 95 000 CZK document.
  • 14. MAGAZINE FOR SMALL AS WELL AS BIGGER CHILDRENSluníčko (Little sun) is one of the fewmagazines in the Czech market that havebeen published for more than 40 yearswithout any interruption. Parents, who usedto read it when they were young, buy it fortheir children. The magazine is intended for(non-)readers from four to seven years ofage. Despite the magazine’s long tradition,it is still modern, both with its graphics andwith the content – it always offers somethingnew to its readers.The main idea of Sluníčko is to amuse thechildren and teach them something; themagazine uses children’s natural curiosityand desire to learn new things. Therefore,besides amusing reading, it contains manyriddles, clues, brain teasers, colouring sheets,cut-outs and many other tasks. The readersare guided through the entire magazine bycheerful animals.Popular sections:Fairy tales, comics, poems – childrenachieve their first reading successes withtexts in Sluníčko, especially thanks to taskscontained in the texts (looking for suitablewords or rhymes, colouring of illustrationsetc.).School for little children – Pupík, the doggy, SPECIFICATIONSand Líza, the kitty, will teach the children Published since:   1967 Periodicity: monthly Number of pages:  44 Circulation: 100 000 copieshow to draw, write and count. Design: cover – glossy chalk paper 115 g, inside – woodless paper 90 g, cut-Cut-outs – readers create their own toys outs – cardboard 180 g, binding V1from paper. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales networkAnimal section – interesting information SCHEDULEfrom the world of animals + funny riddles. issue deadline date of issue issue deadline date of issue 1/11 20th Dec 2010 14th Jan 2011 8/11 25th Jul 2011 11th Aug 2011Pupík, the handyman – guides, games, 2/11 24th Jan 2011 9th Feb 2011 9/11 24th Aug 2011 12th Sep 2011recipes and other great tips not to get 3/11 21st Feb 2011 10th Mar 2011 10/11 22nd Sep 2011 11th Oct 2011bored. 4/11 24th Mar 2011 12th Apr 2011 11/11 24th Oct 2011 10th Nov 2011 5/11 22nd Apr 2011 11th May 2011 12/11 22nd Nov 2011 9th Dec 2011Sluníčko also includes colouring sheets, 6/11 24th May 2011 10th Jun 2011 7/11 22nd Jun 2011 11th Jul 2011 1/12 20th Dec 2011 13th Jan 2012competitions, labyrinths, looking fordifferences and other popular activities.
  • 15. 2/1 1/1 1/2 1/2 190 x 230 190 x 113 (420 x 250) (210 x 250) 93 x 230 (210 x 123) 1/3 1/3 1/4 2/3 1/4 61 x 230 190 x 75 190 x 55 93 x 113 126 x 230ADVERTISING PRICES2nd cover page 115 000 CZK 1/2 of page 55 000 CZK3rd cover page 110 000 CZK 1/3 of page 45 000 CZK4th cover page 130 000 CZK 1/4 of page 40 000 CZKcardboard 1/1 110 000 CZK 1/6 of page PR 16 000 CZK Mirror dimensions2/1 of advertorial 180 000 CZK (bleed dimensions).1/1 of advertorial 125 000 CZK surcharges 5 mm for cropping1/1 of page 95 000 CZK for specific positioning 15 % needs to be added2/1 of page 150 000 CZK inserting or sticking in upon agreement to the net bleed2/3 of page 75 000 CZK dimensions.
  • 16. READING, GAMES AND INTERESTING FACTS FOR CHILDRENAs the oldest magazine still in circulationon the market, Mateřídouška has alwayschanged with the times and thanks to thatit is still one of the best-selling titles forchildren for children from 7 to 12 years ofage. Despite foreign inspired competitionMateřídouška remains a firm favourite withCzech children and parents alike.The magazine has a design and layout thatallows children work with the magazinethemselves, but it is also widely used byschools to enrich the teaching process.Mateřídouška teaches children new thingsin an amusing way. The readers learninteresting facts from the world of animalsand dinosaurs, which they really love;they travel in the Czech Republic as wellas abroad, reveal secrets of science andtechnologies, and amuse themselves whiledoing funny tasks that train their perception.Mateřídouška is full of Jokes andcompetitions for interesting prizes, theseries of Detective Inspector Vrťapka isa firm favourite , as are popular comicsand short stories, Sportmania, Ája’s noticeboard – place for great ideas and invitations,interesting facts from the world of peopleand animals. SPECIFICATIONS Published since: 1944 Periodicity: monthlyThe magazine includes a cardboard Number of pages: 48 Circulation: 65 000 copiessupplement that usually contains cut-outs, Design: cover – glossy chalk paper 115 g, inside – LWC 65 g, supplement –cards, pairs or board games. cardboard 180 g, binding V1 The printed and sold circulation is audited byMateřídouška also contains many quizzes, the company Deloitte Audit s. r. o. Distribution: to subscribers and in salescrosswords and clues children really love to network SCHEDULEsolve. And not only children – Mateřídouška issue deadline date of issue issue deadline date of issuecan amuse the whole family! 1/11 10th Dec 2010 30th Dec 2010 8/11 14th Jul 2011 1st Aug 2011 2/11 13th Jan 2011 1st Feb 2011 9/11 16th Aug 2011 1st Sep 2011Mateřídouška has been published without 3/11 10th Feb 2011 1st Mar 2011 10/11 13th Sep 2011 30th Sep 2011interruption from December 1945. Thus, in 4/11 15th Mar 2011 1st Apr 2011 11/11 13th Oct 2011 1st Nov 2011 5/11 14th Apr 2011 2nd May 2011 12/11 15th Nov 2011 1st Dec 20112010, it celebrates 65 years of its successful 6/11 16th May 2011 1st Jun 2011existence in the market. 7/11 14th Jun 2011 1st Jul 2011 1/12 15th Dec 2011 2nd Jan 2012
  • 17. 2/1 1/1 1/2 1/2 190 x 260 92 x 260 190 x 128 (420 x 280) (210 x 280) (103 x 280) (210 x 138) 1/3 1/3 1/4 2/3 1/4 62 x 260 190 x 85 190 x 63 93 x 128 125 x 260 (68 x 280) (210 x 91) (210 x 68) (103 x 138) (140 x 280)ADVERTISING PRICES Mirror dimensions2nd cover page 95 000 CZK 1/2 of page 50 000 CZK (bleed dimensions).3rd cover page 90 000 CZK 1/3 of page 40 000 CZK 5 mm for cropping4th cover page 110 000 CZK 1/4 of page 35 000 CZK needs to be addedcardboard 1/1 110 000 CZK 1/6 of page PR 16 000 CZK to the net bleed2/1 of advertorial 160 000 CZK dimensions. In case of1/1 of advertorial 115 000 CZK surcharges a double-page spread1/1 of page 85 000 CZK for specific positioning 15 % we require each2/1 of page 130 000 CZK inserting or sticking in upon agreement page as a separate2/3 of page 70 000 CZK document.
  • 18. THE WORLD BEYOUND THE HORIZONLidé a Země (People and the Earth) is asocial monthly focused on travelling.It is a high-quality and well-respectedmedium, whose values have been provenby time – it has been on the Czech marketfor almost sixty years already. The strongestgroup of readers comprises young andeducated people between 25 and 35 yearsof age, who are already financially secureand do not feel guilty about spending moneyhow they want to. Readers naturally look toLidé a Země to find inspiration about traveland holidays, however it is also an importantleisure time read for an audience who areintelligent, open minded and inquisitiveabout the world.Advertisers have an opportunity to presenttheir products and services on pages ofa prestigious magazine with tradition,world class visual and inspired content.Advertisements can be matched withparticular topics and destinations aswell as placed in specialized commercialsupplements.Lidé a Zeměcontains the following regular sections: mosaic glance back in photos SPECIFICATIONS news from the end of the world Published since: 1951 Periodicity: monthly editorial Number of pages: 132 Circulation: 52 000 copies main reportage Design: cover – glossy chalk paper 170 g + UV coating, inside – LWC 80 g, topic of the month binding V2 The printed and sold circulation is audited by the company Deloitte photo-reportage Audit s. r. o. Distribution: to subscribers and in sales network window to the world SCHEDULE issue deadline date of issue issue deadline date of issue direction: Europe 1/11 13th Dec 2010 3rd Jan 2011 8/11 14th Jul 2011 2nd Aug 2011 my homeland 2/11 17th Jan 2011 3rd Feb 2011 9/11 16th Aug 2011 2nd Sep 2011 calendar 3/11 14th Feb 2011 3rd Mar 2011 10/11 14th Sep 2011 3rd Oct 2011 4/11 15th Mar 2011 1st Apr 2011 11/11 17th Oct 2011 3rd Nov 2011 traveller 5/11 14th Apr 2011 3rd May 2011 12/11 15th Nov 2011 2nd Dec 2011 6/11 16th May 2011 2nd Jun 2011www.lideazeme.cz 7/11 14th Jun 2011 1st Jul 2011 1/12 14th Dec 2011 3rd Jan 2012
  • 19. 2/1 1/1 1/2 1/2 146 x 220 71 x 220 143 x 108 (340 x 245) (170 x 245) (85 x 245) (170 x 120) 1/3 1/3 1/4 1/6 2/3 1/4 horizontal bottom strip 71 x 108 46 x 220 143 x 63 143 x 52 46 x 108 96 x 220 (60 x 245) (170 x 75) (170 x 55) 143 x 30 (110 x 245)ADVERTISING PRICES Mirror dimensions2nd cover page 185 000 CZK 1/3 of page 56 000 CZK (bleed dimensions).3rd cover page 160 000 CZK 1/4 of page 45 000 CZK 5 mm for cropping4th cover page 205 000 CZK 1/6 of page 33 000 CZK needs to be added2/1 of advertorial 250 000 CZK horizontal bottom strip 22 000 CZK to the net bleed1/1 of advertorial 159 000 CZK dimensions. In case of1/1 of page 149 000 CZK surcharges a double-page spread2/1 of page 240 000 CZK for specific positioning 15 % we require each2/3 of page 105 000 CZK inserting or sticking in upon agreement page as a separate1/2 of page 89 000 CZK document.
  • 20. READING FROM YOUR PHARMACYThe magazine MOJE ZDRAVÍ (My health)presents individual health problems tothe readers in a comprehensible andstill professionally guaranteed form. Thebiggest emphasis is put on prevention. Itdescribes news from the world of medicineand presents individual over-the-countermedications as well as natural treatmentoptions.Special sections of MOJE ZDRAVÍ focus onvarious health issues and provide qualifiedinformation about problems encounteredby the elderly, diabetics, children illnesses,maternity as well as family relations.The magazine also contains answersto frequently asked questions relatedto healthy nutrition and other thematicseries. Distraction is offered in the form ofinterviews with important figures, quizzes,crosswords, healthy recipes etc.MOJE ZDRAVÍ magazine also supports thework of pharmacists and participates inpatients’ education.MOJE ZDRAVÍ provides its advertisers withan efficient way of addressing the targetgroup – both end clients as consumers, andpharmacists as buyers.MOJE ZDRAVÍ is read by middle-aged to SPECIFICATIONS Published since: 2002 Periodicity: monthlyhigher-aged readers who purposefully care Number of pages: min. 84 and more Circulation: 120 000 copiesfor their health; they mostly include women. Design: cover – glossy chalk paper 150 g, inside – LWC 70 gIt addresses clients in pharmacies and The printed and sold circulation is audited by the company Deloitte Audit s. r. o.people following development and trends in Distribution: pharmacies and selected facilities related to health care inbody and health care. the Czech Republic and in sales network SCHEDULEwww.mojezdravi.cz issue deadline date of issue issue deadline date of issue 1/11 10th Dec 2010 29th Dec 2010 7-8/11 13th Jun 2011 29th Jun 2011 2/11 11th Jan 2011 28th Jan 2011 9/11 11th Aug 2011 30th Aug 2011 3/11 10th Feb 2011 1st Mar 2011 10/11 12th Sep 2011 27th Sep 2011 4/11 10th Mar 2011 29th Mar 2011 11/11 10th Oct 2011 27th Oct 2011 5/11 11th Apr 2011 28th Apr 2011 12/11 9th Nov 2011 29th Nov 2011 6/11 10th May 2011 27th May 2011 1/12 8th Dec 2011 29th Dec 2011
  • 21. 2/1 1/1 1/2 1/2 184 x 265 90 x 265 184 x 130 (420 x 280) (210 x 280) (103 x 280) (210 x 138) 1/3 1/3 1/4 1/6 Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each 1/4 page as a separate document. 55 x 265 184 x 85 90 x 130 55 x 125 (69 x 280) (210 x 90) (103 x 138) 184 x 65 (210 x 70)ADVERTISING PRICES2nd cover page 169 000 CZK 1/2 of page 79 000 CZK surcharges for specific positioning 15 %3rd cover page 159 000 CZK 1/3 of page vertical inserting or sticking in upon agreement4th cover page 179 000 CZK (horizontal +20 %*) 59 000 CZK1st right page 139 000 CZK 1/4 of page vertical commercial editorial (current news)1st double-page 250 000 CZK (horizontal +30 %*) 49 000 CZK 1/3 of page 45 000 CZK2/1 of advertorial 259 000 CZK 1/6 of page 29 000 CZK1/1 of advertorial 159 000 CZK crossword + 10x prize 30 000 CZK1/1 of page 129 000 CZK PR current news 115 x 50 mm2/1 of page 229 000 CZK 20 000 CZK “News” section 1/4 of page 22 000 CZK
  • 22. WE FOLLOW CURRENT TRENDS IN ITThe magazine Computer is an original Czechbiweekly that has been focusing (not only) onthe world of computers since 1994. On at least100 pages it provides the readers with productreviews and extensive comparison tests, followsnew trends in IT and shows the direction offuture development. Besides, it offers particularand guaranteed tips for computer users, butalso deals with social networks or smartphones.The content is administered by an experiencedteam of editors and external authors, whoprove their abilities not only in the printedmagazine, but also at specialized conferences,popularizing lectures and (of course) in the on-line world.Computer also includes a DVD containinginteresting software programmes, originalvideos in HD resolution – whether video-testsor popularizing programmes, prepared incooperation with the magazine živě.cz.Who are the readers of Computer?As regards the content as well as the levelof specialty of the texts, Computer is mostlyintended for rather advanced and demandingreaders. The typical readers of Computer areusually men aged 18-35 with more than positiverelation to technologies. They are often theso-called “opinionmakers”, i.e. their friends SPECIFICATIONScome to ask them for advice and often follow Volume: 18 Periodicity: biweeklytheir recommendations. Professionals in the IT Number of pages: 128+4 (every even issue), 96+4 Circulation: 50 000 copiesarea as well as managers with decision-making Design: cover – 135 g glossy chalk paper, inside – 70 g UPM ultra, binding: V1competences also form a considerable group The printed and sold circulation is audited by the company Deloitte Audit s. r. o.of readers. Distribution: to subscribers and in sales networkSince 2010, Computer includes a monthly SCHEDULE issue deadline date of issue issue deadline date of issuesupplement called Connect. It is intended 1/11 27th Dec 2010 13th Jan 2011 12/11 30th May 2011 16th Jun 2011for IT professionals and originated by 2/11 10th Jan 2011 27th Jan 2011 13–14/11 13th Jun 2011 4th Jul 2011 3/11 24th Jan 2011 10th Feb 2011 15–16/11 18th Jul 2011 4th Aug 2011conversion from the magazine of the same 4/11 7th Feb 2011 24th Feb 2011 17/11 22nd Aug 2011 8th Sep 2011name. On (at least) 32 pages it brings topics 5/11 21st Feb 2011 10th Mar 2011 18/11 5th Sep 2011 22nd Sep 2011for administrators, IT managers as well as 6/11 7th Mar 2011 24th Mar 2011 19/11 19th Sep 2011 6th Oct 2011 7/11 21st Mar 2011 7th Apr 2011 20/11 3rd Oct 2011 20th Oct 2011specialists in this field. The authors of articles 8/11 4th Apr 2011 21st Apr 2011 21/11 17th Oct 2011 3rd Nov 2011in Connect include mostly specialists with 9/11 18th Apr 2011 5th May 2011 22/11 31st Oct 2011 18th Nov 2011 10/11 2nd May 2011 19th May 2011 23/11 14th Nov 2011 2nd Dec 2011practical experience and recognized figures of 11/11 16th May 2011 2nd Jun 2011 24/11 28th Nov 2011 15th Dec 2011Czech as well as world IT.
  • 23. 1/1 1/2 1/2 1/3 1/3 88 x 258 180 x 127 57 x 258 180 x 84 (210 x 297) (103 x 297) (210 x 142) (72 x 297) (210 x 99) 1/8 1/4 1/4 Non-standard advertising options l vinserting in a part of the circulation (also regionally) 2/3 l placement of advertisement on a DVD-ROM, promotion with a video-review l partnership of individual sections l non-standard advertisement dimensions 1/4 (calculation upon request at the advertising department) 88 x 62 88 x 126 180 x 62 42 x 258 (210 x 77) (57 x 297) 118,5 x 258ADVERTISING PRICES CONNECT! ADVERTISING PRICES Mirror dimensions1/1 99 000 CZK 1/1 83 000 CZK (bleed dimensions).1/2 54 500 CZK 1/2 45 000 CZK 5 mm for cropping1/3 37 500 CZK 1/3 33 000 CZK needs to be added1/4 29 000 CZK 1/4 25 000 CZK to the net bleed1/8 19 000 CZK 1/8 15 000 CZK dimensions. In case of2nd cover 121 000 CZK a double-page spread3rd cover 108 000 CZK we require each4th cover 143 000 CZK page as a separate document.inserted adv. up to 8 pages 2,90 CZK/pcinserted adv. up to 16 pages 3,90 CZK/pcinserted adv. above 16 pages calculationupon request
  • 24. EXCLUSIVE MAGAZINE FOR EVERY PHOTOGRAPHERThe magazine DIGIfoto (Digital Photo) is themost extensive Czech photo-magazine. It hasbeen published for eight years already as amonthly in a rich format of 132 pages. TheTechnika (Technology) section contains reviewsof cameras and accessories, including theinformation about latest products and trendsin photo-technology. The Fotoškola (PhotoSchool) section teaches the readers how tomake better pictures of various genres andhow to process them properly in the computer.Software instructions are intended both foradvanced users, and for beginners.DIGIfoto features a cultural section, in whichthe readers can get inspired by the work of themost prominent Czech and foreign authors. Weprovide cultural service as well – overview ofthe most important photography exhibitionsand reviews of selected events written byrenowned professionals.The magazine is also full of readers’ photos,professionals’ tips, regular travel articles, andsections like V akci (In Action), Bazar (Second-Hand Sale) etc. The stylish double-page spreadthen features stylish products, “toys for men”and other gadgets.Who are the readers of DIGIfoto?The readers of DIGIfoto are mostly well-offmiddle-aged men with above-average incomeand good education, for whom photography SPECIFICATIONSis a big hobby and who, therefore, do not Volume: 8 Periodicity: monthlyhesitate to spend considerable amounts of Number of pages: 128+4 Circulation: 20 000 copiesmoney on photo-technologies. They like to be Design: cover – glossy chalk paper 200 g + 1/0 dispersion coating, highlysurrounded by nice, stylish and elegant things. glossy, inside – 80 g UPM Ultra, binding V2They perceive the information contained in The printed and sold circulation is audited by the company Deloitte Audit s. r. o.the magazine as strong recommendations Distribution: to subscribers and in sales network SCHEDULEthanks to the highly professional renown the issue deadline date of issue issue deadline date of issueeditors have gained. The high credibility in 1/11 27th Dec 2010 18th Jan 2011 7–8/11 13th Jun 2011 7th Jul 2011our professional market is also based on the 2/11 24th Jan 2011 15th Feb 2011 9/11 22nd Aug 2011 13th Sep 2011fact that DIGIfoto is a purely Czech authorial 3/11 21st Feb 2011 15th Mar 2011 10/11 19th Sep 2011 11th Oct 2011 4/11 21st Mar 2011 12th Apr 2011 11/11 17th Oct 2011 8th Nov 2011project. 5/11 18th Apr 2011 10th May 2011 12/11 14th Nov 2011 6th Dec 2011 6/11 16th May 2011 7th Jun 2011
  • 25. 1/1 1/2 1/2 1/3 1/3 97 x 262 199 x 128 63 x 262 199 x 80 (230 x 297) (111 x 297) (230 x 144) (77 x 297) (230 x 100) three-page spread (with an unfolding Non-standard advertising options page) l competitions l vinserting in a part of the circulation (also regionally) l non-standard formats (calculation upon request) 676 x 297ADVERTISING PRICES Mirror dimensions1/1 95 000 CZK Inserted adv. up to 8 pages 3,90 CZK/pc (bleed dimensions).1/2 49 500 CZK Inserted adv. up to 16 pages 4,90 CZK/pc 5 mm for cropping1/3 35 000 CZK Inserted adv. above 16 pages calculation needs to be added1/4 10 000 CZK upon request to the net bleed1/6 3 500 CZK dimensions. In case of2nd cover 112 000 CZK a double-page spread3rd cover 104 000 CZK we require each3/1 250 000 CZK page as a separate4th cover 140 000 CZK document.
  • 26. MAGAZINE FULL OF TIPS AND TRICKS FOR EVERYONEThe magazine Jak na počítač (How tomaster a computer) is a monthly for allgeneral computer users. Therefore, emphasisis always put mainly on comprehensibility.Articles are written by established authors,and the editors also actively react toquestions and suggestions of the magazine’sreaders, who are, therefore, very loyal to themagazine.Jak na počítač also includes purchasingtips and short introductions of selected newproducts. Every issue also features a usermanual for complete mastering of particularprogramme, which can be pulled out by thereader and kept. But due to considerableinterest in the binders with the design of Jakna počítač we know that the readers mostlykeep the entire magazine. The magazine isregularly accompanied by a CD with moremanuals and useful software with easyinstallation. Four times a year, the CD isreplaced by a much larger DVD.Who are the readers of Jak na počítač?The readers of Jak na počítač include peoplewho are still in the process of becomingfamiliar with computers, or for whom thecomputer is a tool they have to masterat work. The eighty thousand readers, SPECIFICATIONStherefore, include both the members of the Volume: 8 Periodicity: monthlyyoungest generation, and people of working Number of pages: 64+4 Circulation: 35 000 copiesage who didn’t have IT lessons at school and Design: cover – 115 g glossy chalk paper, inside – 56 g norsC, binding V1now cannot avoid using computers. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales networkA significant group is formed by men aged40–49 years, who discovered computers SCHEDULEas their new hobby and thanks to Jak na issue deadline date of issue issue deadline date of issuepočítač they learn how to modify photos, 1/11 17th Jan 2010 4th Feb 2011 7/11 4th Jul 2011 22nd Jul 2011connect to the Internet, or master the trendy 2/11 14th Feb 2011 4th Mar 2011 8/11 8th Aug 2011 26th Aug 2011 3/11 14th Mar 2011 1st Apr 2011 9/11 12th Sep 2011 30th Sep 2011Facebook. For these users, the world of 4/11 11th Apr 2011 29th Apr 2011 10/11 10th Oct 2011 27th Oct 2011computers is new and in the process of its 5/11 9th May 2011 27th May 2011 11/11 7th Nov 2011 25th Nov 2011discovering they do not hesitate to spend 6/11 6th Jun 2011 24th Jun 2011 12/11 5th Dec 2011 23rd Dec 2011more money – the first computer is oftenfollowed by a laptop, netbook and manyaccessories.
  • 27. 1/1 1/2 1/2 1/3 1/3 86 x 241 176 x 120 56 x 241 176 x 60 (200 x 270) (98 x 270) (200 x 135) (68 x 270) (200 x 75) 1/4 1/4 Non-standard advertising options l inserting in a part of the circulation (also regionally) junior l placement of advertisement on a CD/DVD-ROM page l partnership of individual sections 1/4 l non-standard advertisement dimensions (calculation upon request at the advertising department) 88 x 121 176 x 60 41 x 241 (200 x 75) (53 x 270) 160 x 112ADVERTISING PRICES Inserted adv. up to 8 pages 2,90 CZK/pc Mirror dimensions1/1 72 000 CZK Inserted adv. up to 16 pages 3,90 CZK/pc (bleed dimensions).1/2 37 000 CZK Inserted adv. above 16 pages calculation 5 mm for cropping1/3 23 000 CZK upon request needs to be added1/4 18 000 CZK to the net bleed2nd cover 95 000 CZK dimensions. In case of3rd cover 80 000 CZK a double-page spread4th cover 105 000 CZK we require eachJunior page 39 000 CZK page as a separate document.
  • 28. MOBILE TECHNOLOGIES AS A LIFE STYLEThe monthly Mobility is the only magazineabout mobile phones in the Czech andSlovak market. It has been published for 13years already and in the meantime it hasbuilt a great renown among its readersas well as mobile phone manufacturers.It regularly informs readers about mobilephones, headphones, phone covers,navigations, music players and about pocketmobile technologies as such.Mobility is intended for all who consider theuse of these mobile toys to be an integraland obvious part of their life style.The editors perform tests of all mobilephones officially sold in the Czech market.Thanks to that they can give the bestadvice to the readers as to which phoneto buy according to their specific needs.The magazine also provides informationabout mobile operators’ services, interestingaccessories and various programmes ormobile phone games.Who are the readers of Mobility?The readers are often men living inhouseholds with above-average monthlyincome. They are mostly economically active SPECIFICATIONSpeople who perceive mobile technologies as Volume: 13 Periodicity: monthlytheir life style, a hobby. Hence they do not Number of pages: 96+4 Circulation: 30 000 copieshesitate to spend considerable amounts of Design: cover – glossy chalk paper 135 g + 1/0 dispersion coating, highlymoney for new products. They definitely are glossy, inside – 65 g UPM Ultra, binding V1 The printed and sold circulation is audited by the company Deloitte Audit s. r. o.not content with the phone kit supplied from Distribution: to subscribers and in sales networkthe manufacturer. They like to equip andrefine their phones with other accessories.Also high-school and university students SCHEDULEfrom families with above-average monthly issue deadline date of issue issue deadline date of issueincome comprise a considerable group of 1/11 3rd Jan 2011 20th Jan 2011 7/11 20th Jun 2011 8th Jul 2011readers. They regularly buy latest phones, 2/11 31st Jan 2011 17th Feb 2011 8/11 25th Jul 2011 11th Aug 2011 3/11 28th Feb 2011 17th Mar 2011 9/11 29th Aug 2011 15th Sep 2011smartphones above all, they are constantly 4/11 28th Mar 2011 14th Apr 2011 10/11 26th Sep 2011 13th Oct 2011connected to the Internet, install various 5/11 26th Apr 2011 12th May 2011 11/11 24th Oct 2011 10th Nov 2011applications and buy accessories based on 6/11 23rd May 2011 9th Jun 2011 12/11 21st Nov 2011 8th Dec 2011current fashion trends.
  • 29. 1/1 1/2 1/2 1/3 1/3 93 x 270 190 x 130 65 x 270 190 x 90 (210 x 297) (97 x 297) (210 x 145) (70 x 297) (210 x 105) 1/8 1/8 1/4 2/3 Non-standard advertising options l inserting in a part of the circulation (also regionally) 1/4 l non-standard advertisement dimensions (calculation upon request at the advertising department) 60 x 100 125 x 48 190 x 65 45 x 270 130 x 270 (210 x 80) (50 x 297) 135 x 297ADVERTISING PRICES Mirror dimensions1/1 83 000 Inserted adv. up to 8 pages 2,90 CZK/pc (bleed dimensions).1/2 43 000 Inserted adv. up to 16 pages 3,90 CZK/pc 5 mm for cropping1/3 27 500 Inserted adv. above 16 pages calculation needs to be added1/4 21 000 upon request to the net bleed1/8 12 000 dimensions. In case of2nd cover 108 000 a double-page spread2/3 portrait size 54 000 we require each3rd cover 90 000 page as a separate4th cover 112 000 document.
  • 30. MONTHLY ABOUT ADVERTISING, MEDIA, AND MARKETING COMMUNICATION. PUBLISHED SINCE 1993 AS THE FIRST MAGAZINE OF THIS KIND IN THE CZECH MARKET.According to respondents’ answers ithas tradition, influence, quality and owngood professional repute. This title setsthe pace and standard in the field andbrings analytical point of view. In general,Strategie (Strategy) enjoys long-term trustof its readers. Strategie is characterizedas a comprehensive title that helps withorientation and provides education in theline of business, and is indispensable forpeople in the field.Strategie provides its readers with: Regularinformation about events in companymarketing. Information about newcampaigns on TV; in press; out of homemedia; radio stations and on the Internet; insales promotion and 3D advertising; directmarketing; in management of exhibitionsand in public relations. Detailed overview ofindividual fields in thematic special editionsand separate specialized supplements.Overviews of biggest advertisers inmedia. Overviews of TV ratings as wellas readership, circulation and advertisingfigures in case of printed media. Informationfrom the area of TV production and post-production, graphic, design and printservices, signmaking. New technologies.Information about personnel changes in SPECIFICATIONSthe field of marketing communication. Published since: 1992 Periodicity: monthlyPrestigious competitions in the field. Number of pages: 52 Circulation: 16 000 copies Design: cover – glossy chalk paper 150 g, inside – LWC 70 g, binding V1Readers of Strategie include: Distribution: to subscribers, VIPs, partially for direct sale, professional events•  arketingovíMarketingspecialistsofbig M – trade fairs, universities, conferences etc. and medium-sized companies SCHEDULE•  wnersandemployeesofmediaand O issue deadline date of issue issue deadline date of issue advertising agencies 1/11 18th Jan 2011 27th Jan 2011 7/11 12th Jul 2011 21st Jul 2011 2/11 2nd Feb 2011 17th Feb 2011 8/11 2nd Aug 2011 18th Aug 2011•  dvertisers A 3/11 8th Mar 2011 17th Mar 2011 9/11 6th Sep 2011 15th Sep 2011•  roducersandcreatorsofadvertisements P 4/11 12th Apr 2011 21st Apr 2011 10/11 11th Oct 2011 20th Oct 2011 5/11 10th May 2011 19th May 2011 11/11 7th Nov 2011 16th Nov 2011Since 1999, the monthly Strategie announces 6/11 7th Jun 2011 16th Jun 2011 12/11 6th Dec 2011 15th Dec 2011the competition “Agency of the year” – www.strategie.czranking of best advertising and mediaagencies.
  • 31. 1/1 2/3 1/2 1/3 1/6 1/2 1/6 215 x 262 142 x 262 105 x 262 215 x 131 68 x 131, 105 x 87 (240 x 297) (157 x 297) (115 x 297) (240 x 148) 68 x 262 (78 x 297) 1/3 1/4 1/4 2/3 1/4 junior big horizontal page bottom strip 215 x 87 (240 x 99) 105 x 131 (115 x 148) 215 x 65 (240 x 82) 50 x 62 142 x 199215 x 175 (240 x 198) 50 x 262 (65 x 297) 215 x 59 (240 x 62) (157 x 210)ADVERTISING PRICES STRATEGIE PREMIUM2nd cover page 90 000 CZK 1/6 of page 15 000 CZK ADVERTISING PRICES3rd cover page 90 000 CZK big horizontal 2/1 of page 98 000 CZK Mirror dimensions4th cover page 100 000 CZK bottom strip 17 000 CZK 1/1 of page 60 000 CZK (bleed dimensions). 2/3 of page 42 000 CZK 5 mm for cropping2/1 of page 130 000 CZK personnel junior page 43 000 CZK needs to be added1/1 of page 80 000 CZK advertisement 4 000 CZK 1/2 of page 32 000 CZK to the net bleed2/3 of page 60 000 CZK 1/3 of page 22 000 CZK dimensions. In casejunior page 62 000 CZK 1/4 of page 17 000 CZK of a double-page1/2 of page 45 000 CZK surcharges: inserting or sticking in 1/6 of page 11 000 CZK spread we require1/3 of page 32 000 CZK upon agreement – from 3 CZK per piece big horizontal each page as a1/4 of page 25 000 CZK Business terms – see www.mf.cz bottom strip 13 000 CZK separate document.
  • 32. MAGAZINE FOR ENTREPRENEURS AND MANAGERSObchodfinance (Businessfinance)is a magazine for entrepreneurs andmanagers. Many people talk about business,but we really do it! This is the credoObchodfinance, the magazine deservedlyranked in the B2B category, has beenfollowing for seven years already.In Obchodfinance you will regularly findcurrent articles, interviews and reports fromvarious areas of entrepreneurship and tipsinforming about new entrepreneurial trends.The magazine also introduces companies,for which their brands mean prestige, andprofiles of successful Czech entrepreneurswho started from scratch as well as ofmanagers of international companiesoperating in the Czech Republic.Every issue also includes popular sections,such as The Czech Republic and the EU,Mechanical engineering, Civil engineering,Style, Gastronomy, Cars, IT and others. SPECIFICATIONS Published since: 2003 Periodicity: biweekly Number of pages: 80+4 Circulation: 75 000 copies Design: cover – glossy chalk paper 150 g, inside – LVC 70 g, binding V2 Distribution: targeted distribution – more than 71,200 contacts, professional events – trade fairs, conferences etc. Distribution to the places of E15 distribution. SCHEDULE issue deadline date of issue issue deadline date of issue 1-2/11 12th Jan 2011 26th Jan 2011 13/11 22nd Jun 2011 7th Jul 2011 3/11 26th Jan 2011 9th Feb 2011 14/11 13st Jul 2011 27th Jul 2011 4/11 9th Feb 2011 23rd Feb 2011 15-16/11 17th Aug 2011 31st Aug 2011 5/11 23rd Feb 2011 9th Mar 2011 17/11 31st Aug 2011 14th Sep 2011 6/11 9th Mar 2011 23rd Mar 2011 18/11 14th Sep 2011 29th Sep 2011 7/11 23rd Mar 2011 6h Apr 2011 19/11 27th Sep 2011 12th Oct 2011 8/11 6th Apr 2011 20th Apr 2011 20/11 12th Oct 2011 26th Oct 2011 9/11 27th Apr 2011 11th May 2011 21/11 26th Oct 2011 9th Nov 2011 10/11 11th May 2011 25th May 2011 22/11 16th Nov 2011 30th Nov 2011 11/11 25th May 2011 8th Jun 2011 23/11 30th Dec 2011 14th Dec 2011 12/11 8th Jun 2011 22nd Jun 2011
  • 33. 1/1 1/2 1/2 1/3 1/3 189 x 277 93 x 277 189 x 137 63 x 277 189 x 92 (210 x 297) (103 x 297) (210 x 147) (75 x 297) (210 x 102) 1/16 1/4 1/4 1/8 1/16 1/8 1/4 1/32 1/8 93 x 137 45 x 137, 93 x 67 189 x 67 45 x 277 189 x 32 45 x 67 (210 x 77) (55 x 297) (210 x 42) 93 x 32 45 x 32ADVERTISING PRICES Mirror dimensions1st cover page 65 000 CZK 1/16 of page 5 000 CZK (bleed dimensions).2nd cover page 60 000 CZK 1/32 of page 2 700 CZK 5 mm for cropping3rd cover page 60 000 CZK needs to be added4th cover page 65 000 CZK classified ads to the net bleed1/1 of page 54 000 CZK upon agreement dimensions. In case of1/2 of page 28 000 CZK a double-page spread1/3 of page 21 000 CZK surcharges we require each1/4 of page 15 000 CZK for specific positioning 15 % page as a separate1/8 of page 8 500 CZK inserting or sticking in upon agreement document.
  • 34. EXCEPTIONAL ENVIRONMENT FOR EXCEPTIONAL PEOPLEDOMUS AUREA is an exclusive magazineabout exceptional houses, luxury villas andcompany residences, top design hotelsfrom all over the world, original interiors,apartment equipment, artefacts.DOMUS AUREA creates a bridge betweenprofessionals and their potential clients. Itinforms about the world of taste, beauty, andquality we create on daily basis. The selectedjournalistic style respects the maximumexpert level of texts while maintainingcomprehensibility and readability for “non-architectural” public. It is characterized byrich graphical content and elegant layout.The Czech market lacked a title focusedexclusively on presentation of extraordinarypieces of Czech as well as world architecture(not only with original design, but alsowith investment funds that allow the use ofstate-of-the-art technologies and the bestmaterials – including luxury equipment,design and interiors).DOMUS AUREA magazine brings inspiringcomparison of colleagues’, friends’ as wellas competitors’ residences, conception ofarchitectural possibilities without any limits,and access to top authors, architects anddesigners. SPECIFICATIONSDOMUS AUREA magazine is intended Published since: 2008 Periodicity: 2x in a yearfor readers with prestigious social and Number of pages: 164 Circulation: 10 000 výtiskůprofessional positions with sufficient Design: cover – matte chalk paper 250 g, lamination, partial coating, inside – mattefinancial background, which lets them have chalk paper 135 g, binding V2high-end living. Distribution of DOMUS AUREA is targeted to the charmed circle of 1 000 most influential VIP figures; 2,200 copies distributed to the most exclusive locations, part of it is sold directly. SCHEDULE issue deadline date of issue 1/11 30th May 2011 16th Jun 2011 2/11 3rd Oct 2011 20th Oct 2011
  • 35. 2/1 1/1 1/2 1/2 (510 x 305) 255 x 305 127,5 x 305 255 x 125,5Mirror dimensions (bleed dimensions). 5 mm for cropping needs to beadded to the net bleed dimensions. In case of a double-page spread werequire each page as a separate document.ADVERTISING PRICES2nd cover page 145 000 CZK 2/1 of page 130 000 CZK3rd cover page 130 000 CZK 1/1 of page 110 000 CZK4th cover page 160 000 CZK 1/2 of page 59 000 CZK1st advertising page 120 000 CZK 1/3 of page 40 000 CZK1st advertising double-page spread 155 000 CZK2nd advertising double-page spread 145 000 CZK2nd advertising page 110 000 CZK surcharges3rd advertising page 105 000 CZK partial coating 10 %
  • 36. MONTHLY FOR ALL FANS OF MODERN LIVINGThe modern, visually attractive monthly withrich content, Bydlení Stavby Reality (Living,buildings, real estates) provides readers withopportunities to fulfil their ideas of well-designed, comfortable and healthy living, thequality of which corresponds to the lifestyleof the 21st century. The readers are peoplewith highly qualified prestigious professions,in top management and at senior positions –lawyers, entrepreneurs, physicians...What does the highest standard of livinglook like in developed countries? Whatare the current trends of new buildings– residential buildings, apartments andfamily houses in the Czech Republic as wellas abroad? Why should we be interestedin technical and technological news instructural engineering and how far didthe current development of utilization ofalternative energy sources get? What doesa present, truly comfortable home look like?What furniture, devices and equipment isit equipped with? Which companies offerspecial design and high-end features inthe Czech Republic? For the fifth yearalready, readers have been finding answersto these questions in the monthly BydleníStavby Reality. SPECIFICATIONS Published since: 2005 Periodicity: monthly Number of pages: 132 Circulation: 60 000 copies Design: cover – glossy chalk paper 170 g, UV coating, inside – LWC 80 g, binding V2 Distribution: subscribers and sales networks (Relay, Geco), targeted distribution, professional events (trade fairs, conferences) SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 8th Dec 2010 30th Dec 2010 7-8/11 8th Jun 2011 24th Jun 2011 2/11 14th Jan 2011 28th Jan 2011 9/11 3rd Aug 2011 19th Aug 2011 3/11 8th Feb 2011 25th Feb 2011 10/11 5th Sep 2011 20th Sep 2011 4/11 8th Mar 2011 25th Mar 2011 11/11 4th Oct 2011 20th Oct 2011 5/11 6th Apr 2011 22nd Apr 2011 12/11 7th Nov 2011 22nd Nov 2011 6/11 4th May 2011 20th May 2011 1-2/12 6th Dec 2011 22nd Dec 2011
  • 37. 2/1 1/1 1/2 1/2 180 x 260 180 x 128 88 x 260 (420 x297) (210 x 297) (210 x 146) (98 x 297) 1/3 1/3 1/4 1/4 1/4 57 x 260 180 x 83 42 x 260 180 x 62 88 x 128 (65 x 297) (210 x 97) (52 x 297) (210 x 71) (98 x 146)ADVERTISING PRICES Mirror dimensions2nd cover page 63 000 CZK surcharges (bleed dimensions).3rd cover page 60 000 CZK for specific positioning 15 % 5 mm for cropping4th cover page 70 000 CZK inserting or sticking in upon agreement needs to be added2/1 of page 85 000 CZK to the net bleed1/1 of page 55 000 CZK dimensions. In case of1/2 of page 35 000 CZK a double-page spread1/3 of page 25 000 CZK we require each1/4 of page 16 000 CZK page as a separate document.
  • 38. YOUR VERIFIED SOURCE OF INFORMATION FROM THE REAL ESTATE MARKETThe magazine REALIT is a specializedmagazine providing an overview of currentevents in the real estate market, both inthe Czech Republic and abroad. It bringsinformation from all segments of the realestate market and deals with residentialprojects, commercial real estates as well as withinformation about the investment market notonly in the Czech Republic.The magazine has been cooperating withreal estate agents, investors and developersfor 17 years already. Apart from this groupof readers, who cover the entire area of civilengineering and real estate market, the title isalso interesting for bankers. They all use theinformation about the regularly published andexclusively processed development of prices ofland lots and apartments in Prague as well as inselected locations of the Czech Republic.The title also deals with current events inarchitecture, remembers forgotten industrialbuildings from the industrial area of Prague,introduces authors of interesting buildings,architects’ and design offices. It does not forgetto mention information related to grants fromthe European Union programmes that can beof great help for towns and developers whendeveloping areas, brownfields and revitalizingterritories.Quite extensive space in REALIT is dedicated SPECIFICATIONSto development of regions. The main topic, Published since: 1993 Periodicity: monthlywhich deals with one single issue from multiple Number of pages: 104+4 Circulation: 30 000 copiespoints of view, concerns related fields as Design: cover – glossy chalk paper 200 g, inside – glossy chalk paper 90 g,well – for instance, it reports on preparation V2 + flap turned outside (flap size 197 x 297) Distribution: to subscribers, inof projects within PPP, informs about news in sales network, professional events – trade fairs, conferences etc.rental living or low-energy construction. SCHEDULELegislation is an important and popular section, issue deadline date of issue issue deadline date of issue 1-2/11 26th Jan 2011 14th Feb 2011 8-9/11 29th Aug 2011 15th Sep 2011in which the magazine provides news related 3/11 28th Feb 2011 17th Feb 2011 10/11 27th Sep 2011 17th Oct 2011to the building act, for example. Last but 4/11 28th Mar 2011 13th Apr 2011 11/11 31st Oct 2011 16th Nov 2011not least, REALIT deals more and more with 5/11 2nd May 2011 18th May 2011 12/11 29th Nov 2011 16th Dec 2011administration of buildings and all aspects 6/11 29th Jun 2011 17th Jun 2011 7/11 30th Jun 2011 18th Jul 2011 1/12 27th Dec 2011 13th Jan 2012related to this activity. REALIT magazine isread by all who are interested in the real estatemarket.
  • 39. 1/1 1/2 1/2 2/3 1/6 1/3 58 x 128 (210 x 297) 182 x 128 94 x 260 120 x 260 58 x 260 1/3 1/4 2nd cover page 4th cover page Junior page 3rd cover page 1/4 1/8 182 x 86 89 x 128 (202 x 297) 182 x 62 89 x 62 120 x 173 (205 x 297) (210 x 297)ADVERTISING PRICES2nd cover page 65 000 CZK 1/4 of page (adv.) 9 000 CZK Registration in the directory of Mirror3rd cover page 63 000 CZK 1/6 of page (only edit.) 9 000 CZK companies can be concluded for 12 dimensions4th cover page 67 000 CZK 1/8 of page (only advert.) 4 000 CZK months at least; client is entitled to a (bleed1/1 of page (edit.) 43 000 CZK bonus of 5 copies for free of each issue1/1 of page (adv.) 32 000 CZK delivered to the agreed address of dimensions).2/3 of page (only edit.) 28 500 CZK their office in the Czech Republic. 5 mm for1/2 of page (edit.) 22 000 CZK cropping needs1/2 of page (adv.) 17 000 CZK surcharges to be added tojunior page (only edit.) 20 000 CZK Directory of companies: for specific positioning 15 %1/3 of page 14 500 CZK classified ad 6,000 CZK/12 months inserting or sticking in upon calculation the net bleed1/4 of page (edit.) 11 000 CZK with logo 12,000 CZK/12 months advertising part discount 25 % dimensions.
  • 40. MONTHLY FOR ADVOCACY AND BUSINESSThe magazine PRÁVO BYZNYS (Law Business) is the first magazine in the Czechmarket bringing information about eventsin the legal community, about the economicsituation in this branch and about the peoplefrom the field.Its content reflects the current events in thearea of business and law. The magazine’spermanent sections include:l PROFILE OF A FIGUREl CASE OF THE MONTHl LAW ACROSS THE BORDER OF THE CZECH REPUBLICl SOCIAL NEWSl PERSONNEL CHANGESl LIFE STYLEl LEISURE TIMEThe readers of PRÁVO BYZNYS include:l solicitors, notaries public, executors, judges, prosecutorsl company top managements SPECIFICATIONSl legal departments of major companies Volume: 1 Periodicity: monthly (10x/year)l tax advisers, auditors, court experts and Number of pages: min. 96 + 4 official receivers Design: cover – glossy chalk paper 200 g + coating, inside – matte chalk paper 115 g, binding V2 Magazine circulation: 22 500 copies Distribution: solicitors’ offices, corporate lawyers, judges, notaries public, prosecutors, management of industrial and business companies, partly for direct sale. SCHEDULE issue    deadline date of issue issue deadline date of issue 1/11 22nd Dec 2010 14th Jan 2011 8–9/11 2nd Sep 2011 14th Sep 2011 2/11 1 Feb 2011 st 15th Feb 2011 10/11 30th Sep 2011 14th Oct 2011 3/11 1st Mar 2011 15th Mar 2011 11/11 4th Nov 2011 15th Nov 2011 4/11 1st Apr 2011 14th Apr 2011 12/11 2nd Dec 2011 14th Dec 2011 5/11 29th Apr 2011 16th May 2011 6–7/11 1st Jun 2011 14th Jun 2011 1/2012 3rd Jan 2011 16th Jan 2012
  • 41. 2/1 1/1 1/2 1/2 (420 x297) (210 x 297) (210 x 148) (105 x 297) Mirror dimensions 1/3 1/3 (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document. 1/4 (70 x 297) (210 x 98) (210 x 74)ADVERTISING PRICES2nd cover page 120 000 CZK 2/1 of page 130 000 CZK3rd cover page 100 000 CZK 1/1 of page 90 000 CZK4th cover page 130 000 CZK 1/2 of page 50 000 CZK 1/3 of page 36 000 CZK1st advertising page 100,000 CZK 1/4 of page 28 000 CZK1st advertising double-page spread 140,000 CZK Surcharges inserting upon agreement – from 4 CZK per piece
  • 42. MAGAZINE OF THE CZECH MEDICAL CHAMBERn August 2010, the publishing house Mladáfronta a. s. started to cooperate with theCzech Medical Chamber, which publishes thespecialized monthly TEMPUS MEDICORUM.Mladá fronta ensures advertising, graphicalprocessing, printing and distribution forTEMPUS MEDICORUM.The magazine is divided into 2 parts:social – medical(28 pages – competence of the editors ofthe Czech Medical Chamber)educational – advertising/MF MediREPORT(competence of the specialized editorialboard of Mladá fronta).Content: news from the areas ofpharmacotherapy and medicine, results ofstudies, studies processed by the editorialboard, press releases, educational articles,interviews with prominent specialists,profiles of preparations.Placement: fixed, inside the magazine(together with Pharmacotherapeuticinformation by the State Institute for DrugControl)TEMPUS MEDICORUM is the only magazinein the Czech Republic covering the entiregroup of physicians regardless of their SPECIFICATIONSspecialization. It is a monthly with the Volume: 19, Periodicity: monthly, Number of pages: 16, Circulation: 46 000 copieshighest circulation among periodicals for Distribution: to all physicians/members of the Czech Medical Chamber tophysicians. their private addresses Design: cover – chalk paper 115 g, inside – LWC 70 g, binding – sewn, 4 colours Dimension: 210 x 297 mm SCHEDULE issue deadline date of issue issue deadline date of issue 1/2011 7th Jan 2011 17th Jan 2011 7-8/2011 27th Jul 2011 8th Aug 2011 2/2011 2nd Feb 2011 14th Feb 2011 9/2011 31st Aug 2011 12th Sep 2011 3/2011 2nd Mar 2011 14th Mar 2011 10/2011 27th Sep 2011 10th Oct 2011 4/2011 30th Mar 2011 11th Apr 2011 11/2011 26th Oct 2011 7th Nov 2011 5/2011 4th May 2011 16th May 2011 12/2011 30th Nov 2011 12th Dec 2011 6/2011 1st Jun 2011 13th Jun 2011
  • 43. 2/1 1/1 1/2 1/2 185 x 120 90 x 245 (420 x297) (210 x 297) (210 x 145) (102 x 297) bANNER 1/3 1/3 1/4 1/4 1/8 TEMPUS 1/6 MEDICORUM MFMEDIREPORT 1/4 bANNER 90 x 59 59 x 245 185 x 79 90 x 120 59 x 120 140 x 37 (70 x 297) (210 x 100) 44 x 245 (54 x 297) 185 x 59 (210 x 77) 190 x 50ADVERTISING PRICES 2/1 of page 135 000 CZK Mirror dimensions2nd cover page 115 000 CZK 1/2 of page 55 000 CZK (bleed dimensions).3rd cover page 95 000 CZK 1/3 of page 42 000 CZK 5 mm for cropping4th cover page 135 000 CZK 1/4 of page 30 000 CZK needs to be added 1/6 of page 22 000 CZK to the net bleedFront page of Tempus Medicorum 1/8 of page 18 000 CZK dimensions. In case ofbanner 55 000 CZK a double-page spreadFront page of MFmediREPORT personnel advertisements upon we require eachbanner 45 000 CZK calculation inserting or sticking in, page as a separate1/1 of page 95 000 CZK reprint upon calculation document.
  • 44. Zdravotnické noviny (Health carenewspaper) – weekly for medical andpharmaceutical professionals – the mostread professional weekly with long tradition.The title is intended for physicians and othermedical and pharmaceutical professions.The readers also include employees of publicservice, insurance companies and otherorganizations related to the field.Zdravotnické noviny weekly offers current,independent and professionally presentedmedical-political news and specializedmedical information from the CzechRepublic and from abroad. It regularlypublishes information about educationopportunities and labour market in healthcare.Lékařské listy (Medical paper) is aspecialized medical supplement withcontributions from top professionals. It is SPECIFICATIONSconceived as an educating periodical in Published since: 1951 Periodicity: biweeklyindividual medical fields. It presents new Number of pages: 48 + 4 Circulation: 28 000 copiespieces of knowledge and serves as a quick Design: cover – glossy chalk paper 150 g, inside – LWC 70 g with increased whiteness, binding V1overview of the medical and pharmaceutical Dimensions: Zdravotnické noviny – 240 x 297 mmfield. Lékařské listy – 210 x 260 mmMore at www.zdn.cz Distribution: to subscribers, professional events – trade fairs, conferences etc., to the members of ČLK (the Czech Medical Chamber) SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 7th Jan 2011 17th Jan 2011 14/11 1st Jul 2011 11th Jul 2011 2/11 21st Jan 2011 31st Jan 2011 15/11 15th Jul 2011 25th Jul 2011 3/11 4th Feb 2011 14th Feb 2011 16/11 29th Jul 2011 8th Aug 2010 4/11 18th Feb 2011 28th Feb 2011 17/11 12th Aug 2011 22nd Aug 2011 5/11 4th Mar 2011 14th Mar 2011 18/11 2nd Sep 2011 12th Sep 2011 6/11 18th Mar 2011 28th Mar 2011 19/11 16th Sep 2011 26th Sep 2011 7/11 1st Apr 2011 11th Apr 2011 20/11 30th Sep 2011 10th Oct 2011 8/11 15th Apr 2011 26th Apr 2011 21/11 14th Oct 2011 24th Oct 2011 9/11 29th Apr 2011 9th May 2011 22/11 27th Oct 2011 7th Nov 2011 10/11 6th May 2011 16th May 2011 23/11 11th Nov 2011 21st Nov 2011 11/11 20th May 2011 30th May 2011 24/11 25th Nov 2011 5th Dec 2011 12/11 3rd Jun 2011 13th Jun 2011 25/11 2nd Dec 2011 12th Dec 2011 13/11 18th Jun 2011 27th Jun 2011 1/12 22nd Dec 2011 9th Jan 2012
  • 45. 2/1 1/1 1/3 1/2 1/2 1/3 220 x 276 84 x 276 220 x 135 (480 x 297) (240 x 297) 126 x 276 220 x 95 prices of personnel ads Mirror dimensions (bleed dimensions). 5 mm for cropping 85,2 x 63 needs to be added to the net bleed dimensions. In case of a double- square 85,2 x 130 page spread we require each page as a separate document. 85,2 x 174 40,4 x 63 85,2 x 264 85 2 x 174 14 500 CZK 85 2 x 86 7 000 CZK 1/4 85 2 x 264 21 500 CZK 40,4 x 86 40,4 x 63 40 4 x 86 3 500 CZK 85,2 x 86 40 4 x 130 5 000 CZK 40 4 x 63 2 500 CZK 130 x 130 85 2 x 63 5 500 CZK 220 x 50 85 2 x 130 10 500 CZKADVERTISING PRICES2nd cover 78 000 CZK advertising front page prices of classified ads3rd cover 73 000 CZK horizontal bottom strip up to 5 lines 550 CZK4th cover 82 000 CZK 45 000 CZK up to 10 lines 1 100 CZK2/1 of page 99 000 CZK earlug ad 35 000 CZK up to 15 lines 1 600 CZK1/1 of page 64 000 CZK up to 20 lines 2 000 CZK1/2 of page 36 000 CZK inserting or sticking in up to 30 lines 2 900 CZK1/3 of page (width) 26 000 CZK upon calculation for every started1/4 of page 19 000 CZK charges for special placement 10 lines 900 CZKsquare 22 000 CZK 15%
  • 46. Lékařské listy (Medical paper) is aspecialized medical supplement withcontributions from top professionals. It isconceived as an educating periodical inindividual medical fields. It presents newpieces of knowledge and serves as a quickoverview of the medical and pharmaceuticalfield. SPECIFICATIONS Published since: 1993 Periodicity: monthly Number of pages: 32 Circulation: 20 000 copies Design: cover – glossy chalk paper 115 g, inside – LWC 70 g with increased whiteness, binding V1 Dimensions: Lékařské listy – 210 x 260 mm Distribution: to subscribers, professional events – trade fairs, conferences etc. SCHEDULE issue deadline date of issue 1/11 General Practitioner 21st Jan 2011 31st Jan 2011 2/11 Allergology and Immunilogy 18th Feb 2011 28th Feb 2011 3/11 Gynaecology 18th Mar 2011 28th Mar 2011 4/11 Cardiology 15th Apr 2011 26th Apr 2011 5/11 Oncology 6th May 2011 16th May 2011 6/11 Pediatry 18th Jun 2011 27th Jun 2011 7/11 Psychiatry 12th Aug 2011 22nd Aug 2011 8/11 Diabetology 16th Sep 2011 26th Sep 2011 9/11 Pharmacology 14th Oct 2011 24th Oct 2011 10/11 Inner medicine 11th Nov 2011 21st Nov 2011 11/11 Casuistry 2nd Dec 2011 12th Dec 2011
  • 47. 1/1 1/2 1/2 2/3 1/3 190 x 240 190 x 120 95 x 240 125 x 240 (210 x 260) (210 x 130) (105 x 260) 60 x 240Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the netbleed dimensions. In case of a double-page spread we require each page as a separatedocument.ADVERTISING PRICES2nd cover page 72,000 CZK3rd cover page 67,000 CZK4th cover page 82,000 CZK1/1 of page 64,000 CZK1/2 of page 36,000 CZK inserting or sticking in upon1/3 of page 26,000 CZK calculation charges for special2/3 of page 45,000 CZK placement 15%
  • 48. Pacientské listy (Patients’ paper) is a titlefocused on medical issues and healthylifestyle. It is intended for general publicand its goal is to provide readers with awide range of objective and interestinginformation to help them with reliableorientation in several medical issues,and to introduce in detail individualmedical specialities, work of top medicalprofessionals, and institutions that formthe overall health care system in the CzechRepublic.The published facts are presented in anabsolutely comprehensible form, so thatthe readers are able to understand theirmedical condition and talk about it with theirattending physician without any problems.Pacientské listy is issued as a regularsupplement of Zdravotnické noviny withbiweekly periodicity (with every odd issueof Zdravotnické noviny). It is available inwaiting rooms of physicians subscribedto Zdravotnické noviny, and all interestedreaders may also easily subscribe to thismagazine.More at www.pacientskelisty.cz SPECIFICATIONS Published since: 2008 Periodicity: monthly Number of pages: 32 + 4 Circulation: 60 000 copies Design: cover – glossy chalk paper 115 g, inside – LWC 70 g with increased whiteness, binding V1 Distribution: subscribers, trade fairs, physicians’ waiting rooms, special distribution points SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 1th Jan 2011 17th Jan 2011 7/11 29th Jul 2011 8th Aug 2011 2/11 4 Feb 2011 th 14th Feb 2011 8/11 2 Sep 2011 nd 12th Sep 2011 3/11 4th Mar 2011 14th Mar 2011 9/11 30th Sep 2011 10th Oct 2011 4/11 1st Apr 2011 11th Apr 2011 10/11 27th Oct 2011 7th Nov 2011 5/11 29th Apr 2011 9th May 2011 11/11 25th Nov 2011 5th Dec 2011 6/11 3rd Jun 2011 13th Jun 2011
  • 49. 1/1 1/2 1/2 1/3 1/4 1/3 190 x 240 190 x 120 95 x 120 (210 x 260) (210 x 130) 95 x 240 60 x 240 190 x 80Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the netbleed dimensions. In case of a double-page spread we require each page as a separatedocument.ADVERTISING PRICES2nd cover page 72 000 CZK advertorial 1/1 65 000 CZK3rd cover page 67 000 CZK advertorial 1/2 40 000 CZK4th cover page 82 000 CZK surcharges1/1 of page 64 000 CZK inserting or sticking in1/2 of page 36 000 CZK – upon calculation1/3 of page 26 000 CZK1/4 of page 22 000 CZKeditors’ tip 12 000 CZK
  • 50. The exclusive professional magazinePostgraduální medicína (Postgraduatemedicine) was first published in 1999 and isconceived as the source of information forcontinuous life-long education of doctors.The goal of Postgraduální medicína is toprovide doctors in outpatient offices andhospitals as well as medical students withaccess to up-to-date medical information,presented in a clear and comprehensibleform.The magazine has two main parts: oneconsists of regular as well as occasionalsections and the other is monothematic.The regular sections provide news andarticles from fundamental clinical fields;the occasional sections then bring articlesfrom smaller fields or from the areas ofbasic and applied biomedical research,provided they have, or will presumably have, SPECIFICATIONSsignificant impact on clinical practice. The Magazine:regular sections also include news from Published since: 1998 Periodicity: 9x in a yearpharmacology and preventive medicine, as Number of pages: 116 Circulation: 10 000 copieswell as summaries of selected papers from Design: cover – glossy chalk paper 170 g + UV coating, inside – LWCtop medical magazines. The monothematic matte, binding V2part, Focus, deals in detail with selected Distribution: to subscriberstopics and comprises several contributions. Supplement: Volume: 10 Periodicity: 2x in a yearFrom 2000, the magazine Postgraduální Number of pages: 68 Circulation: 10 000 copiesmedicína has also included a test Design: cover – glossy chalk paper 170 g + UV coating + 1/0 glossyincorporated in the system of continuous lamination, inside – LWC matte, 70 g, binding V1education of the Czech Medical Chamber, Distribution: to subscribers, members of professional associations,which relates to the topic presented in Focus professional events – trade fairs, conferences etc.and is evaluated with 10 credit points. SCHEDULEPostgraduální medicína also features issue deadline date of issue Small supplement with the magazine 1/11 13th Dec 2010 5th Jan 2011 issue deadline date of issuethematic supplements. 2/11 20th Jan 2011 4th Feb 2011 (General Practitioner I) 3/11 17th Feb 2011 4th Mar 2011 Praktický lékař I. 19 May 2011 7th Jun 2011 th 4/11 23rd Mar 2011 7th Apr 2011 (General Practitioner I) 5/11 21st Apr 2011 6th May 2011 Praktický lékař II. 22nd Sep 2011 7th Oct 2011 6/11 19th May 2011 7th Jun 2011 Special supplement – separate 7/11 22nd Aug 2011 6th Sep 2011 issue deadline date of issue 8/11 22nd Sep 2011 7th Oct 2011 Cardiology 6th Apr 2011 22nd Apr 2011 9/11 19th Oct 2011 4th Nov 2011 Internal Medicine 24 Aug 2011 9th Sep 2011 th
  • 51. 2/1 1/1 1/2 1/3 354 x 245 177 x 245 177 x 120 56 x 245 (440 x 295) (220 x 295) 2/3 1/3 2/3 116 x 245 177 x 79 177 x 162 Mirror dimensions (bleed dimensions).ADVERTISING PRICES supplement (148 x 210) 5 mm for cropping2nd cover page 69 000 CZK cover 49 000 CZK needs to be added3rd cover page 64 000 CZK page 45 000 CZK to the net bleed4th cover page 75 000 CZK dimensions. In case of1/1 of page 59 000 CZK surcharges a double-page spread1/2 of page 39 000 CZK for specific positioning 15 % we require each1/3 of page 25 000 CZK inserting or sticking in upon agreement page as a separate2/3 of page 48 000 CZK reprintování článků dle kalkulace document.
  • 52. SPECIALIZED MONTHLY FOR NURSES AND OTHER NON-PHYSICIAN HEALTH CARE EMPLOYEES.The magazine Sestra (Nurse) has a long-lasting traditionand is intended for nurses, midwives, occupationaltherapists, physiotherapists, radiology assistants,health care laboratory technicians, health care andsocial employees, and other non-physician health careemployees. Readers have been reading this specializedtitle for twenty years already and they perceive it as aguarantee of quality information they subsequently applyin practice as well as in further life-long education.Sestra presents regular sections and thematic sheets withmany articles from the theory and practice of nursing,ethics, communication, management, psychology, law etc.The specialized monthly Sestra also includes traditionalsupplements Sestra roku (Nurse of the year) and aschedule of education opportunities.Magazine structurel INFORMATION SERVICEl Current news from conferences and seminarsl FORUM of opinions and experiencel CURRENT NEWS from the Czech health care sectorl Contributions FROM ABROADl News in EDUCATION and RESEARCH SPECIFICATIONSl Useful professional information from the Ministry of Magazine: Health Care of the Czech Republic, National Centre Published since: 1990 Periodicity: monthly of Nursing and Other Health Professions, and Czech Number of pages: 84 Circulation: 18 000 copies National Nurses Association Design: cover – chalk paper 115 g, inside – LWC 80 g with increasedl Case studies, labour market, legal and legislative whiteness, binding V1 changes Distribution:to subscribersl Other regular sectionsl REPORTS from interesting workplaces Supplement:l Contributions from the area of CONSULTING (legal Periodicity: 3x in a year advice, social advice etc.) Number of pages: 32 Circulation: 18 000 copiesl FIRST AID series Design: cover – chalk paper 115 g, inside – UPM Star 80 g with increasedl Extended space for contributions about EDUCATION whiteness, binding V1www.sestra.cz Distribution: to subscribers, professional events – trade fairs, conferences etc.Every year, the magazine Sestra announces a competitionfor nurses and other non-physician health care employees SCHEDULE– Sestra roku (Nurse of the year). The award is conceived issue deadline date of issue issue deadline date of issueas an acknowledgement of the consistent and devoted 1/11 17th Dec 2010 12th Jan 2011 7-8/11 23rd Jun 2011 11th Jul 2011work and is not intended just for the winners, but also for 2/11 25th Jan 2011 10th Feb 2011 9/11 24th Aug 2011 9th Sep 2011 3/11 23rd Feb 2011 11th Mar 2011 10/11 22nd Sep 2011 10th Oct 2011the finalists, for the nominated, as well as for all the other 4/11 24th Mar 2011 11th Apr 2011 11/11 25th Oct 2011 10th Nov 2011health care employees. 5/11 26th Apr 2011 11th May 2011 12/11 23rd Nov 2011 9th Dec 2011 6/11 25th May 2011 10th Jun 2011 1/12 16th Dec 2011 12th Jan 2012More at www.sestraroku.cz
  • 53. 2/1 1/1 1/2 1/2 378 x 251 189 x 251 93 x 251 189 x 124 (440 x 275) (220 x 275) (113 x 275) (220 x 136) 2/3 1/3 1/3 1/6 1/4 1/8 2/3 1/4 horizontal bottom strip 59 x 95 124 x 251 59 x 251 189 x 81 (220 x 93) 124 x 93 124 x 60 (144 x 275) 79 x 275 189 x 165 (220 x 177) 189 x 60 (220 x 72) 189 x 50ADVERTISING PRICES Mirror dimensions2nd cover page 54 000 CZK 1/8 of page 6 600 CZK (bleed dimensions).3rd cover page 52 000 CZK kariéra (career) 60 CZK/cm2 5 mm for cropping4th cover page 59 000 CZK 50% discount for “Looking for a job” needs to be added1/1 of page 43 000 CZK advertisements to the net bleed1/2 of page 24 500 CZK dimensions. In case of1/3 of page 15 800 CZK surcharges a double-page spread2/3 of page 31 700 CZK surcharge for specific positioning 15 % we require each1/4 of page 12 800 CZK inserting or sticking in upon agreement page as a separate1/6 of page 8 100 CZK article reprinting upon calculation document.
  • 54. Division Knihy with more than sixty-year-long tradition Mladá fronta is currently the longest continuously operating publishing house in the Czech Republic, and its division Knihy (Books) has always been offering reading for the entire family:: • books for children and the youth • fiction • popular-science literature • poetry • detective stories • pictorial encyclopaedias • books of travels More information to be found in the Mladá fronta online bookstore at www.kniha.cz
  • 55. In 2010, we offer advertising opportunities in more than 190new books, in the form of free pages, additional printing ofextra pages, printing of the customer’s logo on the book withcirculation above 1,000 copies, or in the form of purchase of apart of the circulation by the client with a significant discount,according to the client’s professional focus.At the customer’s request we will prepare and ensurecomplete publishing service for publishing ofspecial publications.We offer cooperation with top Czech writers,draftsmen and graphic artists in preparation andproduction of non-periodic publications.Contact:tel. +420 225 347 313e-mail: prodej@mf.cz
  • 56. Division MEDICAL SERVICESDoes your target group include doctors or patients?Do you need help with communication between you and your target group?We offer the following communication channels::Publishing“from content to distribution” complete provision ofproduction of education brochures, leaflets, posters ormagazinesEvent Marketing“from proposal, through implementation, to outcomeand media promotion of your event”organizing of medical conferences, symposiums ormeetings with doctors or patientsWeb presentations“from proposal to creation of an intensivecommunication tool with feedback”complete proposal and implementation of educationwebsites including email communication with yourtarget groupSponsoring“building of the sponsoring company’s good repute”Mladá fronta ensures many projects within the CzechRepublicEducationraining programmes for nurses and other health careemployees, national education programmes for otherprofessions with focus on the issue of health (teachersand education consultants)
  • 57. Publishing house ofspecialized literaturecomplete publishing services fromproposal, through processing, todistribution”publishing of specialized literaturefocused on doctors, nurses andpatients.cooperation with top Czech doctorsand book authorsContacts:e-mail: medicalservices@mf.czwww.medical-services.cz
  • 58. DiviSION Online In 2010, Mladá fronta significantly supported its Internet activities. We are now bringing you a wide portfolio with four basic segments – women, men, news, travelling. Advertising pricelists of all projects can be found at www.mf.cz From the portfolio of websites by E15.cz Mladá fronta we are choosing the most The economically oriented news server brings current information about the events in the Czech Republic as well as worldwide, with successful ones: emphasis on economics and business. The news is supplemented with the server’s own analyses and interviews, as well as with current data from world stock exchanges and markets. The focusSedmicka.cz of E15.cz is extended by many supplements, such as FinexpertThe daily updated internet version of the weekly Mladá fronta (deals with personal finances), Strategie (media and marketing),Sedmička provides its readers with quality and extensive news AVMania and Digiarena (electronics and technologies). Relaxingcoverage of regional events in forty-two towns all over the Czech topics can be found in the supplement Relax.Republic in a total of twenty-seven versions. Apart from the news,Sedmička.cz also brings interviews, reports, opinions, as well ascoverage of cultural and sports events. Fitweb.cz Fitweb.cz is a community server for all who like healthy life style, want to keep their weight, get rid of some fat or gain some muscles. The web structure resembles that of Facebook and hence it is easy for all who are interested to join the site and get involved in its content. Mutual control of successes and sharing of experience and ideas helps the users better achieve their set goals. Zive.cz Živě.cz was established in 1996. Today it is the most read Czech specialized website dedicated to information technologies. It writes about services, software and hardware, publishes tests, news as well as analyses. It regularly issues thematic editorial videos. The readers can discuss in the forum, give pieces of advice in the advice section, and publish their opinions in the blog. Živě.cz includes the site VTM.cz focused on science and technology as well as Doupě.cz focused on games and game industry.
  • 59. Orbion.cz Website intended for tourism and travelling enthusiasts, who do not hesitate to share their impressions and experiences with others. Popular as well as forgotten destinations through the eyes of those who have visited them. Users can find here detailed information about various destinations, hotel reviews, users’ photos as well as extensive discussion forums with contributions from many travellersDama.cz willing to give advice. Orbion.cz contains Autorevue.czThe website of the Internet magazine Dáma.cz a consistent overview of tourist and travel The Internet daily AutoRevue.cz was establishedmerges discussion forums and selection of the agencies, including users’ reviews. The fact in 2001. It deals with cars, drivers and in generalmost interesting articles for real ladies. It is one that the website is written mainly by the users with all topics related to motor sport. It bringsof the most visited women’s servers in the Czech themselves makes it an important source of news, comments and detailed car tests on aRepublic and is among the oldest Czech Internet information before any travel or trip purchase. daily basis. The discussion forum Garáž (Garage)magazines (it was established in 1999). The is very popular. Here, the readers can discussmost popular sections are the discussion forums, motor-sport-related topics they are interestedwhere the readers can chat, and photogalleries, in. They can also upload pictures of cars into thewhere they upload photos of themselves, their photogallery and mutually rate the photos.children, or home-made pieces of work.Recepty.czThe newly redesigned website Recepty.cz offers Maminka.czmore than 20 thousand tried and tested recipes Maminka.cz is intended for women who arefrom our users and from the magazine F.O.O.D. planning to become pregnant, women whoEvery recipe is rated and commented by users already are pregnant, as well as mothers withwho have already tried it. For easy orientation children of any age. The website represents ain the recipes, the website offers several handy serious and playful community world, in whichtools, search methods and rankings. Recepty. women can find professional advice in advicecz also offers overviews of the most popular sections, find new friends, talk in discussionand best cooks, articles about cooking, and a forums, and even sell or buy anything for theirlive community of users who love good food. children in the second-hand e-shop. Last butAs one of the first Czech websites, Recepty.cz not least, the website includes photogallerieshas its own iPad application for easy use in the and diaries of other users, database of maternitykitchen. hospitals, and more than 4,600 first names for babies to be born.
  • 60. Advertisements in Magazines Published for Apple iPadMladá fronta a. s. publishing house was the first in every l   article contains interactive elementsthe Czech Republic to start publishing magazines the l   iPad version includes items that wouldfor Apple iPad. All owners of this phenomenal be impossible in the paper magazine: videos,tablet, which has been on sale in the Czech photogalleries, rotatable product photos from allRepublic since November 2010, can download sides, active Internet linksthe pilot issues of the magazines ForMen and l  rowsing of the iPad magazine is as easy as reading of bComputer free of charge. a normal magazine: by pulling left and right, as if youThe Computer reader for iPad has become the most were leafing it throughdownloaded free application for iPads in just a few And what do the advertisements look like?hours! Use the new advertising medium and place an Like in the paper magazine. Actually they look muchadvertisement in individual issues of the magazines better! We offer a full-page format no reader can miss.ForMen and Computer, which will be automatically By pulling left and right users browse individual articles.offered to all who are already equipped with our reader – It only depends on you between which two articles youand this group comprises thousands of readers who long want your advertisement to be placed – it is as easy asfor original Czech content. having a full-page advertisement in a printed magazine.What is the magazine for iPad like? Actually it is much better!It is not a usual PDF – the content is completely adjusted Magazines for iPad are already being published in theto the excellent coloured 10” iPad display: world and are full of advertisements. Therefore, we knowl   articles you know from the paper magazine are what your advertisement should look like to have the adjusted to iPad right effect:
  • 61. SCHEDULE COMPUTER issue deadline date of issue issue deadline date of issue 1/11 27th Dec 2010 13th Jan 2011 12/11 30th May 2011 16th Jun 2011 2/11 10th Jan 2011 27th Jan 2011 13–14/11 13th Jun 2011 4th Jul 2011 3/11 24th Jan 2011 10th Feb 2011 15–16/11 18th Jul 2011 4th Aug 2011 4/11 7th Feb 2011 24th Feb 2011 17/11 22nd Aug 2011 8th Sep 2011 5/11 21st Feb 2011 10th Mar 2011 18/11 5th Sep 2011 22nd Sep 2011 6/11 7th Mar 2011 24th Mar 2011 19/11 19th Sep 2011 6th Oct 2011 7/11 21st Mar 2011 7th Apr 2011 20/11 3rd Oct 2011 20th Oct 2011 8/11 4th Apr 2011 21st Apr 2011 21/11 17th Oct 2011 3rd Nov 2011 9/11 18th Apr 2011 5th May 2011 22/11 31st Oct 2011 18th Nov 2011 10/11 2nd May 2011 19th May 2011 23/11 14th Nov 2011 2nd Dec 2011 11/11 16th May 2011 2nd Jun 2011 24/11 28th Nov 2011 15th Dec 2011 SCHEDULE FORMEN issue deadline date of issue issue deadline date of issue 1/11 14th Dec 2010 6th Jan 2011 7–8/11 20th Jun 2011 8th Jul 2011 2/11 19th Jan 2011 7th Feb 2011 9/11 18th Aug 2011 6th Sep 2011 3/11 16th Feb 2011 7th Mar 2011 10/11 20th Sep 2011 7th Oct 2011 4/11 22nd Mar 2011 7th Apr 2011 11/11 19th Oct 2011 7th Nov 2011 5/11 19th Apr 2011 6th May 2011 12/11 21st Nov 2011 7th Dec 2011 6/11 19th May 2011 7th Jun 2011 1/12 15th Dec 2011 6th Jan 2012 Advertising Pricesl   full-page a is actually an image of 768 x 1024 pixels – the proportion of the sides is similar to a common Basic format: full page 768 x 1024 px, the price also paper page; i.e. the layout of your campaign for print includes: can be very easily converted (we will gladly do this for l  video, length of max. 30 sec you!) l  hyperlink iPad uses a much better display than most commonl   l  allery of max. three photos shown upon pressing of g LCD panels; therefore, your advertisement will look the button. even better than at your computer Basic price for advertising in iPad version of the ForMen addition of interactive and multimedia elements to thel   magazine: 144,000 CZK advertisements is advisable – it is simple! Basic price for advertising in iPad version of thethe easiest thing is to refer the readers to your website; Computer magazine: 99,000 CZKyou can direct them, for instance, straight to the page ofthe promoted product; it is better than to direct them to Formats subject to additional surchargeyour homepage only second l   video or video longer than 30 sec (500 CZK/ sec)l  f o course there can be more links: to the product, to l   ore hyperlinks (500 CZK/link) m the e-shop, to the page with the current campaign… l   ore switchable images (1000 CZK/image) ml   photogallery is not a difficult task either: besides the a l   ore advertising pages (50 % of basic price/page) m main theme you will send us photos to be displayed upon pressing of the button and that fs it; we will do Source documents the rest for you We accept source documents in common formats video – if it is to be interesting, it should be similarl   (image: PDF, JPG, PNG, TIFF, video: M4V, MP4, AVI…); to a TV commercial: a few seconds of interesting we reserve the right to convert images and videos to spectacle; send it to us in any format and we will the native formats for iPad, while preserving the highest convert it for iPad possible quality.
  • 62. Division Klientské titulyThe division Klientské tituly (Client titles) deals with turnkey production of magazines andadvertising printed mattersOur offerProfessional consulting * Magazine conception * Content structure* Editorial services * Advertising texts * Interviews with celebrities* Tailor-made editorials * Competitions * Acquisition of advertisingpartners * Photographic services * Professional advertisingand personal photographs * Rich photo-archive * Tailor-madeillustrations * Creative graphical processing * Redesign of materials* Original publications * DTP * Polygraphic processing * State-of-the-art printing technologies * Targeted distribution * Direct andeffective impact on target groupFavourable pricesThanks to utilization of its own facilities for preparation ofmagazines and other publications, the publishing house Mladáfronta can offer you very interesting prices.Contact: GSM: +420 602 659 324 Magazine intended for clients of METAL-ALIANCE HEALTH INSURANCE COMPANY Magazine intended for customers of PRAŽSKÁ ENERGETIKA
  • 63. Magazine intended for visitors SELECTED REFERENCES of the Central Bohemia Region CENTRAL BOHEMIA REGION Magazine intended for customers of TESCO STORES – OC Fontána, OC Galerie and OC SilesiaMagazine intended for employees of AGROFERT HOLDING We cannot do wonders, but we do magazines professionally...
  • 64. TECHNICAL SPECIFICATIONSAdvertisements for magazines of the publishing house 4 mm from the spine; this distance is necessary for gluing of the inside pages into the cover.Mladá fronta are accepted in electronic form only. The In case of double-page spreads (2/1), each page must be submitteddocuments must always be accompanied by a colour as a separate document, except for the front double-page spread inproof copy (chemical or digital), or a printout from a magazines with V1 binding.colour printer. If the colour proof copy is not submitted, DOCUMENTS PROCESSED IN OUR STUDIOthe publisher shall not be liable for colour mismatchesof the printed advertisement. In case of absence of We prepare advertisements for our clients only upon previous agreement. In such case, source documents must be submitted to ourthe proof copy or at least the printout, we cannot studio at least 5 working days before the advertising closing date.guarantee correct form of the printed advertisement. SOURCE DOCUMENTSFINALIZED DOCUMENTS READY FOR PRINTING All texts must be submitted exclusively in the electronic form in .RTF,PDF or possibly .DOC (Microsoft Word) format for Windows or MacOS. It isPDF documents must be created by the program Acrobat Distiller assumed that the submitted texts are complete, correct and withoutfrom a composite (not pre-separated) postscript file set for maximum mistakes or typos.printing quality – inserted bitmap images in resolution of 300 dpi atthe minimum, without compression or downsampling. In the document, Images and graphics are subject to the same technical requirementsfonts must be inserted by a postscript driver (or converted into curves) as finalized documents. CDR files (Corel Draw) can be accepted onlyand all used colours must be in the CMYK mode. PDF files generated upon agreement with our studio, and they are subject to the samedirectly by DTP applications cannot be used. Detailed description of requirements as Illustrator EPS files.the settings can be found at http://www.mf.cz/podklady.html. If the use of specific font is required, this font needs to be submittedILLUSTRATOR EPS with the source documents (format Type1, or possibly TrueType forEPS documents (Encapsulated PostScript) must contain only colours in Windows).the CMYK mode and all used fonts must be converted into curves. Thedocument must be saved with a preview in TIFF format (8bit). Advertisement order must be submitted together with a draft of advertisement layout, or possibly a preview in electronic form (forBITMAP IMAGES – TIFF, PHOTOSHOP EPS, JPG example, JPG, TIFF, PDF or in any other common electronic format forBitmap documents must be saved in the CMYK colour mode (in case Windows or MacOS).of RGB the publisher shall not be liable for colour mismatches of theadvertisement), in resolution of 300 dpi at the minimum; if fonts are In case of rather complex retouching or electronic photomontages,used, especially in smaller sizes, resolution of 600 dpi at the minimum customers may be charged additional costs, the amount of which shallis recommended. be specified in advance.TIFF files can be saved only with LZW compression or withoutcompression. Black and white advertisements can be saved in the SUBMITTING OF SOURCE DOCUMENTSgray-scale mode, line blocks can be saved in bitmap (1bit) mode inresolution of 600 dpi at the minimum. E-MAIL Documents up to the total size of 10 MB may be sent via email.EPS files must be saved as single files, without compression, in binary The attachments should be compressed in ZIP format (for examplemode if possible. by WinZip) or by StuffIt programme as a protection against data corruption. Name the files with the name of the advertisement/JPG files must be saved in maximum quality, i.e. with the lowest product, and possibly also with the name and issue of the magazine itpossible compression. is intended for. State the same in the email’s subject line.5 mm for cropping must be added to bleed advertisements; titles with MÉDIAV2 binding must have a bleed in the spine as well. When submitting any Source documents for advertisements can be submitted on CD-R/CD-advertisements, crop marks must be placed directly on the required RW media with capacity up to 700 MB.actual format of the advertisement (this also applies to atypicaladvertisements).In case of V2 binding, the second and third cover page and the first and The ad vertiser shall be fully liable for correctness and flawlessness of thelast inside page must take into account reduction of the page width by submitted source documents as well as of the advertisement content.
  • 65. RULES FOR EDITORIAL AND ADVERTISING PAGES AND SPECIALADVERTISING SUPPLEMENTSRELATED TO PERIODICALS OF THE PUBLISHING HOUSE MLADÁ FRONTAIt has been a long time since advertising pages were perceived as 3. No advertisement or commercial supplement shall be promoted on thenecessary “evil” accompanying magazines and degrading their content. magazine’s first cover or included in the list of contents.Now it works the other way round. Not only do readers perceive the 4. Neither the magazine’s name, nor its logo shall appear on anyadvertisements that are targeted at them, but they also follow it quite advertising page.often. Nevertheless, they also want “their magazine” to contain what they 5. If the advertisement contains more than 50 % of text, the editorialbought it for. Readers are the magazine’s priority. And it is in the best board reserves the right not to publish such an advertisement.interest of its editors and creators to produce such a product that would 6. In order for the magazine’s editor-in-chief to be able to checkaddress as many readers as possible. observance of the directives, advertising pages must be submitted toThe second interest, this time the publisher’s, is to have the pages him/her well in advance.paid for by adequate advertisements that would be aimed at the sametarget group for which the product (magazine) is intended for. From thecontradiction between advertising, which “gains” money, and editorial Rules applicable for advertising pagestexts, which “gain” readers, it does not follow that a magazine without Commercial supplement is a set of advertising pages with a commonadvertisements is good and, on the other hand, a magazine full of topic. It is accompanied by text or editorial material from a differentadvertisements is bad. This everlasting struggle implies that these two source, which is in accordance with this topic.magazine components cannot be mixed by any means. In other words:if readers do not know whether they are currently reading an editorial 1. Every page of the commercial supplement must be clearly andtext or an advertisement in their magazine, they will lose their trust in distinctly marked as information paid by advertisers.the material as well as in the magazine as such. They will stop buying it.Similarly, they will lose their trust in editorial materials, which make them 2. The commercial supplement must be clearly and distinctly marked inthink they were influenced by advertising, or even directly created by the following way:advertisers. a) The words “inzerce” (advertisement) or “komerční projekt”The following directives are elaborated on the grounds of internationally (commercial project) must appear horizontally in the middle, or close toeffective rules for publishing of advertisements and special advertising the middle, of the top of every page of such supplement, in capitals withsupplements by the American Society of Magazine Editors. They were a font size of at least 10 points.updated several times and represent the high standard of journalistic b) Arrangement, design and font type of such supplements must beprofession. clearly distinguishable from general arrangement, design and font type of editorial pages.Rules for editorial pages c) Commercial supplements shall not be mentioned on the magazine’s1. Editorial pages are the magazine’s clearly pre-defined pages and the cover or included in the list of contents.editor-in-chief or editor is fully responsible for their content. d) If the supplement sponsor or organiser is not the publisher, the2. The character of editorial pages, i.e. placement of texts and sponsor must be clearly marked.illustrations, or their design, should make them clearly distinguishablefrom advertising pages at first sight. 3. Editors’ names and titles must not appear in the commercial3. Editors-in-chief bear full responsibility that the editorial pages do not supplement or be connected with the supplement; the same appliescontain any references that might be considered as advertisements by to names and titles of any other editorial team members or regularthe readers. correspondents. Neither the magazine’s name, nor its logo may appear in4. The so-called editorial support, when advertising clients directly the titles or texts of such supplements.request processing of a text on any editorial page, or even process the 4. Editors and other editorial team members must not and shall nottext themselves, is not possible. prepare advertising supplements for their own magazines, for other5. The editorial pages may not follow the advertising pages in any way magazines in their field, or for advertisers in the fields they cover.that would indicate support of the advertised products or services. 5. In order for the magazine’s editor-in-chief to be able to checkSimilarly, no advertiser’s name or logo may appear on any editorial page observance of these directives, materials for special advertisingin the sense of sponsoring of such pages, and no editorial pages may be supplements must be submitted to him/her well in advance. Checking ofmarked as “sponsored” or “brought to you” by any advertiser. the text of the advertising supplement before publishing should concern factual errors, misinterpretations, general taste, and compliance with allRules applicable for advertising pages applicable laws.1. Any advertising page containing any text or design of editorial 6. In order to avoid potential conflicts or interference with editorialnature must be clearly marked with the word “inzerce” (advertisement) texts, the publisher shall inform the editors well in advance about his/herhorizontally in the middle, or close to the middle, of the top of the page, intention to publish commercial supplements.in capitals with a font size of at least 10 points. 7. The size and number of commercial supplements within one issue2. Arrangement, design and font type of advertising pages must be must not be disproportional with regard to the size and character of theclearly distinguishable from general arrangement, design and font type of magazine.editorial pages.
  • 66. GENERAL TERMS AND CONDITIONS OF THE PUBLISHING HOUSE MLADÁ FRONTA A. S. (HEREINAFTER “GENERAL TERMS AND CONDITIONS”)A. Printed Periodicals the ordering party, and a contact person itorial and advertising pages and special including telephone number and email advertising supplements concerning the1 Scope address; in case of natural persons these publishing house’s periodicals, or the val-1.1. The General terms and conditions regu- shall include the first name, last name, id pricelist), by the deadline specified by late contractual relations between the personal identification number or date of the publishing house, and if no deadline is party ordering advertisements and com- birth, residence, correspondence address specified, then without undue delay after mercial supplements (hereinafter the “or- (if different from the residence), bank confirmation of the order. If the submitted dering party”) and the company Mladá account details, and signature; in case documents are incomplete or erroneous, fronta a. s., company reg. No.: 49240315, of natural persons running the business the ordering party shall submit complete based in Prague 4-Modřany, Mezi Vodami on the basis of a trade certificate or any and correct documents upon the publish- 1952/9, zip code 143 00, registered with other certification of entrepreneurship, ing house’s appeal, and without undue de- the Municipal Court in Prague, Commer- these shall also include the place of busi- lay after this appeal, by the deadline spec- cial Register, section B, file 1988 (herein- ness and company registration number, if ified by the publishing house at the latest. after the “publishing house”) in publishing assigned. The order shall also contain all If the ordering party insists on the use of of advertisements and commercial sup- necessary requirements concerning the incomplete or erroneous documents, the plements in periodicals published by the advertisement, i.e. the periodical the ad- publishing house shall not be liable for any publishing house Mladá fronta a. s. (here- vertisement is intended for, advertisement potential imperfections of the published inafter “periodicals”) type (space advertisement, classified ad, advertisement caused by incomplete or1.2. The advertisement stands for information commercial supplement), advertisement erroneous documents, and it shall have from a person other than the publishing name (for example, by describing the the right to withdraw from the contract house, which is not an editorial text, pub- subject of the advertisement) and other and shall be entitled to cancellation fees lished in periodicals for payment or any details regarding the order (for example, in accordance with the current pricelist. other consideration. The commercial sup- date of publication, number of repetitions, 3.2. Models of the commercial supplements plement stands for an external supplement specific placement, section, mark, colour), in their final layout shall be properly and from a person other than the publishing and the method of submitting of source timely submitted to the publishing house house, which is not an editorial text, pub- documents. If the ordering party is a per- for approval in a printed or electronic lished in periodicals for payment or any son mediating advertisement publication form. In case of violation of this obligation other consideration. Advertisements and for a third party, the order shall also con- the publishing house shall have the right commercial supplements are hereinafter tain information about this third party (ac- to refuse their inserting. referred to together as “advertisement”. cording to the specifications above), and 3.3. If the ordering party is in delay with sub-1.3. The General terms and conditions include the information whether the price for the mitting of complete and correct docu- current pricelists of the publishing house, advertisement is to be paid by the order- ments, the publishing house shall have the Technical specifications, and Rules for ed- ing party, or by the third party. right to claim compensation for incurred itorial and advertising pages and special 2.3. The order is issued in two copies. The loss from the ordering party, or to with- advertising supplements of the publish- ordering party and the publishing house draw from the contract on advertising. ing house, all of which are available at the shall receive one copy each. 3.4. If the ordering party is submitting ready publishing house’s website www.mf.cz. 2.4. Upon confirmation of the order a contract documents, they shall be submitted in on advertising is concluded between the their final graphic design. Unless agreed2. Order and Its Confirmation publishing house and the ordering party. otherwise, second and all other modifica-2.1. The publishing house accepts advertise- Confirmation of the order is understood tions of the originally submitted adver- ments based on a written ad hoc order as its confirmation by the publishing tisement shall be charged with an amount from the advertiser, or based on orders house’s authorized employee in written corresponding to 3% of the invoiced price, within the concluded general contract, or directly on the order, or as a confirmation but at least with the amount of 500 CZK. based on a written ad hoc contract with of the order via fax or email. If the order 3.5. All documents submitted by the ordering the advertiser (hereinafter the “ordering is not confirmed by the publishing house party for advertisement publication shall party”); orders sent via fax or email shall and in spite of that the advertisement is be returned by the publishing house only also be considered written orders. published, the date of advertisement pub- upon express written request. The pub-2.2. The order shall contain all necessary re- lication shall be considered the date of lishing house shall not be obliged to ar- quirements concerning the ordering party; conclusion of the contract. chive these documents. in case of legal entities these shall include 3.6. The ordering party shall be responsible for the company name, place of business, in- 3. Documents for Advertisement Publication correctness of the advertisement content voicing address (if different from the place 3.1. The ordering party shall submit to the as well as for the fact that it complies with of business), company reg. No., VAT No., publishing house all source documents legal regulations and does not infringe bank account details, name, position and necessary for advertisement publication rights of any third party. If any third party signature of authorized representative of (see Technical specifications, Rules for ed- makes a claim from the advertisement
  • 67. publication, the ordering party shall be dering party becomes entitled to a higher responds with dimensions of the typeset- obliged to meet such a claim. discount than is the agreed discount in the ting area, with division of the page into general contract, the resulting financial columns, or in a format that cannot be4. General Contract compensation will be settled in the form published in given periodical by any other4.1. If the ordering party intends to publish of a credit note issued by the publishing reasons, the publishing house shall adjust advertisements in certain extent or finan- house without undue delay after the term the advertisement to the closest similar cial volume during certain period of time, of the general contract. format of the standard formats of given the ordering party may conclude with 4.7. If during the specified period of time ad- periodical. the publishing house a general contract vertisements were not published in the 5.6. The publishing house shall reserve the on publishing of advertisements in pre- agreed extent by reasons beyond the pub- right to mark the advertisements with arranged amount, entitling the ordering lishing house’s responsibility, the ordering the words COMMERCIAL PRESENTA- party to certain discounts. The general party shall pay to the publishing house TION, ADVERTISEMENT, or in any similar contract may be concluded for a period the difference between the price of the way, and with an assigned advertisement of 12 months at the maximum and shall be agreed extent and the actually published number. concluded in written. extent of advertisements. This difference 5.7. The publishing house shall not be liable4.2. The general contract shall contain a fixed will be reduced by discounts for the actu- for any loss incurred by the ordering party period of time, during which advertise- ally published portion of the financial vol- due to non-fulfilment of its obligation, ments of given extent or financial volume ume of the advertisements. provided the causes of non-fulfilment of are to be published, with resulting dis- the obligation by the publishing house are counts, periodical(s), in which the adver- 5. Advertisement Publication caused without its fault. tisements are to be published, and other 5.1. The publishing house shall send texts for 5.8. The publishing house shall guarantee reg- potential arrangements. proofreading to the ordering party only ular print quality according to the technol-4.3. Upon agreement of both parties, the gen- upon express written request, and only ogy used for particular periodicals, and eral contract may include advertisements when this is possible with regard to avail- depending on the quality of source docu- published in the period of 12 months be- able time. If the ordering party does not ments submitted by the ordering party. fore the end of effect of the general con- submit their comments on the texts for tract, provided that such advertisements proofreading by the deadline specified 6. Advertisement Prices were properly and timely paid for. The by the publishing house, the texts shall be 6.1. Advertisement prices in individual peri- condition is that the price of this previous considered as approved. odicals are specified in detail in current advertising was lower than 50% of the to- 5.2. If the ordering party does not order a spe- pricelists. The pricelists contain base tal volume of advertising specified by the cific type, format, placement, or date of prices without potential discounts or sur- general contract. If, due to inclusion of the publication, the choice shall be considered charges. The pricelists contain base prices already published advertisements into the as passed onto the publishing house, and without value added tax. general contract pursuant to this section, the ordering party shall pay the price of 6.2. A special pricelist is designed for non- the ordering party is entitled to a discount the actually published advertisement. The commercial texts. The judgment of wheth- from the price of this advertisement, such publishing house shall then publish the er the advertisement is of commercial or discount shall be payable only after the advertisement at its own discretion with non-commercial nature shall be exclusive- end of effect of the general contract, and regard to current capabilities of given pe- ly up to the publishing house. sooner only provided that the volume of riodical. 6.3. Prices for inserted advertisements or in- advertisements assumed by the general 5.3. If the advertisement is to be published on serting of sample products shall be cal- contract has already been used up. particular date with particular placement, culated individually, according to the4.4. Publication of advertisements within the the order with such requirements shall ordering party’s requirements and upon general contract shall also be based on in- be submitted to the publishing house in consultation with the producer of particu- dividual orders. a timely manner, so that the publishing lar periodical.4.5. Discounts resulting from the general con- house is able to publish the advertisement 6.4. The publishing house shall have the right tract shall be granted only in case the in accordance with these requirements. to request advance payment towards the advertisements in the agreed extent are 5.4. If the ordering party requests specific price of the advertisement before its pub- properly and timely paid within the speci- placement of the advertisement, the pub- lication, up to 100% of the price of the fied period of time in accordance with the lishing house shall have the right to state advertisement. If the ordering party is ad- current pricelist (unless any other price is the date of publishing of the advertise- vertising in titles published by the publish- specified). Otherwise, the entitlement to ment, so that the publishing house is able ing house for the first time, or if their last the agreed discount shall expire. to publish the advertisement at this loca- advertisement in these titles was ordered4.6. The extent agreed in the general contract tion. more than 24 months ago, their first order may be, even repeatedly, increased upon 5.5. If the ordering party orders the adver- shall always be published upon advance mutual agreement. If in this way the or- tisement in a format that does not cor- payment only.
  • 68. 6.5. If there arises reasonable doubt about sol- the ordering party with a discount from withdraws from the contract on advertis- vency of the ordering party, and the re- the advertisement price, the publishing ing 4 weeks prior to advertisement pub- quested advance payment is not ensured, house shall return to the ordering party lication, the ordering party shall pay the the publishing house shall reserve the the financial amount corresponding with advertisement price in full. If the ordering right to refuse the advertisement without the amount of discount from the adver- party withdraws from the contract on ad- further publication, or to withdraw from tisement price. vertising 6 weeks prior to advertisement the already concluded contract. 7.6. In cases when the ordering party (espe- publication, the ordering party shall pay cially an advertising or media agency) or- 50% of the amount of the advertisement7. Payment Terms ders advertisements for third parties, the price.7.1. The ordering party shall pay the price of amounts of advertisements for such third 8.4. In case of withdrawal from the contract, the advertisement including VAT (here- parties may not be added up together in the publishing house shall have the right inafter “advertisement price”) on the order to reach higher discounts. to claim returning of quantity discounts grounds of the tax document – invoice 7.7. Discounts from advertisement prices shall for multiple placements or quantity dis- issued by the publishing house. The pub- be granted by the publishing house in ac- counts for the ordered amount of adver- lishing house shall issue the tax document cordance with these General terms and tisements, the ordering party’s right for – invoice within 15 days from the date of conditions, or upon mutual agreement which shall expire with the withdrawal taxable supply at the latest. The ordering between the publishing house and the or- from the contract. The publishing house party shall pay the advertisement price dering party. shall also have the right to claim payment via direct bank transfer to the account of 7.8. If the ordering party is entitled, accord- of cost incurred in connection with the the publishing house, or in cash, within ing to the order or contract, to a discount withdrawal from the contract from the or- 14 days from the date of issue of the tax from the advertisement price, but gets in dering party. document – invoice, unless different pay- default with payment of the advertise- 8.5. The publishing house shall also have the ment deadline is specified in particular ment price, the ordering party’s entitle- right to claim a cancellation fee in case of case, but always within 30 days from (the ment to such discount shall expire on the late delivery or non-delivery of advertise- first) publication of the advertisement at first day of default without any further ment source documents in the amount of the latest. If expressly requested, the pub- entitlement, and the ordering party shall 100%. lishing house shall send a confirmation of pay the advertisement price in full (i.e. ad- advertisement publication, along with the ditional invoicing of the remaining price 9. Right to Refuse an Advertisement invoice, to the ordering party. According up to the total advertisement price prior 9.1. The publishing house shall have the right to the type and extent of the order, rel- to granting of the discount). to refuse an order, or to withdraw from the evant clippings, pages, or full issues shall 7.9. The publishing house shall notify the or- already concluded contract, if the content be provided to the ordering party. If such dering parties, with whom the publishing or form of the advertisement does not documents cannot be arranged, the or- house has concluded a general contract comply with legal regulations or rights of dering party shall receive a confirmation pursuant to section 4 of the General terms any third person, or if the advertisement of advertisement publication in the elec- and conditions, of any potential changes harms the good repute of the publishing tronic form from the publishing house. in the current pricelists, always at least house or interferes with the business plan7.2. The obligation to pay the advertisement one month prior to the date when such or any other interests of the publishing price, which is being carried out via bank changes come into force. If the publishing house. The publishing house shall not be transfer, shall be considered as fulfilled at house does not meet this term, prices ac- obliged to justify the refusal of such an or- the moment of crediting of the amount cording to the original pricelist shall apply der to the ordering party; the publishing corresponding to the advertisement price for the ordering party for the period of house shall only notify the ordering party to the publishing house’s account. one month from the date of change in the about the refusal, in written and without7.3. If the ordering party is in default with pay- pricelist. undue delay after learning this fact. ment of the advertisement price, the or- 9.2. The publishing house shall not be liable for dering party shall pay default interest in 8. Withdrawal from the Contract on Adver- any potential loss incurred by the ordering the amount of 0.05% of the due amount tising, Cancellation Fees party due to refusal of an order, or due to for every day of default. 8.1. The ordering party shall have the right to withdrawal from the contract on advertis-7.4. If the ordering party is in default with withdraw from the contract on advertis- ing, by reasons stated in section 9.1. payment of the advertisement price, the ing or cancel the already confirmed order publishing house shall have the right to (hereinafter “withdrawal from the con- 10. Claims, Liability for Defects suspend accepting of new orders from the tract”). 10.1. The publishing house shall be liable to the ordering party, i.e. concluding of contracts 8.2. Withdrawal from the contract on advertis- ordering party only for proved defects of on advertising with the ordering party or ing shall be done in the form of a written the advertisement, and only in cases the publishing of new advertisements ordered notice of withdrawal that shall be submit- contract was significantly breached. Un- by the ordering party, until the payment of ted to the publishing house in the way less agreed otherwise by the parties, the the advertisement price, which the order- specified for placement of an order. With- ordering party shall only have the right to ing party is in default with, is fully settled. drawal from the contract shall not be valid claim repeated publication of the correct-7.5. The ordering party shall pay the advertise- without written confirmation of its receipt ed advertisement. If the ordering party ment price also in cases when the ordering by the publishing house. does not make this claim in written with party has informed the publishing house 8.3. If the ordering party withdraws from the the publishing house within 14 days from about errors in the published advertise- contract on advertising after receipt of an the advertisement publication at the lat- ment and makes a claim for errors. If the order by the publishing house, the pub- est, this right shall expire. publishing house consequently admits the lishing house shall have the right to claim 10.2. If an advertisement with the same con- errors in the advertisement and provides a cancellation fee. If the ordering party tent is published repeatedly, the order-
  • 69. ing party shall check its correctness and the above-mentioned facts within fulfil- the order or in the contract, they shall take completeness immediately after its first ment of contractual obligations of any of precedence over the text of the General publication. The publishing house shall the parties, i.e. mainly the employees and Terms and Conditions. not bear the responsibility in cases, when persons used by any of the parties to fulfil 13.2. Legal relations that are not regulated by the same defect appears in a repeatedly their contractual obligations. the General Terms and Conditions, the published advertisement without the pub- order, or the contract, shall be regulated lishing house being notified about such a 12. Protection of Personal Data, Commercial by Czech law, especially by the Act No. defect immediately after the first publica- Communication 513/1991 Coll., the Commercial Code, as tion (within three days at the latest). 12.1. The ordering party shall provide the amended.10.3. The ordering party shall take into account publishing house, pursuant to Act No. 13.3. For potential lawsuits in business matters that the publishing house shall not be li- 101/2000 Coll., on the Protection of Per- between the publishing house and the or- able for a variation in size of the printed sonal Data, as amended, with express con- dering party, the parties have agreed on advertisement within 0.5% of the request- sent with processing of its personal data, the court of local competence according ed size occurring due to the technological in the extent of the company name/first to the place of business of the publishing process used to print the periodical. The name and last name, address/residence, house. publishing house shall also not be liable telephone number, and email, provided to 13.4. The publishing house shall have the right for a technological defect in publishing of the publishing house within the contractu- to change the General Terms and Condi- the advertisement causing defectiveness al relation for marketing purposes, i.e., for tions at any time. Complete and updated in less than 1% of printing of particular example, to offer business and services, wording of the General Terms and Con- advertisement, or a missing insert in less until such consent is cancelled in written. ditions is available at the website of the than 1% of the ordered number of inserts 12.2. The ordering party shall confirm that they publishing house at www.mf.cz. If the in particular issue. Shortcomings in per- have been informed by the publishing ordering party does not show express formance in the above-mentioned extent house, as the administrator or the person- written disagreement with the changes shall not be considered as defective per- al data, about all rights arising from the in provisions of the General Terms and formance and may not be the subject of a Act No. 101/2000 Coll., on the Protection Conditions within 30 days from publish- claim. of Personal Data, as amended, i.e. mainly ing of the complete and updated wording10.4. In case of intervention of force majeure, about the fact that provision of this data of the General Terms and Conditions, the the publishing house shall be relieved is voluntary, that they have right to access new wording of the General Terms and from the responsibility to meet liabilities the data, as well as about other rights aris- Conditions shall become binding for the and provide compensations for incurred ing from this Act. The ordering party shall concluded contractual relation as a modi- loss. take into account that they may cancel fication of the originally concluded condi-10.5. Due to serious operational reasons, the this consent at any time. tions of the contractual relation, with ef- publishing house shall reserve the right 12.3. The publishing house shall hereby inform fect from the date of publishing. not to meet the ordered and confirmed the ordering party about their rights aris- advertisement placement or date of pub- ing from the Act No. 101/2000 Coll., on the B. Electronic Media lication. In such a case, the publishing Protection of Personal Data, as amended, house shall not invoice the relevant sur- i.e. mainly about the fact that provision of 1. Scope charge. The ordering party shall not have this personal data is voluntary; that the 1.1. The General Terms and Conditions also the right to claim compensation. person providing its personal data has the regulate contractual relations between the right to access it; that the person provid- ordering party ordering an advertisement11. Confidentiality ing its personal data may refer to the Of- (hereinafter “Internet advertisement”) at11.1. The publishing house and the ordering fice for Personal Data Protection based in the websites currently operated by the party shall maintain confidentiality about Prague, Pplk. Sochora 27, zip code 170 00, publishing house (hereinafter “websites”). all facts they learned in connection with if they find out that Mladá fronta breaches 1.2. Provisions of part B Electronic Media of the advertisement order, in connection its duties arising from this Act; and the the General Terms and Conditions shall with fulfilment of obligations arising from ordering party shall also have the right be primarily used for Internet advertise- their mutual contractual relation, as well to request blocking, correction, adding ments. If the relevant matter is not regu- as about other facts relating to any of the or disposal of their personal data, free of lated in part B of the General Terms and parties, they learn about on the grounds charge. Conditions, part A of the General Terms of positions of the business partners. The 12.4. The ordering party shall also agree, within and Conditions shall be used for Internet publishing house and the ordering party the meaning of Section 7 of the Act No. advertisements as well. shall also maintain confidentiality about 480/2004 Coll., on Certain Information 1.3. Internet advertising is understood as pro- the above-mentioned facts after termi- Society Services, as amended, with send- vision of advertising space for presenta- nation of the contractual relation, as well ing of commercial communication via tion of commercial information of third as in cases the order, the contract, or any all electronic means. The ordering party parties and other advertising elements, part thereof, is or shall be found invalid or shall be aware that they may cancel their mainly in the form of advertising banners ineffective. consent with sending of commercial com- and links to websites, for payment or any11.2. The publishing house and the ordering munication and emails for the purpose of other consideration. party shall be responsible for maintenance direct marketing at any time by written 1.4. The General Terms and Conditions include of confidentiality within the meaning of notification to the address of Mladá fron- currently valid pricelists of Internet adver- the previous section also in all persons ta. tisements. who, through them, come into contact with the above-mentioned facts in any 13. Final Provisions 2. Monitoring of Advertisements way, and above all in persons who learn 13.1. If any different provisions are specified in 2.1. The information about the number of visi-
  • 70. tors of the website, where the Internet ad- decisive when assessing the entitlement vertisement is published, is audited by the to such a discount/indemnification. independent auditor NetMonitor. 5.3. If the ordering party properly makes a jus-2.2. The publishing house shall provide the tified claim for indemnification with the ordering party with free access into the publishing house, the publishing house on-line advertising system displaying sta- shall grant indemnification in the amount tistics of the number of impressions, click- of 1.15-fold of the remaining number of im- through rate, and effectiveness of their pressions. Internet advertising. 5.4. Unless agreed otherwise by the parties, the compensation shall be settled im-3. Documents for Advertisement Publication mediately after the receipt of the proper3.1. The ordering party shall send an order claim. of the Internet advertisement at least 5 5.5. If the ordering party properly makes a working days and source documents for justified claim for a discount from the In- publication of the Internet advertisement ternet advertisement price with the pub- at least 2 days prior to the requested first lishing house, the discount shall be deter- day of publication of the Internet adver- mined on the grounds of the proportion tisement. between the actually implemented and3.2. The source documents shall be sent in the the ordered number of impressions. The electronic form (Gif, Flash, HTML or JPG amount corresponding with this discount with the size of max. 40 kB), so that the shall be paid by the publishing house to publishing house may use them without the ordering party in the form of a credit any further qualitative, formal, or content- note. related modifications.3.3. The publishing house shall have the right to notify the ordering party about er- roneous documents. In such a case, the These General Terms and Conditions ordering party shall be obliged to submit come into force on January 1, 2010. corrected documents to replace these er- roneous documents. The publishing house shall not be liable for erroneous docu- ments or late publication of the Internet advertisement due to violation of the obli- gations arising from the previous sections by the ordering party.4. Payment Terms4.1. The date of taxable supply is understood as the last day of publication of the In- ternet advertisement. If the Internet ad- vertisement is published for a period of several calendar months, invoicing shall be performed partially; only the amount for the actually implemented part of the Internet advertisement shall be invoiced every calendar month, and the date of taxable supply for such a part shall be the last day in the current month of publica- tion of the Internet advertisement and the last day of publication of the Internet ad- vertisement in the last month of publica- tion of the Internet advertisement.5. Claims5.1. If the publishing house does not meet the number of impressions guaranteed by the order, the ordering party shall be entitled to claim a discount or indemnification. The ordering party shall be obliged to make such a claim in written, 3 working days at the latest from the last day of publication of the Internet advertisement.5.2. Output data from the online advertising system of the publishing house shall be
  • 71. Mladá fronta a. s. Mezi Vodami 1952/9, 143 00 Prague 4-ModřanyCompany reg. No.: 49240315, VAT No.: CZ49240315 tel. +420 225 276 111, fax +420 225 276 222 e-mail: mf@mf.cz www.mf.cz

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