Online policy primer google - al black


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This is my Online Policy Primer for 503 on Google's Terms of Service.

Published in: Education, Technology, Business
  • Nowadays many people can earn money through the Internet. There are a lot of various online sources which can help you to understand the basic principles of earnings online. Thus, one of the authors who writes books on how to earn money using the Internet, Mann (2000) states that “electronic commerce is changing the way businesses and consumers create, sell, and buy products, and the way they communicate and learn.” It is really true. Earning online differs from other ways of monthly or weekly earning. Thus, in this case the policy primer is the instructions on how to start career online.
    Another example concerns Google terms of service (Online Policy Primer, Google Terms of Service, 2010). The retrieval system Google, defines a policy primer as the number of rules on how to use computer-aided retrieval system. The system provides you with an ability to use various services and for this reason you are to read them carefully to avoid the problems.
    The peculiar feature of Google system consists in the fact that in a case you use only one service, you must agree with the policy primer. One can state that Google is eager to know everything about you.

    Online policy primer is recognized to be a little bit strange. The points of the policy are very relative. For instance, even if you agree with the fundamentals of Google retrieval system, the points of the policy are not reduced to basic assumptions. Unspoken rules tell that Google system hunts you everywhere, so, there is a question: is it so important to create and follow the rules? May be online policy primer should be restricted by some universal points? Thus, the contradictions could be minimized.
    Some points of online policy primer must be changed as well as updated.


    Mann, C.L. (2000, July). Global Electronic Commerce: A Policy Primer. Retrieved from

    Online Policy Primer. (2010). Retrieved September, 27,2011, from Slideshare:
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  • All the online primer themes are consistent across each internet product, covering terms associated with privacy, content and the use of user information by both the company itself and also what the company then provides third parties. This online primer highlights these terms and how users sign away their personal privacy without understanding what they are actually signing away. Privacy concerns for both Google and Facebook could be argued to out-weigh those privacy concerns with a product like iTunes as iTunes seems to appear more transparent in the collection of data relating to product development. Whereas, users of search engines may have little knowledge that Google is collecting data each time you search for products and services to advertise to you, related to your search. This is further supported in the slide that states “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about (Schmidt, 2010)”. According to Boyd and Hargittai (2000, p. 236), users are more concerned with social privacy rather than institutional privacy meaning, that users are concerned by exposure to people they know than to corporations. This lack of understanding in the terms and conditions of privacy will then fall to the user, as both Google, iTunes and Facebook all emphasise in their terms and conditions that they want to protect the privacy of users information, although cannot guarantee protection. This is a result of the main goal of the products and services being to “maintain a connection between the users profile and their real world identities” (Goettke & Christiana, 2007) to align marketing to the user, thus opening the possibility of identity theft. Also, this sharing of data to third parties is what creates value which can in then be turned into monetary value, as something that is free cannot fundamentally be free at all, as company beliefs are what are guiding user’s well being (Bianco, 2009, p. 4). This concept of guiding is evident in the changes constantly made by Facebook of default privacy settings (Hayes, 2009), changes in design and the collection of user’s data without being transparent to users of the services or products.

    Bianco, J. S. (2009). Social Networking and Cloud Computing: Precarious Affordances for the ’Prosumer’. WSQ: Women’s Studies Quarterly, 37(1-2), 303-312. Retrieved from

    boyd, d., & Hargittai, E. (2010). Facebook privacy settings: Who cares? First Monday. Retrieved from

    Hayes, F. (2009). About Face. Editorial, Computerworld, pp. 40-40. Retrieved from

    Goettke, R., & Christiana, J. (2007). Privacy and online social networking websites. Computer Science 199r: Special topics in computer science computation and society : privacy and technology. Retrieved from$FILE/1_Tuunainen.pdf
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Online policy primer google - al black

  1. 1. Al BlackAssignment 2 Online Policy Primer – Web 506
  2. 2. Google is theworld’s mostpopular searchengine (StatCounter,2011).
  3. 3. It tells us“Google’s missionis to organize theworld‘sinformation andmake ituniversallyaccessible anduseful” (Google).
  4. 4. But have they chosen the correct path?
  5. 5. “We know whereyou are. We knowwhere youvebeen. We canmore or less knowwhat yourethinking about."(Schmidt, 2010).
  6. 6. Google has many services with some of the morepopular being... Gmail YouTube Google Search Maps Blogger
  7. 7. To use these And to their Privacy Policyservicesyou mustagree toGoogle’sTerms ofService And to the Additional Terms of the specific(aka the service you are using usingUniversalTerms).
  8. 8. But what areyou actuallyagreeing to?
  9. 9. By using any Google product you are bound by alegal contract with Google. This contract consists of Google’s Universal Terms + the Additional Terms for the service you are using.
  10. 10. Can anyone play?
  11. 11. Sorry kids, if you’re not old enough to form a bindingcontract with Google you’ll have to find some other toys.
  12. 12. And if you’re anadult but you’vebeen bannedfrom using theservicespreviously, you’llalso have to findsome other formof amusement.
  13. 13. So what sort of actions should you NOT perform whilstusing a Google service?Contravene the software / data laws of the applicable countriesAccess a service via any means other than the Google interface (that meansno scripts or web crawlers guys!)Attempt to disrupt any of Google’s servers and / or networksDuplicate or resell any of the Google services
  14. 14. Committing any of these acts may result in thetermination of your access to the services or legal action (Google).
  15. 15. Okay, so that’s the naughty stuff out of the way. Sowhat SHOULD you be doing whilst using a Googleservice?Make sure that you are who you say you areThat your details are correct and up to dateBe responsible for any of your passwordsAgree to be responsible for any violationof your responsibilities (Google)
  16. 16. So who owns the content that I produce and use on aGoogle service? Well, you get to keep the copyright but Google can do pretty much whatever it wants with your work. This includes modifying, publishing and distributing your content to a huge array of individuals and / or organisations, (Google).
  17. 17. “We are moving to aGoogle that knows moreabout you” (Schmidt, 2005).Scary?But why does Google wantto know more about ME?
  18. 18. In order tobetteruphold,safeguardand improvetheirservices...
  19. 19. Includingadvertisingservices!(Google)
  20. 20. And so that they can protect yourrights... and theirs (Google).
  21. 21. Is Googleserious aboutprotectingusers’privacy?Thatdepends.
  22. 22. In 2006 Google (partially)successfully defended againsta subpoena brought by theU.S. Dept of Justice who wasseeking info which may haveaffected users’ privacy(Broache, 2006).Hooray for Google! But, thereare other examples including...
  23. 23. The fact that Google used to place cookies that werenot due to expire until 2038! (Agger, 2007)
  24. 24. So how does Googleknow what I’m up to?
  25. 25. They have 8 different methods ... yes, 8!These include Information Cookies User communications (inc SMS Affiliate & email) 3rd party apps Location Log information Unique application number (Google Privacy Centre, 2010)
  26. 26. “If you have somethingthat you don’t want anyoneto know, maybe youshouldn’t be doing it in thefirst place” (Schmidt,2008)
  27. 27. Sure, most of what you do in Googleis free, but what else have you given away?
  28. 28. BibliographyAgger, M. (2007, Oct 10). Googles Evil Eye - Does the Big G know too much about us? RetrievedSept 16, 2011, from Slate:, A. (2006, March 17). Judge: Google must give feds limited access to records. RetrievedSept 15, 2011, from CNET: (n.d.). Everything Google > Corporate information > Company. Retrieved Sept 16, 2011,from Google: (n.d.). Google Terms of Service. Retrieved Sept 10, 2011, fromGoogle: (2010, Oct 3). Privacy Policy - Google Privacy Centre. Retrieved Sept 15, 2011, fromGoogle:, S. (2005, Feb 10). TECHNOLOGY; Googles Chef Speaks, but Not Its Finance Officer.Retrieved Sept 14, 2011, from The New YorkTmes:
  29. 29. StatCounter. (2011, Sept 16). Top 5 Search Engines from Jun to Aug 11. Retrieved Sept 16, 2011,from StatCounter:, R. (2009, Dec 4). Google CEO: Secrets Are for Filthy People. Retrieved Sept 15, 2011, fromGawker:, D. (2010, Oct 1). Googles CEO: The Laws Are Written by Lobbyists. Retrieved Sept 15,2011, from The Atlantic:
  30. 30. Bibliography - imagesalancleaver_2000. (2009, Nov 14). privacy. Retrieved Sept 17, 2011, from Flickr:, A. (2009, March 7). A Fork in The Road. Retrieved Sept 16, 2011, from Flickr:, G. (2009, Nov 24). jour328. Retrieved Sept 17, 2011, from Flickr: (2003, June 3). handshake. Retrieved Sept 15, 2011, from Flickr: (2009, Aug 22). Chuck Norris Approved. Retrieved Sept 16, 2011, from Flickr:, C. C. (2009, April 21). Only Terrorists Take Photos of Surveillance Cameras. Retrieved Sept16, 2011, from Flickr:, C. (2008, June 1). anyone can play. Retrieved Sept 15, 2011, from Flickr: (2010, June 10). Happy Children Playing Kids. Retrieved Sept 16, 2011, from Flickr:
  31. 31. Hawk, T. (2010, April 26). Slowly But Surely Google is Taking Over my Computing Life. RetrievedSept 15, 2011, from Flickr: (2010, Aug 27). "Big Brother Google is Watching You" according to the German weeklyStern. Retrieved Sept 16, 2011, from Flickr: (2011, Feb 26). Stand up for your rights. Retrieved Sept 16, 2011, from Flickr: (2008, April 22). Day 207: Ive Contracted An Agreement. Retrieved Sept 15, 2011, fromFlickr:, G. (2008, March 2). Information. Retrieved Sept 16, 2011, from Flickr: (2010, April 12). Google AdWords logo. Retrieved Sept 16, 2011, from Flickr: (2009, Sept 7). Cookies. Retrieved Sept 16, 2011, from Flickr: (2011, Aug 11). Thirty-24: Peeking. Retrieved Sept 16, 2011, from Flickr: (2009, June 23). Feelin Safe. Retrieved Sept 16, 2011, from Flickr:
  32. 32. opensourceway. (2009, Nov 9). Profitable digital content: Its all about the value. Retrieved Sept15, 2011, from Flickr:, D. (2007, March 14). Privacy. Retrieved Sept 17, 2011, from Flickr: (2009, Jan 6). BanHim!!!! Retrieved Sept 15, 2011, from Flickr: (2008, Feb 9). Court. Retrieved Sept 16, 2011, from Flickr:, D. (2007, July 12). Search-Engine-Marketing. Retrieved Sept 16, 2011, from Flickr:, T. (2008, July 24). Why is Google Disabling My Gmail Account?! Retrieved Sept 16,2011, from Flickr:, R. (2008, Aug 26). Dancing Google. Retrieved Sept 16, 2011, from Flickr: