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Crowdfunding Canvas
 

Crowdfunding Canvas

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Adaptation of Business Model Canvas to Crowdfunding

Adaptation of Business Model Canvas to Crowdfunding

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    Crowdfunding Canvas Crowdfunding Canvas Presentation Transcript

    • CrowdFunding  Business Model Canvas
    • How to craft a unique value proposition 9 Golden Guidelines to a Good UVP • Be different but make sure your difference matters • Target early adopters • Focus on finished story benefits • Pick your words carefully and own them • Answer: WHY, WHO, and WHAT • Study other good UVPs • Create a high‐concept pitch • Mirror • Test your Hypothesis
    • Interview  customer Pitch your  current UVP phrase Watch for the  keywords in the  conversation  that made the  customer  excited Tweak your UVP pitch so it has  the keywords.  Try different  keyword   sequences
    • As smart you as you are… You don’t know what you don’t know. Interview your customer segment to validate your beliefs. Answers are outside! 
    • Customer Segments  • Who do you benefit? • Who is your perfect customer? • Where do they hang out?
    • Channels  • How are you going to reach your target audience? • What blogs do they read?  • What sites do they visit?  • Who influences them? • Segment you social networks • Where did previous campaigns  promote their projects? 
    • Acquire • Start Blogging • Get involved in the community  • Cater your communication to each channel • Ask for favors   • Follow trends: what day of the                                                          weektime do you get most engagement 
    • Activate • How many people from each channel do you hope to capture? • You have to test to know! 
    • Referrals  • How are you going to turn your supporters into evangelists?  • How do you keep them engaged? 
    • Key Activities • What is the biggest friction point which needs your attention? • Size of the network • Product development  • Campaign assets  • Marketing 
    • Key Resources • Intellectual (IP) • Financial  • Human 
    • Production Expenses  • You are not asking for a salary! • Ask for minimum and shoot for more  • Find multiple vendors for your product  • Run multiple scenarios • You are not asking for a salary! 
    • Key Partners • Connect with Industry experts  • Know your vendors 
    • Campaign Expenses  • Video Production • Photo  • Social Media  • Rewards Shipping  • Taxes